Everyone wants to take a side…
A.I. is good! ✅
No – A.I. is bad! ❌
A.I. will replace all copywriters!
No – A.I. is useless garbage!
The truth is, when it comes to A.I…
It’s not black or white, good or bad, all or nothing. But one thing is for sure…
A.I. is HERE.
And it’s only going to get better and better…
So if you’re ready to STOP resisting it…
Start embracing it…
And learn exactly how you can LEVERAGE this tool to your advantage…
Make yourself indispensable to your DREAM clients…
And get paid more money…
Then this blog is for you because I’m about to show you THREE WAYS A.I. can make you a better copywriter.
Hey, Posse! What’s up? It’s Alex.
Coming at ya this week with a topic that’s a little controversial for a lot of copywriters and marketers these days…
That’s right, we’re talking about A.I.
Now let me just start off by saying that – I think A.I. is pretty awesome. I’ve seen it do some incredibly mind-blowing things. But with that said…
Is it a magic wand for creating high-converting copy? No.
A.I. can be a pretty amazing shortcut in the copywriting process. I’ll admit it, I used ChatGPT and was pretty impressed!
But you have to already know what you’re doing in order to produce high-quality results. I’ve said it before and I’ll say it again – a shortcut is only a shortcut if you know WHERE you are going.
You need to have a solid understanding of foundational marketing principles in order to…
- A) Know how to input the right prompts to get useful output…
- B) Be able to make sense of that output and discern what’s good, what’s bad, what’s persuasive, relevant, or even accurate.
- C) And, most importantly, know what to even do with it!
How can it actually be used in your marketing to garner effective results? Or is this awesome “shortcut” shooting you in the foot and costing you customers?
So, please, if you’re a copywriter who has been in the business for years…
And you have a solid understanding of what distinguishes A+ copy from C- copy…
THEN USE A.I.
Seriously. It’s going to save you so much time and help you amplify the results you get for your clients.
But if you’re not there yet…
Please, please, please do not treat A.I. like the thing that’s going to set you apart from the rest and catapult you’re copywriting career. In fact, it couldn’t be farther from the truth.
There is SOOOO much crappy AI-generated content flooding the Internet right now, and if you don’t know how to use it properly, you’re just adding to the noise and distracting yourself from what you SHOULD be learning…
Which are the foundational skills of copywriting and marketing.
THEN, after that, you learn how to use A.I. in conjunction with these high-paying skills to help you LEVEL UP.
If you’re brand new to copywriting and want to learn the basics, I suggest you stop and read other beginner copywriter tutorials I have here on my blog…
Or, if you want the FAST TRACK, check out my 8-week copywriting program where I literally teach you EVERY SINGLE foundational skill and formula you need to ignite your copywriting business from SCRATCH…
And if you join the program now…
You’ll also get exclusive access to 3 A.I. copywriting workshops as a special bonus.
Inside these trainings, I’ll share my screen with you and show you my personal techniques, prompts and tips on how to create specific, relatable, and relevant copy using the foundational Launch Files formulas in combination with A.I.
So make sure you learn more about the Launch Files program and how to get everything you need to ignite your copywriting business, stand out and get paid – in just 8 weeks.…
And in this blog, I’m going to give you a sneak peek at the kind of things that A.I. can be so helpful with…
Starting with everyone’s LEAST FAVORITE thing to do….
#1 – Customer Research
Ugh, yep.
The step that everyone wants to SKIP because it’s so tedious and time-consuming.
Conducting the proper customer research is arguably THE most crucial step of crafting really, really high-quality copy.
There is a reason that the highest-paid copywriters in the world actually spend the majority of their time RESEARCHING, ideating, and brainstorming…
And the “writing” portion of their job actually takes them the least amount of time.
That’s because writing amazing copy CANNOT happen unless you first know everything there is to know about the product you’re writing for, the market, the competition, and most importantly…
THE PERSON you’re speaking to in your messaging.
And this is where A.I. can come in handy and absolutely streamline this process – especially if you’re writing in an unfamiliar niche.
You can use A.I. to create an ideal customer avatar so incredibly specific and detailed that you’ll have literally everything you need to write rich, emotionally charged copy that speaks directly to your ideal customer’s fears, frustrations, dreams, and aspirations…
I’m talking about the specifics not only of why they desire your product or service, I mean the:
- Deeper emotions underneath the surface that are actually driving them to act…
- Thoughts about what other people think of them…
- Internal battles they struggle with…
- And so much more.
Normally – you’d have to spend WEEKS digging through forums, interviewing prospects, and really digging through the trenches to get information this detailed.
But A.I. can do it for you in less than 5 minutes.
How epic is that?
Now the next thing that I love using A.I. for is…
#2 – Sales Positioning + Benefits
One of the hardest things to really get right – even when you know EXACTLY who your ideal customer is…
Is coming up with the right positioning that makes buying your product or service a no-brainer.
Once you have your highly detailed buyer persona, you can actually USE THAT with A.I.to…
- ✅ Identify key selling points – You can have A.I. make you a comprehensive list of the features and benefits that your ideal customer ACTUALLY cares about. Not the things you think are the best features & benefits… but the things that actually make your buyers click and tick.
- ✅ Identify your unique value proposition – Your sales positioning should clearly communicate what sets your product apart and how it addresses your customers’ specific needs. You can use prompts to combine your buyer persona information, WITH the key selling points, and have it create a SUPER persuasive value proposition for your product or service.
- ✅ Identify objections – No matter how epic your buyer persona is, or how enticing your selling points is… people are GOING to have objections. It’s human nature. But you can actually use A.I. to ANTICIPATE the objections or hesitations that your customers might have. AND use A.I. to help you address and smash them in your sales copy.
I actually have a FREE A.I. Guide that has 15 of my favorite prompts to use with A.I. so check that out too.
Now, having A.I. do all of these things is going to save you a TON of time – I’m talking about weeks and weeks of time and research.
But remember – as great as all this information is to have…
It’s just the “bare bones” of what you need.
You’re not going to copy and paste this DIRECTLY word for word.
You’re going to take the positioning and benefits mapped out for you and TURN IT INTO great copy.
That’s why you really, really need to have a solid foundational understanding of what makes great copy.
Otherwise, you have all this AMAZING detail and information that will be utterly useless to you because you don’t know how to turn it into great copy.
So again…
Please make sure you know what you’re doing before you start using A.I. to help you with sales positioning and benefits.
Alright, the final thing that I use A.I. for all of the time…
#3 – Writing Hooks & Headline
By far my favorite thing to use A.I. for is coming up with a strong, attention-grabbing hook and headline is one of the hardest parts of writing copy.
Because, let’s face it, it doesn’t matter if your copy is the most interesting, engaging, well-written masterpiece on the planet… if you can’t get your prospect’s attention – does it even matter?
80% of people DON’T read past the headline. This is why using a powerful hook in your headlines, subject lines, or at the beginning of a sales page or landing page is absolutely critical.
It’s what the reader sees first and determines whether or not they’ll open the email, read the next section, or click on an ad.
So arguably, writing killer hooks is the most important skill you can develop in copywriting.
And the cool thing about A.I. is it can literally spit out 50+ hooks and headlines in under a minute.
Now I will say that if you just say “Write me a headline for XYZ”… you’re probably not going to get very good output…
This is where having pre-existing knowledge of what makes a strong hook is KEY when it comes to utilizing A.I.
Inside the Launch Files, you’ll learn how to hook and hold your customers’ attention with 16 hooks rooted in human psychology and buyer behavior. When you use these concepts in conjunction with A.I. you’ll be able to write better headlines way faster.
Don’t forget to learn more about the Launch Files too!
I hope you enjoyed this blog! I will see you next week.
Until then, I’m Alex. Ciao for now!
