Are you ready for this? I’m going to de-mystify marketing in less than 10 minutes…
The marketing plan I’m about to show you is SO simple that anyone can replicate it… even total beginners.
BUT don’t let that fool you, because it WORKS and it will get you results if you follow it carefully…
Hey, Posse! What’s up? It’s Alex.
And this week I’m going to DEMYSTIFY the entire marketing process.
Now, it goes without saying that there’s A LOT that goes into creating a marketing plan…
And as your business grows, your marketing will grow and evolve with it.
But when you’re just getting started – marketing does NOT have to be overly complex or overwhelming.
The truth is…
Your entire marketing plan can be broken down into 6 very simple steps that anyone can follow to get results…
Even if you’re JUST getting started.
And that is what I’m going to share with you in this blog.
I’m revealing the exact 6-step marketing plan that I followed to launch the Copy Posse with my very first video on YouTube back on Feb 13, 2019…
And then turn it into a multiple 7-figure brand—just 3 years later.
There are no “quick hacks” or “weird tricks” in this blog – you know I like to keep it real with you so what you’ll find here are timeless marketing truths that WORK.
So if you’re into that kinda thing, make sure to join my newsletter for even more juicy marketing blogs – like this one.
Alright now let’s dive into the first TWO most often forgotten (but MOST important) steps of a solid marketing plan.
Step 1: Get Clear On WHO You Are
I’ve said it once, and I’ll say it again and again…
If you want to be successful – NO MATTER WHAT SERVICE, NICHE, OR BIZ YOU HAVE – then you have to get clear on WHO you are and HOW to communicate that.
Yup – you need to crystalize your brand messaging first.
Because here’s the thing…
If you don’t have a solid foundation to build the rest of your marketing around…
Then everything will come crumbling right on down.
Your brand messaging guides every single thing you do in your business…
It guides communication and informs literally ALL your marketing efforts…
So this really does need to be one of the FIRST things you consider when you start looking at your marketing plan.
- What do I want to be known for?
- What are my non-negotiables?
- What is the change I want to see in my industry?
- How do I want to serve my audience?
- What is my brand promise?
In total, there are 11 brand messaging elements you need to take into consideration in order to build a solid brand messaging strategy.
I break them all down for you inside my FREE Brand Voice Checklist. So make sure you check that after you read this blog.
That leads us to the next step of any solid marketing plan…
Step 2: Get To Know Your Customer (REALLY)
I’m sure you’ve heard the saying before…
“If you try to sell to everyone, you’ll end up selling to no one”
This is true no matter what type of awesome, universal, helps-everybody-and-their-mother type of product or service you offer.
If you want to sell ANYTHING to ANYONE – you need to form an emotional connection with them – first.
And in order to do that, you need to speak their language.
In other words… you need to talk about their core values, the things that drive them to take action, and the deepest, darkest desires and fears that either motivate them or hold them back.
Let’s say I’m selling t-shirts to men.
T-shirts are a widely available, basic commodity and the market is VERY saturated. I mean, is there anything more common that a plain white tee?
In order to stand out and get customers in a market like this, you really NEED to know your customer – like really really know them – AND directly address their biggest values, desires and challenges.
You need to speak their language.
A brand that does this really well is True Classics.
They sell t-shirts for men… but they have a very specific USP and target audience. Their shirts transform “dads into daddies.”
They know their audience better than anyone else.
They’re speaking to men who want to look hot in the t-shirts they wear, even if they have a bit of a dad bod. Hey, I love a good dad bod. A dad bod in a nice shirt, hell yeah.
So bottom line is this – get to know who you’re selling to and so much of the hard work is already done.
Now we’re ready to move on to Step 3…
Step 3: Identify Your Positioning Strategy
Alright, so the first thing you need to do when building out your positioning strategy is…
I know, I know… this is everyone’s favorite thing – right?!
Yes, it can be a tedious and time-consuming process but it is well worth it.
You do NOT want to skip this step. You want to know WHAT your market is searching for and how you can serve them in a way know one else does.
One of the best places to start this process is by doing keyword research.
Understanding the best keywords to use will not only give you insight into what your audience is LOOKING for but it will help you figure out what OTHER people are doing and how you can do it better.
Remember: Just because someone else is selling something similar to what you are isn’t a bad thing! It’s proof of concept that there is a market for what you have to offer.
Now I’m NOT an SEO expert, but I do know that using the right keywords in your marketing will also go a long way in helping you rank on Google…
And, yes, even on YouTube if you plan to be creating video content!!
So the first thing I suggest you do is to make a list of all the things your business DOES or IS…
Here are some examples from my brand – the Copy Posse.
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
- Copywriting Course/Program
- Branding Course/Program
- Sales Page Course/Program
- Email Marketing Course/Program
- Marketing Course/Program
Now these keywords are fine to use, but they definitely shouldn’t be my ONLY FOCUS, because these are extremely popular keywords.
In other words – a lot of people are using them.
And the more competition your keywords have, the harder it will be for you to rank with them.
So this is where the research phase really comes into play…
You want to accumulate a list of other relevant keywords and questions your audience is ACTUALLY asking.
There are tons of tools you can use for this research, like:
- Answer the public
- Google Ads Keyword Planner
- Moz Keyword Analysis
- And, yes, even ChatGPT!
And then there’s the good old classic…
- Google Search
Just type into the search engine a keyword or phrase and look at all the related search results at the bottom of the screen.
These are suggestions for a reason – because they are highly searched terms! Easy peasy.
Another great way to utilize Google Search in your research phase is by checking out the websites that rank in the top 1-3 positions for your keywords…
- What are they doing?
- What kind of content do they share?
- What offers do they have?
- What can you do better or different?
This is going to give you great intel on the best place to start for our next step…
Step 4: Create Your Content Strategy
Next, you want to map out the main topics and related topics that you’ll post content about.
Now, of course, you want to take into consideration your keywords…
But ultimately the purpose of your content isn’t just to be searchable – but also to be highly valuable and interesting to your audience.
Trust me on this one….
The other thing to remember is that people don’t only want to know WHAT you do, but they want to know WHO you are.
Educational how-tos are only ONE type of content.
So come up with a list of topics and subtopics you’d be interested in talking about, and throw in plenty of stories too!
Be FRESH and INTERESTING first. That’s what people today want.
Omnichannel marketing is very important to build your brand awareness and I know this can sound a bit overwhelming, but there are simple systems and processes you can implement to make this all 100000x easier.
I go into much more detail on my 5x5x5 strategy and how to create a fresh and fun content marketing strategy inside my brand new marketing program, STORM.
For the first time ever, I am revealing everything I did to build the Copy Posse from the ground up…
It’s like getting to look over my shoulder as I plan launches, design my content marketing, write promotional campaigns and craft evergreen offers…
Except even better because instead of just learning WHAT I did…
You’ll learn exactly HOW I did it…
AND get absolutely everything you need to do it too.
This is the juiciest program the Copy Posse has ever released – by FAR.
So if you’re ready to get insider strategies, proven and repeatable processes, and customizable marketing blueprints…
…that you can apply immediately in your own business to ignite your authority, productivity, and sales FAST…
Join the STORM program today.
Alright, now that you have your content strategy set in motion, it’s time to consider the next part of your marketing plan…
Step 5: Build A Marketing Funnel
Up until this point, we’ve been talking about your front-end marketing efforts and while this may not generate leads directly… it is going to make your funnel so much more effective.
Now, when it to creating your funnel… You have TONS and TONS of options. You can do a webinar, a quiz, a free trial, a coaching call…
With literally a million combinations of upsells and down sells and everything in between. But let me ease your mind a little.
All you need is ONE simple funnel to get started…
And then you can test and expand from there. The basic funnel I recommend looks a little something like this…
- First you need traffic.
- You can do this organically or paid.
- Organic traffic will come from all the hard you did earlier with your keywords and strategically curated content – that’s why it is so important!!!
- Paid traffics comes from Ads
- Again there are lots of ways to do this, but I find the most effective way is by offering something highly valuable for FREE, in exchange for an email address.
- Usually called a Lead Magnet, which you will also need to create a landing page – or opt-in page for.
- Once you have converted your traffic into leads, they move into the next stage of our basic funnel – which is all about building awareness and loyalty to your brand.
- You typically don’t want to try selling a brand new lead an expensive product right out the gate.
- First, you want to nurture them.
- I recommend doing this through email.
- Try to send new leads a series of 3 emails that welcome them to your list, outline what they can expect from you, and get them really excited about what’s going on.
- Then the most important part is to stay in their inbox consistently – so that means keeping up with your email marketing and sending out regular emails on a schedule that you can stick with.
- Generally speaking for this you’ll need at minimum a sales page and an email sequence designed to promote your offer.
- I like to run offers for one week and send out an email every day to my list.
- But there are tons of different frequencies you can consider.
- You’ll also want to cross-promote on your social media channels throughout your promotion period.
Now I have an entire blog breaking this exact marketing funnel down in much more detail so check that out next.
Now the final step of your marketing plan…
Step 6: Monitor Metrics & Test
This step is sooo important. Marketing is just ONE giant experiment at the end of the day. There is no one “RIGHT” way to do it.
Data-driven decision-making is your ultimate goal.
Now, of course in the beginning – you won’t have much data to go off of. And that’s okay!
Remember, everyone starts somewhere. But as soon as you can, you should be monitoring your metrics…
You want to monitor what’s working – so you can do more of that!
And you want to monitor what’s not working – so you can course correct, adjust, and pivot.
This looks like:
- Running ads and seeing which ones are most successful…
- Monitoring the open rate on your emails…
- See which offers sell more…
- Where does the majority of your traffic come from?
- Where do the majority of your buyers come from?
All this information is going to help you zone in and create more targeted offers for the RIGHT people.
Which is huge.
But remember– marketing isn’t linear and it’s always changing. So what worked last month might not work this month…
That’s okay! That’s why you test.
And NO MATTER WHAT – STAY TRUE TO YOU.
And continually revisit everything you mapped out in Step 1. Remember, as a passionate entrepreneur, you have the creative superpower to change lives…
And it’s your duty to protect that superpower at all costs and stay focused on the impact you are here to make.
This is a reminder I have to give myself daily…
Because it’s SO damn hard to stay in your lane when there are a million people blowing hot smoke up your ass about the next best thing.
And while it’s fun to chase the white rabbit down every hole you find, you’ve got to build your own wonderland and remember WHY you’re here, or you’ll end up burned or just straight-up burnt out.
People often ask me – “Alex, how did you build a recognizable brand, a successful business and a loyal fan base in an overserved market in just 3 years?”
And if I had to sum up my answer in a single sentence, it would be this:
I trusted my creativity, I listened to my community and I paired what’s working in the market today with the timeless marketing principles that have worked consistently for me over the past decade…
And now I want to share ALL my best marketing strategies with you – a proven blueprint rooted in marketing TRUTHS…
And that’s exactly what I’ll be teaching you in this brand-new video coaching program.
So if you want my insider strategies, proven and repeatable processes and customizable marketing blueprints that you can apply immediately in your own business to take the world by storm.
Then make sure to check out STORM now.
Until next time, I’m Alex. Ciao for now!