The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer and entrepreneur today.
Founded by 2022’s Marketer of The Year Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry.
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start a YouTube channel…
To teach people the techniques and strategies she’s used to build a heart-centered, authentic and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
Soon, the Copy Posse began to grow, piquing the attention of aspiring copywriters, hungry creatives, and business owners internationally, which led to the birth of The Copy Posse in 2020.
The goal? To rally the raddest, baddest crew of copywriters around the world to de-douchify the Internet, redefine modern marketing and make caring cool.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 300,000 rad humans find more freedom, have more fun and sell more products and services without selling out on their integrity…
And we want to help you do the same.
Join our empathy empire.
Founder & CEO
Industry-leading copywriter, award-winning marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her laughing (very loudly) with her friends and family.
Head Copywriter
A messaging maven and human behavior enthusiast with almost 20 years in the writing game, Tania heads up all sales copy at the Posse. She’s also an adventure and comfort seeking bon vivant with a love of authentic expression, purposeful co-creation, and unconventional living.
Content & Copywriter
A Launch Pad grad turned freelance copywriter, Britt’s desire to make other people feel seen, heard and understood radiates through every word she weaves. When she’s not writing brilliantly sassy copy for our socials and YouTube channel, she’s playing barefoot in the grass with her two boys.
Operations Manager
Chelsea has 10+ years in building marketing campaigns, managing teams for major personal development brands and co-owning/scaling a full-service marketing agency. When she’s not chasing after her two toddler boys, she’s on her laptop with a cup of coffee (or wine), making sure things run smoothly behind the scenes at the Posse.
Social Media Manager
Our resident social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her modus operandi? Listen to what the Posse needs most and create the best damn content on the Internet.
Copy Posse Coach
Jenny is a festival junkie, ritual obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse!
Program Manager
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win.
Content + Community Manager
When she’s not holding down the Posse, you can find Tory drinking craft beer and cuddling her pet corn snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a wicked sense of humor, she’s here to make you smile.
Digital Marketing Strategist
As a funnel builder, media buyer and paid ads specialist, Alexandria loves diving into real data to paint our full brand story and create meaningful campaigns for the Posse. When she’s off her laptop, working you can find her in colorful sundresses and sparkly earrings traveling the world or on the dance floor!
Virtual Assistant
Jaleigh is a coffee enthusiast who loves all things organization. When she’s not helping out the Posse, you can find her playing video games and spending time with friends.
Support Leader
Sarah is an artist with a house plant obsession. She loves nature, animals, and coffee. At the Posse, she heads up the front lines of customer support.
REIGN Leader
Lindsay brings her endless curiosity, practical advice and mad copy skills to the REIGN Clubhouse. When she isn’t writing or hosting her insanely valuable Copy Critique calls, you’ll find her trekking up trails with her dog and two girls, brushing up on Spanish, and expanding her horizons with travel.
OUR NON-NEGOTIABLES
We see you, we hear you and we believe you.
We believe that empathy, inclusivity, and compassion foster deep connection, fuel positive action and create massive impact — this is the heartbeat of our team, our products and our community.
Our love language is walking the talk.
While we’re far from perfect and make mistakes, we strive to be true to our word in everything we do and are committed to getting better and better every day. Whenever we can, we love to underpromise and overdeliver.
Because if it’s not fun, it’s not worth it.
If you’re as passionate as we are, you’ll agree that business is personal. We’re in this business because we freakin’ love it. Even on the hard days, we celebrate success, progress and gratitude, and if we’re not having fun in the process, it’s not worth it!
We’re fiercely real and loud as hell.
We believe in loudly standing up for what we believe in – even if it means ruffling a few feathers. While we’re sweet, we’ll never sugarcoat it. We strive to always be straight up, true to self, and fiercely real, which means owning our flaws and listening to feedback.
We blaze the trail with courage and compassion.
The Posse is a global army of rad humans who want to make an impact in the world with disruptive, bold and people-first marketing. We’re here to shake things up, dream big and break a few rules along the way. Sorry, not sorry.
Proven formulas, effective templates, and optimization tactics?
We’re all about em, and we (rarely) mess with what works.
But before we sprinkle in the sales juju, we start with what matters most. Our copywriting process is rooted in real human connection, empathy, and authenticity. A memorable brand is not built with automated copy.
Crafting a compelling brand voice requires passion, personalization, and personality. We believe that by providing your customers with a unique and personal buying experience, you create trust, build credibility and inspire transformation.
