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Hot Offer Checklist

Discover the 10 copywriting triggers you need to write offers that sell.

The Write & Ignite Challenge is for entrepreneurs, freelancers and aspiring copywriters who want a proven formula to ignite online sales.

In this step-by-step video program, Alex will teach you the EXACT 16-step sales page formula and writing process she has used to help dozens of businesses execute multi-million-dollar launches and countless students land high-paying copywriting projects and clients.

Founded in 2019 by Alex Cattoni, the Copy Posse is a global army of copywriters and entrepreneurs with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. 

We’re dedicated to getting messages that matter to the masses with the type of copywriting that today’s businesses need and today’s audiences crave.

We believe that the best copywriting combines the power of authentic brand storytelling with proven direct response marketing principles and are SO OVER the manipulative, scammy, and severely outdated sales tactics we see being used online…

That’s why we’re rallying the raddest, baddest crew of copywriters around the planet to help us with one mission…⁠⁠

De-douchify the internet one word at a time and make caring cool again.⁠⁠

Through our YouTube channel, online programs, and copywriting agency — we’ve helped over 100,000+ copywriters and entrepreneurs sell more products and services that genuinely help people… without selling out on their integrity.

From copywriting challenges to immersive coaching programs to an exclusive membership club — here you’ll get all the tools, training, and support you need to learn highly-paid copywriting skills, write an irresistible portfolio and ignite your business this year.

“From 0 experience to an $80,000 copywriting job in 6 months.”

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice.

DAYANA

“From 0 experience to an $80,000 copywriting job in 6 months.”

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But…when I first found the Copy Posse Launch Pad I was skeptical. “Is this Alex just another coach on the internet out to get my money??” The more I watched her YouTube channel and DMd her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance. Fast-forward to my results: after taking the Launch Files first, I landed a $80,000 a year copywriting job at a startup. After taking the Launch Pad Season 2 in 2021, I finally went freelance and landed a huge and very well known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. What can I say, I thank the gods of the Internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!

DAYANA

“She’s the real deal.”

The Copy Posse Launchpad is THE best program out there for aspiring copywriters.

“She’s the real deal.”

The Copy Posse Launchpad is THE best program out there for aspiring copywriters. I’ve purchased multiple times from Alex and will continue to do so, because she’s the real deal. Beyond the incredible teaching, resources and content in the course, Alex offers the unprecedented opportunity to all of the copywriters in her program to get their work in front of real, A-list clients currently seeking copy support. This just isn’t something you’ll get elsewhere and it’s an incredible testimony to how much she cares about her students’ success that she’s willing to offer up her own personal network and to be an advocate for us time and time again. She’s an incredibly talented, generous soul and she’s built a community that’s a privilege to be a part of. Join us!

MEL

“Prepare to be blown away by your greatness.

I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on. This course has changed my life and I can’t wait to start contacting clients this week.

KENDRA

“Prepare to be blown away by your greatness.

I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on. This course has changed my life and I can’t wait to start contacting clients this week.

Thank you so much, Alex and congratulations to everyone for taking the first step! Prepare to be blown away by your greatness.

KENDRA

“One of the best decisions I’ve ever made!”

Incredible. That’s the first word that comes to mind.

SAM

“One of the best decisions I’ve ever made!”

Incredible. That’s the first word that comes to mind. Alex has literally compiled years and years of her expansive knowledge within the copywriting field and put it in a systematic, progressive, and easy-to-understand format.

I got my first client within 5 weeks of starting the program. I used Alex’s frameworks and got my first ever client testimonial! 

I cannot say this firmly enough – Anyone who is looking for a lucrative career in copywriting, this is literally the only resource you will ever need. From A-Z, in complete idiot-proof format, Alex explains the ins and outs of writing successful sales copy. This includes the psychology element that is so key before you even put pen to paper.

I highly recommend this program and vouch for Alex all day as one of the most incredible teachers I’ve come across. She defines going above and beyond for her students, as well as being empathetic in every way.

Alex, you’re a star, and thank you so much for having me as one of the first few students of the launch pad!

SAM

“The value you provide is outstanding!”

Alex, you and your team do an exemplary job of creating a repeatable system…

MONICA

“The value you provide is outstanding!”

Alex, you and your team do an exemplary job of creating a repeatable system for success in doing the central function of digital marketing: copywriting. The system of avatar building, problem excavation, and creating a convincing solution is repeatable and robust.

I know the work you put into this was enormous, but what really shows is that you have been perfecting these steps for many years. I am so happy that you chose to share them with us, because the value you provide is outstanding!

MONICA

“The single BEST investment for my copywriting career.

Taking Alex’s course has literally changed my life. I always had the dream of being able to work from anywhere and now I can. Since graduating from her program, I now have retainer clients whom I love working with.

JOELENE

“The single BEST investment for my copywriting career.”

Taking Alex’s course has literally changed my life. I always had the dream of being able to work from anywhere and now I can. Since graduating from her program, I now have retainer clients whom I love working with. I live in a dreamy apartment complex on my own which for the longest time I didn’t think would be possible for me to afford. If I hadn’t taken her course, I imagine it would have taken me a lot longer to get where I am and I am forever grateful. I imagine it would be a pretty lonely journey too.

I would probably still be struggling with getting my business off the ground. But through Alex’s course I’ve gained the confidence and skills to do so. And I’ve even gotten a compliment from a client saying it seems like I’ve been copywriting for years. I didn’t imagine it would take only around a year to get where I am.

In regards to her community, I’ve never seen the level of care and support Alex and her whole team brings in any other program. I love that they all get to know you by name and even get to know you on a personal level. With such a big group I’m surprised at how intimate it feels.

The people that the Posse attracts are amazing too! Everyone in the community is genuinely rooting for you and wants to see you win!

When anyone in the Posse is feeling low or discouraged you can count on the Posse to lift you up! And if anyone has questions or struggles, everyone is so quick to offer value. I feel so lucky to be part of this global Posse.

JOLENE

“Thinking of Doing A Copywriting Course? Do THIS ONE!

Before I began, I wanted to feel confident and develop this skill and I am thrilled to say that the Launch Pad gave me that confidence and more. YAASS!! I got a client while in the middle of the course who was so pleased with my work, they asked me to do more!!! The course started paying for itself before I had even finished.

MICHAELA

Thinking of Doing A Copywriting Course? Do THIS ONE!

THANK YOU SO MUCH for an incredibly enjoyable and memorable experience in The Launch Pad Season 2. I know you have heard this so many times from everyone…but WOW! I am SO grateful for your positive vibes, the tremendous value, and the opportunity to make friends around the world in the global Copy Posse. 

Before I began, I wanted to feel confident and develop this skill and I am thrilled to say that the Launch Pad gave me that confidence and more. YAASS!! I got a client while in the middle of the course who was so pleased with my work, they asked me to do more!!! The course started paying for itself before I had even finished. 

If you are thinking of joining a copywriting program…DO THIS ONE! You will not regret your investment. Alex’s energy and enthusiasm makes this experience so worthwhile. She takes the time to answer all questions and makes learning fun. Alex gives invaluable bonuses that are practical, helpful, straight-forward, and simple to understand. De-douchified!! 

De-douchifying the internet is totally a thing. So in the words of Bey and JayZ…”You Ready? Let’s go get em!”

MICHAELA

“An Unforgettable Copywriting Experience.”

I got my first client within the first month of the course closing!

ASH

“An Unforgettable Copywriting Experience”

I took Alex Cattoni’s Copy Posse Launch Pad because I really needed a portfolio to get my copywriting career off the ground.  I had tried other courses before but they just hadn’t given me the knowledge and grounding that I needed to craft a portfolio that would attract clients. Those other courses were boring or poorly structured, and I even started to question whether copywriting was actually for me.  

Alex’s program changed all of that.  It gave me the copywriting and marketing knowledge I needed to confidently talk to prospective clients about their needs, and it opened my eyes to what is possible with a freelance copywriting career.  The energy Alex and the team bring to the program is second to none, and this shines through in the excellent community that grew during the course. There is always someone around to help you if you are struggling with something, and learning with a group of like minded people was so much fun. I’ve even made lasting friendships from the program!

And it definitely worked – I got my first client within the first month of the course closing! Thank you so much, Alex and the team!

ASH

SOME NOTES FROM MY

Rad threads for rad writers from The Posse Shop.

Ignite your business with copy that connects and converts.

Every year, our Agency partners with a select number of clients whose products and mission vibe strongly with our own. With a combined 20 years of training and writing experience in sales, branding, and direct-response marketing — we’ve written dozens of high-converting offers, brand guides, and promotional campaigns.

Click below to learn more about working with us (or one of our expertly trained Copy Posse graduates).

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