|Name: Rob Mancini||Last Book: The Compound Effect by Darren Hardy|
|Location: New York, USA||Favorite Word: Verdigris|
|Language(s): English||LEAST Favorite Word: Like|
|Top 3 Core Values: Innovation, education, authenticity|
Meet Rob Mancini
What did you do before you were a copywriter?
I worked as a manager at a large retail chain.
How did you get into copywriting?
Like everyone else, I always wanted to be a writer. I did some freelance blog writing in the past, but for some reason, I never considered copywriting as a viable career option. I assumed you needed a marketing degree to break into the industry.
Eventually, I did some online digging and found out that wasn’t the case. Seeing that copywriting was the single best way to write and get paid to write — I went after it.
Plus, I was instantly fascinated by the psychology of selling, digital marketing, and everything else that went along with the industry. Call me a geek, but I really find this stuff fun.
What’s your favorite type of copy to write and why?
I get bored very easily, so I can’t really say I have a particular type of copy I like to write any more than anything else.
That being said, I spent a lot of time studying everything I could on old-school direct-response copywriters, so I definitely have an affinity for that.
What niches do you have experience in?
I started out in health and wellness but have gone all over the place since then. I’ve written for everything from e-comm brands that sell freshly baked brownies to tech companies that offer blockchain training courses.
The idea of ‘niching down’ seems absolutely dreadful to me. I read John Carlton’s book, where he says everyone can become an expert on anything if they’re willing to devote a weekend to reading up on the subject. That really resonated with me and is something I’ve done several times in my copywriting career.
What would you say is your Reignmaker Magic (aka your stand-out superpowers)
Again, I get bored easily. I also have obsessive tendencies where I will spend weeks devouring everything I can find on a particular subject.
This has worked out extremely well for me and allowed me to branch out and offer way more than just copywriting services.
Do you want me to boost your organic TikTok following? No problem. You want me to handle the technical SEO for your website? Build an affiliate marketing strategy? Manage your email list? I’ll do it all.
These are just some of the random things I learned along the way by having a curious nature… but that’s my magic. Yes, I’ll write the copy for you, but I’ll also provide so much more.
What myth or misconception about copywriting frustrates you the most?
That it’s manipulative, or some businesses or brands are more noble with their marketing than others. I’m actually very glad I got into this industry because it made me a more conscious consumer.
Also, the infamous “AI is going to take all our jobs” rhetoric is a bit frustrating. AI is a viable asset for many marketing-related things, but when it comes to copy, it’s a lot more efficient just to write it yourself instead of going back and forth with ChatGPT.
Plus, human copy still converts better (from my experience). AI can spit out “copy,” but unless you devote the time to study the craft — or hire someone who has — you’re just playing the guessing game.
Copywriters who devote the time to honing their skills and learning everything they can about the craft and the larger world of marketing will truly shine in the years to come.
What is your dream client/project?
Good question. Maybe I’ll start an SEO agency? Or run a dozen affiliate marketing websites? Create an online course? Or I’ll just run away to a deserted island and write the novel(s) I’ve had in my head for the last decade. Only time will tell!
What is a copywriting career moment you’re most proud of?
Just the fact that I was able to make copywriting my full-time career in the first place. I came from an industry that is both very intense and incredibly difficult to leave.
After having a few consecutive 10k months as a copywriter, I took a nice long vacation to Italy. It was the first two-week vacation I ever had in my life. That was definitely a personal high.
What’s the best compliment you’ve received as a copywriter?
“We completely sold through our inventory in two weeks!”
Finish this sentence: When I’m not writing, you’ll find me…
Eating pasta… lots of pasta. On a beach. In Italy.