Learn this copywriting skill and it will become your secret SUPERPOWER for making money this year…
Even if you think you hate selling…
Even if you think you’re a terrible writer…
And even if you think you have ZERO experience in sales…
Can you guess what it is? Keep reading.
Hey Posse, what’s up? It’s Alex.
In this blog, I’m going to talk about the #1 copywriting skill ANYONE can use ANYTIME to help them sell ANYTHING…
And I’ll give you 3 tips to help you start learning this secret superpower as soon as TODAY.
Whether you realize it or not – we ALL sell something every single day.
And no, I’m not just talking about selling products and services.
We’re all constantly selling people on our ideas & opinions…
The image we want to portray by the clothes we wear and the way we do our hair…
The type of person we want people to believe we are…
Where we should go out for dinner…
What show we should watch tonight on Netflix…
What style of couch we should buy…
Where our next vacation should be…
And the list goes on and on.
It’s human nature – we want people to see things the way we see them…
We want people to AGREE with us because we are RIGHT ALL THE TIME! Right?
We want people to believe the stories we tell ourselves about ourselves…
We want people to pick up what we’re putting down…
And, yep, you guessed it, this involves a certain amount of “selling” our ideas, opinions, and beliefs.
And the skill I’m talking about today will become your secret superpower to do just that.
Once you learn it, you’ll be more persuasive and even… more likable.
So what is this super skill, you ask?
Before we get into it, please comment below if you want more content like this.
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Now, when it comes to sales…
Here are a few things I hear all the time…
- Selling is slimey – I don’t want to feel like a used car salesman…
- Selling is complicated, I don’t know the right strategies to convince someone to say yes to me…
- Selling feels needy and desperate, like I’m begging for money…
- Selling is scary and I’m afraid of rejection…
What is a story you tell yourself about selling? Comment below and let me know…
No matter what your sales story is, one thing is for sure, we love to make sales seem super scary and complex…
But honestly…
Forget all that, because SELLING really only comes down to one thing…
Solving a problem.
The BEST and most seamless sales experiences are when you’re engaging in a conversation with someone who is genuinely interested in what you have to say…
AND is genuinely interested in helping you solve your problem.
Did you catch that?
Because I just revealed the secret superpower to selling anything…
Conversations.
The best sales experiences are simple conversations…listening and responding…
WITHOUT the expectation of compensation.
And THAT’S WHY learning how to write conversational copy is key to selling anything.
Which sounds simple in theory…
Because as I mentioned earlier, we do this ALL DAY EVERY DAY WITH EVERYONE IN OUR LIVES…
But then when it comes to business, you’d be surprised how many marketers, copywriters, and business owners have a hard time getting this right…
And they try too hard to “stick to a script” that honestly just feels inauthentic and gross.
Not to mention (and I talked about this a few weeks ago) this year, conversational marketing is a HUGE trend.
Now more than ever before customers are seeking out more personalized and conversational buying experiences and will avoid anything that feels like a sales trap.
So let’s go through 3 tips to help you really understand WHAT conversational marketing actually is…
And how you can start applying it TODAY.
Tip #1 – Chat With Your Bestie
Selling should always be, first and foremost, about relationship building.
Before you ask for a single penny, an email address, or even a “like and follow”…
You want your customers to feel genuinely seen and heard. You want them to feel a sense of belonging with you, your brand or your business.
And how do you do that?
Well, there are lots of ways! But one of the simplest to implement is…
Talk and write in the same way you’d talk to your bestie.
Treat them like the REAL PEOPLE they are…
So many people get hung up on wanting to appear “professional” and “likeable” that they completely mask their entire personality…
Or they’ll talk the way someone in their industry “should” talk…
Or they copy someone else’s way of communicating…
And as a result, their messaging and marketing is dry, boring, or worse – completely inauthentic.
Remember that your audience, customers or clients can feel when something is scripted and forced…
And they need to know, like or at the very least TRUST you and your brand before they commit to making a purchase.
In order for that to happen, you need to show them who you are. Really.
What are your values? Your quirks? Your sense of humor?
So if you curse sometimes, do that (it’ll be okay, I promise!)
If you say “y’all” instead of “you all” – do that!
If you’re weird – be weird!
If you’re funny – crack some jokes!
If you’re nerdy – own it loudly & proudly!
Because at the end of the day… THAT’S what people really want.
Being YOU is your #1 sales superpower.
Alright now let’s move on to tip #2…
Tip #2 – Read Everything Out Loud
This is SUCH an easy tip that is so often ignored and overlooked.
But it’s so simple. Just read everything you write out loud.
Doing this one thing can go a long way in making your messaging sound friendly, casual, and super conversational.
Think about it this way: when you’re having a conversation with someone, how long can you talk without pausing to catch your breath?
Probably not very long.
A sentence or two – MAX – am I right?
So why then, would you type out huge paragraphs of text?
Long, run-on sentences and paragraphs that take up half the page are extremely overwhelming to your readers.
So remember to keep your sentences & paragraphs SHORT.
Don’t use fancy words you can’t personally pronounce or words that you’d never use in real life.
And…
Loosen the reins on your grammar – just a little bit, okay?
It’s okay to emphasize a word or statement with well-placed bolding…
It’s okay to use “…” to help make a smoother transition…
It’s okay to use the occasional uppercase text and misplaced dash…
Remember, being conversational is all about engaging with your reader, building trust, and writing in the way that you actually communicate.
And that is just NOT going to happen if you’re stressed out about having perfect grammar, structure and format.
You’ll end up coming across as overly formal.
And honestly, that is NOT a good look these days…
I mean, think about it…
A.I. is everywhere…
People are so hyper-aware of its existence and VERY sensitive to feeling like they’re being duped or lied to…
When you’re overly formal or stiff in your writing – I’m just going to be honest and say – most people are probably going to assume A.I. wrote it.
And they’ll be very unlikely to keep engaging with your content if they think a robot is behind it.
So PLEASE stop stressing so much about being “perfect”.
Allow yourself to relax a little bit and be less formal.
And finally…
My forever favorite tip to help anyone get better at conversational marketing…
Tip #3 – Storytelling
STORYTELLING!!!
The oldest form of communication on the planet.
Hundreds of years before the printing press, iMessage, voice memos, YouTube, or “going viral”…
We had stories.
They were our primary way of passing down information and knowledge about our culture and traditions…
But we also used stories to connect and relate with one another.
And today, that element of storytelling is just as important as ever before.
When you utilize storytelling in your marketing, you not only capture (and keep) your audience’s attention more effectively…
But you’re also able to connect more intimately with them and relate more powerfully.
Listening to a story about the one time you saved your neighbor’s life, learned an interesting lesson, or solved a weird mystery is so much more powerful than reading a laundry list of facts and features and why they should buy your stuff.
Stories create curiosity.
And more importantly… they create relatability, authority, and trust with your prospect.
Which in turn…
Helps you sell more of your products and services – naturally.
Now I have a whole blog where I break down 4 of my favorite storytelling methods…
So if you want to learn more about this form of conversational marketing, go check it out.
And if you want to learn how to apply everything you learned today into your business…
Download my FREE Brand Voice Checklist now – where I’ll help you map out the 11 core elements of your brand that will make selling SO MUCH EASIER.
I’ll see you next week with a brand-new blog. Until then, I’m Alex. Ciao for now!
