Real talk: If your website is missing just ONE of these 5 key conversion pagesā¦
ā¦you could be missing out on TONS of new leadsā¦
Or worse ā paying customers.
In this blog, Iām going to walk you through the 5 most important pages EVERY SINGLE website should have.
Why you need it, what to put on it, and most importantlyā¦
Iāll give you the tools you need DIY it yourself ā like a pro.
Hey, Posse! Whatās up? Itās Alex.
Coming at ya this week with a tutorial that sooooo many Posse Peeps have been asking me for ā some TLC for outdated, lackluster, poor-converting websites!
Well⦠I heard you loud and clear and this article is going to outline everything youāll need to create a professional website that looks good, sounds good, and converts good too.
But before we get into thatā¦
If youāre new to the crew ā welcome!
Here on my blog, youāll get the tools, resources, trainings, and tutorials you need to build a successful business. Weāll cover everything from emails to social media to branding and so much more.
Now ā letās get into it!
Starting with WHY you should even care about your website?
I mean⦠isnāt having a website more of an āobligationā than anything else?
People donāt even look at the thing⦠Right?
WRONG.
So, so, so wrong.
On the contrary⦠97% of purchasing decisions are directly influenced by a company’s website.

Which is MASSIVE.
But itās not enough to just have a āpretty goodā websiteā¦
You also need to WOW your prospects fast.
Because theyāre only gonna hang around for 0.05 seconds before they decide whether or not your website is working sticking around on.

Yup ā in 0.05 seconds, your ideal audience will make a snap judgment on whether they want to learn more from you or keep searching for someone ā or something ā betterā¦
That means youāve got less than a second to make a lasting impression, convey your expertise, wow your prospects, and clearly communicate your message.
So, if your website has taken a back seat on your list of prioritiesā¦
This is your sign to spruce it up and give it some TLC.
A little attention to these 5 very specific conversion pages can go a LONG WAY in helping you get ranked on Google, get more qualified leads, and of course ā convert those leads into paying customers.
And thatās why Iām super excited to announce that we just released an INSANELY practical Website Toolkit mini-course that walks you through every single step of creating a high-converting websiteā¦
ā¦so you can Look Legit, sound like a pro, and convert website lurkers into paying customers.
Youāll find detailed formulas for each of the 5 essential pages weāre about to coverā¦
PLUS tips for creating your website from scratch, design tips, my proven Lead Magnet formula for generating more leadsā¦
And itās packed with over 67 examples, tools, and resources to make optimizing your website a breeze.
If youāre a person who loves to follow a step-by-step guide that breaks everything down for you ā then definitely check it out.
But today in this blog, Iām going to talk about these 5 website pagesā¦
What are the most important pages to have on your website? AND WHY?
Letās get into it.
Starting with the most important page on your entire websiteā¦
How To Write A Home Page
Your Homepage is most often the very first thing new prospects see on your websiteā¦
According to MarTech Today, a companyās Homepage accounts for up to 50% of a siteās total pageviews.
But your homepage isnāt JUST important because it accounts for so much of your siteās total viewsā¦
Itās also 10-20x MORE VALUABLE than any other page on your website.

Because visitors to your Homepage often spend more time on your website and click around to view additional pages.
So whatās the goal of your Homepage?
Well, itās actually pretty simpleā¦.
Create trust, build authority, and offer next steps!
You need to professionally and clearly communicate:
- the what
- the who
- the where
- the when
- the why
- and the how of your businessā¦
Think of your Homepage as your PR page! Itās public relations at its finestā¦
You really want to make a great first impression, put your best foot forward, and get your prospects interested enough to stick around and explore more of your website.
Now, after your Homepage, the next most important (and very underlooked) page isā¦
How To Write An About Page
Thatās rightā¦
No matter what type of business you have ā your About Page is *the* most important supporting asset of your website.
With more audiences worldwide seeking brands that they can personally connect with (and share their values) the About Page is your way of answering the question: āWho are you⦠really?ā
Because the truth is ā there are hundreds, maybe even thousands, of brands and businesses that do exactly the same thing you do.
One of the best ways to stand above the competition is to share your brand story and relate to your prospect on a deeper and more personal levelā¦
And the best place to do this is your About Page.
Unfortunately, many businesses overlook their About Page completely, treating it like an obligatory brag-fest that doesnāt hold much weightā¦
Or, worse, jamming it full of corporate jargon that nobody cares about.
This is a huge mistake.
No matter what industry youāre in ā coaching, consulting, B2B, SaaS, MarTech, e-commerce, etc. ā your About Page is a valuable opportunity for your prospects to connect with your story, your vision, your mission, your values, and what makes you⦠YOU.
The goal of your About Page is to:
- Humanize your brand with a storyā¦
- Share your values and visionā¦
- And connect with your reader on a personal level.
Alright, next upā¦
What To Include On A Service Page
The Offers Page of your website. This is where your prospects go to find out EXACTLY how you can help them.
Which means⦠this is very important to get right.
Because this is ultimately where they make the decision to buy or fly.
Where the Homepage and About Page are more about authority and relationship buildingā¦
Your Offers Page is all about delivering information to the people LOOKING to move forward with you.
If a website visitor is on your Offers Page, they are a HOT lead, so this page needs to be persuasive, clear, and direct.
The goal of your Offers Page is to:
- List out and briefly explain the services/packages/products/programs you offer
- Showcase your expertise
- Inspire action
Exactly how youāll do this will vary depending on the type of brand/business you have.
In the Look Legit Website Toolkit, youāll find 3 different formulas for you to follow based on what your business is.
- Services & Packages (for freelancers, consultants, coaches, etc.)
- Pricing (for SaaS, software, apps, etc.)
- Catalog (for info-products, programs, eCommerce, etc.)
The next page is something I guarantee MOST businesses overlookā¦
How To Get Good Customer Testimonials
90% of customers say their purchasing decision is directly influenced by testimonials and customer reviews.

This means every single entrepreneur, coach, freelancer, and business ā whether itās service-based, eCommerce, or B2B ā should collect and publicly showcase customer testimonials, reviews, or case studies on their website.
Social proof is basically your way of telling people⦠āHey, Iām legit. I actually know what Iām doing, I do it well, AND I get results!ā
So, if you havenāt already been prioritizing collecting testimonials, screenshots, or positive reviews from your customersā¦
ITāS TIME TO START.
Now, if youāre wondering ā yeah, but how?!
I break down my exact method for getting amazing customer testimonials inside the Look Legit Website Toolkitā¦
But here are a few quick tips to get you started:
- Make it super easy for them by telling them exactly what you need or even better⦠send them a short form to fill out.
- Ask open-ended questions to get the juiciest answers. Stay away from āyes/noā questions.
- Act FAST. The sooner you ask for a testimonial, the higher your chances of getting one!
Alright, now the final page every website SHOULD have ā especially if you want to stand any chance of ever landing on Page 1 of Googleā¦
How To Start A Blog
I highly recommend featuring content on your website via a blog. I know what youāre thinkingā¦
But Alex. Iām not an influencer. Iām a professional! Why do I need a blog?
Well ā I hear you.
But think of it this wayā¦
A blog is basically just content marketing.
Delivering value, insight, and teachings on a specific topic or subject matter.
Thatās really all it is.
And this is one of the best ways to establish yourself as an authority in your niche ā no matter what your niche is.
Your blog is a great place to showcase customer case studies, highlight your skills and experience and educate your ideal customer on your area of expertise and/or help them solve a problem.
There are a TON of different ātypesā of blogs out there.
Types of Blog Posts:
Your blog is a great place to really boost your SEO and ranking too.
Inside the Look Legit Website Toolkit, I break down my entire Blog Post Formula for you ā including tons of SEO and keyword tips to help you rank.
So, if youāre looking to spruce up your websiteā¦
And fast track your resultsā¦
With a proven messaging formula for the 5 most important pages on your websiteā¦
Make sure to check out my brand new minicourse ā The Look Legit Website Toolkit.
Until next timeā¦
Iām Alex. Ciao for now!