Alex Cattoni started the Copy Posse for one sole mission… to redefine what it means to be a copywriter & marketer today.
In 2019, she began to notice a dangerous divide forming in the industry…
While there were plenty of authentic business owners out there, with products and services that genuinely helped people…
There were many more who relied on manipulative, over-hyped and severely outdated sales tactics that she just didn’t vibe with – and she had something to say about it (surprise, surprise).
So, after a decade of working behind the scenes as a multiple six-figure copywriter for some of the world’s top transformational brands, Alex started her YouTube channel to share the marketing and messaging strategies that today’s businesses need and today’s audiences crave.
(RE)DEFINED
MARKETING
In 2020, the Copy Posse was born—a global crew of rad copywriters, modern marketers, and rebellious business owners who are here to amplify messages that matter.
Let’s De-Douchify The Internet
We believe that the marketers who lead with heart will take back the Internet and build businesses with the guts to last.
We believe that words have power, that trust is currency, and that connection is the only true shortcut in business.
We believe the best copywriting today combines proven marketing principles with powerful branding and storytelling.
We’re Building An Empathy Empire.
While the internet has become flooded with boring, cold, AI-generated fluff, leaving people feeling less seen, less heard, and less understood than ever before…
We're rallying the raddest, baddest crew of storytellers, messengers and marketers from around the world to help us de-douchify the Internet, redefine modern marketing and make caring cool.
Through our programs and communities, we have helped over 500,000 rad humans learn the skills they need to…
We’ll help you make more money doing what you freaking love – and create a life you never want to escape.
Monetize their message.
We’ll show you how to build more trust, authority, and attention online – and attract your dream clients.
Build a personal brand.
We can help you start a creative side hustle and create a life of freedom – on your own terms.
Get paid to write.
Get Started
You With Us?
- Anita
“You are the best, I've said it before & I'll say it again (& again). You say you're looking to de-douchify the web, but you do so much more. Others promising to teach copywriting and direct marketing don't share the same generous ethics.”
- Paulina
“There are tons of ways to learn this skill and people to learn it from, but I have to say, the team Alex cultivates has been the most fun, exciting, and that has accelerated my progress.”
- Judith
“I’m incredibly grateful for the wisdom you share with the world, not just the copywriting and marketing knowledge, but also the transparency and honesty you bring to the entire entrepreneurial journey.”
- Nicole
“Super grateful for Alex as well for being such an awesome mentor who leads with empathy. Alex’s YouTube videos are what opened my mind to the fact that marketing could be different... that there was another way to go about it.”
- Chloe
“You have inspired me to create my own business!! Women are amazing, YOU ARE amazing! And I am so grateful that I found you through YouTube!”
Non-Negotiables
Our
We are our customers.
We don’t just teach this stuff—we live it. We’ve been in the trenches, testing, tweaking, and perfecting the craft. We know the struggles, the wins, and the “WTF am I doing?” moments because we’ve had them too.
We lead with heart & humanity.
Marketing isn’t just about sales—it’s about people. That’s why empathy is at the core of everything we do. We believe connection fuels action, inclusivity sparks change, and compassion creates impact.
Our love language is “walking the talk”.
While we’re far from perfect and make mistakes, we strive to be true to our word in everything we do and are committed to getting better and better every day. Whenever we can, we love to underpromise and overdeliver.
If it’s not fun, it’s not worth it.
If you’re as passionate as we are, you’ll agree that business is personal. We’re in this business because we freakin’ love it. Even on the hard days, we celebrate success, progress and gratitude, with a hair flip and booty shake.
We’re fiercely real and loud as hell.
We believe in loudly standing up for what we believe in – even if it means ruffling a few feathers. While we’re sweet, we’ll never sugarcoat it. We strive to always be straight-up and fiercely real, which means owning our flaws and listening to feedback.
We love AI (plot twist)
AI isn’t the enemy—lazy marketing is. The best brands feel human, and that’s something no bot can fake. We use AI as an assistant, not a crutch, so you can spend less time on busywork and more time doing what actually moves the needle—creating real connection.
Meet The Women Behind The Posse
Alex Cattoni
Founder & CEO
Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her laughing (very loudly) with her friends and family.
Chelsea Frederick
Operations Manager
Chelsea has 10+ years of experience building marketing campaigns, managing teams and scaling a full-service marketing agency. When she’s not chasing after her two boys, she’s on her laptop with a cup of coffee (or wine), making sure things run smoothly behind the scenes.
Tania Safuan
Head Copywriter
A messaging maven with almost 20 years of copywriting experience, Tania heads up all sales & PR at the Posse. She’s an adventure-seeking and comfort-loving bon vivant with a love for authentic expression, purposeful co-creation, and unconventional living.
Ketevan Larsen
Social Media Manager
Our resident social media specialist is a mom of 3 who loves her heels and never skips breakfast. She’s a tree-hugger and adventurer at heart. Her modus operandi? Listen to what the Posse needs most and create the best damn content on the Internet.
Jenny Neal
Head Posse Coach
Jenny is a festival junkie, ritual-obsessed yoga teacher who is passionate about nature and wellness. At the Posse, she’s all about giving real-talk advice, answering your questions and being your biggest cheerleader as you build a business that feels freakin’ good.
Brittany Jordan
Content Marketer & Copywriter
A Launch Pad grad turned copywriter, Britt’s desire to make other people feel seen, heard and understood radiates through every word she weaves. When she’s not writing brilliantly sassy content for our emails, socials and YouTube channel, she’s playing barefoot in the grass with her two boys.
Alexandria Wald
Digital Marketing Strategist
As a funnel builder and paid ads specialist, Alexandria loves diving deep into the Posserverse to analyze data and create meaningful marketing campaigns. When not working, you’ll find her in colorful sundresses and sparkly earrings, traveling the world or on the dance floor!
Jaleigh Croft
Project Coordinator
Jaleigh is a spontaneous adventurer fueled by matcha and a love of books. When she’s not learning something new, she’s managing the Posse’s high-level programs and memberships – and always cooking up creative ways to help our team and students thrive.
Kathleen James
Marketing Assistant
Kathleen loves a good spin class, reads epic fantasy books and knows the best place in town for an oat chai latte. When she’s not planning her next trip, Kathleen keeps our meetings and systems running smoothly – and always has her finger on the pulse of AI.
Becca Rice
Community Manager
Becca is a former English teacher who starts her mornings sipping coffee on the porch and ends her days reading a good book. When she’s not supporting the Posse community, she’s soaking up the sweet, messy magic of everyday life as a mom to 3 adorable kiddos.
Hire The Posse
Need A Marketing & Messaging Makeover?
Proven formulas, effective templates, and optimization tactics? We’re all about them, and we (rarely) mess with what works.
But before we sprinkle in our marketing magic, we start with what matters most: your message. A memorable brand isn’t built with robo-copy. It’s built with words that feel personal, sound authentic, and create serious trust.
If you’re looking for high-converting, human-centered messaging that sells without the sleaze, look no further.
Contact us to learn how we can help, or post your job inside our private community of Posse-trained copywriters, marketers, and content strategists.
Post a Job
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