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Are Long Emails More Effective Than Short Ones for Small Business Email Marketing? Over the last few months, I’ve been split-testing long emails against shorter emails. One of them got 37.5% more clicks. Can you guess which? If you write your own emails, run your own campaigns, or help clients get better results online, you […]

Long vs Short Emails: What This 37.5% Click-Through Split Test Reveals About Email Marketing Best Practices

October 15, 2025

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Email Marketing Best Practices: How This Storytelling Email Made Me $123,898 (Without Actually Selling Anything)

5 Signs Your Email Was Written By AI (and how to write emails that sound like a human)

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Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.