What Mindset Shift Turns Discovery Calls Into New Clients? The psychological shift you need to make is having confident energy. If your discovery calls feel a little awkward and a little desperate like you’re trying to impress, convince, and pass some sort of “are you good enough” test. That’s exactly why you’re not landing the […]

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Psychological Triggers in Copywriting: The Best One That Turns Strangers Into Clients

March 11, 2026

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Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.