Everything You Need To Create A Website That Sparks Authority, Trust & Serious Sales
Get It Now For Only
$197
$49!
Get My Proven Formulas For The 5 Most Important Pages On Your Website…
Inside this brand new mini-course, you’ll find the Copy Posse’s collection of proven messaging formulas for the five most important pages you MUST have on your website.
Whether you’re a freelancer, coach or consultant, a SaaS, software or tech company, a local small business, or an entrepreneur who sells products or programs online – the Look Legit Website Toolkit has what you need to write next-level messaging that’ll make you look legit, sound like a pro, and most importantly… convert website lurkers into loyal customers.
First Impressions Matter. Make Yours Count.
Did you know that it only takes 0.05 seconds for a visitor on your website to decide whether they’ll stick around or peace out… forever? That means you’ve got less than a second to make a lasting impression, convey your expertise, wow your prospects, and clearly communicate your message.
I can’t tell you the number of times I’ve NOT worked with someone because their website was glitchy, outdated, lacked any REAL authority, or was just straight-up confusing.
So, if you want to know how to create a punchy, purposeful and persuasive website that makes an amazing first impression FAST…
I got you. This is kinda my thing…
I got my start in the marketing world wayyyyy back in 2008 at Mindvalley, one of the world’s leading personal growth publishers, where I quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue…
As the Creative Director at the company it was my job – every single day – to review, strategize and optimize the messaging, authority and conversions for Mindvalley’s multiple authority brands.
Since starting my own consulting business in 2011, I have helped launch several successful brands and proudly partnered with many of the hottest transformational authors and businesses on the planet, helping them skyrocket their sales, authority and influence with impactful messaging.
Then in 2020, I founded the Copy Posse. I took everything I learned to go from anonymous copywriter to founder of a 7-figure brand in one year, build a global community of rad humans, and be crowned 2022 Marketer of the Year by DigitalMarketer!
Through our online programs and social communities, the Copy Posse has helped over 300,000 copywriters and business owners sell more products & services and create lasting results through a fun and empathetic approach to branding, marketing and copywriting – that really works.
So if the past 15 years have taught me anything about crafting high-converting websites – it’s this…
If you want to get noticed and get customers, your website needs to spark interest, build trust and quickly, clearly, & effectively communicate WHO you are and HOW you can help your customers FAST…
And that is exactly what you’ll learn in this toolkit.
3-Step Success Guide
How To Setup Your Website From Scratch
To start, we’ll take you step-by-step through the process of buying a domain, choosing the perfect name, selecting the right hosting platform for your business needs, and how to set up your email list. Plus, we’ve included the Posse’s fave tools and resources to make it even easier for you to get set up.
Homepage Formula
How To Spark Major Authority
Your Homepage accounts for up to 50% of total pageviews and it is almost always the very first thing people see when they visit your website. So it goes without saying, if you want to make a great first impression – THIS is the place to start. My Homepage formula will break down the 6 KEY elements that your homepage needs to communicate in order to get your prospects to stick around.
About Page Formula
How To Create Instant Trust & Rapport
After your Homepage, the About Page is the most important supporting page that you must include on your website, no matter what type of business you have. Because the truth is – there are hundreds, maybe even thousands, of brands and businesses that do exactly the same thing you do. With this About Page Formula, you’ll be able to set yourself apart and relate to your prospect on a deeper and more personal level.
Offers Page Formula
How To Build Desire & Automated Conversions
Prospects that land on your Offers Page are HOT potential customers on the edge of converting, so this page needs to be extremely persuasive, clear and direct. How you communicate your offers depends on the type of business you're writing for. That’s why, I've included THREE different formulas for you to follow:
✔︎ Services & Packages Forumla (for freelancers, consultants & coaches)
✔︎ Pricing Formula (for SaaS, software & apps)
✔︎ Catalog Formula (for programs & e-commerce products)
Social Proof Formula
How To Capture Drool-Worthy Testimonials
93% of customers say their purchasing decision is directly influenced by reviews, which means if you're NOT collecting and publically showcasing testimonials on your website – you are losing customers. Inside the toolkit, you'll learn my entire 5-step social proof formula and strategy PLUS get the exact emails I send to my customers to capture drool-worthy testimonials.
Blog Post Formula
How To Add Value That Keeps Them Coming Back
Content marketing is one of the best ways to establish yourself as an authority in your niche. It allows you to showcase your skills and expertise AND helps your dream customers find you organically. I’ll show you exactly how to structure and format your blog content to WOW your future customers with authority content, tutorials and stories that keep them coming back again and again.
3-Step Success Guide
How To Setup Your Website From Scratch
To start, we’ll take you step-by-step through the process of buying a domain, choosing the perfect name, selecting the right hosting platform for your business needs, and how to set up your email list. Plus, we’ve included the Posse’s fave tools and resources to make it even easier for you to get set up.
Homepage Formula
How To Spark Major Authority
Your Homepage accounts for up to 50% of total pageviews and it is almost always the very first thing people see when they visit your website. So it goes without saying, if you want to make a great first impression – THIS is the place to start. My Homepage formula will break down the 6 KEY elements that your homepage needs to communicate in order to get your prospects to stick around.
About Page Formula
How To Create Instant Trust & Rapport
After your Homepage, the About Page is the most important supporting page that you must include on your website, no matter what type of business you have. Because the truth is – there are hundreds, maybe even thousands, of brands and businesses that do exactly the same thing you do. With this About Page Formula, you’ll be able to set yourself apart and relate to your prospect on a deeper and more personal level.
Offers Page Formula
How To Build Desire & Automated Conversions
Prospects that land on your Offers Page are HOT potential customers on the edge of converting, so this page needs to be extremely persuasive, clear and direct. How you communicate your offers depends on the type of business you're writing for. That’s why, I've included THREE different formulas for you to follow:
✔︎ Services & Packages Forumla (for freelancers, consultants & coaches)
✔︎ Pricing Formula (for SaaS, software & apps)
✔︎ Catalog Formula (for programs & e-commerce products)
Social Proof Formula
How To Capture Drool-Worthy Testimonials
93% of customers say their purchasing decision is directly influenced by reviews, which means if you're NOT collecting and publically showcasing testimonials on your website – you are losing customers. Inside the toolkit, you'll learn my entire 5-step social proof formula and strategy PLUS get the exact emails I send to my customers to capture drool-worthy testimonials.
Blog Post Formula
How To Add Value That Keeps Them Coming Back
Content marketing is one of the best ways to establish yourself as an authority in your niche. It allows you to showcase your skills and expertise AND helps your dream customers find you organically. I’ll show you exactly how to structure and format your blog content to WOW your future customers with authority content, tutorials and stories that keep them coming back again and again.
SPECIAL BONUS
Lead Magnet Toolkit
Now that you have a gorg new website, it’s time to start building your email list so you can turn those lurkers into HOT leads. We’ll talk about the 3 things your lead magnet must accomplish to be effective, I’ll share my 4 no-fail lead magnet formulas, plus a list of the 8 hottest types of lead magnets to maximize desire and boost your lead generation.
SPECIAL BONUS
Ultimate Headline Writing Toolkit
If your headlines don't grab attention, nothing else you write even matters. That's why it pays to put some extra time, attention, and love into your headlines. To help you nail your website’s headlines, I’ve included my ultimate headline writing toolkit to teach you how to strategically craft your headlines based on Eugene Schwartz's 5 levels of customer awareness. Plus, you’ll get an Inspo File with 55 examples, tips & tricks for writing scroll-stopping hooks.
SPECIAL BONUS
Look Legit Website Playbook
Because what good are a bunch of formulas without practical examples? To help make this toolkit as useful as possible, I included real-life examples of EACH website page in action across multiple different niches. PLUS I'll share my best tools and design tips to bring your website to life as easily as possible. In total, you'll get 67 extra examples, tools and tips with the Look Legit Website Toolkit.
SPECIAL BONUS
Lead Magnet Toolkit
Now that you have a gorg new website, it’s time to start building your email list so you can turn those lurkers into HOT leads. We’ll talk about the 3 things your lead magnet must accomplish to be effective, I’ll share my 4 no-fail lead magnet formulas, plus a list of the 8 hottest types of lead magnets to maximize desire and boost your lead generation.
SPECIAL BONUS
Ultimate Headline Writing Toolkit
If your headlines don't grab attention, nothing else you write even matters. That's why it pays to put some extra time, attention, and love into your headlines. To help you nail your website’s headlines, I’ve included my ultimate headline writing toolkit to teach you how to strategically craft your headlines based on Eugene Schwartz's 5 levels of customer awareness. Plus, you’ll get an Inspo File with 55 examples, tips & tricks for writing scroll-stopping hooks.
SPECIAL BONUS
Look Legit Website Playbook
Because what good are a bunch of formulas without practical examples? To help make this toolkit as useful as possible, I included real-life examples of EACH website page in action across multiple different niches. PLUS I'll share my best tools and design tips to bring your website to life as easily as possible. In total, you'll get 67 extra examples, tools and tips with the Look Legit Website Toolkit.
"Finally got clarity about my brand AND my business."
The minute I saw the info about this challenge I knew I had to join it. I know Alex from her content on YouTube, so I already had an idea how useful it is.
What I did not expect was how insanely valuable the challenge will be. For just five days I got clarity not only on my brand voice but on my entire business.
Alex and her team made sure there is no question unanswered. And the community... The best and most supportive community I've been part of. The best-spent money ever! I will definitely continue with the other Copy Posse programs.
- Silviya R., Posse Eye Challenger
"The best business investment you’ll ever make."
I’ve come to understand that running a business is, first and foremost, a journey of personal growth. And that journey is best traveled with people on a similar path.
People who get what you’re doing. Who support, inspire, and celebrate you. Who have your back when the struggle of running your own business gets real... And trust me, it will.
My Reign journey has impacted me more profoundly than I ever imagined. The coaching, training, accountability, community, and opportunities have transformed me from an imposter-syndrome-ridden wanna-be freelancer to a proud activist-entrepreneur with massive plans to change the world with her gift.
- Johanna, Reignmaker
"Do yourself a favor and invest in this course – I promise you won't regret it."
If anything, the only thing you’ll regret is being hesitant and not signing up sooner!
As for me, from today, I’ll be applying the email marketing principles I learned to enhance my own digital marketing efforts.
I still look at my email campaign and can’t believe that THIS IS WRITTEN BY ME and that I totally transformed my email marketing skills in a matter of DAYS!
- Reem, Own The Inbox Challenger
"HOLY CRAP!!! I am just seriously amazed at the value!!!"
I’ve taken my share of $97 courses in my self-trained coaching journey and what we’re all receiving here – ESPECIALLY this Sales Page Formula! – is like night and day compared to the value of ANY PROGRAM I’ve taken before.
- Art, Write & Ignite Challenger
"The Confidence & Skills You Need To Go From Total Newbie To Seasoned Copywriter."
Alex got the title ‘Queen of Copywriting’ for a reason.
I was unsure of my ability to become a copywriter, but the Copy Posse Launch Pad was just the cure I needed. The Launch Pad is structured in a way that anyone can follow along.
Plus, the community is like one tight-knit family that is rooting for you. In the Launch Pad — you’ll gain the confidence and skills you need to go from total newbie to seasoned copywriter.
- Isabelle, Copy Posse Launch Padder
Everything You Need To Create A Website That Sparks Authority, Trust & Serious Sales
Get It Now For Only
$197
$49!
🔒 All orders processed on a secure server.
Everything You Need To Create A Website That Sparks Authority, Trust & Serious Sales
Get It Now For Only
$197
$49!
🔒 All orders processed on a secure server.
FAQs
Is this a video course?
Nope! This is NOT a video program, which means there's no need to worry about watching hours of video content, vigorously taking notes, or trying to remember, “Wait, what was that formula again?" In this toolkit, you'll get instant access to ALL of my proven website formulas, best practices and tips – laid out in easy-to-follow written steps with visual examples. This makes what you learn HIGHLY tactical and immediately implementable.
Is this for me if I don't have a business yet?
While the messaging formulas inside the Look Legit Website Toolkit are designed for people who already have a product or service to sell, you gotta start somewhere! If you don't have a business yet, but are planning to start one, these formulas can help you brainstorm your business idea, gain clarity on your offer and plan your future website! Start simple and then refer back to this toolkit as your business grows and evolves.
Does this course cover the tech side of building a website?
I'll be the first to admit I'm far from techy. Lucky for me, there are a ton of easy-to-use tools and platforms that make building a super profesh website relatively easy! So while I don't go into depth about the tech aspects of building your website (I'm a copywriter, after all), I do share my top tips and recommendations for domain registrars, hosting platforms and website builders!
Can I use this to update my existing website?
Hell yeah! I love a good website refresh. If I've learned anything in the last 10+ years of running a business, it's this: your website will evolve as you do. So if your current website is feeling a little stale and no longer brings you that fresh spark of pride with every scroll, it might be time to revisit your messaging and branding. This toolkit is the perfect resource to help you do that.
Does this apply to a product or service-based business?
Both! I know not all websites are made equal, and this is especially true for the Offers Page. That's why we put together messaging formulas for different types of businesses, along with examples of each. Including...
- Pricing Formula (for SaaS, software & apps)
- Catalog Formula (for programs & e-commerce products)
- Services & Packages Formula (for freelancers, consultants & coaches)
No matter your business, we got you covered.
Everything You Need To Create A Website That Sparks Authority, Trust & Serious Sales
Get It Now For Only
$197
$49!
🔒 All orders processed on a secure server.
Everything You Need To Create A Website That Sparks Authority, Trust & Serious Sales
Get It Now For Only
$197
$49!
🔒 All orders processed on a secure server.
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