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Personalized 90-Day Action Plan To Help You Get Confident, Get Clients & Get Paid On Repeat

The Spark Roadmap

Through guided video trainings, live coaching sessions and your very own fully personalized step-by-step action plan, you’ll get the client-getting strategies and time-saving tools you need to go from stuck side hustler to fully-booked freelancer fast.

The Spark Roadmap is a 90-day program for copywriters, marketers and creative service providers who want a proven roadmap for consistently finding, landing and onboarding new clients.

You’re craving consistency…

You’ve landed multiple clients and have made real money! But some months? Crickets. You want to create consistent and predictable income, but you have no freaking idea where to focus your time or energy to turn your side fling into the real thing.

You feel like a fluke…

You’ve landed a client or 2, but worry it was a total fluke or just dumb luck. You struggle with imposter syndrome and lack clarity and confidence on what to do next. Everything feels a little chaotic and random. What you want is a step-by-step system to get paid on repeat.

You’re terrified to bet on yourself…

You’ve got some skills, but now what?? You know it’s time to take action and land your first client, but you’re afraid to put yourself out there. You tell yourself you’re not ready and wonder if you’ve really got what it takes to get paid outside of your “regular” job.

Where are you stuck?

The longer you stay there, 
the harder everything feels...

When I quit my 9-5 to start my freelancing business, I was obsessed with my newfound freedom (yahooooooooo, I’m doing it!)…

Until reality hit me like a ton of bricks (holy s*#t, does this mean I’m a business owner now?!)...

And with it came a fresh batch of business owner problems… proposals, referrals, invoices, sales, testimonials, payments, systems (bah!).

Not to mention the fears, doubts, and imposter syndrome that creep in as soon as you decide to go for it 😩😩😩

So many new service providers find themselves stuck in this “weird middle” between learning creative marketing skills and consistently getting paid...

And this limbo is like kryptonite to your confidence.

The longer you stay there, the harder everything feels. 

You begin to wonder if you really have what it takes. You stay stuck with low-budget clients. You come up with a million reasons why you’re not ready or why this freelancing thing isn’t going to work out for you… 

And that’s why it doesn’t. I’m here to change all that.

From Stuck Side Hustler To Fully-Booked Freelancer

After coaching thousands of copywriters and marketers over the last 6 years (and working as a freelancer myself for 10 years before that), I’ll let you in on a little secret…

The ones who fail don’t fail because they lack skills, experience or “sales charm.”

They fail because they lack the simple systems and mindset shifts they need to build their business… without burning out or giving up.









Over the next 90 days, you’re not just getting proven client-getting strategies, confidence-building coaching sessions and time-saving tools…

After coaching thousands of copywriters and marketers over the last 6 years (and working as a freelancer myself for 10 years before that), I’ll let you in on a little secret…

The ones who fail don’t fail because they lack skills, experience or “sales charm.”

They fail because they lack the simple systems and mindset shifts they need to build their business… without burning out or giving up.








Over the next 90 days, you’re not just getting proven client-getting strategies, confidence-building coaching sessions and time-saving tools…

A fully personalized step-by-step action plan to help you get confident, get clients & get paid on repeat. 

JOIN The Spark Roadmap

That’s why I created the Spark Roadmap…

If you’re ready to go from client-chasing to client magnet, turn piecemeal projects into predictable income, and take your freelancing business to the next level…

You’re getting everything you need to go from stuck side hustler to fully-booked freelancer fast.

Whether you’re just getting started, juggling your 9-5 and business on the side, or you’ve been freelancing for a while…

About alex & the

Alex is an industry-leading copywriter, award-winning marketer and founder of the Copy Posse. She was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.

Before starting the Copy Posse, Alex spent nearly a decade working behind the scenes as a multiple 6-figure copywriter working with some of the hottest transformational authors and businesses on the planet.

In that time, she began to notice a dangerous divide forming in the industry…

While there were plenty of authentic business owners out there, with products and services that genuinely helped people…

There were many more who relied on manipulative, over-hyped and severely outdated sales tactics that she just didn’t vibe with – and she had something to say about it.

Alex started her YouTube channel in 2019 on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.⁠⁠..

Since then, she rallied a global crew of over 500,000 rad copywriters, modern marketers and rebellious business owners from around the world who are passionate about amplifying messages that matter…

And the Copy Posse was born.

Hey, I'm Alex Cattoni

Love From Our Sparkies

“Since joining Spark, I have gained 3 new clients, some much-needed self-confidence, and LOVE for what I do every day!”

Alicia

Spark is such an appropriate name for this community of people! It ignites creativity and skills that I had no idea existed inside of me!! 

My limiting belief in myself was that I wasn't good enough to land actual, paying clients. So, this kept me from sending proposals or invoices for my work. 

This mindset was detrimental, but I was so encouraged by a fellow Sparkie & Jenny (one of our mentors) to realize my worth and know I deserve to be paid for my hard work.  

AND you know what??..... I sent that proposal and got a...... YES!! 🤩 

Since joining SPARK, I have gained 3 new clients, some much-needed self-confidence, and LOVE for what I do every day! I can be with my family and make my OWN hours, which is the best!!

I absolutely love being able to share my wins & struggles with a community that understands exactly what I am going through. 

They can encourage you or give you that friendly "kick in the butt" that is sometimes needed to get you back on track! 

Spark also has the best mentors/teachers to guide, teach, and encourage you. Their templates & advice are exactly what you need to succeed! 

No other program works harder for you than Spark! You will never feel your money has been wasted because the value of this program is beyond amazing!!!

“I quickly realized that Spark isn’t just for copywriters…”

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Britnee

Before joining Spark, I hesitated because I wasn’t sure if I wanted to be a copywriter. But I quickly realized that Spark isn’t just for copywriters...

It's for anyone who wants to build authority, boost persuasion skills, and level up!

“It's pushed my monthly income above the $10K mark…”

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Lewis

Before copywriting, I was working as a peak performance coach online and in the gym. The reason why I switched over to copywriting was because I was struggling to get clients, and I became obsessed with how to get people to buy and what words to use to do that on the page.

“Spark helped me focus, plain and simple.”

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Alexandria

I joined Spark right after finishing the Copy Posse Launch Pad. I knew that I wanted to embark on this self-employment journey, but I had no idea how to *start.* I was overwhelmed to say the least! 

“I now have a 5k retainer working for a dreamy client in a niche that I love…”

If you want to step up your copywriting and marketing skills so you have what it takes to land the kinds of clients who want to make strides with their businesses and shake up their industries, you need Spark. 

The practical and grounded trainings help bridge the gap between where you are and where you want to be. And if you’re a new copywriter and need practical support with how to get set up with your business, you’ll find so many videos on that, too. 

If you’re ready to massively uplevel, Spark is where you start.

Noelle

“There is ALWAYS something for me to learn inside this community.”

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Kee

I struggle so much with imposter syndrome that sometimes it causes me to forget how valuable my services really are—so watching the Spark trainings where the coaches are so transparent about the insides of their businesses gave me the direction I needed...

“I've never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”

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Ike

I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything. It felt overwhelming.

But Spark has been a breath of fresh air.

“Spark has helped me find FREEDOM!”

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Ann-Marie

When I was considering joining Spark, I was nervous... not because I didn't know that it would be amazing (I had already done the Launch Pad and loved it) but because it was a big investment for me at the time, as I was only just getting my business off the ground. 

“I’m making $4800-$6000 a month. This was really huge for me.”

Since joining Spark, I have gotten one retainer client. I’m making $4,800-$6,000 a month. This was really huge for me. I had retainer clients before. I've never had them at these numbers in the past. I really struggled with the consistency of getting more clients, and my business was a little stagnant for a while. 

So this win, using some experience from the past, but through Spark, has really helped me stay consistent and helped hold me accountable to get this win. 

If you're someone like me who is not yet copywriting full-time and wants to get to that point, you want to scale your business, learn new skills and have a community that you can tap into when you really need something and not feel like you're all alone out there – this is definitely the program for you. 

Lilith

“I don't think you will ever truly understand how amazing it is unless you're just in it.”

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Craig

I would recommend Spark to anyone who is looking for structure. If you have a question about your resume, about AI outreach, about how to approach a sales call — it's all in the clubhouse for you. It allows you to approach so many different situations with ease and confidence, knowing that you're prepared.

“I’m finally moving forward to all the successes I want.”

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Agata

It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference?

“I landed a full-time job from the job board that I'd never have found outside of Spark!”

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Linnea

I was already a copywriter... a struggling one. I felt overworked and underpaid and didn't have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of working on my business. 

SPARK

ROADMAP

What You’ll Get Inside

The Spark Roadmap is a 90-day program for copywriters, marketers and creative service providers who want a proven roadmap for building a consistent and predictable freelancing business.

VIEW ROADMAP • VIEW ROADMAP •

Level 1: Get Ready

This module is all about establishing a professional and solid freelancing foundation. We’ll share tips for showcasing your portfolio and experience, step-by-step guidance for optimizing your social media presence, and walk you through the simple tools you need to get started on the right foot.

You’ll finish Level 1 with…

The confidence to say "I'm open for business,” with every tool you need to start landing and closing clients.

Payment Guide for Local & International Payments

Social profiles that sell for you. Your clients will know exactly who you are and why they need you.

A professional business setup that makes you look legit (even if you’re brand new).

A portfolio you're actually proud to send. No more stalling because "it's not ready yet…"

How To Create & Showcase Your Portfolio

How To Optimize Your Social Profiles For Trust & Credibility

The Only Tools You Need To Get Paid Fast

Clean & Customizable Portfolio Template

LEVEL ONE TOOLS

LEVEL ONE TRAININGS

1: Step-By-Step Training & Tools

No more second-guessing your next move. The Spark Roadmap is a guided path of short video trainings, customizable templates and done-for-you tools that walk you step-by-step through everything you need to consistently find, land and onboard clients. 

Level 2: Get Clients

VIEW ROADMAP • VIEW ROADMAP •

Once you’re set up with the foundational freelance tools and systems you need to maximize your trust, visibility and credibility, it’s time to start finding clients. You’ll learn how to confidently and consistently get in front of the RIGHT people through proven client-getting strategies, optimized outreach and strategic conversations.

Level 3: Get Paid (On Repeat)

This module is here to support you the second you get a client “bite.” From how to schedule and lead discovery calls to sending proposals to collecting your first payment, this is where you’ll find everything you need to go from bite to booked.

You’ll finish Level 3 with…

Your next paying client and a repeatable system to do it again and again.

A complete Bite To Booked toolkit of everything you need to close and onboard your next client (and all future clients).

Clear contract and invoice templates, so you get paid on time, every time, with zero awkward back-and-forth.

The skills to lead a discovery call like a confident pro and create personalized, professional and valuable proposals fast.

How To Rock Interviews vs Discovery Calls

How to Lead A Discovery Call with Confidence

How To Create & Send A Custom Invoice

How To Customize Your Own Bite to Booked Toolkit

A pipeline full of real opportunities. You’ll stop just hoping someone finds you, and instead actively put yourself in front of the right people.

Personalized Outreach Scripts You Can Copy/Tweak/Send

A customizable tracking system to stay organized and on top of every outreach, follow-up and conversation in one place.

Proven strategies to market yourself and your business confidently and consistently (because client attraction isn’t dumb luck, it’s a process).

Step-by-step support and proven scripts to help you lead actual conversations with potential dream clients (not just applications sent into the void).

Top 10 Weird Job Boards You Don’t Know About

How To Find Clients On LinkedIn

How To Find Clients with Networking & Events

Customizable Client Outreach Tracker & System

How To Create High-Value Connections On LinkedIn

How To Optimize Your Upwork Profile

How To Find Clients On Upwork

Cold Outreach & Application Strategies

How To Find Clients From Your Own Network

How To Find Clients In Facebook Groups

LEVEL two TOOLS

LEVEL two TRAININGS

LEVEL three TOOLS

LEVEL three TRAININGS

VIEW ROADMAP • VIEW ROADMAP •

You’ll finish Level 2 with…

Discovery Call Cheatsheet

Discovery Call Script

Proposal Email Template

Pricing Guide

Client Contract Agreement Template

Onboarding Email Template

Invoice Template

Client Onboarding Checklist

2. Personalized
90-Day Action Plan

This isn’t a one-size-fits-all checklist or generic PDF that everyone gets. It’s a fully personalized step-by-step action plan built specifically FOR YOU.

When you join the Spark Roadmap, we’ll ask you a few quick questions based on your skills, your schedule and exactly where you are right now in your business, then we’ll build you a 90-day plan and weekly action tracker that fits your life, goals and availability. 

It will guide you step-by-step through everything you need to do (and in what order) to find, close and onboard new clients like a pro.

You'll even get personalized outreach scripts based on our proven templates, personalized to your experience and personality, so you're never again wondering what to do or say next.

Your name here

Downloadable & Printable

Lifetime Access

100% Personalized

3. Live Calls

The freelancers who succeed are the ones who take action, get feedback and adjust fast. You’re not meant to go at this business thing all alone. That’s why we’ve baked live coaching and support into the Spark Roadmap.

Every other week for the next 90 days, you'll hop on a live group coaching call with Copy Posse Head Coach & Spark Leader, Jenny to get support on your 90-day plan.  These live calls will happen at 8-9am Pacific Time on the 2nd and 4th Monday of every month for the next 90 days. 

Jenny was the first person to complete the Copy Posse Launch Pad Season 2. She quickly built a wildly successful 6-figure freelance copywriting business and became the Copy Posse’s Head Coach. Over her last 5 years as a freelance copywriter and coach, she’s seen it all… the client rejections, the mindset spirals, the common roadblocks that can keep you stuck. Jenny knows exactly how to get you moving forward with clarity and confidence.

90-Day Live Coaching

Lifetime Access To Replays

Audio & Transcripts Available

Are the sparks flying yet? 

This is for you if…

You’re a copywriter, freelancer, marketer or creative service provider. 
You serve clients 1-1.


You’re an action-taker who’s excited about building your business.
You don’t make excuses or complain. You're a self-led badass who is committed to leveling up and taking action.


You’re done guessing and want a clear roadmap. 
You’re ready to invest in yourself, follow step-by-step strategies and implement what you learn.


You value connection, coaching, and real talk. 
You believe in the power of community, honest feedback and accountability.


You’re ready to grow your authority and personal brand. 
You’re not just in this to make money. You care about the work you do, the people you serve and the impact you’re here to make.


You’re serious about putting in the work. 
This isn’t a hobby or short-term side hustle—it’s your business. You’re committed to learning, growing and building something real that lasts.

Join Now

More Love From Our Sparkies 

“I’ve gained 3 new clients in just a few months since joining Spark.”

Monica

I started my copywriting journey a few years ago after coaching small businesses in their business startup, growth and expansion. Coaching was something I loved doing, but I was also seeing the gap in my clients experiencing their successful campaigns because they were struggling to write effective copy. 

I was initially asked by one client to help her with her copywriting, and I quickly saw how much more I could serve my clients if I were able to provide that service as well. 

Spark has been a true gift to me, building my confidence in copywriting and my ability to grow this extension of my business quickly. 

What I’ve also loved is the community. No question is too small or silly to ask, and the group's encouragement is amazing. The team has also thought about every aspect of copywriting and business building, providing resources, templates and more that I’ve used over and over again. 

I’ve gained 3 new clients in just a few months since joining Spark, and I’m excited to keep learning and applying my skills and confidence in growing my copywriting business.

Being in a community with others who share the same vision and passion is crucial when growing a business, and that’s something that I don’t take for granted as a member of the Spark community. 

“Sparkling is now my flow state thanks to Spark!”

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Shelley

I joined Spark 10 months ago, fresh out of Launch Pad Season 5 and not wanting to leave the supportive Posse bubble I had grown to love. After dropping thousands on Launch Pad, I was very nervous about spending more, but it has been the best experience.

“This is perfect for getting you started on the things that matter…”

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Marie

Even though I had experience freelancing, Spark really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money. 

“I would highly recommend joining if you want to grow your business…”

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Michelle

When I first joined Spark, I wasn't even officially a copywriter yet. I was just thinking of adding it on as a service to my marketing agency. After being in Spark, I became so obsessed with copywriting that I decided to focus all of my time, energy, and attention on becoming the best copywriter I could be. 

“It is so beyond worth it.”

Linda

To me, joining Spark was a no-brainer. As a novice copywriter, I needed community, support, learning and accountability to keep me going – and this is exactly what Spark is. 

What held me back was whether the investment was 'worth it'—not because Alex's programs don't offer value (she NEVER disappoints, and there's always WAY more value than you'd even expect)—but whether I'd actually use it. 

But because of how well the roadmap and resources are laid out, and how much I connect with the group on questions and the job board, it is so beyond worth it.

Yes, the copywriting expertise you get is gold standard, but it's all the coaching on systems, launching and amplifying your business, working with clients and how to get paid what you're worth, which for me was so incredible.
Alex and her team plan out the content and connection points so thoughtfully to make sure we get what we need.

Being a freelancer can get lonely, and you're often not sure how to navigate through the complex (and sometimes obscure?) situations of freelance writing, so this is a place where you are among supportive peers, expert coaches and grow, learn and laugh together. 

"Sooooooo worth it!"

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Anya

I was wondering if Spark is for me since I am not a copywriter (I am a UX designer and strategist). I’m seeing the backstage of creating a business, and for me it’s super valuable! 

“I can't wait to see what comes next!”

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Conni

I joined Spark straight after Launch Pad. Because I learned that I thrive in a live learning environment with the support from others who are in similar boats as me and can relate to what I'm talking about. There's nothing worse than that blank stare from others who just don't get it.

“This could be the thing you need so you never feel like you’re alone…”

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Erica

My favorite part about being in Spark is all of the different people that you can meet… people from different cultures and areas of the world who are all going for the same goal that you're going for. 

All It Takes Is ONE Client…

The catch? My totally transparent evil plan is that you absolutely fall in love with the Posse so much that you never want to leave and decide to join my Spark Membership once you’ve landed your next few clients 😜

I’ve helped hundreds of copywriters, marketers and service providers in my Spark membership level up their skills, authority and income, and build the businesses of their dreams from home… and they all started RIGHT here, with the Spark Roadmap.

Click below to get it now and save $400 for a limited time.

Join Now

*for demontration purposes only

Until today, the only way to access the Spark Roadmap was to be a member of my exclusive $1,970/year Spark Membership…

But I realize you may not be ready to commit to your business at that level just yet, especially if you’re just starting out or struggling to find consistent clients.

So I did something I honestly thought I’d never do…

I extracted the Spark Roadmap training from my membership and added 90 days of extra live coaching sessions and personalized step-by-step support to create a brand-new program specifically for new copywriters, marketers and creative service providers who are struggling to find clients.

The Spark Roadmap is EVERYTHING you need to go from stuck side hustler to fully-booked freelancer fast…
Ask any of my Sparkies, and they’ll tell you that this training is the #1 most valuable part of my membership (seriously, my Sparkies voted on it)…

That’s why this program is only $997. Scratch that, here’s why you’ll pay even less than that today…

But rather than price it at an amount that is only accessible ONCE you have regular clients, I decided to make the investment one you could easily make back with just ONE client. 

I wanted to make the Spark Roadmap an absolute no-brainer for you because I truly believe in YOU and want to see you succeed…

All you’ll pay is $597…

(or $227/month when you choose the 3-pay option).

Because this is the FIRST time we are opening doors to this offer… I’m giving you a massive limited-time discount.

When you join the Spark Roadmap before midnight on Thursday, April 30th…

I’M NOT DONE YET

Join Now & Get These Bonuses Free

90-Day Access To The Private Sparkie Community

Spark is my exclusive membership for experienced copywriters and freelancers who are building full-time freedom businesses. As a Spark Roadmap member, you get 90-day FREE access to our private Sparkie Facebook community.

This is where you’ll share wins and lessons, brainstorm strategies and troubleshoot challenges, get support anytime you hit a roadblock and real-talk advice from mentors and peers who are 1, 2, 10 steps ahead of you.

free bonus

90-Day Access To The Copy Posse Job Board

As a Spark Roadmap member, you’ll get 90-day free access to the private Posse Job Board where we post exclusive jobs and retainer opportunities that come through our website. The Posse Job Board is one of many ways to level up your client network and start landing new clients who are looking to connect and work with Posse-trained service providers (copywriters, marketers, strategists, etc). Spark is our ONLY program with access to the job board.

free bonus

AI Client Outreach Assistant

free bonus

If hitting ‘send’ on emails to potential clients puts you in freeze mode, you’re not alone. This AI assistant is your fast-action client outreach buddy that will whip up personalized emails and DMs in minutes, based on Alex’s proven outreach templates. From sending a cold email to following up on a referral, job application, or networking contact, and even what to do when you are ghosted by a potential client, this tool has already helped hundreds of Sparkies land clients.

AI Discovery Call Coach

free bonus

Ever get on a call with a potential client only to have pesky nerves sabotage your next payday? What if you had a trained Posse Coach whispering in your ear? Or at least the next best thing?

The Posse Discovery Call AI Coach will help you identify the right questions to ask your client, the information you need to craft a no-brainer proposal and the conversational flow that’ll make you sound like an expert who has done this a million times.


AI Pricing & Proposal Assistant

free bonus

Say “byeeee” to pricing panic! This AI assistant will walk you step-by-step through crafting the perfect personalized proposal based on the Posse’s 8 pricing factors so you can stop second-guessing and start quoting with confidence. Not only will you get the best starting price range to quote, but ideas for juicy upsell bundles and higher-value packages to make your offers irresistible and plug-and-play proposal email templates you can customize in minutes 🤌

7-Day Money Back Guarantee

I know that taking the leap to invest in yourself and your business can be difficult. So, to make the decision an easier one for you, I’m backing up your Spark Roadmap investment with a 7-day money-back guarantee. 

If, within 1 week, you don’t find the value or support you came for, you can forfeit your access to the Spark Roadmap and get your money back.

My only ask is that you make a commitment to show up for yourself, lean in and trust the process… because we’re committed to YOU and your success no matter what.

🔒 All orders are processed on a secure server.

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$597

Save even more when you pay in full today! (Best Value)

Pay In Full & Save!

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$227 x 3

Pay only $227 today! Then just 2 more monthly payments of $227.

Easy Payment Plan

$997

$377 x 3

Everything You Get When You Join Now…

Plus these bonuses…

AI Pricing & Proposal Assistant

AI Discovery Call Coach

AI Client Outreach Assistant

90-Day Access To The Copy Posse Job Board

90-Day Access To The Private Sparkie Community

Join The Spark Roadmap Now & Get…

Step-by-Step Video Trainings to help you find, land and onboard new clients confidently and consistently (lifetime access)

Fully-Customizable Tools & Templates to streamline your systems from bite to booked (lifetime access)

Personalized 90-Day Action Plan, including personalized outreach scripts and emails (lifetime access)

90 Days of Live Coaching Calls, Accountability & Support

7-Day Money Back Guarantee

Limited-Time $400 Discount

When you join now through our secure order form, you’ll immediately receive an email to confirm your order and get instant access to the Spark Roadmap to complete your profile and onboarding steps.

In the welcome email, you’ll receive information about our Spark Roadmap Welcome Call that happens at 10am Pacific time on Friday, May 1st, along with details on how to add the live coaching calls to your calendar.

You’ll also be invited to join our private Spark Facebook Community. This is where you’ll ask questions, connect with one another and get ongoing guidance and support.

Every two weeks, Copy Posse Head Coach, Jenny, will host a live coaching call. These Action Calls are designed to keep you accountable to your personalized action plan and help you breeze through doubt, obstacles and resistance as you find, close and onboard new clients.

This live calls will happen at 8–9am Pacific Time on the 2nd and 4th Monday of every month for the next 90 days. After you join, you’ll be able to add these sessions to your calendar in one easy click.

The live coaching calls are there to give you ongoing support, feedback and accountability as you move through your action plan – no matter where you are!

There’s no such thing as “being behind” in the Roadmap. These calls are designed to keep you on track and get advice.

If you’re not able to make the calls live, you can absolutely watch the replay! There are many Sparkies on #teamreplay 💕

Recordings of these calls will be uploaded to the Spark Roadmap members' area for you to access anytime (along with downloadable audio and transcripts for easy searchability and accessibility).

The Spark Roadmap is a 90-day program. You’ll get 90 days of live coaching calls, plus 90-day access to the community and job board bonuses. However, you’ll get lifetime access to the video trainings, call recordings, tools and your personalized 90-day action plan.

After 90 days, you’ll be invited to join our Spark Membership to retain access to the community and job board, plus unlock even more perks and live coaching included in the membership.

Whether you’ve taken a copywriting program before, from the Copy Posse or anywhere else, learned on YouTube, or you have prior experience from a previous job…

As long as you have ONE thing in your portfolio and are committed to putting in the work to find and land clients…

The Spark Roadmap is the perfect next step for you.

Yes! While we talk about copywriting a lot, as it’s a necessary part of growing any online business, the Spark Roadmap is for any freelancer, digital marketer or service-based business owner who wants to grow their authority, income and referral network.

This includes copywriters, coaches, VAs, digital marketers, brand strategists, business managers, social media managers, web designers, and more.

Whether you’re just getting started, juggling your 9–5 and business on the side, or you’ve been doing your own thing for a while, if you work 1-on-1 with clients, this is for you.

These programs are complementary and one does not replace the other. There is no overlap in the content of these programs.

The Launch Pad is my 8-week program that teaches the foundational copywriting skills you need to craft a professional copywriter portfolio.

The Spark Roadmap is for copywriters, marketers and service providers who are ready to grow their confidence, consistently land high-quality clients, and make more money doing what they love.

These two Posse programs are perfect together.

One teaches you copywriting skills, the other teaches you business skills.

No worries. I know we all have busy lives with many commitments. The 90-day roadmap is a guideline, not a deadline. You will get lifetime access to the Spark Roadmap tools, trainings and YOUR personalized step-by-step action plan…

If it takes you longer than 90 days, that’s totally ok! The resources are there waiting for you. Even some of our most experienced Sparkies go back and visit the Roadmap resources when they need a quick tool, strategy or template.

Yes! You get immediate access to every single tool, template and training, along with your personalized action plan.

Unlike many programs that gatekeep modules to guide your progress, this is not a typical program. It is a personalized action plan designed to fit YOUR life.

We’ll give you recommended weekly action steps based on your current business, goals, availability and speed. You can slow down or take longer, it’s completely up to you. We’re here to support you no matter what.

The Spark Roadmap will work for you even if you only have 1 hour a week to dedicate to your freelance business.

Unlike some of my other programs, the Spark Roadmap doesn't have a bunch of heavy content or weekly homework.

It's focused on taking small, consistent action steps that can happen in as little time as you’ve got. We’ll ask you how much time you have to dedicate each week as we build your personalized plan! No matter what, we’ve got you.

No sweat. In the Spark Roadmap, we’ll share tips for putting together a quick portfolio that will be more than enough to get started.

Remember, all you need is ONE item or asset in your portfolio to have a portfolio. Just like every other freelancer, you will continue to optimize and build your portfolio as you go.

The roadmap is a separate 90-day program. It's not included in the Spark Membership. It's designed as the "runway" to Spark.

Spark Roadmap ➡️ Tools, scripts, templates, client-getting strategies, accountability calls, all designed to help you find, land and close clients consistently.

Spark Membership ➡️ Ongoing membership for more experienced copywriters and marketers who are looking to level up with marketing strategy, AI implementation and business coaching.

If landing clients is a priority for you right now, the Spark Roadmap is 100% where you should be 🙂

100% yes. That’s what this was made for.

Not only will you get step-by-step client attraction strategies and tools, you’ll also get 90-day free access to the Spark Job Board, where we regularly post exclusive jobs and retainer opportunities from select business owners who are looking for Posse-trained copywriters and marketers who are actively investing in themselves and honing their skills.

In the Spark Roadmap, we are giving you absolutely everything you need to land clients as fast as possible. As long as you’re committed to putting in the work, we’re committed to getting you there.

The best part? All you need is ONE client at $597 and the roadmap pays for itself.

That’s not only possible in the next 90 days, but inevitable if you’re committed to really doing this thing. We are 100% committed to getting you there (and beyond). Woo hoo! So what are ya waiting for? Let’s go 💥

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“It's pushed my monthly income above the $10K mark…”

Lewis

Before copywriting, I was working as a peak performance coach online and in the gym. The reason why I switched over to copywriting was because I was struggling to get clients, and I became obsessed with how to get people to buy and what words to use to do that on the page.

Over that time, I actually learned that I love copywriting. Since joining Spark, I've managed to land quite a few big retainer contracts, and it's actually pushed my monthly income up just above the $10K mark. So that's all happened because of the roadmap and following those procedures!

If you follow it, you are pretty much guaranteed success. You just have to make sure you execute. There's a lot of support there, and it's one of the best things about the Spark. As long as you follow the steps, you'll get the result.

“I quickly realized that Spark isn’t just for copywriters...”

Britnee

Before joining Spark, I hesitated because I wasn’t sure if I wanted to be a copywriter. But I quickly realized that Spark isn’t just for copywriters...

It's for anyone who wants to build authority, boost persuasion skills, and level up!

What I love most about being a Sparkie is the combination of high-level thinking and real, practical support. I know the word 'community' is thrown around a lot, but the support, camaraderie, and fun we have in Spark is unlike anything I've experienced outside of the Copy Posse.

If you’re on the fence about joining, my advice is simple: DON'T OVERTHINK IT.

That hesitation? It’s just the feeling of stepping outside your comfort zone. Embrace it and take action!

“Spark helped me focus, plain and simple.”

Alexandria

I joined Spark right after finishing the Copy Posse Launch Pad. I knew that I wanted to embark on this self-employment journey, but I had no idea how to *start.* I was overwhelmed to say the least! 

Joining Spark has seriously helped me whittle down to the bare necessities of what's needed to succeed at this. I think that without it, I'd probably still be floating off into the ether, pursuing some distraction project that won't actually propel me further in my business.

“There is ALWAYS something for me to learn inside this community.”

Kee

I struggle so much with imposter syndrome that sometimes it causes me to forget how valuable my services really are—so watching the Spark trainings where the coaches are so transparent about the insides of their businesses gave me the direction I needed to decide what my offers and even my systems look like!

I think something that goes unspoken as a creative or a copywriter is that community is so important. We have a skill set that not everyone has so sometimes it feels a little lonely or even challenging when you don’t have anywhere to turn to get a second pair of eyes, bounce ideas or ask for advice/direction from someone who has actually been where you are. The community is full of people from around the world who are ready to support you as well!

“I've never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”

Ike

I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything. It felt overwhelming.

But Spark has been a breath of fresh air. The roadmap has cleared away my doubts and fears, helped me break through mental barriers (which was huge for me), and guided me step by step on how to approach clients confidently. I've never felt more confident in my journey, and it’s easily the best investment I’ve ever made!

The community at Spark is not just a group of copywriters; it's a team. We come together to support each other's growth, share experiences, and celebrate each other's wins, both big and small. It's a comforting feeling to know that you're not alone on this journey and that there's always someone to turn to for advice and encouragement.

If you're a copywriter struggling to put yourself out there or unsure of your next steps after completing a copywriting course, Spark is an ABSOLUTE MUST. 

“Spark has helped me find FREEDOM!”

Ann-Marie

When I was considering joining Spark, I was nervous... not because I didn't know that it would be amazing (I had already done the Launch Pad and loved it) but because it was a big investment for me at the time, as I was only just getting my business off the ground.

Turns out it was definitely the best decision! Right now, I'm making a steady income as a copywriter and traveling the world (1.5 years traveling now and no plans to stop!) Having this community and support has been a game-changer for me. I still have so much I want to achieve, and I know the Posse is always there to help with any challenges I face on the way.

“I don't think you will ever truly understand how amazing it is unless you're just in it.”

Craig

I would recommend Spark to anyone who is looking for structure. If you have a question about your resume, about AI outreach, about how to approach a sales call — it's all in the clubhouse for you. It allows you to approach so many different situations with ease and confidence, knowing that you're prepared. Having those tools and having that assistance there to support you and back you up is so incredible. 

My favorite thing about being a Sparkie is definitely the community. I don't think you will ever truly understand how amazing it is unless you're just in it. I could sit here for hours and explain exactly what it's like, but it will never truly capture the experience. 

They're there to give you love when you need it, a loving kick in the ass when you need it too. When you have questions, concerns or wins, they're there to hype you up, answer your questions, support your decisions and back you up. 
We all have the same goals, the same ambitions, and all they want is what's best for you. And I think that is so, so magical to be in a space where that's all people want. 

“I’m finally moving forward to all the successes I want.”

Agata

It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference? 

There are no miracles in life, but I can report changes that are both quiet and deep. I feel differently about copywriting and my own copywriting. I’ve updated my portfolio, reached out to clients, and landed new work. The biggest change has been my resilience. As a writer, I’ve always heard the word “no,” but now it’s just a word. I feel like I’m finally moving forward to all the yeses and successes I want. With Spark, they feel close. 

“I don't think you will ever truly understand how amazing it is unless you're just in it.”

Linnea

I was already a copywriter... a struggling one. I felt overworked and underpaid and didn't have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of working on my business. I felt SO ready for a bigger challenge and put what I'd learned into practice.

Since joining Spark, I've had my first $10k month. The community and support gave me the confidence I needed to level up and go for bigger clients and more challenging projects. After a couple of smaller projects, I landed a full-time job from the job board that I'd never have found outside of Spark, and I absolutely love it!

I love how extremely well-organized Spark is. Alex is a gem and the mentors and coaches are so supportive! Besides sharpening my copy skills, I've leveled up my mindset and realized that I was actually a better copywriter than my self-doubt made me believe.

If you're on the fence about joining Spark... just do it! It has changed my business and life!! The vibes are immaculate and the community is awesome. If you just put in a little effort and love, you'll get it back 10x in your business! Best investment you'll ever make.


“Sparkling is now my flow state thanks to Spark!”

Shelley

I joined Spark 10 months ago, fresh out of Launch Pad Season 5 and not wanting to leave the supportive Posse bubble I had grown to love. After dropping thousands on Launch Pad, I was very nervous about spending more, but it has been the best experience. It allowed me to land a $4k retainer just 10 months after graduating from Launch Pad. I am now writing copy in my dream niche and being paid well to do it. The thing I love most about Spark is that you have a tribe of people cheering for you, commiserating with you and giving you a loving butt kick when you need it. Filled with people at different stages of their journey, there is no shortage of advice and perspectives on any problem you might face in your entrepreneurial journey.

“This is perfect for getting you started on the things that matter…”

Marie

Even though I had experience freelancing, Spark really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money. 

For example, the templates for building packages or drawing up work agreements allowed me to work on client acquisition instead, which is how I landed some brand work I’m excited about and a contract with a brand I LOVE.

I love being able to grab the templates or trainings I need when I need them. 

If you’re looking to go freelance (or looking to be more successful freelancing), this is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money, not all the things that can distract you when starting a business.

“I would highly recommend joining if you want to grow your business…”

Michelle

When I first joined Spark, I wasn't even officially a copywriter yet. I was just thinking of adding it on as a service to my marketing agency. After being in Spark, I became so obsessed with copywriting that I decided to focus all of my time, energy, and attention on becoming the best copywriter I could be. 

It's been almost a year now, and I've had consistent copywriting clients since I started, even though when I joined, I hardly knew anything about copywriting! I would highly recommend joining if you want to grow your business as a copywriter.

“This could be the thing you need so you never feel like you’re alone…”

Erica

My favorite part about being in Spark is all of the different people that you can meet… people from different cultures and areas of the world who are all going for the same goal that you're going for. 

It's just great to see that no matter where you are in your life, there are people going through the same exact thing you're going through, and that you can support them and they can support you. 

If someone was on the fence about joining Spark, I would just say to just do it and gift that to yourself. It's a gift of kindness that I give myself every month because I want that community, and I'm serious about my copywriting journey. 

So if you're sure about your journey, this could be the thing you need so you never feel like you're alone.

“I can't wait to see what comes next!”

Conni

I joined Spark straight after Launch Pad. Because I learned that I thrive in a live learning environment with the support from others who are in similar boats as me and can relate to what I'm talking about. There's nothing worse than that blank stare from others who just don't get it. I love all of the live calls, the roadmap has been amazingly helpful, and the job board is where I gained 90% of my clients. It's all right here for us. 

Honestly, being part of Spark, I haven't felt like this in a long time. From getting clients, regaining my confidence, being recognized as a mentor... I've found that I'm stepping into my own power, taking charge of my life, living by my own rules, and am part of something incredible. I've found where I'm meant to be. Spark is ever-growing, and we've grown with it. I can't wait to see what comes next!

If you're on the fence about joining Spark… really ask yourself, "what am I waiting for?" Because chances are, you likely won't find this level of support, or this level of energy, anywhere else. I know I haven't.

"Sooooooo worth it!"

Anya

I was wondering if Spark is for me since I am not a copywriter (I am a UX designer and strategist). I’m seeing the backstage of creating a business, and for me it’s super valuable! I think most ppl need support as they are starting something new, something that may feel uncomfortable. So I would absolutely recommend (in fact, I already do and tell everyone I know about it hehe).