Hereās something Iāve been thinking about a LOT latelyā¦
As more and more artificial, superficial, emotionally dead and utterly useless content floods our feedsā¦
Content ā in its most basic form ā has become DIRT CHEAP.
Anyone can crank out words, images and videos in record time thanks to AI ā and the only ones who are excited about it are AI bros who like to impress other AI brosā¦
The truth is ā our customers are NOT buying it. In fact, they are downright OVER IT⦠and the backlash and distrust is apparent EVERYWHERE YOU LOOK.
So, in this new age of AI, the ones who will win the āmarketing gameā are not the ones who can ācreate more content, fasterā… that is a race to the bottom and is not the game I want to playā¦
Instead, itās about who can āconnect with more people, deeper.ā…
Yup, Iām talking LESS automation and more authenticity⦠But saying āauthenticā and BEING āauthenticā are 2 totally different things.
So how do you authentically stand out and rise above the noise? Today, Iām sharing what I believe is the future of marketing and how to make a bigger impact, while working lessā¦
Hey, Posse! Whatās up? Itās Alex.
Coming at ya this week to talk about something that has ALWAYS been a passion of mine⦠Branding!
But not just any branding⦠Iām talking about personal branding.
Now before you go⦠oh wait, personal branding is JUST for āgurusā or āinfluencersā or ācontent creatorsā ā Iām going to stop you right thereā¦
Because whether youāre a freelancer who is JUST starting to look for some clientsā¦
Youāre an āIntrapreneurā who works inside an organizationā¦
Youāre a āsolopreneurā who offers products or servicesā¦
Or youāre an āentrepreneurā looking to grow your audience and attract a loyal fanbaseā¦
It has never been more important to have a personal brand than it is right now.
Now, donāt get me wrong⦠personal branding is nothing newā¦
It has always been a powerful marketing play, so why do I think you need to DOUBLE down on your personal brand right now?
Well, Iāll give you a hintā¦

Thatās right.
Thanks to the MASSIVE influx of AI-generated contentā¦
And how EASY it is now to put out contentā¦
The old rule of, āJust post more and be consistent if you want to grow on social mediaā is no longer how you rise to the top.
Online marketing is changing RAPIDLY right before our eyes, and thatās a good thing if you are, in fact, a human reading this.
As 22X best-selling author of prolific marketer Seth Godin, has said, āChange is not a threat. It’s an opportunityā.
Because so many people with a āmagic-button-get-rich-quickā mentality have jumped on this āAI content creationā trainā¦
Our feeds are flooded with content thatās literally ALL.THE.SAME.FLAVOR.OF.DULL.
People are over it and are quickly unfollowing anyone whose content feels fake, boring or frankly⦠useless.
I find this recent study by Niel Patel interesting; it shows the TOP reasons why people unfollow or hide your content.
Letās look at some of these:
- Using Clickbait⦠(yup, that was always douchey, now itās even worse.)
- Posting FAKE or exaggerated content.
- Sharing BORING or uninspiring content⦠(see that every day!)
- Repetitive posts.
- Ignoring community feedback, (you donāt say.)
- Posting low-effort or lazy content.
- Sharing outdated content.
- And failing to personalize the experience.
Now this study doesnāt blatantly call it out, but this reeks of AI. And frankly, I love it. Howās that for a plot twistā¦
Because AI is now creating a void that only humans can fill.
Regardless of what you think, or may have been told⦠people arenāt online just to consume content.
People are online to connect.
And the more AI pumps out useless garbage contentā¦
The bigger the connection void ā or as I like to call it, the connection crisis ā gets.
And YOU ā the real you⦠your personality, humor and heart ā are the only things that can fill it.
And that is why having a PERSONAL brand is so important in 2025.
Your personal brand is how you want people to see you. Itās how you show up and the values that you outwardly representā¦
You have the power to define your personal brand by aligning your intentions with your actions ā and THIS is what it means to be authenticā¦
Mix in your REAL thoughts, opinions, reflections, insights, and personality and YOU have the magic recipe to standing out and rising above the noiseā¦
And Iāve got 3 quick and easy personal branding tips to help you get started right away. And the best part isā¦
You DONāT need a strategyā¦
You DONāT need a website or visual branding elements like a logo or color paletteā¦
You DONāT need an email listā¦
All you need is YOU ā and a social media account ā ANY social media accountā¦
LinkedIn, X, Instagram, TikTok, Facebook⦠I DONāT CARE. Pick your favorite and then follow these 3 tips to get you startedā¦
Make sure you stay around for #3 because itās the single most important thing to remember when building your business.
If you donāt do this, you wonāt get very far.
Tip #1 ā Stop Overthinking It, Just Start
Have you ever seen the Disney animated movie, āFinding Nemoā?
Well, the blue fish, Dory, repeats āJust keep swimmingā over and over again.
And it gets her through A LOT of fishy situations.
Even when ājust keep swimmingā seems like the LAST thing she should be doing in the moment.
Well, thatās the mindset I want YOU to adopt.
So many people put off starting their personal brand until they have āeverything readyā…
Or they wait to post on social media until they have āthe perfect thing to sayā…
Or until they already have a thriving businessā¦
FUCK THAT.
Just start posting. Because āpersonal brandingā is not about sharing āvalue bombsā…
Or trying to present yourself as an āexpertā even when youāre notā¦
In fact, personal branding has NOTHING to do with āwhat you doā and EVERYTHING to do with āwho you areā…
Itās you showing up as YOU.Ā Period. The end.Ā
86% of consumers say authenticity is important when deciding what brand to like and support. And Iād venture that number is even higher now.
And guess what?
You donāt need a strategy to tell you how to be authentic.
Show up on your stories and share about your dayā¦
Re-post funny memes that make you laugh or that are *so relatable* to youā¦
Talk about your hobbies, the things you like, the movies and shows you watch, your pet peeves.
Talk about that beautiful sunrise you watched this morningā¦
Talk about the hard day you had with your toddler at homeā¦
Talk about your wins and losses and hopes and dreams.
THAT is what makes you human.
And THAT is what other humans connect and relate to.
And yes, of course, part of what you talk about can be your J-O-B. What you do, how you do it, and how you can help⦠or even just some things youāre learning along the way as you build your businesā¦
But itās not the sole focus of your content.
Ryan Levesque recently came to speak in my mastermind, REIGN, and I loved what he saidā¦
āIf you can make someone laugh, cry and learn youāre doing it rightā.
So forget about checklists, strategies and perfectionā¦
Forget about showing up as an āexpertā…
You can create an impact and authority by simply sharing whatās on your mind and in your heartā¦
Alright, the next tip for building your personal brand asapā¦
Tip #2 ā Skip Automation, Build Relationships
I was going through the Zoom chat after a recent FREE masterclass I hosted, I spent WEEKS researching and preparing for this masterclass.
My whole team was there to support and answer questions in the chat.
I had SO MANY past students there commenting and sharing wins in the chat.
I was sharing tons of success stories from the Posse.
And STILL, there were people who were commenting, saying things like āHow do we know these emails are not AI-generated?ā.
Referring to the case studies I was sharingā¦
I never thought me or my Posse would have to say the words āIām realā or āNot a botā. It would be FUNNY if it wasnāt actually super sad.
And honestly, there were a lot of other hurtful and rude comments, too on a FREE LIVE MASTERCLASS mind you, lol that Iām not even going to give any more energy or airtime tooā¦
But my girl Tiffany said it best in the Zoom chat: “This has been wild! It feels like we’re in high school on a TV show or something. Mean Girls + a mob mentality. If you really don’t see the value, just leave. It’s so easy to do. I’ve never seen rational adults act like this.ā
But honestly, itās not like I blame these people. The level of DISTRUST in the marketing world right now is wild.
And when people are scared, they are MEAN, and while their comments arenāt cool⦠their fear is valid.
Their personal experiences have told them that the majority of businesses ARE leaning on AI to communicate with their customers or generate āfakeā content or testimonialsā¦
And these stats speak for themselves:
Over 75% of consumers report they are CONCERNED about businesses using AIā¦
So whatās the remedy to this skepticism?
Simple⦠you gotta show up consistently and build relationships in order to build trust.
Show people that you are REAL.
That you are RELIABLE.
That you mean what you say.
That you are consistent and follow through.
That you are a person of INTEGRITY, yes even though you run a business and have something to SELL, you can still deeply careā¦
And one of the best ways to do that is to genuinely engage with your people on social media.
Skip the automation and AI, when someone DMs you⦠message them back! Or better yetā¦
Reach out to THEM and start conversations.
And NO Iām not talking about just sales conversations. Iām talking about REAL, normal, genuine conversations.
This is exactly WHY I had so many amazing Posse peeps who had my BACK in the masterclass chat when the mean girl mob got their panties in a bunch. (Posse, I see you and I LOVE you⦠thank you).
But I promise you ā itās THESE small moments of human-to-human connection that build a sense of trust, loyalty and commitment to your brand. See how SIMPLE this can be?
AND no matter what know that you wonāt be for everyone and that is OK! Go deep with the right people and forget the mean girls.
Alright the last tip to get your personal brand started asapā¦
Tip #3 ā Fall In Love With The Process
In order to be successful in ANY business ā but especially a personal brandā¦
You need to be unattached to the OUTCOME.
Unattached to the number of likes you getā¦
Unattached to how many people comment or view or shareā¦
But you do need to be OBSESSED with the PROCESS.
And you need to be unafraid to SHOW how obsessed you are with it.
Thatās why the MOST important step in building a personal brand is to be doing something you LOVE ā not something you think will make you a million dollarsā¦
Because before you can wake up as a millionaire one dayā¦
You have to go through the awkward and painful beginner phase ā where all you feel is like youāre responding and reacting and wondering what the hell youāre even doingā¦
I donāt care who you follow on Instagram who LOOKS like they have everything all figured out and are āconsciously creating their lifeā and manifesting millions of dollarsā¦
Even for those people, it took time and a lot of hard work.
EVEN IF they donāt tell you about those hard days or the long process.
If youāre caught up on the idea of what success āLOOKS LIKEā ā then youāre focused on the OUTCOME.
And if thatās all youāre looking at when you get started, you will get discouraged and give up before you get thereā¦
It will be VERY HARD to ājust keep swimmingā some days. But if you genuinely care about what youāre sharing, it will be a LOT easier.
When you fall in love with the PROCESS, thatās when the magic really happens.
So focus on who you can help and how.
SHOW UP and be REAL.
Make connections and build relationships with the people that MATTER⦠and be you unapologetically.
You already have the perfect brand. Itās YOU.Ā
If you want help creating a brand voice guide to help you gain clarity around your values, story and WHYā¦
Download my FREE 11-step brand voice checklist.
And if you want a step-by-step guide on EXACTLY what to post on social media to get you startedā¦
Make sure to check out the blog where I break down my 10-day social media challenge and give you DAILY PROMPTS to take all the guesswork out of.Ā
I hope you loved this tutorial! Do you guys want to see MORE content on how to build your personal brand? If so drop me a comment belowā¦
Until next time, Iām Alex. Ciao for now!