Have you experienced this phenomenon before?
ā You start learning a new skill and things are going pretty great at first.ā
ā You feel super confident, capable, and almost like you were āmade for thisā.
ā But then something crazy happens…ā
ā You suddenly find yourself DEEP in a pit of despair.ā
ā Full of doubt and limiting beliefs…ā
ā And you just donāt think that youāre ācut outā for this thing you were once so confident about.
ā Sound familiar? ā
ā Well, I hate to break it to you, but…ā
Youāre not special. ā
This is something that happens to most people when theyāre learning a new skill or trade. ā
Itās called the Dunning-Kruger effect, and I WISH I had known about it 10 years ago when I first got started freelancing. In this blog, weāre going talk about this crazy phenomenonā¦
What it is, why it happens, and most importantly ā 3 tips for helping you move past it.
Hey, Posse! Whatās up? Itās Alex.
Coming at ya this week with a fresh tutorial to help all my fellow freelancers and entrepreneurs crush it in their businesses and live a life that feels good to YOU.
But first, if youāre new to the crew ā welcome!
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From how to get in creative flow, to how to start and run your freelancing business, hot new digital marketing trends ā and so much more.
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Alright, letās get right into the topicā¦
So The Dunning-Kruger Effect is something that I learned about relatively recently, and it absolutely blew my mindā¦
MOST of us have probably heard the term āimposter syndromeā a time or two ā especially if youāre already knee-deep in the world of freelancing.
Imposter Syndrome was first described like this by two psychologists in the 1970sā¦
āImpostor phenomenon occurs among high achievers who are unable to internalize and accept their success. They often attribute their accomplishments to luck rather than to ability, and fear that others will eventually unmask them as a fraudā.
Essentially ā imposter syndrome happens when smart and extremely capable people underestimate their abilities.
They feel like theyāre doing a terrible job, donāt deserve the recognition theyāre getting, and will one day be exposed as a fraudā¦
ā¦meanwhile all their clients, peers, and coworkers think theyāre amazing!
And while this is definitely something that I think a lot of freelancers encounter during certain points of their careerā¦
The more common phenomenon is actually the TOTAL OPPOSITE of imposter syndrome.
Enter, the Dunning Kruger Effectā¦
According to psychology, when you first learn a new skill, your confidence will be at an all-time high. ā ā This peak of confidence is called Mount Stupid (lol yes seriously).ā

Image from Wikimedia
ā And plot twistā¦
The sky-high confidence youāre feeling is actually a FALSE SENSE of confidence thatās caused by your general lack of knowledge. ā Itās kind of like… you donāt know what you donāt know so you overestimate your skill level.ā
ā But then, as time goes on and you begin to accumulate more knowledge, you realize that you didnāt know as much as you THOUGHT you did. ā
ā And thatās when you fall into…ā
ā The Valley of Despair. ā
ā This is typically when all those doubts, fears, and limiting beliefs rear their ugly heads. ā This is when you may start feeling like a fraud or like youāre not ācut outā for what youāre doing.
But it has nothing to do with being an imposterā¦
Itās just the uncomfy feelings that pop up when you realize, āDamn, this is harder than I thought it would beā.
You know, because the more you know, the more you realize you know nothing.
And folks ā this is the hard truth about freelancing.
Youāre going to feel challenged.
It will feel hard.
Youāre probably gonna feel like youāre doing a terrible job at times!
Remember, learning a new skill is supposed to be challenging.
And guess what else?
Itās TOTALLY NORMAL. ā
Despite how youāre feeling, this doesnāt mean that youāre failing, or stupid, or ānot cut out for this.ā There is nothing wrong with you! ā
Youāre just a normal person learning a new skill and experiencing the rise and fall of confidence that comes along with that. ā
So the real question here isā¦
HOW THE HELL DO YOU GET OUT OF THE VALLEY OF DESPAIR?!
Well, as you might have already guessed, the only way out of the valley of despair is to move THROUGH it.
You just gotta keep going, keep learning, and keep trying.
But I get that feels unhelpful to have someone tell you ājust keep goingā lol.
So Iām going to share 3 practical ways you can ākeep goingā allllll the way up the Slope of Enlightenment to the promise land⦠the Plateau of Sustainability…
#1 – Ask For Honest Feedback
Hands down the best way to grow and get better at your craft is to receive honest, constructive feedback on your work.
This can come in a few different waysā¦
First of all ā never underestimate the value of a mentor or coach. Someone who is skilled and experienced in what you do and can offer you unbiased feedback.
Even if you only work with them for a few months, youāll be surprised how much you can improve when youāre being told EXACTLY whatās lacking, what needing improvement, and whatās really great.
Another way to approach this is to ask your clients for feedback on your work.
Now, this one is a little bit more trickyā¦
Because not all clients will know how to spot the difference between good and bad copy. And clients also tend to have biases.
But itās still worth asking. So once you complete a project, you could send them a follow-up email that says something super simple:
āIād love to stay in touch and hear how my copy performs for you.ā
This opens the door to having a conversation about your work ā it includes the client’s personal thoughts about your work, it could involve metrics, or even feedback directly from their customers.
And as a bonus, if the result and feedback are good, you can utilize it as a testimonial!
Alright, on the next tipā¦
#2 – Join A Community
Another thing that should never be underestimated in the world of freelancing⦠community.
In this digital age, most of us freelancers work solo. And unless weāre part of a community, membership or mastermind, we probably donāt know, or interact, with very many people who are doing the same thing weāre doing.
Not only can it feel isolatingā¦
But it also makes it hard to GROW.
Being in a community is so valuable, because you can share wins with each other, get inspiration from one another, and something my Reignmakers do from time to time isā¦
Host pop-up workshops! Where they will come together on Zoom to workshop someoneās copy or brainstorm solutions to a problem.
Now your next question is: āYeah but how do I find a community, Alex?ā
Well, youāre already here! The Posse has a ton of great community resources, including private membership groups that you get access to when you join anyone of my programs.
Facebook also has hundreds of free groups you can join. Be active, be present, start conversations with people and go in with no expectation other than connection.
Alright, now on to the final tipā¦
#3 – Practice, practice, practice.
Probably saw that one coming, huh? š
As plain and simple as the advice might be⦠practicing really is THE BEST way to improve your skills and grow your confidence.
Remember: Courage comes first, then capability, then confidence. Not the other way around!
So take on all the projects you feel comfortable doing ā get the experience, learn something from it, and keep repeating the cycle until you start to find your grooveā¦
You can practice even if you donāt have any clients or projects!
One of my favorite ways to practice is by rewriting copy I find online. Ads, emails, sales pages ā anything is up for grabs!
If you read something and think, āHmmm, I could make it better.ā
Then try it! Rewrite it and make it betterā¦
Do it as often as you can and I promise you will keep getting better and better.
And if you have a peer group, mentor, or coach ā ask them for feedback š
Now, before we end here, I want to leave you with this. If youāre currently riding in that low āvalley of despairā phaseā¦
PLEASE KEEP GOING.
Your confidence will grow over time. I promise!ā
ā ā Iām rooting for you. You got this!
Until next time. Iām Alex. Ciao for now.
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