Want to get paid to write?
Today, Iām sharing exactly what it takes to build your copywriting business from scratch and how to become a highly-paid, highly sought-after copywriter TODAYā¦
(Yup ā even if you have zero experience, a 9-5 job, don’t speak English as your first language or have never considered yourself a writer).
Hey Posse, whatās up? Itās Alex.
Iām REALLY EXCITED for this article because there is nothing I love more than helping new and aspiring copywriters create the life and business of their dreamsā¦
And, hey, youāre already HERE, which means youāre one step closer than you were 1 minute ago.
In this article, Iām going reveal everything you need to get started copywritingā¦
The most common reasons copywriters get stuckā¦
Different ways to gain experience as a new copywriterā¦
What it looks like to make 6-figures as a copywriterā¦
And the 8-step checklist you need to follow to get there!
So whether youāre just copy-curious and not sure if youāre ready to take the leap into a new career yetā¦
OR you know youāre ready to create your dream life and ignite your copywriting side hustle from scratch but youāre not sure where to startā¦
OR youāre already getting paid to write, but youāre ready to take your skills to the next level and create a life of full-time freedom, babyā¦
You are in the RIGHT place!
And, if youāre already part of the Posse, welcome back. You know I like to keep things simple āround here and break everything down into actionable steps that make senseā¦
So, with that⦠letās get started with step #1ā¦
Step 1: Make A Decision (CHOOSE)
I know it sounds stupidly simple ā and it is. But itās the MOST important step because, without it, youāll waffle and wait and wonder for years⦠what if?
The #1 question I get from aspiring copywriters is thisā¦
āAlex, how do I know if Iām ready?!?!ā
And this is also the #1 reason why most people NEVER get started in the first place.
Starting something new is scary as hell, so our brains come up with a million reasons why it wonāt workā¦
- Youāre not āreadyā…
- You work full-timeā¦
- You parent full-timeā¦
- You have no experienceā¦
- The market is oversaturatedā¦
- A.I. is taking overā¦
- And on and onā¦
I always find it funny how we use so much of our creativity to create reasons why something WONāT work, rather than how it could.
So that is my challenge to youā¦
Instead of coming up with a million reasons why it wonāt work outā¦
Come up with just one reason why it COULD work out and then make the decision to GO FOR IT.
Because⦠a little secretā¦
Ready is not a feeling. Itās a decision. You will NEVER feel ready.
Keep this in mindā¦
The most successful people in the world are not successful because they know a secret that you donātā¦
They are successful because they make more decisions faster.
Write this down: Successful people make fast decisions ā even if they are the wrong ones.
When you view every decision you make as either a win or a lesson, you can never lose.
I’ll walk you through a powerful mindset shift for making a radically aligned decision in my Confident Copywriter Roadmap.
Alright, letās move on to step #2ā¦
Step 2: Find A Mentor (COMMIT)
There are two ways you can build your dreamsā¦
#1 ā You can do it yourself ā thatās the long way.
ORā¦
#2 ā You can get support from someone who has been there, done that ā thatās the fast way.
Iām not saying it has to be me ā but commit to learning from someone!!!
And whatever you do⦠DO NOT TRY TO LEARN FROM EVERYONE.
Newsflash: there is more than one path to success.
Just about every single āexpertā out there is teaching a different way to accomplish the same end goalā¦
And one does not negate the otherā¦
But if you try to find competing information and advice on the internet, you WILL find it, my friends.
So if you try to learn ALL the things from ALL the experts ā youāre just going to confuse yourself.
If you listen to one personās path, then stop and go, āOh wait, but that person did it this wayā, then abandon your current path to go on another ā youāll end up taking WAY longer to get to where you want to go.Ā
Or you may never get there at all because youāll be jumping all over the placeā¦
This is a hard concept for a lot of people to get behind because we feel like we NEED to learn all the things from all the experts in order to be successful (or before we even start!! Which means you never will)ā¦
Nope.
The absolute best thing you can do to fast-track your success is to commit to ONE mentor ā follow ONE path ā and go for it.Ā
Stop overthinking it.
And then, AFTER youāve gotten the foundational skills down ā you can start to expand your skill set and learn different topics and strategies from different peopleā¦
First ā go deep, then go broad.
Okay, now on the step #3ā¦
Step 3: Invest In Yourself (COURAGE)
Another little interesting quirk about us humansā¦
We tend to overestimate what other people can do and we underestimate what we can doā¦
Which is ironic because you canāt control what anyone else does.
You control YOU.
YOU ARE THE SUREST ASSET YOU HAVE!!!!!!
Yes, you! Write that down.Ā
Invest in yourself, and you WILL see an ROI.
And I donāt just mean money ā invest your time, energy, effortā¦
Put skin in the game, create an action plan and start taking serious ACTION.
Yes ā itāll feel scary to invest in that courseā¦
To tell your friends and family that youāre doing something newā¦
To set a goal youāve never dared dream ofā¦
To try something you have NO experience inā¦
But all it takes is one moment of courage to change the course of your lifeā¦
Remember ā courage comes before confidence.
If you wait until you feel confident, you will be waiting forever.
So stop waiting and start taking action.
Alright, on to step #4ā¦
Step 4: Grow Your Skills (CULTIVATE)
If you want to be a copywriter, you have to learn the skill of copywriting.
I mean, obviously ā right?!
You have to learnā¦
You have to start somewhereā¦
You have to be a beginner before you can be an expertā¦
So many people never chase their dreams or start a new hobby because they are TERRIFIED of ālooking stupidā…
But the hard truth is… there is no other way!
When you were a baby learning how to walk for the first time⦠did you feel stupid when you stumbled at first? NO!
Did anyone look at you like you were an idiot? NO!
They cheered you on and rooted for you to succeed!
You cannot ā I repeat, you cannot ā start something new and be a pro right away.Ā
It takes PRACTICE.Ā
Lots of practice.
And yes ā you will probably suck at first.
Everyone sucks at first.
I sucked at first!
Give yourself permission to suck and then get over it.
Continuing to show up ā learn & practice is the only way to grow and get better. Here are some tips to do thatā¦
- Write something every single day. It doesnāt have to be *just* copy. Write a story, a poem, a slogan. What you write doesnāt really matter; just get into the habit of writing.
- Study the emails, ads, and sales pages you seeā¦
- Practice writing hooks ā I post practice posts all of the time on my Instagram accountā¦
- Take a practical copywriting program ā I have an 8-week copywriter training program that teaches you EVERYTHING you need to know to get started from scratch, and you can learn more about that in the description box belowā¦
AND youāll find more ways for you to practice inside my Confident Copywriter Roadmap.
The more time you dedicate to practicing ā and yes, āsuckingā ā the faster youāll get GOOD.
As I always say, the secret to writing good copyā¦
- Write bad copy.
- Fix it.
Alright, step #5ā¦
Step 5: Build Your Portfolio (CAPABILITY)
This is a step that everyone always wants to skip.
But sorry, if you want to be a copywriter ā you NEED a copywriting portfolio.
Donāt just take my word for itā¦
Hereās what Nicky Lorenzo, the creative director & copywriter at Olgivy ā one of the biggest advertising agencies in the world ā had to say when asked āDo you think that having a portfolio is important for copywriters?ā
She saidā¦
āYou have to have one. Itās not important, itās like⦠you have to have one. Itās not even a question. If you donāt have a portfolio, what are you even doing? Unless you have a friend who works at the agency that recommends you, you need a portfolio to get in. To even get looked at.ā
Your portfolio is EV-ER-Y-THING when it comes to copywriting.
You DONāT need formal educationā¦
You DONāT need previous writing experienceā¦
You DONāT need an impressive resumeā¦
You DONāT need a massive social presence.
But you DO need a portfolio.
If you donāt have one, youāre going to have a very, very, VERY hard time finding anyone willing to hire you.
Brands and businesses want to SEE what youāve got BEFORE they give you a shot.
So⦠how do you build your portfolio if you have no prior writing experience?
Simple ā write mock copy!
I list out TONS of ideas to help you do this inside my free Confident Copywriter Roadmap.
Alright, on to step #6ā¦
Step 6: Find Your First Client (CLAIM)
You could learn all the skills, practice night & day, and build an awesome portfolioā¦
But if you donāt put yourself out there, then you arenāt going to get very far!!!
How else are you going to find anyone to hire you?!
Now, this is really importantā¦
Claiming your new career path does NOT necessarily mean you feel confidentā¦
It simply means that youāre willing to tell the world WHO you are and WHAT youāre up to.
Let people know you started a copywriting business.Ā
- Talk about it on social mediaā¦
- Reach out to the business owners you know.
- Start networking and building professional connectionsā¦
- Start conversationsā¦
- Apply for jobsā¦
Iāve had students who have landed their FIRST CLIENT before even graduating from my 8-week program⦠simply by posting about what theyāre learning on their Instagram storiesā¦
Iāve also had students land clients by cold emailing and reaching out directly to business owners they followedā¦
Iāve had students whose first client was the boss of their current 9-5 who heard what theyāre trying to do and was willing to give them a chanceā¦
Iāve had students land clients by talking to their clients at their serving jobsā¦
And countless other ways.Ā
There is no MAGIC way to find clients⦠or no MAGIC source for clients (except maybe the Copy Posse Launch Pad job board)…
Different things work for different people ā so you should try and test a few methods.
Finding your first client is often the hardest and slowest part of starting your businessā¦
But if you follow all the steps Iāve outlined for you above, it will be WAY easier.
And once you get your first oneā¦
It becomes a lot easier to keep going.
It takes 80% of a rocketās fuel to leave the earthās atmosphere ā but once youāre there, youāve freakin done it.
Again, if you want a list of my favorite ways to find clients, make sure to grab a copy of my Confident Copywriter Roadmap ā because I have it all listed for you there.
Okay, only TWO more steps leftā¦
Step 7: Gain Experience (CONFIDENCE)
You get a clientā¦
You hone your skillsā¦
You perfect your portfolioā¦
Lather, rinse, repeat.
Repeat this cycle over and over again.
THAT is how you gain experience.
THAT is how your confidence grows.
You gain confidence through EXPERIENCE. That is the ONLY way.
You build up your experience and/or client roster. You level up your marketing skills to better serve clients. You continue learning and growing.
This process could be as slow or as fast as you want itā¦
It all comes down to what YOU wantā¦
You could choose to go all-in and make freelance copywriting your full-time gigā¦
You could choose to do it part-time while you pursue other passions, work a 9-5, or parentā¦
Or you might decide not to freelance at all and instead take on a job with an agency or be an in-house copywriter for a business to start your careerā¦
And hey, there is no shame in getting paid to WRITE full-time as an employee at first. Thatās a fast way to grow and hone your skills before going fully freelance ā not to mention many of these positions are REMOTE, which means you can do it from home.
There are plenty of opportunities and different paths you can take as you build your experience and gain more confidenceā¦
And thatās where the last step ā the most exciting step ā finally comes into playā¦
Step 8: Consciously Design Your Life (CREATE)
As your experience grows, your confidence grows and your referrals growā¦
Something really freakinā amazing starts to happenā¦
You realize that YOU have complete and total control over the way your life looks and feels.
You can say ānoā to clients that donāt feel goodā¦
You can TRADE UP your clients, raise your rates, and negotiate retainers and commissionsā¦
You get to decide how, when, and where you work.
You get to decide which projects youāll take and which youāll pass on.
This is when you get to consciously create the life youāve always wanted.
It doesnāt happen right away ā of course not!!
You have to go through steps 1-7 first.Ā
You need to learn the skill, practice it, find clients, hone your skills, and gain more confidence BEFORE you get to this place.
But I can tell you for a fact that you get to step #8 very, very quickly if youāre dedicated to this roadmap.
I have students who go from making $1k a month to well over 6 figures in as little as ONE YEAR.
Think about that for a minute.
I donāt know of any other profession or skill set that you can learn and scale in such a short amount of time.
And it all starts with step 1 ā a decision to START.
And if you need help getting startedā¦
Make sure to grab your free copy of my Confident Copywriter Roadmap and check out more tutorials here on my blog!ā¦
Until next time, Iām Alex. Ciao for now!