Is Copywriting A Skill Worth Learning In 2025? What The CEO Of Smart Marketer REALLY Thinks

Want to hear the TRUTH about the current state of marketing and advertising in 2025?

Directly from someone who has unique behind-the-scenes insight into HUNDREDS of businesses…

Then you do NOT want to miss this interview with my friend, Molly Pittman – the CEO of Smart Marketer – because let me tell you, the tea is piping hot!

Hey, Posse! What’s up? It’s Alex. 

I am so excited to bring you this exclusive interview with the incredible Molly Pittman!

She’s the CEO of Smart Marketer, co-host of the Perpetual Traffic Podcast (with over 5 million downloads), and an advertising QUEEN who has managed over 600 million dollars in profitable ad spend…

She also happened to be one of the 9 incredible speakers at Posse Fest, my epic LIVE marketing event I hosted in Vancouver last year. 

In this interview, we get REAL about the current state of the marketing industry.

As someone whose agency runs millions of dollars in monthly ad spend for a variety of different clients, products and niches…

So she has a very unique behind-the-scenes perspective that view of us have, and that’s what makes her insights so FREAKING valuable.

You’ll hear us chat about…

• Why 2024 was one of the hardest years Molly has EVER seen…
• Why she believes this is actually an ADVANTAGE for newcomers to the market…
• We talk about AI – and the amazing ways it’s saving us dozens of hours per week… and the not-so-amazing impact it’s having in other areas of marketing and advertising…
• We’ll discuss the AI vs copywriter debate – and hear the results of Molly’s copy split tests…
• Then, she shares the TOP THREE paid traffic strategies that are working best right now…
• The BEST process for writing ads — spoiler alert: I can almost guarantee you’ve been doing it BACKWARDS…
• The #1 mistake most people make in their ads…
• How to get ahead and stay relevant in 2025…

And so much more.

And make sure you watch to the end of the interview because you’ll learn how you can get FREE access to an entire module from Molly’s $3,000 Paid Traffic Funnel program — that you can’t get ANYWHERE ELSE. 

This was such a juicy conversion, I know you’re going to LOVE it. 

Now here’s the interview!

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