Power words, when used correctly, can transform your overused words and boring copy from drab to FAB. ā
But what exactly are power words? Why are they so important? And how can you find and use them to effectively enhance your writing?
Keep reading, because thatās exactly what weāre about to coverā¦
Hey, Posse! Whatās up? Itās Alex.Ā
Coming at ya this week with a super practical tutorial that will help your writing pique burning curiosity, stop scrolls on a dime and most importantly of allāgrab and KEEP attention longer.
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Now if thereās one thing every copywriter knows ā itās that being able to capture the attention of an overstimulated internet scroller is more than HALF the battle.Ā
I mean letās face it, we copywriters are in the business of attention and REtention first and foremost.Ā
So it pays to put a little extra thought and effort into making sure you can effectively HOOK attention with your copy.Ā And one of my absolute favorite (and easiest) ways to do this is through using language that I like to call POWER WORDS.Ā
And if you follow me on Instagram @Copyposse, then youāve probably seen quite a few of my Power Word posts throughout the years.Ā
Now first thing first:
What actually IS a Power Word?
In the most basic definition, Power Words are words that evoke emotion and action.Ā They are words that you donāt see used very often.Ā Whereas there are certain words like ā āhugeā, ātopā, ābestā, āgreatā and the list goes on ā that are used ALL of the time.Ā
These words are overused so much in copywriting, content writing, and well ā all writing really⦠that they begin to lose impact.Ā
In other words⦠readers sorta just glaze right over the word without really taking the time to consider the meaning or reference.Ā
Power Words, on the other hand, are much more descriptive in nature. They evoke emotion in the audience and inspire them to keep reading and, ultimately, take action.Ā
Power Words are way more likely to capture attention and spark curiosity in your audience than using more ābasicā and overused words.Ā
So letās look at a few examplesā¦
Instead of āDIFFICULT,ā you could use words likeā¦
- Herculean
- Tough
- Grueling
- Hefty
- Challenging
- Strenuous
- Demanding
- GrislyĀ
- Back-breakingĀ
Instead of āGREAT,ā you could use words likeā¦
- Unprecedented
- Fail-proof
- Transformational
- Outstanding
- Game-changing
- InvaluableĀ
- Mind-blowing
- AstonishingĀ
- RemarkableĀ
- Wildly popular
See the difference?
Now, these are just two examples of overused words that can be massively enhanced with different language choices.Ā
If youāre interested in seeing even more examples, make sure you download a FREE COPY of the Posse Power Words Cheatsheetāwith over 250 Power Words, youāll definitely want to print this bad boy out and keep it handy near your workstation.
Now, a word of cautionā¦
USE THIS CHEATSHEET RESPONSIBLY.Ā
I donāt want to see you trying to jam-pack your writing with as many Power Words as humanly possibleā¦
Because hereās the thingā¦
Power Words pack a BIG PUNCH. Theyāre meant to be used wisely and sparingly.Ā
Remember that you don’t want to fill your copy with a bunch of fancy, complex, “I’m-trying-too-hard” language.ā
You want your copy to flow easily, effortlessly, and be simple to digest for your readers.Ā
So when applying Power Words to your writing, remember to be strategic with your choices and always, always, always remember the golden rule of copywritingā¦
Keep it simple. ā
Okay, so thatās what a Power Word is and why theyāre crucial to include in your copyā¦
But aside from the epic cheatsheet, Iām giving you, where can you FIND these Power Words and how can you effectively use them to enhance your writing without risking the integrity of your message?
Iām going to walk you through the 3-part Posse Process for finding and using Power Words the RIGHT wayā¦
Step 1: Write The First DraftĀ Ā
Yep, thatās right! Step number is to just WRITE. Get all your thoughts, ideas, and copy out of your head and onto the page without worrying about using Power Words or any special languaging at all.Ā
This step is crucial.Ā
Because hereās the thing, if you BEGIN a copywriting project trying to use fancy language or words that really pop outā¦
Then youāre going to get in your head and before you know it, youāll be struggling with writerās block and cursing the computer screen because you canāt seem to get into the writing flow.Ā
So do me (and yourself) a huge favor and just forget that Power Words are even a thing until youāve got draft 1 out of the way. Okay?Ā
Step 2: Spice It Up
Okay, so once you have the first draft out of the way⦠NOW you get to do the fun part which is combing back through everything you wrote to check for a multitude of things ā like flow, readability, redundancy, grammarā¦
This is where you turn from writer to editor.
A yes, part of that process is finding where in your writing you can strategically replace āboringā and overused words with POWER WORDS for greater effect and maximum impact.Ā
Now, remember my word of cautionā¦
You donāt want to get too crazy with this part. Some of the best and most effective places you can think about adding Power Words are in your Headlines, section openers, benefit bullets, and just before your Calls-to-Action.Ā
In my experience, these are the most important places to make sure your copy is leaving the BIGGEST impact on the reader.Ā
Now the final step in the Posse Processā¦
Step 3: Find The Right Power Words
Once youāve identified a handful of āboringā words that could use some added space⦠you have to actually find the right word to substitute it with.Ā
Now, sometimes the perfect word will just ācome to you.ā And it does get easier with more time and practice.Ā
You could also use a thesaurus and see what synonyms you can find that workā¦
OR, whip out your handy Power Words Cheatsheet and see all the treasure that awaits you!
Alright ā guys thatās it for this week’s tutorial. I hope you walked away with some valuable insight to make your copy stand out and sell out.Ā
And as promised, you can download your FREE copy of the Posse Power Words CheatsheetĀ now.
Until next time, Iām Alex ā Ciao for now!Ā