From Dreamer To Doer: How Rebecca Holland Turned Childhood Dreams Into A Life She Loves

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Name: Rebecca HollandHuman Design: Reflector
Location: Liverpool, United KingdomFav Character: Sophie Hatter from Howl’s Moving Castle
Language(s): EnglishLast Book: Starling House by Alix E. Harrow
Top 3 Core Values: Empathy, Passion, CourageFavorite Word: Dream-chaser
Sun Sign: Leo 🦁LEAST Favorite Word: Can’t

Meet Rebecca Holland

What did you do before you were a copywriter?

I used to have a 9-5 in law! Inspired by countless powerful women, including the effervescent Elle Woods from Legally Blonde, I studied Law at University. Then, I worked in-house legal teams for over half a decade. My skills in drafting contracts and protecting Intellectual Property came in handy when setting up my freelance writing business, Velvet Opus, over 2 years ago!

How did you get into copywriting?

When I was 15, I dreamed of being a writer. But I didn’t know how to make that dream come true. Fast forward to two years ago, I was turning 30 realizing that this was it: it truly felt like it was now or never! So, I quit my 9-5 in law and went all-in on chasing my dream.

I started out with writing blog posts, plus reading and reviewing books for literary journals. Then I discovered copywriting and I had an “aha!” moment: I could write for other dream-chasers while living my own dream. Now, I love writing for lovely people every single day.

What’s your favorite type of copy to write and why?

I’ll always have a soft spot for long-form copy like sales pages, and love writing for last-minute launches, but my heart has always been drawn to creating timeless brand-building copy like websites and evergreen email sequences that my clients fall in love with 🥰

What niches do you have experience in?

Books/book marketing, coaches, female entrepreneurs, legal services, female-centred offers, the mystical, romance, love and intimacy. 

What would you say is your Reignmaker Magic (aka your stand-out superpowers)

I intuitively hone in on people’s uniqueness and voice (thanks to being a Reflector, empath and HSP), so I naturally write in my clients’ voices. I want everything I write to sound like who I’m writing for! I’ve also trained in brand voice from the best, so I’ve got the credentials to back up what comes naturally to me.

What myth or misconception about copywriting frustrates you the most?

The same myth about freelancing in general: that we have to go it alone. We’re not in this alone. We, and our businesses, thrive, and our dreams come true together 💜

What is your dream client/project?

Working with a business owner who is chasing their dreams. I love supporting dream-chasers who want to thrive and live a passion-filled life that they love.

What is a copywriting career moment you’re most proud of?

Hearing “you nailed it!” not once, not twice, but countless times from clients who have Cheshire cat grins on their faces will always be proud moments.

What’s the best compliment you’ve received as a copywriter?

It’s the ‘don’t steal her’ part that gets me ❤️

“Rebecca is a dream to work with! Her writing is versatile and thoughtful, and she has beautifully adopted our organization’s playful yet expert narrative tone. She has given us well-rounded contributions that delight our readers and drive traffic to our website. Rebecca is always courteous and professional. I cannot recommend her enough (just don’t try to steal her entirely away from us :).”

Finish this sentence: When I’m not writing, you’ll find me…

Reading a book (or five!) 📚

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