Vancouver, BC | Oct 16-18, 2025

Attend Backstage Mastermind

Join me and my team as we reveal our entire 2025 marketing playbook and offer a rare, unfiltered peek inside the Posseverse. Tickets are extremely limited.

Learn More

Defy the bro status quo—build a business that feeds your soul, fuels connection and funds your dream life. 

Marketing For Rad Humans.

Real

Meaningful

Minty Fresh

Rebellious

money-making

Start here

Get Your Guide to the Posseverse

Want to start your copywriting side hustle from scratch? Level up your marketing skills, services and income? Build your online audience and authority? Not sure where to start? Take this 30-second quiz and we’ll hook you up with a hand-picked collection of Posse resources that are perfect for you.

Take The Free Quiz

WHO WE ARE

The Posse Is Taking Back The Internet

We’re here to help you…

We are the raddest, baddest crew of  storytellers, messengers, and business owners on the planet. Our mission? De-douchify the internet, redefine modern marketing, and build an empathy empire.

Meet The Posse

Monetize your message.

Because in a world where distrust is now the default, being a kind, cool human is what matters most. It’s time we take back the internet (sorry, bros) and give people what they really want… real words with a beating heart. 

Turn your big heart, bold ideas and gutsy goals into a lucrative business you love and a life you never want to escape.

Get paid to write.

Master the marketing and messaging skills today’s businesses need and today’s audiences crave.

Build your personal brand.

Create more trust, authority, and attention in an oversaturated, exhausted, and highly skeptical online audience.

De-Douchify The Internet
One Real Word At A Time

From side hustlers to full-time freedom seekers, business owners, marketers, digital nomads, parents, and activists, the Posse spans all continents, cultures, industries, and walks of life…

But we all speak the same language: empathy.

If you want to defy the bro status quo and build a business with marketing that feels good and does good, you’re one of us.
You’ve found your Posse.

what we do

0
Countries
0
Customers
0
Learning Hours
0
Subscribers
0
Happiness Score
0
YouTube Views

Alex Cattoni

MEET OUR FOUNDER

Youtuber

Freelancer → Founder

Former Creative Director

#1 Most Popular Copywriter (2023)

Women of Inspiration Game Changer Award (2024)

International speaker

Adventure seeker

Dog mama to Tater

Wifey

2022 Marketer of the Year

Fashion lover

Rule-breaker

Featured on Forbes

Posse Love

XOXO

“I’ve landed dozens of clients, learned from countless experts, grown my business to multi-6-figures.”

“In addition to becoming a better copywriter and marketer, I’ve developed a brand new mindset, elevated my processes, workshopped new strategies and set bigger goals than I ever thought possible. Since becoming a member, I’ve landed dozens of clients, learned from countless experts, grown my business to multi-6-figures and met so many incredible colleagues who have supported me unconditionally (and vice versa).”

Kelsey

Posse Eye

“I have not seen ANYONE else invest so much time, energy, and empathy”

Being a Posse-trained copywriter, part of almost all the courses, I couldn't expect less from this badass group and community, but this particular program blew my mind and shook my spine with the value and the awe-inspiring knowledge it offered. Having been in the industry for some time now, I have not seen ANYONE else invest so much time, energy, and empathy in Brand Voice.

Muskaan

“It's pushed my monthly income above the $10K mark…”

Before copywriting I was working as a peak performance coach online and in the gym. Since joining Spark, I've managed to land quite a few big retainer contracts, and it's actually pushed my monthly income up just above the $10K mark. So that's all happened because of the roadmap and following those procedures! If you follow it, you are pretty much guaranteed success. 

Lewis

REIGN

“One year ago, I thought I could only be a "code and numbers" type of person... Now I get paid to write.”

“Having built an extensive career in engineering, I thought I was crazy to join a program that, at first, seemed filled with people from business, writing, and marketing backgrounds. But I've ended up having fun meeting students from all walks of life. I ended up feeling just as welcomed as everyone else, and I've learned so much about copywriting foundations from the program. I especially love how I get to put a portfolio together as I'm going through the course. It saves so much time from having to come up with portfolio assets on my own, and I'm reinforcing what I just learned right away.”

Faith

Launch Pad

“A great platform to learn about copywriting, marketing and just many more!”

The golden nugget that you will learn from the Launch Pad is amazing. It is not limited for copywriters or aspiring copywriters only. I myself joined the launch pad, only to know that it had helped me a lot when launching a product for my business. The community inside this program also is super amazing. They will always give positive and constructive feedback. All in all, the money spent for this course will find its way back to you!

Madihah

REIGN

“I feel like I’ve fast-tracked my career by about 5 years!”

“The resources, training, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it’s probably the most supportive community on planet Earth — I’ve made connections and close friendships I’m so grateful for, and I know that if I go into the community I’ll be supported.

Mel

REIGN

launch pad

SPARK

SPARK

“I quickly realized that SPARK isn’t just for copywriters...”

It's for anyone who wants to build authority, boost persuasion skills, and level up! What I love most about being a Sparkie is the combination of high-level thinking and real, practical support. I know the word 'community' is thrown around a lot, but the support, camaraderie, and fun we have in SPARK is unlike anything I've experienced outside of the Copy Posse.

Britnee

PROGRAMS & MEMBERSHIPS

Explore THE

Posseverse

Our programs and mentorship experiences are where empathy meets strategy. Get the skills, tools and support you need to build a business that feeds your soul, fuels connection and funds your dream life.

Explore The Posseverse

Get 94+ AI prompts, tips and tools to spark creative inspiration, streamline your workflow and save you hours. 

View All  Freebies

freebies

99 Hot Hooks Template

Get our favorite 99 fill-in-the-blank hooks for captions, headlines, subject lines, ads, and sales pages to grab attention fast and stop the scroll.

Get It Now

Brand Voice Checklist

Discover 11 core messaging elements that drive authority and loyalty, and how to create a standout brand voice that’s unmistakably you.

Get It Now

Posse-Approved AI Shortcuts

Get It Now

Get my “show, don’t tell” marketing, branding & business tips every single week.

Information is cheap. Insights are priceless.

EP #291

top episodes

10 Easy Instagram Reels You Can Make In Minutes


EP #270

Start Copywriting Without A Portfolio (What You Need To Know)

EP #288

16 Genius Ways to Use ChatGPT (That Don’t Involve Writing)

EP #196

EVERYTHING You Need To Know About Marketing In 10 Minutes

EP #267

Copywriting Exercises For Beginners

EP #185

How To Build An Email List From Scratch

WATCH ME • WATCH ME • WATCH ME • WATCH ME •
WATCH ME • WATCH ME • WATCH ME • WATCH ME •
WATCH ME • WATCH ME • WATCH ME • WATCH ME •
WATCH ME • WATCH ME • WATCH ME • WATCH ME •
WATCH ME • WATCH ME • WATCH ME • WATCH ME •
WATCH ME • WATCH ME • WATCH ME • WATCH ME •

Hire A Posse-Trained MARKETER

Planning a launch? Need a messaging makeover? Want to level up your content strategy?

Post your job inside our private community of Posse-trained copywriters, marketers, and content strategists who actually give a sh*it about you, your customers and your results.

Hire The Posse

99 Social Media Hooks That Get Attention Fast

When you sign up for a resource, I'll also send you weekly email updates on my latest YouTube episodes, VIP content and the occasional product recommendation. I'll always respect your privacy and data.

Sign up to get instant access to these free hook templates in your inbox.

Craft A Brand Voice That’s Unmistakably You 

When you sign up for a resource, I'll also send you weekly email updates on my latest YouTube episodes, VIP content and the occasional product recommendation. I'll always respect your privacy and data.

Sign up to get instant access to this free checklist in your inbox.

94+ AI Shortcuts To Spark Your Creative Flow

When you sign up for a resource, I'll also send you weekly email updates on my latest YouTube episodes, VIP content and the occasional product recommendation. I'll always respect your privacy and data.

Sign up to get instant access to this free email marketing calendar in your inbox.

Get My Emails
Straight Up

Wake up your sleepy marketing with pure personality, proven strategies and sassy storytelling from Alex delivered straight to your inbox (and never written by AI).

“One of my fave things to do is read your emails 😍😍”
- Sheeraz

“You guys bring sunshine, happiness, and freaking unicorns to my day!”- Sarah

Hey! I'm Alex

Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.