Ignite Your Authority, Automate Your Income & Amplify Your Impact With This Step-By-Step Marketing Method
Every Single Strategy & Tool I Used To Build A 7-Figure Business From Scratch In ONE Year – Is Now Yours
Join award-winning marketer and Founder of the Copy Posse, Alex Cattoni, as she guides you step-by-step through her proven S.T.O.R.M. Marketing Method.
You’ll discover 5 simple strategies for building a sustainable, profitable and meaningful online business (even if you have a small audience, a tiny budget and no tech skills or team to speak of).
For the first time ever, Alex is revealing everything she did to build a million-dollar business from scratch in one year – without ads, affiliates or a fancy funnel.
In this video training program, you’ll learn how to build your audience with content marketing, automate your income with a product your people actually want and amplify your impact with memorable messaging.
PLUS you’ll get Alex’s complete toolkit of customizable checklists, guides and formulas that you can easily duplicate, tweak and use in your own business – starting today.
Whether you’re just getting started or already making online sales, this is the proven marketing method you need to take the world by storm.
And anyone who says otherwise is full of shit.
Becoming an entrepreneur is one of the most rewarding experiences that you can embark on in your life…
But let’s be honest, it can also be an impossibly challenging and confronting one.
Some days you feel like you’re channeling the power of the cosmos to bend time, warp reality and make magic happen on command…
Your recent video gets some solid views. Encouraging feedback from your followers flows in. Brilliant ideas arrive in an epiphanic download…
And for a brief moment, it’s as if everything you touch turns to gold.
But then there are those other days. The ones when the crushing expectations to be visible, go viral and stay relevant start to chip away at your creative energy and make you doubt, well, everything…
You compare yourself to others, make reactive decisions and try some new trend you saw on TikTok that you know deep down is SO not you…
You feel jaded by all the boring, misleading and douchey messages that seem to be flooding the Internet right now and you don’t know how to rise above the noise…
You’re anxious that if you don’t hop on the latest marketing tech, trick or tactic you’ll be left behind…
You’re frustrated that you’re not creating the impact you want with your content and messaging…
You’re confused as hell about where to start or what to do next so you’re stuck in “freeze mode”…
And you question if you’re even cut out for this in the first place.
I feel you. You’re not alone. I’ve been there myself more times than I can count.
Over the last 10 years, I’ve helped thousands of freelancers and entrepreneurs navigate these same struggles and build online businesses they freakin’ love…
So yeah, business is personal. But it does NOT have to be complicated, draining or expensive.
Listen – I know it’s SO damn hard to know where to focus your time and attention when there’s a million people blowing hot smoke up your ass about the next best thing…
And the truth is… there is not ONE path to success. They all could work, but not simultaneously. You’ve got to pick the path that feels right for you.
That’s the problem most of us entrepreneurs face…
On top of all the mixed messages and seemingly contradictory strategies we learn about the “right way” to build our businesses…
We’ve also got shiny object syndrome, imposter syndrome and comparison syndrome to contend with (oh hi, it’s me 🙋♀️)…
That’s how I KNOW that without a proven roadmap to follow and a mentor who can guide you every step of the way (and keep you on track when said syndromes creep up)…
You’ll end up burned or just straight-up burnt out – because you’re trying to do too much. You’re trying to follow too many paths at once.
No wonder you’re exhausted.
That’s why I reverse-engineered exactly what I did to build a million-dollar business from scratch in one year – without ads, affiliates or a fancy funnel – and outlined every single step in a simple marketing method that works.
So whether you’re a coach, consultant or freelancer who wants to stop trading your time for money, grow your influence and start creating passive income…
You’re a new entrepreneur with a digital course, product or service but no audience, no marketing plan and no idea where to go from here…
You’re a content creator who is ready to serve your audience in a more meaningful way, create aligned offers and consistently monetize your following…
Or you’re a copywriter or aspiring copywriter who wants a proven online business roadmap you can follow to create new campaigns for your clients, build your expert authority and charge more…
You’re about to get the skills, strategies and tools you need to build a sustainable, profitable and meaningful online business.
Before the Copy Posse, I actually started multiple other businesses that, well… flopped.
I spent tens of thousands of dollars on marketing strategies that went nowhere…
And I even created an entire video program that never saw the light of day (it’s still sitting on an old hard drive collecting dust).
Let’s just say that when it comes to building an online business, I am an expert at figuring out what NOT to do.
After multiple hits to my ego (and my bank account), I spent years working behind the scenes as a marketing consultant and copywriter for many notable brands…
Executing successful launches (and some not-so-successful launches)…
Helping businesses start and scale…
And witnessing firsthand what actually works.
So when I created the Copy Posse in 2020, I had a proven blueprint under my belt and it made all the difference.
I launched my first program in January 2020 to a small audience of 2350 people and pulled in a life-changing $84,000 that week…
And that year I made my first $1,000,000 (and it was simpler than I could’ve ever imagined).
On my journey to building what is today a multi-7-figure business, here’s what I realized…
Most business strategies are waaaayyyy too complicated, focus on too many objectives at once and have you stressing the F out before you even get started.
Inside STORM, I’ll walk you step-by-step through the entire process of growing your audience and authority, monetizing your messaging and building a business that makes a real impact (because I know that matters to you too).
This video program will not only save you years of unnecessary struggle, confusion and expense, but will help you fuel your soul, find more freedom and fund your dream life.
“Led the team that launched one of the hottest personal growth brands on the Internet…”
“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.
While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails, but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.
Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.
It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a ‘genius’.”
Vishen Lakhiani
– Founder, Mindvalley.com
“She Combines Traditional Direct-Response Marketing With Brand Building Better Than Anyone I Know.”
“Alex is a force of nature. She has accomplished one of the most difficult achievements possible, which is building a business from nothing to something amazing. The vibe she has created for the Copy Posse is extraordinary, and she expresses it with such precision and clarity. The name, the philosophy, the visual – and especially the writing — is, in my opinion, the gold standard. Everything about it is perfect.
Full disclosure, I am envious. She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year.
I’m thankful for the gifts in my life, one of which is the opportunity to nerd out occasionally with Alex about marketing, writing, brand building, and more. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
– Copywriting Expert & Co-creator of The Modern Marketing System
“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”
“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni.
She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival.
With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries.
What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be.
If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.”
Kristin Sweeting Morelli
– Founder, KSM International & The Red Tent Revival
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.“
Blair Gorman
– Founder, Numerologist.com
Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet writing high-converting sales copy and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
Yet, after nearly a decade of working behind the scenes in the online marketing world, I was noticing a dangerous divide in the industry.
While there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with…
That’s why, in 2020, I launched the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world on mission to de-douchify the Internet, redefine modern marketing and make caring cool again.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and sell more products and services without selling out on their integrity…
And we want to help you do the same.
Join our empathy empire,
The Skills, Strategies & Tools You Need To Build A Money-Making Industry-Shaking Business
1. Content Plan To Grow Your Audience & Authority
The secret to growing your audience and authority quickly is to build awareness, value and trust through multiple channels at once – but that doesn’t have to be overwhelming or time-consuming. My content philosophy is to create once, then propagate forever (yup, like a house plant). I have cracked the code when it comes to low-stress content creation. You’ll discover the plug-and-play content marketing strategies I used to rally a global posse of 500,000+ active followers across Instagram, YouTube, LinkedIn, TikTok and more. Plus get my complete Content Playbook so you can see exactly how to turn ONE piece of content into 52 authority-building touchpoints.
2. Monetization Plan To Accelerate & Automate Sales
Whether you’re planning your first launch ever or expanding your current offerings, my Offer Creation Blueprint will guide you every step of the way from ideation to product naming to launch. You’ll discover my proven process for crafting an offer your audience actually wants, learn how to monetize your audience (no matter how small it is right now) and map out a feel-good funnel your future customers will freakin’ fall in love with. Plus you’ll get a step-by-step checklist for every single phase of your Product Promotion Plan, including how to continue to accelerate your sales – on autopilot – even when you’re not in “launch mode”.
3. Messaging Frameworks To Amplify Your Impact
Once you have your content and monetization plan in place, it’s time to let your marketing do its magic. Discover the messaging cues you need to communicate with empathy, convert emotion into action and take your customer from curious to fiercely committed (and fans for life). You’ll learn exactly how I plan, track and structure my marketing campaigns from start to finish, plus get a step-by-step copywriting formula for every single stage of your funnel – from landing page to sales page to my proven 6-email sales sequence. Follow these messaging frameworks to quickly craft persuasive and Posse-approved campaigns, amplify your impact and take the world by storm.
LEVEL 1
How To Create A Never-ending Story Inventory
Stories help your customers retain information, bypass skepticism and genuinely feel seen and understood. Discover the foundational storytelling techniques that shape today’s most memorable marketing campaigns.
In Level 1, you’ll learn:
- How to communicate with empathy, create loyalty and connect with your customers (in a way that A.I. never could).
- The 3 types of stories you should be using in your content marketing and WHY (because not all stories are good stories).
- My 5x5x5 Multiplier Strategy for quickly sourcing powerful and personalized stories (so you’re NEVER stuck asking “What do I post about today?”)
By the end of this training, you’ll have your very own Story Inventory with 125 aligned, relevant and valuable content ideas that deeply resonate with your audience.
Storytelling Tools
- 8 Storytelling Formulas you can use in your social media posts and emails to create connection and inspire action.
- My Story Inventory Template to easily create and track hundreds of content ideas in a flash.
- Brand Values Inspo File to help you gain clarity on your brand voice and communicate with empathy.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 2
Part 1
Stress-Free Content Creation Plan & Playbook
Customers today seek out authentic online experiences and interactions while weighing their infinite options. Learn how to consistently build awareness, authority and trust across multiple touchpoints to become their obvious choice.
In Level 2.1, you’ll learn:
- My stress-free strategy for planning and producing months of content in just a few hours (even if creating content isn’t your idea of fun).
- How to turn 1 piece of content into 52 highly valuable and engaging touchpoints across multiple channels (plus my fave A.I. tools to use).
- The exact content creation process I used to quickly grow my audience and authority and how you can too (even if you’re NOT an expert on the topic yet).
By the end of this training, you’ll have a streamlined content plan for consistently and easily creating content for YouTube, Instagram, LinkedIn, TikTok, X (Twitter), Facebook and more.
Content Marketing Tools
- My 52x Content Playbook so you can maximize your visibility, authority and trust with minimal effort.
- 3 YouTube Tools: Content Tracker, Production Checklist & Studio Setup Guide so you can quickly start creating video content on the 2nd biggest website in the world.
- 2 Short-Form Video Tools: Content Tracker & Production Checklist so you can streamline your social content production for Instagram Reels, YouTube Shorts and TikTok.
- A.I. Shortcuts Guide to supercharge your social copy and optimize your creative process.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 2
Part 2
How To Build An Email List That’s Ready To Buy
Email is still the most profitable marketing medium. Now that you’ve started to earn your audience’s trust with engaging and valuable content, it’s time to turn those “lurkers” into leads and build your email list – even if you have nothing to sell (yet).
In Level 2.2, you’ll learn:
- How to create a valuable and relevant lead magnet your audience is hungry for (using one of my 4 frameworks for building desire).
- The step-by-step landing page formula I use for every new lead campaign (and the 3 ways to inspire your fresh leads to take fast action).
- My proven 3-step welcome sequence for nurturing new leads (plus the 3 types of “buyers” and why you should address them all in your email marketing).
By the end of this training, you’ll have a complete blueprint for every single asset you need to start building a list of qualified leads and creating trust through ongoing email marketing.
List-Building Tools
- Lead Magnet Formula for creating a valuable and relevant lead-generating freebie your dream customer simply cannot resist.
- Landing Page Formula so you know exactly what conversion triggers and credibility boosters to use to inspire action (and in what order).
- My A.I.M. Email Sequence to welcome new leads into your world in a way that builds trust, reduces friction and makes them more receptive to your offer.
- My Webinar Formula, a step-by-step framework for scripting an engaging online training that turns strangers into serious fans.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 3
Part 1
Ignite Sales With The Offer Creation Blueprint
The right product, the right customer and the right offer is all you need to make serious sales (no matter how small your audience is right now). I’ll guide you every step of the way as you ideate, differentiate and create an irresistible offer.
In Level 3.1, you’ll learn:
- My proven 7-step process for crafting an offer your audience actually wants (from detecting demand to product naming to positioning).
- The 4 funnel perspectives that are essential for planning and positioning your first and future offers (most people ignore this completely).
- The different types of offers you can create and where you should start FIRST for maximum sales and long-term growth.
By the end of this training, you’ll have a complete framework for your next product, including a solid positioning plan and offer (whether you’re planning your first launch or expanding your current offerings).
Offer Tools
- My 7-Step Offer Creation Framework so you can see exactly what I do to design every single Copy Posse program from start to finish.
- Demand Detector, a list of survey questions to ask your audience to investigate the need, desire and interest of your new offer (before you create it).
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 3
Part 2
3-Phase Promotion Plan To Automate Income
Discover how to prime, plan and launch your new offer with as little stress as possible and how you can continue to make sales all year round – on autopilot – while you sleep, travel and spend time with your loved ones.
In Level 3.2, you’ll learn:
- The #1 BIGGEST question you must ask first before planning any launch or promotion (and the science behind it).
- My step-by-step plan for executing timely and lucrative launches (and what I do 1-3 months before to build anticipation and excitement).
- How I strategically monetize my email list multiple times a year using fun event-based promotion templates (and how you can easily replicate this in your own business).
- The 4 evergreen campaigns you can run behind the scenes to create true passive income (let’s be honest, this is the reason we’re all here).
By the end of this training, you’ll have everything you need to initiate, template and automate sales in your business. I held NOTHING back, which is why you’re getting 3 juicy tool packages with this training.
Launch Tools
- 4 Launch Blueprints and when to use them (learn WHY they work and what mistakes to avoid).
- My entire Launch Checklist of every single action (big or small) that needs to take place for a launch to be executed smoothly.
- The Launch Asset Index to organize and keep track of every single marketing asset you need during your launch (this will save you a TON of time).
- Confidential Launch Swipe File of every single email and social post I use during my biggest launch of the year (yes, really).
- My Launch Audit Checklist will help you critically evaluate your launch, so you can replicate the winners (and stress less the next time).
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
Promotion Tools
- 3 Promotion Blueprints to boost sales (and how to plan regular sales campaigns your audience will love).
- My Promotion Checklist to help you plan your next event-based promotion (and discover how launches and promotions differ).
- The Promotion Calendar shows you exactly how I plan and track every single promotion I run to my email list.
- Confidential Promotion Swipe File of every single email and social post I use during my Birthday Promotion each year.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
Evergreen Tools
- 4 Evergreen Blueprints I use to create automated sales outside of launch periods or promotions (use all 4 to skyrocket passive income).
- My Evergreen Checklist outlines everything that needs to happen when converting an offer from launch mode to evergreen campaign.
- A massive Evergreen Swipe File Collection so you can see an effective Welcome Offer, Exclusive Offer, Ascension Offer and Cart Offer in action.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 4
How To Design A Sustainable & Profitable Business
Building a long-term business is just as much about your customers’ growth as it is about yours. When you help them solve bigger challenges, inspire their transformation and guide them every step of the way, they’ll never have a reason to leave.
In Level 4, you’ll learn:
- My 6-step process for mapping out future product pathways (I call this designing your Brand Universe and it’s so much fun).
- How to create a transformation timeline that inspires your customers to continue moving forward (and buy from you again and again).
- 5 core strategies I use to increase customer lifetime value and profits (80% of my revenue comes from existing customers).
By the end of Level 4, you’ll have a complete picture of what your business might look like in 1-3 years so you have a goal to shoot for, a plan to get you there and radical clarity on what to do next.
Growth Tools
- Future Brand Blueprint, 21 strategies to create memorable brand experiences and increase customer lifetime value.
- My proven Testimonial Campaign so you can collect powerful social proof from your customers and boost future conversions.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
LEVEL 5
Amplify Your Impact With Memorable Messaging
The secret to effortless sales is to strategically reverse-engineer commitment in your campaigns. Discover my core marketing philosophy, messaging frameworks and the foundational concepts you MUST identify before selling anything.
In Level 5, you’ll learn:
- The 3 C’s of great marketing (and how to speak to the right customer at the right time).
- My formulas for crafting captivating messaging on any medium (including how to write powerful headlines, hooks and open loops).
- A step-by-step email marketing campaign that you can replicate for your next launch, promotion or evergreen offer (these 6 email frameworks have made me millions).
By the end of Level 5, you’ll have everything you need to craft compelling email marketing campaigns, consistently monetize your email list and make a memorable impact.
Persuasion Tools
- My Sales Page Formula, a step-by-step framework I follow for every single sales page I write.
- 23 Psychological Triggers for boosting believability, curiosity and commitment in your messaging.
- 16 Hot Hook Ideas for writing attention-grabbing headlines for your landing pages, sales pages and ads.
- Campaign Dashboard, a template I use to set goals, track metrics and outline assets for every single marketing campaign.
- Campaign Playbook, a chronological action tracker to help you plan your messaging across all audience segments and mediums.
All tool packages include downloadable and customizable templates, checklists and/or formulas (in both Notion and Google Drive), along with a guided PDF workbook to fast-track your progress.
Step-By-Step Video Training
Every video training module comes with a downloadable workbook to guide and fast-track your progress. When you order now, you’ll get instant access to the STORM Introduction and Level 1 training inside the Posse Portal. Level 2.1 will be unlocked in 7 days, and the rest of the program will be unlocked and available on-demand after 14 days, giving you complete control over your learning pace and experience.
Insider Q&A Vault
Storm through roadblocks and get your most pressing questions answered with our STORM Q&A library. Under each level, you’ll find a series of coaching videos where I provide quick guidance, advice and examples on how to navigate common marketing challenges and best implement the strategies you’ll learn inside the program – or submit your questions via the Posse Portal for specific and real-time advice.
Customizable Templates & Checklists
This program was designed to get you results as quickly as possible with as little procrasti-planning as possible. You’ll get my entire collection of marketing templates, checklists and playbooks that can be instantly duplicated (inside your Notion or Google Drive account) and customized for your own business – so you can get into fast action, rock your next campaign and focus on the impact you’re here to make.
“Everything you need to market your business smoothly…”
The STORM program provides an unprecedented level of detail on how to market your business. This is a fun and engaging training that is chock-full of practical tips and templates to help you run everything smoothly! From storytelling and content creation to behind-the-scenes operations, Alex and her team have given me everything I need to manage my marketing in the long run.
Charlotte
“Everything you need to market your business smoothly…”
The STORM program provides an unprecedented level of detail on how to market your business. This is a fun and engaging training that is chock-full of practical tips and templates to help you run everything smoothly! From storytelling and content creation to behind-the-scenes operations, Alex and her team have given me everything I need to manage my marketing in the long run. I know I’ll return to the materials over and over again as my business continues to grow. Thank you for an excellent program!
Charlotte
“I used the frameworks straight away!”
Her proven blueprints will give you everything you need to market your online business.
Ash C.
“I used the frameworks straight away!”
Knowing where to look for the best marketing advice can be confusing and overwhelming. So many courses (and so-called “experts”) focus on tricks and quick hacks that at best give flimsy results, and at worst waste your time and money.
Alex’s STORM program is completely different. It gives you the fundamentals of empathetic marketing in a rapidly changing digital landscape. Her proven blueprints will give you everything you need to market your online business. The content strategy alone has made content creation for my business (and for my clients) 10x easier. If you want to level up and transform how you approach marketing in your business, then this program is for you.
Ash C.
“It’s like having a secret arsenal of business-building superpowers!”
STORM was the missing puzzle piece that enabled me to know exactly where to start, what to do next, and what to do after that. In other words, it taught me how to structure the roadmap (and implement it). What made me love this program is that it begins with the end goal in mind. It brought me a lot of comfort that I wasn’t just “winging” things but taking every step in a strategic manner.
I was blown away by how Alex managed to reverse-engineer “building a business”. Every step was broken down into actionable tools, strategies, and techniques that made perfect sense.
Reem A.
“It’s like having a secret arsenal of business-building superpowers!”
Alex always has this uncanny ability to meet you right where you’re at on your journey and provide you with the exact knowledge you need to not only make it – but thrive. I’m venturing into offering my own programs and services as a coach and, just like your typical entrepreneur, I had a million ideas running through my head all at once.🤯 I was full of ambition and excitement, but clarity and direction were seriously hindering me from being able to even achieve 1% of what I had in mind.
STORM was the missing puzzle piece that enabled me to know exactly where to start, what to do next, and what to do after that. In other words, it taught me how to structure the roadmap (and implement it). What made me love this program is that it begins with the end goal in mind. It brought me a lot of comfort that I wasn’t just “winging” things but taking every step in a strategic manner.
I was blown away by how Alex managed to reverse-engineer “building a business”. Every step was broken down into actionable tools, strategies, and techniques that made perfect sense.
What also sets STORM apart from other programs is Alex’s emphasis on creating a community of raving fans. She isn’t all about making money – she equally focuses on making an impact. From structuring irresistible offers and high-converting sales funnels to establishing authentic connections with my audience and crafting compelling messaging, I received answers to questions I didn’t even know I had.
But if I were to pick my favorite thing about this program, it’s that the content isn’t just theoretical – it’s exactly what Alex did to build the Copy Posse – which fueled my enthusiasm and gave me the confidence and trust to apply everything I learned.
Beyond the impact on my own business, as a copywriter, STORM provided me with a treasure trove of strategies, tools, and techniques that I can now utilize to support my clients in their own businesses – not just mine. It’s like having a secret arsenal of business-building superpowers! Now, I feel equipped to bring immense value to my clients, not only through my expertise as a copywriter but also as a well-rounded business consultant and strategist.
The program’s transformative nature, combined with Alex’s expertise and dedication to your success, make it an investment you won’t regret. I never thought I’d find a program that aligned so perfectly with my vision for my business, but STORM nailed it.
Reem A.
“The program I WISH existed when I started my business!!”
Alex explains things so clearly and covers basically an Master’s Degree worth of marketing for your online biz in one course.
Nikki T.
“The program I WISH existed when I started my business!!”
Back when I started to learn marketing, I spent months flicking through different marketing courses, books, YouTube channels, you name it… and piecing the jigsaw together myself in a way that made sense. But it always felt hard. I WISH I’d had this course back then. Alex explains things so clearly and covers basically an Master’s Degree worth of marketing for your online biz in one course. The lessons are amazing but the tools, frameworks, and templates are also to die for.
As a copywriter and strategist, I already had a good understanding of marketing but I’ve learned sooo much from STORM. I know I’m gonna refer back to these lessons all the time, both for my own biz, and for my client work. I’m blown away by the amount of value inside and the way Alex has made it all seem so easy!
Nikki T.
“A new world opened up for me!”
I’m so grateful for this program and can’t thank you enough for laying it out so beautifully!
Karin
“A new world opened up for me!”
This is an amazing program! I was totally new to the marketing world, wondering how to do it all and appeal to the right customers. I entered this programme with no marketing training. I’m not a slow learner, I’m a thorough learner, watching every level several times to make sure I take it all in, understand it and have an idea how to put it into practice. I’m so grateful for this program and can’t thank you enough for laying it out so beautifully!
Karin
“If you have ANY kind of business, STORM is exactly what you need.”
If you’re a coach, content creator or have ANY kind of business — STORM is exactly what you need. It’s basically an A-Z “Marketing-in-a-Box” course for you to stand out, position yourself in your industry and really attract your dream clients or customers. I was completely blown away by the content creation strategy and Alex is holding NOTHING back on this one…
Misi J.
“If you have ANY kind of business, STORM is exactly what you need.”
If you’re a coach, content creator or have ANY kind of business — STORM is exactly what you need. It’s basically an A-Z “Marketing-in-a-Box” course for you to stand out, position yourself in your industry and really attract your dream clients or customers. I was completely blown away by the content creation strategy and Alex is holding NOTHING back on this one… from all her tried-and-true strategies that allow her to create the amazing brand that you see today. So if you want to get your hands on Alex’s magic recipe — get in on this. You’re gonna love it!
Misi J.
“This is the marketing program you don’t want to miss!”
STORM gives you a refreshing take on marketing and closer look at the psychology behind every touchpoint that leaves you in wide-eyed-awe. It’s so good.
Precious S.
“This is the marketing program you don’t want to miss!”
I always expect to be blown away with each new program from Alex and this did not disappoint!
STORM gives you a refreshing take on marketing and closer look at the psychology behind every touchpoint that leaves you in wide-eyed-awe. It’s so good.
This program lays out Alex’s very own playbook of how to elevate not only your brand, but the experience for WHO you do it for — your clients and customers.
When it rains, it STORMS! Alex has filled every level to the brim with practical and actionable steps you can implement into your marketing strategy today and see a return on it sooner than you think!
I encourage anyone who is looking to boost their marketing, to look here first because STORM is where you need to be.
Precious S.
“STORM is not just a marketing program.”
STORM is not just a marketing program, it’s the foundation for a successful business…
Robby L.
“STORM is not just a marketing program.”
STORM is not just a marketing program, it’s the foundation for a successful business…
Followed by understandable and practical marketing and copywriting principles that will guide you through Alex’s exact step-by-step process for transforming your target audience into raving fans.
Robby L.
“If you want to level up your content marketing skills, you are in the right place.”
Alex gives you the foundational knowledge required to start your content marketing journey. She teaches you how to create authenticity and trust to organically grow your audience, how to create offers to launch your product and how to bridge the gap between you and your audience by creating your own brand world.
Sneha M.
“If you want to level up your content marketing skills, you are in the right place.”
Alex gives you the foundational knowledge required to start your content marketing journey. She teaches you how to create authenticity and trust to organically grow your audience, how to create offers to launch your product and how to bridge the gap between you and your audience by creating your own brand world. This course gives you the roadmap required to build your signature products and also how you can work on your email marketing strategy and campaigns. I wanted to take another course but as soon as I saw STORM coming up, I just wanted to go for it. I’m glad I did it.
Sneha M.
“The antidote to boring, conventional marketing.”
If you want to take the guesswork out of your next campaign or product launch – STORM is for you.
Mel K.
“The antidote to boring, conventional marketing.”
Finally, a course that puts the customer squarely where they should be – at the center of your brand Universe. Whereas most courses rely on hacks and outdated strategies (resulting in fragmented, confusing brands without any longevity in the marketplace), STORM helps you build a powerful business from the ground up in EVERY area – from your offer suite, to your content creation, to your launches/marketing. If you want to take the guesswork out of your next campaign or product launch – STORM is for you. Consider it your step-by-step roadmap for building a brand/business that is coherent, strategic, and most importantly, feels good.
Mel K.
“My coaching business became a reality thanks to STORM…”
STORM came at the right time and gave me all the knowledge and resources I needed to bring my coaching business to life.
Faith C.
“My coaching business became a reality thanks to STORM…”
When I was “only” a copywriter, I had this dream of becoming a business coach one day – so much so that I made it my niche! Well, the day came when I realized that I have a knack for teaching other copywriters how to start their freelance businesses. I had a couple of offer ideas but had absolutely no direction on how to market my offers. STORM came at the right time and gave me all the knowledge and resources I needed to bring my coaching business to life. I recommend STORM to any coach or entrepreneur looking to take their ideas and turn them into a thriving business.
Faith C.
Those aren’t my words, they come directly from my students and, when I think back to my own marketing degree, I’d have to agree 🤣
This is the juiciest program I have ever released – by FAR.
For the first time ever, I am revealing everything I did to build the Copy Posse from the ground up…
It’s like getting to look over my shoulder as I plan launches, design my content marketing strategy, write promotional campaigns and craft evergreen offers…
Except even better because instead of just learning WHAT I did…
You’re learning exactly HOW I did it…
AND getting absolutely everything you need to do it too.
My team and I have invested an entire year into creating this high-level video training program – from distilling our marketing into actionable strategies to streamlining our checklists and templates to testing new concepts and ideas…
And now I am SO damn proud to unleash STORM into the world.
This marketing program is worth millions of dollars to me and now it’s all yours.
You’re about to get direct access to my step-by-step marketing strategies for building a sustainable, profitable and meaningful business…
Learn the skills to execute lucrative and engaging marketing campaigns on autopilot…
And get every single tool you need to ignite your authority, automate your income and amplify your impact as quickly as possible.
PAYMENT PLAN
Pay only $1097 today! Then just three more monthly payments of $1097.
$1097 x 4
PLUS: Join Now & Get A Special Bonus & Risk-Free Guarantee
SPECIAL BONUS
Video Mastermind Session with Alex Cattoni
During this video mastermind recording, watch as Alex gives 5 STORM Members real-time coaching and advice on a common business or marketing challenge. Typically, this type of live coaching is reserved exclusively for my high-level REIGN members and I pay over $100,000/year to take part in mastermind sessions like this one.
This video session is an immensely valuable way to see real case studies in action, brainstorm your biggest roadblocks, and get actionable strategies that you can instantly apply in your own business or marketing campaign.
$1000
Yours FREE With STORM
14 Days To Try It Out & Get Your Money Back
I’m fiercely committed to protecting the integrity of the Posse community, and that’s why I’m only inviting inside those who are committed to leveling up, investing in themselves and standing by my side as we take the world by Storm.
The Copy Posse team and I spent over a year creating the STORM Method with the #1 goal of seeing you take action and build the life and business of your dreams.
That’s why STORM is not for tire kickers, half-assers or shady folks who plan to swipe my most valuable training and then ditch.
Inside this program, I am literally giving you my complete collection of million-dollar marketing strategies, tools, templates, checklists and processes to help you get results as quickly as possible…
And in order to do that, you need to actually implement the skills, strategies and tools you learn in STORM in your own business (obviously).
If you can commit to that, I want to make your decision to join this program an easier one for you. That’s why, I’m giving a FULL 14 days to try the STORM Method completely risk-free.
During that time, you’ll receive access to the first two trainings of the program, which means you’ll have a complete storytelling strategy and my proven content marketing plan to help you quickly grow your audience and authority before you ever have to make a final financial commitment for this program.
I want STORM to be the last marketing program you’ll ever need, but if you don’t feel totally confident, excited and motivated to build your business with the skills, strategies and tools I share in the next 2 weeks, simply reach out to me to show me that you’ve put in the work and I’ll refund your entire investment.
“The marketing course I knew I needed, but couldn’t find ANYWHERE.”
I’ve taken almost ALL of Alex’s programs (which are incredible, useful and practical), but this one blows them all out of the water. STORM covers such a wide range of topics, and provides answers to all the high-level questions you know you have but aren’t quite sure how to ask. After every session, I follow the same process: Review, Implement, Repeat. It’s all gold.
Kelsey W.
“The marketing course I knew I needed, but couldn’t find ANYWHERE.”
I’d been in the marketing industry for 6 years before I took STORM. So I knew my way around funnels and assets, but I was still trying to figure out how to build captivating offers, create fool-proof strategies, and elevate my clients’ (as well as my own) overall marketing plan. I knew I had a lot to learn but I wasn’t sure where to turn — until I started THIS program. I’ve taken almost ALL of Alex’s programs (which are incredible, useful and practical), but this one blows them all out of the water. STORM covers such a wide range of topics, and provides answers to all the high-level questions you know you have but aren’t quite sure how to ask. After every session, I follow the same process: Review, Implement, Repeat. It’s all gold.
Kelsey W.
“Pitched STORM strategies… landed a $3k project!”
I’ve been taking courses from Alex for the last 3 years and STORM is one of her BEST!
Kylie
“Pitched STORM strategies… landed a $3k project!”
I’ve been taking courses from Alex for the last 3 years and STORM is one of her BEST! I was able to land a $3K project with a client to try out the strategies of STORM with, and she has been loving it. Alex makes what can be a very complex thing so much more simple, and takes the confusion out of HOW to be a successful marketer. STORM has given me the confidence to step out of my comfort zone and to just go for it!
Kylie
“From freelance copywriter to marketing strategist…”
I’m currently testing the strategies with a client who is rebuilding a brand from the ground up, and I’m already seeing the results!
Ana C.
“From freelance copywriter to marketing strategist…”
STORM was the bridge that took me from freelance copywriter to marketing consultant and strategist in just a couple months. I’m currently testing the strategies with a client who is rebuilding a brand from the ground up, and I’m already seeing the results! Alex fuses marketing and storytelling principles, combined with the Copy Posse’s winning best practices and tools, in such an elegant way that makes it possible for anyone with guts and a good idea to create a brand and marketing plan from scratch. I am no longer hired to just write copy, but craft the moving pieces of an entire marketing funnel, and that’s exhilarating!
Ana C.
“The world of marketing is changing… don’t get left behind.”
But she gives you, step-by-step, the EXACT tools, templates, and processes that you can apply immediately into your own business to build a community of raving fans who’ll buy from you over and over because you are the OBVIOUS CHOICE.
Dev C.
“The world of marketing is changing… don’t get left behind.”
The old ways of marketing to the masses are over. With the world of marketing constantly evolving, you need to connect deeply with your audience in a way that endures… In a way that builds trust and positions your offer as irresistible. With her powerful STORM Method, Alex not only gives you the exclusive behind-the-scenes peek of how she built her brand and took it to dizzying heights in ONLY 3 years… But she gives you, step-by-step, the EXACT tools, templates, and processes that you can apply immediately into your own business to build a community of raving fans who’ll buy from you over and over because you are the OBVIOUS CHOICE. You’ve heard that success leaves clues. From the moment I joined her Write & Ignite Challenge, Alex pulled me into her marketing Universe. So much so that I’ve invested in every single one of her products since then because I wanted to collapse time and learn from her success and apply these timeless marketing principles in my own business — as well as in my clients’ businesses. How’s that for a clue? This is yours. If you’re ready to walk the shortest, clearest path to take the world by STORM, this is the course for you. Or… you could do what I did BEFORE I found Alex and spend hours Googling marketing tips and tactics, hoping to find clarity, only to be left confused, conflicted, and clueless.
Dev C.
“Alex had me hooked from day one… and now she teaches you to do the exact same thing.”
Over the past 2.5 years, I’ve bought every single product Alex has offered, from a low-ticket sales page challenge to a high-level copywriting mastermind.
Why? Because once I entered Alex’s orbit, I was hooked.
That’s how good she is at what she does.
And in this course, she teaches you to do the exact same thing.
STORM is so freaking good that it elevates the concept of ‘marketing’ to a whole new dimension.
Johanna K.
“Alex had me hooked from day one… and now she teaches you to do the exact same thing.”
Ok, let me give it to you straight. If you’re looking for a magical hack that promises to solve all your marketing woes overnight, this isn’t the course for you. But if you’re in business for the long haul, if you dream of building a successful brand that genuinely makes a positive impact in this world… Then this course is an absolute game-changer! And I really, really don’t say that lightly. Over the past 2.5 years, I’ve bought every single product Alex has offered, from a low-ticket sales page challenge to a high-level copywriting mastermind. Why? Because once I entered Alex’s orbit, I was hooked. That’s how good she is at what she does. And in this course, she teaches you to do the exact same thing. STORM is so freaking good that it elevates the concept of ‘marketing’ to a whole new dimension. Really, this is not your ‘traditional marketing’ with a sprinkle (or a generous handful) of Copy Posse magic on top. This is an unparalleled experience that serves as your step-by-step playbook for crafting a unique brand universe your dream clients will never want to leave.
Johanna K.
“Position yourself as an expert in the marketing world…”
With STORM, you’ll get access to the tips and techniques that will help you take your marketing game to the next level.
Rob
“Position yourself as an expert in the marketing world…”
This is EXACTLY what I was looking for. I love writing copy just as much as the next person, but I’ve always been more fascinated by the deeper psychology behind creating an irresistible offer. With STORM, you’ll get access to the tips and techniques that will help you take your marketing game to the next level. If you’re a freelancer or entrepreneur who is looking to flesh out your skillset and position yourself as an expert in the marketing world, this might be just what you’re looking for. I highly recommend it!
Rob
“Masters in Marketing? Um, NO! STORM please!!”
Inside STORM, I soaked up all the juicy marketing methods, strategies, and blueprints I needed to make my business soar and keep my clients happy.
Maham K.
“Masters in Marketing? Um, NO! STORM please!!”
I always had this burning desire to do a Masters in Marketing so I could rock my business with confidence. But deep down, I knew marketing was changing and I wasn’t going to get what I really needed from a traditional program. And then, boom! Alex launched STORM, which I more-than-obviously had to take. Inside STORM, I soaked up all the juicy marketing methods, strategies, and blueprints I needed to make my business soar and keep my clients happy. And now I’m not just a copywriter anymore. I’m a copywriter and a badass marketing strategist armed with high-level insights that set me apart from the crowd and bring in more cash. So, if you’re dreaming of becoming a marketing strategist or consultant, starting your own biz, or leveling up your clients’ game, STORM is your golden ticket to success. It’s the shortest, easiest route to achieving your dreams, no doubt about it. (Oh, and did I mention how freakin’ fun, juicy, and energy-boosting Alex’s courses are?)
Maham K.
“The essential playbook for streamlining and simplifying your marketing.”
Although every course has been amazing, Alex outdid herself once again. From giving away her repeatable process for creating omni-channel content to how to create offers for different parts of the customer journey, this course will be sure to help you build a more durable brand in an ever-changing market. Good luck finding this level of value anywhere else!
Jolene T.
“The essential playbook for streamlining and simplifying your marketing.”
In STORM, Alex generously shares her entire playbook on how she’s built the Copy Posse into what it is today—an incredible brand with irrationally loyal fans. I am one of them and have enjoyed every course since her very first one. Although every course has been amazing, Alex outdid herself once again. From giving away her repeatable process for creating omni-channel content to how to create offers for different parts of the customer journey, this course will be sure to help you build a more durable brand in an ever-changing market. Good luck finding this level of value anywhere else!
Jolene T.
“The marketing program you NEED.”
Everything you need to know about marketing both for business owners and for copywriters that want to support their clients beyond just the words on the page.
Rayell C.
“The marketing program you NEED.”
The wealth and depth of knowledge presented in this course is insane. Everything you need to know about marketing both for business owners and for copywriters that want to support their clients beyond just the words on the page.
Rayell C.
“It doesn’t get any clearer than this!”
She put everything on the table with this powerful STORM training.
Rob F.
“It doesn’t get any clearer than this!”
Alex has the amazing ability to take complex marketing topics and break them down into manageable easy-to-follow steps. She put everything on the table with this powerful STORM training. If you’re struggling with funnels or you just can’t seem to create those irresistible offers that sell, then this program is for you!
Rob F.
The value of this program alone is at least $13,650…
(Far less than the average price of a marketing degree, I might add – I looked it up lol)…
BUT, of course, I won’t charge you even close to that.
All you’ll pay for lifetime access to the STORM method is $3,997.
Now, I’m not going to lie – this price point makes me squeal a little because of the thousands of collective hours my team and I have put into creating this…
(Not to mention I typically charge $1,000 an hour for a strategy session where I reveal share these proven marketing campaigns and strategies with my clients)…
But I KNOW this marketing program is the best out there and is going to help SO many rad humans build real businesses that help real people…
And I want to shift the marketing playing field and put the power back in the Posse’s hands.
I’ve also unlocked a 4-month payment plan to make STORM as accessible as possible if you are absolutely ready to get started now…
But need a little extra love and leeway when it comes to payment.
This easy 4-pay option means you can access STORM today for just one upfront payment of $1097. Then just three more monthly payments of $1097!
This one-time investment in your business is a business write-off (woohoo) and an amount you could easily make back multiple times over on your next launch or client invoice after taking this program…
And don’t forget you’re also backed by my 14-day money back guarantee.
Whether you’re just getting started or already making online sales, this is the proven marketing method you need to take the world by storm…
Join us below to get started now.
Total STORM Value: $13,650
Total STORM Investment: Only $3997
PAYMENT PLAN
Pay only $1097 today! Then just three more monthly payments of $1097.
$1097 x 4
Frequently Asked Questions
STORM is an on-demand video training program that lets you take charge of your learning experience. As soon as you join through our secure order form, you’ll receive an email to confirm your enrollment and get access to the first level inside the Posse Portal. Once completed, the next level will be unlocked immediately and so on!
No. STORM is a self-paced program. All 8 video trainings are pre-produced, and you can go through them at your own pace.
For the first time ever, I’m pulling back the curtain on my own business and revealing everything I did to build the Copy Posse from $0 to $1M in ONE year.
Inside this program, you’ll learn actionable skills and proven and repeatable marketing strategies to help you take the world by storm. Whereas a lot of other marketing programs offer theory or abstract concepts, with STORM you’re getting tools, templates, checklists and processes that you can duplicate, customize and apply in your own business to see immediate results.
The straight answer is no. While we do use paid ads now in some of our marketing efforts and occasionally partner with trusted members of our network for affiliate promotions, STORM focuses on teaching you how to build your business through FREE content marketing strategies – which is exactly what I did to build my business to $1,000,000 in my first year, before ads, affiliates or fancy funnels.
While my team and I designed STORM with entrepreneurs, coaches and business owners in mind, it’s also a highly-beneficial program for consultants, marketing strategists and copywriters.
So whether you’re looking to scale your own business or you want to uplevel your marketing skills so you can better serve your freelancing clients and raise your rates — this program is for you.
Each training video runs between 1-2 hours long. The live Coaching Sessions will be approximately 90 minutes long, and you’ll want to set aside 2-3 hours per level to implement the strategies, processes, and frameworks that I’ll be sharing with you throughout the program. So in total, I’d plan to dedicate a total of 30 hours to studying the STORM Method and applying what you learn.
But don’t forget, you can absolutely go through this program at your own pace, and once you join, you have lifetime access. So find the schedule and cadence that works best for you – I’d recommend one level a week!
Yup – and if you’ve taken a program from me before, you know we typically have a strict no refund policy here at the Copy Posse.
But here’s the thing…
I KNOW this program is an investment and that’s the point. This program was designed to support those who are committed to leveling up their business, investing in themselves and standing by my side as we take the world by Storm.
If that’s you, I want to make your decision to join this program an easier one for you.
That’s why, I’m giving a FULL 14 days to try the STORM Method completely risk-free.
During that time, you’ll receive access to the first two trainings of the program, which means you’ll have a complete storytelling strategy and my proven content marketing plan to help you quickly grow your audience and authority before you ever have to make a final financial commitment for this program.
If you don’t feel totally confident, excited and motivated to build your business with the skills, strategies and tools I share in the next 2 weeks, simply reach out to me to show me that you’ve completed the workbooks and training in Level 1 and 2.1 and I’ll refund your entire investment. Full details here.
In STORM, you’ll learn my BEST copywriting techniques for crafting persuasive messaging and marketing campaigns…
However, this is not a program to help you start a freelance copywriting business. If you’re new to copywriting and want a step-by-step roadmap for getting paid to write, the Launch Files program is the best place to start.
PAYMENT PLAN
Pay only $1097 today! Then just three more monthly payments of $1097.
$1097 x 4
