Learn Highly-Paid Copywriting Skills, Write An Irresistible Portfolio and Ignite Your Copywriting Business In 8 Weeks

8-Week Copywriter Coaching Program To Start Making Money At Home

In this step-by-step online learning experience, you’ll be guided by expert copywriter, speaker and founder of The Copy Posse, Alex Cattoni, as she teaches you the copywriting essentials that today’s businesses are looking for… and helps you build a killer portfolio so you can approach new clients with unstoppable confidence.

During this eight-week program, you’ll get insider access to the latest recordings from Alex’s closed-door live group coaching program, the Copy Posse Launch Pad — including proven tools, exercises, and formulas to ignite your copywriting business in eight weeks.

The Dreaded Copywriter Catch-22

The biggest predicament that every new copywriter faces (that keeps them stuck in a rut and paralyzed from approaching potential clients) is this:

You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!

Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22. 

Or, even if you already have a portfolio, maybe you have no idea if you’re including the right writing samples to catch your client’s attention and get paid.  

Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there.

And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll pay your bills.

In my 10+ years of running a successful copywriting business, I’ve found that most online copywriting courses focus on how to improve existing copy with generic one-size-fits-all templates, outdated marketing strategies or douchey conversion tactics.

So in the Copy Posse Launch Files, I won’t only equip you with the latest copywriting principles and techniques that are working today, but I’ll walk you step-by-step through writing the essential copy assets you need to build a high-converting funnel and complete portfolio from scratch

3 Ways The Copy Posse Launch Files Will Ignite Your Copywriting Business

  • Discover the modern copywriting techniques that are working today so you know exactly how to write persuasive, authentic and high-converting copy (and absolutely dominate your niche)
  • Get an insider look at key psychological triggers you need to include in your copy to get inside the mind of your customers (plus, the common messaging mistakes you must avoid in order to stand out).
  • Gain exclusive access to the proven copywriting guides and formulas that I’ve used to create multi-million dollar campaigns for my high-paying clients (I’ll walk you through how to write an entire sales funnel from scratch).
  • I’ll guide you every step of the way as you write your own high-converting portfolio — with high-quality video training, recorded Q&A sessions and weekly exercises.
  • It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Files, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
  • By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients fall in love with you (and want to pay you again and again and again).

Hey guys! It’s Alex. Like you, I’m a writer at heart and a multi-passionate entrepreneur by design, and I adore freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept a gig at one of the world’s leading online personal growth publishers, Mindvalley. 

Since 2011, I’ve launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. 

In 2015, I became the co-host of the Flight Club Mastermind, a $30,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly

In 2019, I launched The Copy Posse, a team of writers with a passion for crafting compelling copy that combines the power of authentic brand storytelling with proven marketing principles. We are the new school of copywriters.

We believe that sales and relationship-building are not mutually exclusive. You can write copy that creates invaluable connection, engagement, and serious conversion… and that’s what I’m here to teach you.

I’m SO excited to welcome you to the Copy Posse Launch Files and help you ignite your copywriting business in 8 weeks.

The Right Phrase Pays!

– Posse Pres

“Led the team that launched one of the hottest personal growth brands on the Internet…”

“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.

While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails, but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.

Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.

It’s telling to see that Alex can excel at so many different roles team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a “genius”.”

Vishen Lakhiani

– Founder, Mindvalley.com

“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”

It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni. 

She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival. 

With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries. 

What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be. 

If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.

Kristin Sweeting Morelli

– Founder, KSM International & The Red Tent Revival

“A Marketing Genius”

There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.

Blair Gorman

– Founder, Numerologist.com

Here’s A Sneak Peek of The Posse Program

The key to being a successful copywriter is to determine your area of specialty — a niche you can OWN in true Copy Posse style. In this module, you’ll identify the kind of product or business that you want to write for and discover the #1 messaging secret to make it sell like HOT cakes. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT). In this module, we’ll also map out the copy key assets that will become the foundation of your complete copywriter’s portfolio.

One of the BIGGEST mistakes a copywriter can make is to NOT get into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through some of the key psychological triggers and methods for attracting the RIGHT customers with your copy, and keep them coming back for more. This module will help you get crystal clear on the messaging for your target audience to totally psyche out (and out sell) your competition. Sorry, not sorry!

Storytelling is at the core of killer copywriting. It creates believability, trust and authority, and is the most authentic way to get your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn EIGHT proven storytelling formulas you can use in your messaging and create your very own story structures for your portfolio pieces.

No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts, and copy that flops. So In this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!

When writing a sales page, there are 10 conversion triggers that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners, and mastermind members. Everyone else has to pay $500 to get access to this. Not you though — because as a member of the Copy Posse Launch Files, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven secrets.

Now that you’ve got a killer story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream gig for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio!

A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.

Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.

Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to put together your portfolio and package your service in a way that will be irresistible to new clients. We’ll celebrate in style as we close out the Copy Posse Launch Files and get you making that money, hunni!

How It Works

8 Weeks of Guided Learning

Immediately after ordering, you’ll get access to Week 1 of the Copy Posse Launch Files in your private Member’s Area. You’ll then get access to the remaining modules every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn.

Insider Q&A Recordings

Along with your Copy Posse Launch Files training, you’ll get recordings of the insider Q&A calls with my coaching members. If these sessions don’t answer your questions, you can leave questions and engage with fellow students inside the Posse Portal Member’s Area.

Step-By-Step Copywriting Formulas

Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio. You’ll receive a series of formulas, exercises and worksheets to make your creative process a breeze.

This Program Is For You If…

You’re an aspiring copywriter determined to get your foot in the door but don’t have any experience to show in your portfolio.

You’re a content writer who wants to step up your copywriting skills so you can charge more for your words!

You love to write and have experience in other fields, but want to venture into copywriting as a more creative, lucrative, and fulfilling career.

You’re a new copywriter and have been hired a few times but are gunning to get more experience writing highly-paid copy assets, such as sales pages and email sequences.

You’re an entrepreneur, coach or business owner and want to write or improve the copy for your own funnel and website!

And you’re 100% committed to showing up and taking action with a program that is designed to give you the results you need to ignite your copywriting business.

This Program Is NOT For You If…

As the Posse Pres, my job is to protect the integrity of the group, and I’m fierce as hell about it. That’s why I’ll respectfully ask you to leave the program if…

You just want to make a quick buck. There’s no such thing as an overnighter copywriter! This program is about building a long-term, sustainable, real money-making business that leads with authenticity and value — not manipulation and hype.

You’re not committed to making the world a better place. As copywriters, we are given the rare gift of persuasion. When you join this program, you’re taking a vow to use your newfound skills for good and to create messaging that truly helps people.

You’re not a team player. This is not a competition, it is a safe environment for new and aspiring copywriters to support and learn from each other. This is for team players who have an open mind and each other’s backs — not energy vampires who suck.

You are a tire-kicker. This is not for people who want to “try it out” and half-ass their way to a copywriting business. I’m putting my heart and soul into this program and I expect the same in return. You gotta commit to showing up and taking action.

You’re a negative nancy! If you tend to complain, compare or argue just for the sake of it — please stay away. We’re all about love, respect and constructive feedback ‘round here. No negative nancies, debbie doubters or douchey dans allowed in this clubhouse.

Why I Created The Copy Posse Launch Files

Over the past decade, I‘ve had the privilege of working with clients all over the world and connecting with amazing leaders in sales and marketing. In that time, I’ve also observed a dangerous divide in the industry — especially with copywriters. 

While there are a lot of brilliant and authentic copywriters out there, many still use douchey marketing and messaging that – quite frankly – I just don’t vibe with. I am SO OVER the manipulative, scammy, and severely outdated sales tactics I see being used online…

I believe that the best copywriting combines the power of authentic brand storytelling with proven direct response marketing principles.

That’s why I decided it was time to rally the raddest, baddest crew of copywriters around the planet to help me with one mission…⁠⁠

De-douchify the internet one word at a time and make caring cool again.⁠⁠

After 8 years of working behind-the-scenes exclusively with my high-level clients, I started my YouTube channel to redefine what it means to be a copywriter today and share the techniques and strategies I’ve used to build a lucrative and heart-centered copywriting business from the ground up. 

Today, that community has grown to 200,000+ freelancers, aspiring copywriters and business owners from around the world. 

I’ve been so humbled and delighted by the comments, feedback and support that I received from my global Posse! Many encouraged me to start a program that would dive deep into the specific skills, techniques, and assets a new copywriter needs to get started.

That is why I created this…

A program tailored for those who are ready to ignite their copywriting business and get paid to write that connects and converts.

“I finished the Launch Files in May and quit my job in June.”

I completed the Launch Files back in May, quit my full-time teaching job in June, and it took me three weeks to already make what I was making as a full-time teacher, and now with the prospect of that growing exponentially more in the foreseeable future. I can tell you the Copy Posse Launch Files is hands-down the best thing I’ve ever put money into.

Michael James

“I finished the Launch Files in May and quit my job in June.”

I completed the Launch Files back in May, quit my full-time teaching job in June, and it took me three weeks to already make what I was making as a full-time teacher, and now with the prospect of that growing exponentially more in the foreseeable future. I can tell you the Copy Posse Launch Files is hands-down the best thing I’ve ever put money into. It’s the kind of thing that I wish I’d learned 10 years ago. To me, it was more valuable than four years of university. It will give you the skills, the confidence, and the expertise to do whatever you want with copywriting. Everything is in those modules for you. You’ve just got to show up and work hard and just enjoy it, because it was so much fun. I loved every minute of it and I’m sure you will too. Best of luck.

Michael James

“Prepare to be blown away by your greatness.

Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on.

Kendra Holloway

“Prepare to be blown away by your greatness.”

I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on. This course has changed my life and I can’t wait to start contacting clients this week.

Thank you so much, Alex and congratulations to everyone for taking the first step! Prepare to be blown away by your greatness.

Kendra Holloway

“Alex gives the hottest tips and inside scoop so you can make your first 10k in a month…”

In week 3, I landed a gig that paid $3500. By week 7, the same client happily referred me to other high-ticket clients in their industry, leading to an additional contract for $800. Four short months after completing Alex’s copywriting program, I made my first 10k by closing a $6500 contract.

Sean Kivi

“Alex gives the hottest tips and inside scoop so you can make your first 10k in a month…”

Before the Copy Posse Launch Files, my business was dying a slow, painful death. I had no leads in my pipeline and no idea how to turn my business around. Every day I dreaded waking up in the morning because my anxiety was through the roof. I’d bite my nails so short my fingers would bleed. My partner was ready to kick me out of the house because I was always in a horrible, stressed-out state.

That all changed with the Copy Posse Launch Files. In week 3, I landed a gig that paid $3500. By week 7, the same client happily referred me to other high-ticket clients in their industry, leading to an additional contract for $800. Four short months after completing Alex’s copywriting program, I made my first 10k by closing a $6500 contract.

I stopped ripping out my hair and tossing and turning at night because I know I have the skills needed to chase my dreams. My day now consists of waking up when my body feels I’ve had enough sleep. I don’t turn down opportunities with friends because of “work”, and I travel where and when I want without the hassle of requesting time off from a boss that scrutinizes me when I need a mental health day!

The Launch Files can change your life, so if you’re unsure of taking this course, go for it. It’s impossible to not make money with the content you’ll learn.

Sean Kivi

“Launch Files launched my new career!”

I was originally trying to go to the medical field to help people, now I’m helping small business owners make money! I am over the moon and I have Alex Cattoni and the Copy Posse to thank for it!

Alexa Pavan

“Launch Files launched my new career!”

I went through a huge career change after realizing I was chasing a path to make other people happy. I started researching this time last year (2020) and I found your YouTube and devoured all the wonderful content you put out! I took the plunge with the “Write & Ignite” course and I was HOOKED. Right after that course, I immediately purchased the Launch Files and I got to work. Again I was blown away by all the value you provided. I could feel your true love for making marketing “less douchey” and more empathetic.

At the same time, my current employer, a scuba diving company, hired a web development company to build out a whole new website. I knew this was my chance. I offered to write all the web copy (in addition to my normal duties and still paid) and they enthusiastically gave me the task. This was the beginning of 2021.

Since then, I have written website copy for another marine service industry company and they want to keep working with me! Meaning I have two clients! They already said they want to tell others about me and my services!

Now I’m transitioning to remote work with my current employer as one of my main retainer clients and one more client with ongoing projects. I was originally trying to go to the medical field to help people, now I’m helping small business owners make money! I am over the moon and I have Alex Cattoni and the Copy Posse to thank for it!

Alexa Pavan

“Exploded my business (and skill set!)”

Copy Posse dramatically expanded the services I could offer to my clients, and it was services they needed desperately. After almost a year of offering copywriting, I am booked out for the next six months. And making more than I thought possible.

Savannah Adcock

Exploded my business (and skill set!)

I found Alex when I was a stay-at-home-mom/side-hustling web designer. I had always loved writing so I offered to write for my clients’ websites for free. After a while, I decided to get formally trained in writing copy so I could start charging.

What I didn’t realize was that copywriting was actually the service my clients were wanting most.

Copy Posse dramatically expanded the services I could offer to my clients, and it was services they needed desperately. After almost a year of offering copywriting, I am booked out for the next six months. And making more than I thought possible.

If you think you won’t have time, I was a breastfeeding mom of two running a business when I did the program (during a pandemic). It’s not always easy, but it’s worth it.

If you feel called to do this program, I would encourage you to take the chance on yourself and do it! Stay committed and you will make your money back (and likely launch an entire career).

Savannah Adcock

“I even got a client before I was finished with the program…

She’s very comprehensive, covers all the bases, fills your toolkit of copywriting skills to the brim and also she’ll help you with onboarding clients, discovery calls… all those things you need to get your copywriting business started.

Tracy McGuire

I even got a client before I was finished with the program…

I highly recommend this program. I’m an alumnus of both the Launch Files and the Write & Ignite Challenge and I tell you — Alex’s programs are the best. She’s very comprehensive, covers all the bases, fills your toolkit of copywriting skills to the brim and also she’ll help you with onboarding clients, discovery calls… all those things you need to get your copywriting business started. Hey — I even got a client before I was finished with the program, so it’s well worth the investment!

Tracy McGuire

“A Copywriting Program That Gives You Real Results.”

I had my doubts and fears about copywriting. Let alone my imposter syndrome kicking in. Like ‘Who am I to be a copywriter? I’m not talented in that way.’ Alex and her team crushed all doubts I had within a week. Her ease to teach, keeping everything uplifting and positive, was like a big bear hug that I gladly welcomed.

Jonathan Vane

“A Copywriting Program That Gives You Real Results.”

I had my doubts and fears about copywriting. Let alone my imposter syndrome kicking in. Like ‘Who am I to be a copywriter? I’m not talented in that way.’ Alex and her team crushed all doubts I had within a week. Her ease to teach, keeping everything uplifting and positive, was like a big bear hug that I gladly welcomed. She was always there for any questions that I had, and it’s her and her team actually answering! It’s not some robot giving general feedback. She will help you with very specific problems you come across pertaining to your own portfolio. It’s amazing. I was scared about the financial investment at first, but it’s money well spent. Now, I have my portfolio and my confidence to go out into the world and be a successful freelance copywriter.

Jonathan Vane

“I landed a $80,000 a year copywriting job…

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice.

Dayana Aleksandrova

“I landed a $80,000 a year copywriting job…”

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But…when I first found the Copy Posse I was skeptical. “Is this Alex just another coach on the internet out to get my money??” The more I watched her YouTube channel and DMd her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance.

Fast-forward to my results: after taking the Launch Files first, I landed a $80,000 a year copywriting job at a startup. After taking the Launch Pad Season 2 in 2021, I finally went freelance and landed a huge and very well known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. What can I say, I thank the gods of the Internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!

Dayana Aleksandrova

“The Only Copywriting Program You Need to Make A Career Change”

With Alex’s teaching and mentorship, I already have everything needed to go far on my copywriting journey!

Yuxuan Liu

“The Only Copywriting Program You Need to Make A Career Change”

Making a career change is hard. I was torn between two options: either keep my current job or find something new that I can fully engage with.

I was searching every day, talking with friends and professors from college about my inner struggle.

Until I found Alex and copywriting on Youtube. Instantly I could feel the positive energy from Alex and the way she explains copywriting really caught me psychologically and emotionally.

After watching many of her videos, I got more curious about this magical Copywriting thing, then I joined the Launch Files program and started my copywriting journey.

I was tickled, anxious, and excited about this new adventure.

It was like seeing the light at the end of a tunnel.

It happened really fast. After about two and a half months training, and finishing revising my campaign emails one day, I took a long walk and told myself: “this is your second chance to learn a life-changing skill, study and practice together with the master.”

A big discovery I had in the past several months is about mindset shift. I was living like many others, having the “employee mindset”: get a degree, work for an organization and have the job security. But as I got increasingly disenchanted with work reality and going through the Copy Posse Launch Files program, I came up with a solution: keep my current job for now while learning the copywriting craft and it may possibly open a new door for me!

All this is because of Alex and what she offers: a one of a kind copywriting program.

The Launch Files program covers the foundations of copywriting, such as writing sales pages, landing pages, campaign emails, basically everything a new copywriter needs to learn and master. Alex would also give her guidance on how to be a professional copywriter, rock solid advice to someone new to this field. She really knows about copywriting, and she cares about her students. And that’s why the Copy Posse is unique.

Now, I know that copywriting is a highly valuable and marketable skill. With Alex’s teaching and mentorship, I already have everything needed to go far on my copywriting journey!

I’m grateful for Alex and her team, not only for helping me to acquire a new skill, more importantly, I know that having this skill will set me free one day! Thank you!!

Yuxuan Liu

“I thought it would be the perfect springboard to develop copywriting skills from scratch! But it gave me so much more than just that!

All potential clients I’ve spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie.

Meher Uddaraju

I thought it would be the perfect springboard to develop copywriting skills from scratch! But it gave me so much more than just that!

I joined this course just 3 months after I first heard of copywriting, and 30 days after I decided to make a career for myself in it (so, I’m as green to the industry as it can get).

The Launch Files program guided me from there to now being able to write multiple types of conversion copy for businesses. Every session is so insightful and power-packed, I learn something new every time I re-watch one.

Alex really simplifies the entire process of copywriting into easy-to-follow steps that you can apply to create great copy, every time.

My bonus takeaway from the course — All potential clients I’ve spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie. This is because I’m able to talk to them about the larger picture of marketing their business and brand positioning to their audience – and how copywriting fits into that picture. Something that Alex really focuses on throughout the program, and has really given me an extra edge.

Meher Uddaraju

“Take The Copy Posse Launch Files & Launch Into Copywriting Success!”

By the time I completed module 3, I landed my first 12-month contract and made $12k!

Christina

Take The Copy Posse Launch Files & Launch Into Copywriting Success!

Born a content writer, I lacked direction and process and wondered if I’d make it. I found Alex on Instagram and finally signed up for her Launch Files self-study program! By the time I completed module 3, I landed my first 12-month contract and made $12k! I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business! Thank you, Alex!!

Christina

“A transformational experience!”

Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life.

Natali Lekka

“A transformational experience!”

I came to the Copy Posse knowing very little about copy and I am leaving with a beefed up portfolio containing the most important and sought-after copy assets in the digital market space. I absolutely loved watching the video trainings and doing the exercises. Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life.

Throughout the course, my partner kept asking me: “who is this lady I keep seeing in the videos every day?” Well, I can’t wait to tell him that he’ll be seeing a lot more of her from next year as I just signed up for the Launch Pad — I mean I had to, right?

If the Launch Files are so amazing, imagine what the Live version is going to be!!! Bring on 2022, the year I use my newly-acquired superpowers to change the world!

Natali Lekka

“No one was a bigger skeptic than me…”

So I never buy online courses… I’m pretty cynical and spent hours actively looking for bad reviews of this program, but there were none (obviously!). In the end, I went with my gut and took the plunge, and as soon as I did it was clear I’d made the right choice!

Mel Kamalvand

“No one was a bigger skeptic than me…”

So I never buy online courses… I’m pretty cynical and spent hours actively looking for bad reviews of this program, but there were none (obviously!). In the end, I went with my gut and took the plunge, and as soon as I did it was clear I’d made the right choice! From the moment you join you get such a warm welcome and feel supported all the way through. Alex and the team really care about your success and have put so much work into the course, which packs a huge punch. I can’t wait to see what they do next!

Mel Kamalvand

“Alex gave wings to my dreams.”

Trust me when I say, once you are in, you wouldn’t want to be out. Don’t think twice!

Muskaan Nagpal

“Alex gave wings to my dreams.”

I know, I know, this sounds cliche. But, hear me out! I was a college pass out almost a year ago, wandering here and there in search of a job, and hating my previous job.
Wanting to have a dream life, traveling the mountains and the beaches, without affecting my work. And thinking that it’s impossible to fulfill this dream.

And then, this wonderful girl entered my life, my heart, and my brain. Starting from her YouTube videos, today, I am a Launch Files grad, enrolled in the Own the Inbox challenge and the Write & Ignite challenge programs.

Trust me when I say, once you are in, you wouldn’t want to be out. Don’t think twice!

Muskaan Nagpal

You Don’t Have To Wait For My Next Live Program. Ignite Your Copywriting Business Now With The Copy Posse Launch Files.

If you missed out on Season 3 of the Copy Posse Launch Pad, or it was out of your budget, this is your chance to get access to the exclusive recordings at a massive discount off the live coaching price.

In these exclusive recordings, I’m sharing everything I’ve learned over the last 10 years.

During this immersive learning and writing experience, you will get direct access to the multi-million-dollar techniques, strategies, and formulas that, until now, have not been shared with anyone outside my team, partners, clients and high-level students. 

At the end of this program, you won’t just walk away with expert know-how on the latest copywriting methods, but you’ll also have a complete and compelling portfolio that you can use to approach clients with confidence.

But most of all — this is a rare opportunity to get insider learnings from me over 8 weeks.

Up until now, the only way to get this level of training from me was through my $1000/hour strategy sessions, reserved only for my partners and clients…

…Or, by being a member of my $30,000 mastermind.

But, with the Copy Posse Launch Files, you’ll get instant access to the recordings of ALL 9 coaching calls, 11 Q&A sessions, and step-by-step workbooks, examples and formulas. It’s the next best thing to live coaching, at a fraction of the cost!

What You’ll Get With This Program

9 x Recordings of Group Coaching calls with Alex Cattoni ($2700 Value)

9 x Recordings of Group Copy Critiques and Q&A calls ($3300 Value)

Proven workbooks, examples and formulas ($1000 Value)

Lifetime access to all program recordings and workbooks

Exclusive access to the Launch Files Private Facebook Community for peer guidance and support

Get your entire investment BACK in the form of a discount when you upgrade to the next season of my live coaching program…

FUTURE LAUNCH PAD CREDIT

$2000 Credit For Copy Posse Launch Pad
(Plus Early Guaranteed Access)

When I open the next Season of the Copy Posse Launch Pad, it will be priced upwards of $4,000. When you enroll in the Copy Posse Launch Files today, I’ll let you put the full price towards my next live coaching program enrollment fee. Yes, that’s right – you’ll get a full $2000 credit, which means when you enroll in any future Season of the Launch Pad, I’m essentially giving you your $2000 BACK in the form of a discount. That’s better than street cred, and that’s not all…

When you order now, not only are you getting early access to this coveted copywriter training program one step ahead of everyone else, but you’ll also have a guaranteed spot in the next live Copy Posse Launch Pad enrollment. Start now, ignite your copywriting business and get your money back. It’s a no-brainer.

$2,000

Yours FREE With The Copy Posse Launch Files

Start Today & Pay Way Less

My team and I have invested countless hours – months – into perfecting this video training program. We even interviewed previous students to get their honest feedback on what we could do to keep making it better than ever…

This is the result.

We re-designed, refined and streamlined 9 years worth of wisdom into a proven and optimized video training program… 

So that you can get everything you need to ignite your copywriting business this year and get even faster results at a waaaaay lower price than my exclusive once-a-year live coaching program, which costs $4,000 to enroll.

This is your chance to start today, at a fraction of the price…

You’re about to get the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…

And all you’ll pay for lifetime access to this step-by-step online program is $1997.

Or, choose the easy 3-pay option and get access for just $757 today, then 2 more monthly payments of $757.

This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client after taking this program… like many of my previous students have done.

It’s our mission to empower and inspire copywriting that is heart-centred, empathetic and 10000% authentic…

And help you ignite your business so you can find freedom, fuel your passion and absolutely dominate your year ahead.

So all I ask for is your full commitment to show up, rep the Posse well, actively participate in the program and use these copy powers of persuasion to sell products and services that genuinely help people.

Do we have a deal?

By the end of this program, you’ll…

Learn how to get inside the mind of your customers using key psychological triggers and storytelling techniques to absolutely dominate your chosen niche.

Write persuasive, authentic and high-converting copy based on multi-million dollar guides and formulas.

Ignite your copywriting business with a complete portfolio that will make clients fall in love with you and want to work with you again and again!

The Copy Posse Launch Pad Includes…

9 x Recordings of Group Coaching calls with Alex Cattoni ($2700 Value)

11 x Recordings of Group Copy Critiques and Q&A calls ($3300 Value)

Proven workbooks, examples and formulas ($1000 Value)

Lifetime access to all program recordings and workbooks

Exclusive access to the Launch Files Private Facebook Community for peer guidance and support

PLUS: $2000 Credit For Copy Posse Launch Pad ($2000 Value)

PAY IN FULL

Save $274 when you pay in full today! (BEST VALUE)

$3997

$1997

PAYMENT PLAN

Pay just $757 today! Then two more monthly payments of $757.

$1497 x 3

$757 x 3

All orders processed on a secure server.

Frequently Asked Questions

Once you enroll through our secure order form below, you’ll receive an email to confirm your registration and access to Week 1 of the Copy Posse Launch Files in your private Member’s Area. 

You’ll also be invited to our private Facebook group to meet your fellow students and pre-game with the Copy Posse!

You’ll then get to unlock the remaining modules every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn. 

But don’t worry — we’re giving you instant access to all bonus trainings and masterclasses right away!

The Copy Posse Launch Files is specifically designed to equip you with the latest copywriting principles and techniques that are working today

You’ll get step-by-step training with every module, along with recordings of Q&A calls with me and my coaching group as I guide you through writing the most critical copy assets you need to build a high-converting funnel and complete portfolio from scratch.

This is a self-learning program that lets you set your own pace to complete each module. However, we encourage students to follow the schedule designed for the program, which is between 8-10 weeks!  

Each recorded coaching and critiquing or Q&A with Alex will be at least 60 minutes long. So you’ll want to put aside 2-3 hours a week to watch these videos, plus a couple more hours a week of writing time.

This program is a rare opportunity to access insider coaching and training knowledge from me for a fraction of what I charge my clients.

With the Copy Posse Launch Files, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting business. You’ll learn in 8 weeks what took me 8 years to figure out.

That’s why the Copy Posse Launch Files is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the community and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.

Absolutely! When I launch the next Season of the Copy Posse Launch Pad, you’ll be able to roll the full price forward as a credit. This $2000 future discount means you’ll get your full investment in the Copy Posse Launch Files back and it also GUARANTEES you a coveted seat in the next LIVE coaching program.

Given the amount of love, time and energy that goes into the Copy Posse Launch Pad, at this point I’m only committing to one intake a year, which puts the next enrollment in January 2023

But I don’t want you to have to wait that long to learn the high-converting techniques you need to ignite your copywriting business right now. This puts you one step ahead of the rest of the class when you join the Copy Posse Launch Pad next year.

This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients. In fact, many of my students got clients before the program even ended!

But here’s the thing, I’m a copywriting coach, not a recruitment coach. While I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action! 

To help you out, I’ve sought out the world’s leading freelancing expert, Jay Clouse, to offer expert wisdom in the area of getting clients! When you get the Copy Posse Launch Files now, you’ll get Jay’s Client Magnet Mini-Course totally free. I’ve also interviewed serial entrepreneur, Mark Ling, who has decades of experience hiring copywriters. In this candid masterclass, I ask him everything YOU want to know so you can stand out and get hired.

PAY IN FULL

Save $274 when you pay in full today! (BEST VALUE)

$3997

$1997

PAYMENT PLAN

Pay just $757 today! Then two more monthly payments of $757.

$1497 x 3

$757 x 3

All orders processed on a secure server.

THE LIVE CHALLENGE IS NOW CLOSED!
JOIN THE WAITLIST TO BE NOTIFIED WHEN DOORS TO THIS PROGRAM OPEN AGAIN.

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YES, ALEX! I WANT TO LEARN HOW TO CRAFT A SPELLBINDING BRAND VOICE THAT EFFORTLESSLY ATTRACTS MY DREAM CUSTOMERS - IN ONLY 5 DAYS!

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Doors to the Challenge are currently closed! Get on the waitlist to be notified as soon as it's available again.

When you sign up for the Challenge, I'll also send you weekly email updates. By filling out this form, you agree to the Terms & Privacy Policy of this site.

Yes, Alex! I Want To Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign In 5 Days!

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