Learn The Skills, Strategies & Tools You Need To Build The Copywriting Business of Your Dreams
Doors Close In:
SPARK is a membership for freelance copywriters…
Who are ready to grow their confidence, consistently land high-quality clients, and make more money doing what they love.
Through weekly live training and coaching with award-winning marketer, Alex Cattoni, and her team of mentors, inside SPARK you’ll learn the sales strategies, business skills and mindset shifts you need to build a predictable $10,000/month freelance copywriting business.
Each month, you’ll learn a new step-by-step strategy for attracting your dream clients, PLUS get real-time coaching, community support and every single freelancer tool you need to get noticed, get paid and get fully booked FAST.
If there is a spark igniting deep inside you – a burning desire to level up, stop playing small, and finally claim the life and freedom you crave…
This is for you.
You have no idea what to do next…
You’ve learned some copywriting skills but you have no idea what to do next because you’ve never actually been paid to write.
I get it. Navigating the freelancing world is freaky as f*ck at first…
I mean, you know you need to start getting clients, but the idea of hopping on a call with a total stranger to sell your services feels absolutely terrifying – and then what?
How do you price, package and position your skills? How do you even know if you’re any good? What if they say no? Omg, what if they say YES? BAH.
What you need is a stupidly simple roadmap that gives you the exact right tools, scripts and steps to get clients (without looking like a total newbie), am I right? So you can get this show on the road and go from freaked-out to fully-booked as quickly and confidently as possible.
You’re terrified to bet on yourself…
You’ve started your side hustle with a small project here and there but you’re worried that you don’t have what it takes to turn this freelancer fling into the real thing.
While you’ve had a few wins, you fear they’ve been a fluke. So you’ve stayed in a job, career or situation you hate because you’ve been too scared to bet on yourself (trust me, you’re not alone)…
Maybe you’ve told yourself that you’re just not ready yet – that you need more experience, more information, more skills, more time, or more confidence before you can really go for it.
The only way to change your story is to surround yourself with people who DO NOT believe your old one. What you need is a like-minded community who can give you the support, accountability and encouragement you need to step outside your comfort zone and do the damn thing.
You’re tired of playing small & chasing cheap clients…
You’re already a copywriter and getting paid to write but you’re stuck in a cycle of working with low-budget clients who haggle your prices, question your work and ask for the moon…
As a result, your confidence wanes, your income fluctuates, and you’re freaking exhausted. Even though you’re getting paid, this is NOT the copywriting business you dreamed of. You’re running on empty with zero time or energy to focus on your business and often worry where your next paycheck will come from.
Oof. I have been there myself. That’s how I know that creating a lucrative, consistent and predictable freelance income is NOT about working more, it’s about finding better clients.
How? By becoming the copywriter those clients are desperately looking for. It’s time to stop playing small and strategically level up your experience, authority and prices by learning from a team of mentors who have already done it.
As you’ve probably already noticed, starting a freelance copywriting business is soooooo much more than just learning copywriting skills…
There comes a time in every freelancer’s career when you stop and realize… “holy s*#t, I’m a business owner now.”
Proposals, referrals, invoices, sales, testimonials, payments, systems – bah!
Not to mention the fears, doubts and insecurities that inevitably bubble up as soon as you decide to bet on yourself (whhhhyyyyy?!).
Whether you’re just getting started, juggling your 9-5 and business on the side, or you’ve been copywriting for a while but feel stuck and desperately want to level up…
I know you’ve wondered more than once, “Do I really have what it takes?”
I know you feel lonely at times, I know the tug-o-war between freedom and finances can be frustrating as hell, and I know it can feel like the life you crave is a million miles away…
But you’re not alone, you’re in the right place, and you absolutely do have what it takes.
While the journey can be challenging – it does NOT have to be complicated, long or lonely…
My team and I are here to guide you every step of the way and give you the strategies, tools, and mindset shifts you need to build the copywriting business of your dreams as quickly as possible.
I’m so excited to invite you to join SPARK, my brand new membership for freelance copywriters who are ready to get confident, get clients, get paid… on repeat.
Learn Posse-Proven Strategies For Attracting Your DREAM Clients
SPARK was created to help you do ONE thing: make more money doing what you love. So you better believe we’re equipping you with the sales skills and strategies you need to create predictable and sustainable income. Every single month, you’ll learn a new method for finding high-quality clients. No, I’m not just going to give you a list of job sites (you can Google that) or tell you to send hundreds of cringey cold outreach emails. What you’ll get are Posse-proven ways to attract, approach and land your dream clients PLUS ongoing coaching on how to craft irresistible proposals, package your services, rock your discovery calls and create long-term client relationships that feel good and fund your dream life.
Become A Confident Copywriter With A Crew To Back You Up
Imagine growing your copywriting business with the mentorship and support of award-winning coaches and copywriters who have been in your shoes and can show you the way. How much more confident will you feel approaching new clients when you’ve got insider access to real-time advice when you need it most? How freakin’ good will it feel to belong to a club of copywriters who challenge, inspire and encourage you (especially in those moments when you doubt yourself)? How much more likely are you to succeed when you’ve got an entire Posse who believes in you, holds you accountable, and celebrates you so hard? In one word… you’d be unstoppable. Anything is Posse-ble when you’ve got the Posse backing you up.
Get A Step-By-Step Roadmap To Start & Streamline Your Business
When building your freelancing business, it can be really easy to get hung up on the little things: What tool should I use to schedule a call or send an invoice? How do I accept international payments? When do I send the contract? What do I ask on a discovery call? How do I follow up? How much should I charge? My goal is to smooth out all the sticky bits of running your business so you can focus on growing your confidence, skills and experience. That’s why we created an entire roadmap of tools, templates and mini-trainings to help you streamline your business all the way to $10,000/month – from sample contracts and invoices to outreach scripts and client onboarding tips, we’ve got you covered.
Hey, I’m Alex. Like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection, and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at Mindvalley, one of the world’s leading online personal growth publishers.
Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet – writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling…
But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.
While there were many brilliant and authentic copywriters out there, many still used manipulative, hypey, and severely outdated sales tactics that I just didn’t vibe with.
That’s why in 2020, I rallied the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world to join me on my mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and build businesses that feel damn good…
And we want to help you do the same.
Welcome to the new school of copywriters,
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
Vishen Lakhiani
Founder, Mindvalley.com
“You can really feel the humanness in what Alex does”
“Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She’s been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has. Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it’s actionable.”
Molly Pittman
CEO, Smart Marketer
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
Copywriting Expert & Co-creator of
The Modern Marketing System
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she’s so stinkin’ good at teaching others how to do the same. It’s why I asked her to come and share with my highest-level mastermind and why I’m always soaking up her genius.”
Stu McLaren
Founder of Searchie.io
“She always over-delivers the best tactical, field-tested wisdom”
“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it’s common to have my phone pinging off the hook with positive feedback on comments whenever she shares.”
Giovanni Marsico,
Founder, Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
“Working with Alex is seamless and exciting, and you get incredible results! Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around.”
Connor Beaton
Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Blair Gorman
Founder, Numerologist.com
“Best decision I’ve ever made in my whole life.”
I love that I can turn to [the Posse] to vent my heart out after a bad sales call, get my copy critiqued, learn new skills to help my clients make more money, and master sales ALL IN ONE PLACE. Not only am I now a successful freelance copywriter as a result, but I’m happier and more confident person overall. Best decision I’ve ever made in my whole life.
Leslie A.
“Best decision I’ve ever made in my whole life.”
I love that I can turn to [the Posse] to vent my heart out after a bad sales call, get my copy critiqued, learn new skills to help my clients make more money, and master sales ALL IN ONE PLACE. Not only am I now a successful freelance copywriter as a result, but I’m happier and more confident person overall. Best decision I’ve ever made in my whole life.
Leslie A.
“I quit my 9-5 and then went on to make steady 10k+ months…”
I don’t think I would’ve been able to build my business so fast without the support of this community.
Sara E.
“I quit my 9-5 and then went on to make steady 10k+ months…”
Before I joined, I was in Alex’s Launch Pad program and had taken a few other courses and trainings as well. I was still at my 9-5 job and had no idea what owning my own business would be like (or if I’d even be able to pull it off). I was excited and terrified all at the same time. But I knew that I needed extra support. I didn’t have any close friends who were in marketing or owned their own business, and I wanted a community to help me stay focused and reach my goals. In my first year, I was able to build my business up enough to quit my 9-5, and then went on to make steady 10k+ months.
I don’t think I would’ve been able to build my business so fast without the support of this community. Sharing your wins, being able to ask questions about challenges, and get both encouragement and smart solutions is EVERYTHING. It’s shocking how many hidden mental blocks we have around pricing, discovery calls, and client relationships. And when they show up unexpectedly, they’re fierce. So having a group to bounce ideas off of helped me get through challenges that might otherwise have made me give up.
I was able to borrow confidence from Alex, the coaches, and the other copywriters in the group. I leaned heavily on the sales coaching calls in the beginning to help me ask for what I knew I deserved. I was able to quote prices out loud that seemed outrageous back then, but now are the norm for my business. Entrepreneurship is an incredible thing, but it’s not something that should be done in a vacuum. I’m now a huge believer that joining a community is the biggest secret to fast-tracking your success as a copywriter (or any type of freelancer/entrepreneur). And there’s no better place for new and ambitious copywriters than Spark.
Sara E.
“The biggest benefit is the community…”
I was looking for a way to expand my copywriting business. This membership did that and so much more. The job board and the sales training were game changers, allowing me to close more deals more easily and with less stress. But the biggest benefit is the community! If ever I’m stuck and there’s a problem, I can reach out and there’s someone who has the answer or will help me find the answer. That in itself is invaluable – it is priceless.
Dev C.
“The biggest benefit is the community…”
I was looking for a way to expand my copywriting business. This membership did that and so much more. The job board and the sales training were game changers, allowing me to close more deals more easily and with less stress. But the biggest benefit is the community! If ever I’m stuck and there’s a problem, I can reach out and there’s someone who has the answer or will help me find the answer. That in itself is invaluable – it is priceless. So finding a group of people who can help you out when you’re struggling has so many benefits that are hard to put into words.
Dev C.
“I’m on track to make over $10k/month exactly one year after I joined.”
I went from barely making $1.5K to making $6K a month in less than 6 months…
Lexi W.
“I’m on track to make over $10k/month exactly one year after I joined.”
I went from barely making $1.5K to making $6K a month in less than 6 months – more than I’d EVER made, even with my degree! Then right below $9K in less than a year (and that’s with taking a break from outreach in between).
Now, I’m on track to make over $10k/month exactly one year after I joined 🤑
But it’s not just about the money, it’s the financial freedom, the unshakeable confidence in myself and my skills, and making an impact while doing the work I love… all without compromising my lifelong values. It’s the permanent mindset shift that has me living in abundance instead of scarcity, acting on courage instead of fear, and taking messy action instead of being paralyzed by perfectionism.
Lexi W.
“The ultimate mindset shift I never knew I needed!”
I went from freelancer to business owner, hit $10K+ consistent months…
Janaina C.
“The ultimate mindset shift I never knew I needed!”
I went from freelancer to business owner, hit $10K+ consistent months, landed a dream client, started coaching 6 and 7-figure entrepreneurs inside a $35K/year mastermind, and unlocked a new freaking dimension inside my brain.
Need I say more?
This program and Alex’s incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to profitable and confident AF marketing strategist. The best part? I’m just getting started!
Janaina C.
“My knowledge, self-confidence, and growth have skyrocketed!”
I met some amazing forever friends and accountability partners, reached my goal of $10K months, and much more. The group was so supportive, Alex and everyone were always willing to help, encourage and push you out of your comfort zone for growth.
Jenny S.
“My knowledge, self-confidence, and growth have skyrocketed!”
I met some amazing forever friends and accountability partners, reached my goal of $10K months, and much more. The group was so supportive, Alex and everyone were always willing to help, encourage and push you out of your comfort zone for growth. I’m so glad I took the leap and joined. The experiences I had were boundless and memorable, and I wouldn’t trade it for the world!
Jenny S.
“I went from scared… to quitting my full-time job!”
This membership has been monumental in my copywriting career. I went from scared and full of imposter-syndrome to quitting my full time job to go all in! The mindset tools and community has been what have helped me the most in this journey.
Callie J.
“I went from scared… to quitting my full-time job!”
This membership has been monumental in my copywriting career. I went from scared and full of imposter-syndrome to quitting my full time job to go all in! The mindset tools and community has been what have helped me the most in this journey. If you’re on the fence, how can investing in yourself hurt you!??
Callie J.
“I can’t thank Alex enough…”
I’ve been fully booked 3 times ever since I started this journey 2 years ago.
Faith C.
“I can’t thank Alex enough for changing my life…”
I initially joined for one reason: to learn the secret to finding and securing high-paying clients. What I didn’t realize until joining was that it involved doing things I wasn’t comfortable with… like talking to strangers, haha! But I trusted the process anyway. By now, I’ve developed my own reliable way of getting clients consistently, and I’ve been fully booked 3 times ever since I started this journey 2 years ago. I think the most valuable lesson I learned from being a part of this membership is that 1) clients are EVERYWHERE and 2) the best ones often come from forming a network and building relationships. I can’t thank Alex enough for changing my life and always inspiring me to find creative ways to better serve my clients.
Faith C.
As SPARK is a brand new membership, these testimonials are what my customers have shared about other Posse programs and memberships.
Let’s face it — as sexy as it sounds to have your own freelance business (AND the potential freedom that can come with it)…
Things can get pretty lonely.
When I started my copywriting business in 2012, I went from an exotic overseas job at one of the fastest-growing personal development companies, surrounded 24/7 by 50+ amazing teammates from all over the world…
To starting a new career from scratch in a brand new city in a tiny rented bedroom in complete solitude…
Literally overnight.
I had just gone through a horrible breakup, had one friend who lived nearby, no clients, and no community to lean on for support…
And most of my closest friends and family didn’t get me.
They wondered why I had given up the security of a full-time job and the title of Creative Director of a multi-million dollar startup at age 25…
All to pursue my own business that was making approximately zero dollars (and eating up my measly savings).
I have to admit… there were many days I’d ask myself “Alex, what in the f*** were you thinking?”
But I was determined to make it work. No matter what.
Fast-forward a few years and I had a multi-6-figure copywriting business.
Looking back now, I’m damn grateful for every difficult decision I made because it got me to where I am today, and I have no regrets…
BUT…
There is one thing I wish I had found sooner…
When I first started copywriting, I had such a hard time asking for help. I don’t know who I was trying to impress or what I was trying to prove…
But I had this “I don’t need anyone! I can do this on my own!” chip on my shoulder.
It’s humbling and a little embarrassing to admit that now…
Because the cold hard truth was, I was freakin’ scared…
Scared of failing…
Scared of asking for help…
Scared of putting myself out there…
And, worst of all, scared of letting people down.
I came up with every reason in the world why I had to do it ALL on my own, or else somehow it meant that I wasn’t good enough or smart enough.
Hello, imposter syndrome.
It wasn’t until I started investing in myself – memberships, coaching, and other programs – that my business took off…
Looking back now it’s SO obvious to me…
That, in order to get to the next level in our lives and businesses…
In order to do something we’ve never done before…
We NEED support, accountability and community. We need people walking the path with us. We need mentors who have been in our shoes and can show us the way (duh!).
So, if you’re feeling that scrappy little lone wolf inside, give it a loving kick in the booty, will ya?
Because success is NOT a solo mission.
That’s why I created SPARK…
To help you avoid painful trials and errors, get accountability and support (in a judgment-free zone), and grow your copywriting business as fast as possible.
What took me YEARS to figure out, you’ll discover in weeks because you are NOT doing this on your own.
You’ll have a community of peers who’ll root for you every damn day, validate your fears and give you the confidence boost (and kick in the butt) you need to succeed.
Plus you’ll get direct mentorship from me and my team of SPARK mentors who are here to guide you every step of the way as you ignite your income, find true freedom, and fund your dream life.
Inside SPARK, you’ll get the tools, skills and strategies you need to hit your first $10,000 month as quickly as possible.
It’s not some mythical fantasy (you’ll read the stories of copywriters on this page who have done it in as little as 6 months to a year – and you can too!)…
But whether your goal is to make a consistent $2K, $5K or $10K a month, building a sustainable and lucrative freelancing business is a step-by-step process, and I’ve reverse-engineered it for you to give you a clear and predictable path forward…
And I’ve rallied the raddest crew of mentors and coaches to support you every step of the way…
Meet your SPARK Coaches
Spark Host
Award-Winning Marketer & Founder of the Copy Posse
With 14+ years of experience growing her own freelance copywriting business and building a multi-7-figure brand from the ground up, Alex knows a thing or two about what goes on in this industry. Being both hired as a freelance copywriter AND hiring many freelance copywriters herself, Alex has unique insights and plenty of stories to share to help you navigate the freelancing world with more ease and confidence.
SALES COACH
Leadership Coach & Award-Winning Fortune 500 Sales Expert
Renata is a leadership mentor and award-winning Fortune 500 sales expert. As your SPARK Sales Coach, she pulls from her 20 years of sales experience to help you break through any blocks or blind spots you have when it comes to landing clients. Through timeless sales principles and powerful mindset shifts, she’ll help you ignite your leadership potential, so you can confidently put yourself out there and get paid!
SPARK LEADER
Copywriter & Copy Posse Head Coach
Jenny was the FIRST person to complete the Copy Posse Launch Pad Season 2. After graduating, she quickly built a wildly successful 6-figure freelance copywriting business. Today she is the Copy Posse’s Head Coach and one of your SPARK Leaders. Her mission? To give you real-talk advice, answer your questions and be your biggest cheerleader as put yourself out there, find clients you LOVE and build a copywriting business that feels freakin’ good.
SPARK LEADER
Copywriter & Marketing Strategist
Lindsay is a Copy Posse Launch Pad Season 2 Grad who now crafts messaging that drives profits and impact for multiple 7 & 8-figure brands in the personal development, parenting, and wellness industries. As your SPARK Leader, Lindsay offers up her endless curiosity and wisdom, practical advice and mad copy critiques to make sure you’re ahead of the game on the latest tips, AI trends and marketing strategies that are working right now.
Sparkie Welcome Week: May 2 – May 8, 2024
To celebrate your new Sparkie-status (woohoo!) and get to know each other a bit better, we’ll kick things off with an epic onboarding experience… starting with the official Spark Kickoff Call on May 2nd at 10am Pacific Time.
During this fun session, Alex will celebrate you taking this BIG step in your business, introduce you to your Spark Mentors and show you how to make the most of your SPARK Membership.
This is also when you’ll get to meet your fellow Sparkies from around the world, start making meaningful connections, and set some goals for serious growth this year.
Then on May 6 & 7th, you’ll get to participate in a LIVE 2-Day Sales Accelerator Training with your Sales Coach, Renata De Melo. This foundational coaching series will get you primed with the core strategies and mindset shifts you need to put yourself out there and get started on the right foot.
All sessions will be recorded and immediately available in the Spark Clubhouse!
Week 1: Live Client Attraction Strategy Session
To kick off every new month, Jenny will walk you through a different strategy for confidently attracting, approaching and landing clients. You’ll walk away with a proven Client Attraction Method and Mission for the month – from how to find clients in your own rolodex to networking in Facebook Groups to utilizing LinkedIn to land clients and leverage connections, we’re leaving no source unscouted.
Week 2: Live Sales & Leadership Coaching
Every month, Renata will share powerful sales strategies to get you THINKING like a business owner. Together, you’ll explore different real-life client scenarios – the good, the bad, and the ugly – so you can turn uncomfortable scenarios into confident conversations and level up your leadership skills. You’ll also get access to monthly open office hours with Renata, where she’ll answer any questions to help dissolve your doubts, impress your clients, and show up with more authority.
Week 3: Live Copywriting Workshop
Look over Lindsay’s shoulder as she shares practical advice and powerful strategies for honing your copywriting skills – from headline-writing challenges, to “copy in the wild” critiques, AI prompt training and more, Lindsay will get you thinking outside the box when it comes to writing persuasive, relatable and relevant messaging (across any niche!) using proven formulas and timeless strategies.
Week 4: Live Monthly Group Coaching
Every month, you’ll get dedicated face time with Alex as she tackles your most pressing questions or concerns, keeps you accountable to your goals, and gives you the momentum and mindset shifts you need to stay on track. From how to navigate client conversations to negotiating retainers to raising your prices, Alex will share her industry insights, offer real-talk advice and cheer you on as you grow your confidence, authority and income.
Access To The Private SPARKIE Facebook Group
SPARK is an energizing and empowering community where you’ll build meaningful connections with other copywriters who have your back. Sparkies are self-led badasses, Sparkies celebrate each other, Sparkies hold each other accountable to epic growth – and THIS is your Clubhouse. This is where you’ll share wins and lessons, brainstorm ideas and troubleshoot problems, set (and celebrate) goals, give feedback on each other’s work, talk about day-to-day challenges, and get fiercely real about what goes on in the copywriting industry.
Coaching + Accountability with The SPARK Mentors
In addition to Alex and your SPARK Leaders, you’ll be guided by a rad team of mentors inside the SPARK Community. These mentors are not only members of my team but past graduates of the Launch Pad Program and members of my REIGN Mastermind. They are copywriters who were in your shoes not too long ago and now run successful copywriting businesses of their own! They are here to rally behind you, keep you accountable, and answer any questions you have!
The Spark Job Board
As a Sparkie, you’ll get access to a private job board where we post premium jobs and retainer opportunities from select business owners who are looking to connect with more experienced copywriters.
When you actively invest in growing your business and honing your skills, you attract better clients with bigger budgets. The SPARK Job Board is one of many ways to level up your client network, flex your Sparkie-status and start landing higher-paying jobs.
Plus Get Dozens of Freelancer Tools & Actionable Guides
(AND COUNTING!)
In addition to the weekly live calls, ongoing mentorship and real-time support inside the SPARK community, you’ll also get access to the Spark Roadmap.
This structured and searchable vault of content includes dozens of tactical tools, templates and trainings to help you remove freelancer friction at every stage of your business so you can stop second-guessing and focus on growth. Here are just some of the tools you’ll get access too right away…
Independent Contractor Agreement Template
Feel more confident closing clients with our sample contract for freelance copywriters.
Freelancer & Business Invoice Template
Streamline your billing and get paid faster with our plug-and-play invoice template.
Client Outreach Action Tracker
Stay organized and track your outreach efforts with our step-by-step action tracker.
Client Campaign Questionnaire
Create a more effective copywriting campaign with our comprehensive client questionnaire.
Client Website Questionnaire
Ask the right questions and write better website copy with this client questionnaire.
Social Media Optimization Tips
Spread the word about your copywriting biz with our authority-boosting social tips.
Funnel Audit Training
Learn how to audit any marketing funnel to impress your clients and secure ongoing work.
Client Outreach Scripts
Start client convos with ease using our outreach scripts for both cold and warm leads.
Discovery Call Script & Questionnaire
Make a memorable first impression with our point-by-point discovery call script and questions.
Client Onboarding Process
Start your next project with clear deliverables and expectations following our client onboarding process.
20 Tips To Stand Out & Build Trust
Show up with confidence, stand out and create more trust when applying for jobs.
Upwork & LinkedIn Strategies
Learn how to build your authority and find quality clients on Upwork and LinkedIn.
“It’s like growing your business at 10x the speed.”
I was fresh out of Launch Pad and didn’t have many clients, but I just knew in my heart that I need to go for it. It was the best decision I made in my business. The amount of growth is INSANE. Professionally and personally. Now I am earning 6-figures and work with incredible clients I couldn’t have dreamed of.
Susan
“It’s like growing your business at 10x the speed.”
I was fresh out of Launch Pad and didn’t have many clients, but I just knew in my heart that I need to go for it. It was the best decision I made in my business. The amount of growth is INSANE. Professionally and personally. Now I am earning 6-figures and work with incredible clients I couldn’t have dreamed of. When you’re in this membership, all your business questions get answered, some even before you know you have them. The discussions every week are simply mind blowing. And anytime I struggle with a business problem, I know the group will help me get through it. We even refer each other jobs! Plus, the job board was an invaluable resource. There’s potential clients there you won’t find anywhere else on the internet. And Alex cares so much about the individual success of each and every one of us. I am so grateful to be part of it.
Susan
“I now make over $10k monthly…”
To anyone considering this program, like I was…find a way.
Brieanah S.
“I now make over $10k monthly…”
I can still remember the day I decided to sign up…
I was sitting on my bed, crunching the numbers on how I could afford it because my gut was telling me this was a “hell yes” decision.
I had just finished Launch Pad Season 3…
I had fallen in love with copywriting, marketing, and the Copy Posse community…
But most of all, I knew I was home.
However, the reality was I was still unemployed.
I was receiving an unemployment check whenever the government decided to send one, and the price of the Launch Pad was still hanging over my head.
The only copy I’d written thus far was for a friend’s business.
Could I actually make a career out of this? Asked my fear.
The traditionally educated and American, white picket-fence raised Brieanah wasn’t sure…
The narratives of other people rang loudly in my ears.
Yet quietly…
Behind their complaints and fears…
My gut spoke. The future me would not be ignored.
She knew I would be happy if I pursued this path.
She knew what freedom awaited me on the other side.
With a deep breath, I decided to split the payment on two credit cards.
Yup, I went further into debt and against logical thought of traditional security because of my gut.
And since that day…
I have grown to being fully employed as a Marketing Manager at an organization that I love AND I get to continue working with my own portfolio of clients.
As of today, I now make over $10k monthly… more than I’ve ever made.
I even hired my first VA…
Which is wild to think that I’m at a point of success that I can hire someone else!
To anyone considering this program, like I was…find a way.
Whatever that looks like for you.
And then seize every second.
Absorb every ounce of knowledge and community that is offered.
If you do that…
You will – not – regret – it.
Brieanah S.
“The motivation and accountability I needed to fully believe in myself…”
Knowing I’ve got this community to lean on anytime in the Facebook group and every week on our calls has been a game changer for my mindset and confidence. Now, I feel like I have the tools I need to level up my business even faster than I could have ever imagined. I know if I’m struggling with something, I have my community to lean on and advice from experts to implement.
Camilla C.
“The motivation and accountability I needed to fully believe in myself…”
Knowing I’ve got this community to lean on anytime in the Facebook group and every week on our calls has been a game changer for my mindset and confidence. Now, I feel like I have the tools I need to level up my business even faster than I could have ever imagined. I know if I’m struggling with something, I have my community to lean on and advice from experts to implement. The accountability and support has helped me achieve more than I ever thought was possible, and I can’t wait to see what the future holds!
Camilla C.
“A profound mindset shift happened for me…”
I was having the impact I always wanted to have and I didn’t even realize it.
Shawnna S.
“A profound mindset shift happened for me…”
Where do I even begin on what I’ve learned? Not only did I get a formal coaching on how to really succeed in copywriting because Alex knows her shit, what I’ve taken away is much greater and deeper than that. Good programs help you acquire knowledge. Great programs help you develop an unwavering belief in yourself and your ability, what you’re truly meant to do here on this earth. That confidence for me as a “veteran” writer was the missing piece. 9 months in and I’m quitting my full-time job and have four clients I’m already serving. A profound mindset shift happened for me as I transitioned out of my job. I was having the impact I always wanted to have and I didn’t even realize it. I never strayed away from WHO I AM and that mattered. It was impossible for me to even see that I had grown that much UNTIL I made the decision to walk away. And I never would have walked away had I not had the confidence that I built. I am now moving into running my business with an unwavering believe that I can help people. There’s no better feeling than that.
Shawnna S.
“Without this community, I’d be disconnected from the entrepreneurial world.”
The regular copy workshops allowed me to become better at my craft, and land more clients.
Eszter S.
“Without this community, I’d be disconnected from the entrepreneurial world.”
I started my freelance copywriting business after the Launch Pad, and I immediately knew that if I was serious about this, I had to invest in this.
I had access to an infinite amount of marketing and copywriting knowledge, and what’s more important: a community of like-minded people, who were on the exact same path as me.
I don’t have anyone in my circle of friends and family who runs a business, so I often felt lost and lonely. I can always ask questions, share wins and losses, and make new friends from around the globe.
I even landed one client from the Job Board, and Renata’s sales trainings helped align my mindset. The regular copy workshops allowed me to become better at my craft, and land more clients.
Eszter S.
“I can’t believe I now hit $10k consistently every single month”
Before joining… I was fairly new to the copywriting world. I had been freelance writing for four years, but I wasn’t satisfied so I started to look elsewhere. Now, I have a community of like-minded, badass people who support each other like we’re family. We bounce ideas off each other, ask questions when we’re stuck, send each other clients and celebrate each and every person’s wins on the daily.
Kelsey W.
“I can’t believe I now hit $10k consistently every single month”
Before joining… I was fairly new to the copywriting world. I had been freelance writing for four years, but I wasn’t satisfied so I started to look elsewhere. I finished the Launch Pad program in March 2021 and I was excited but nervous to jump into this new world copywriting.
This helped me gain the confidence and skills I needed to not only uplevel my copywriting, but my business, my offering and my life (seriously, EVERYTHING). Prior to joining… I didn’t understand how to grow and scale my business. My income had plateaued, I didn’t have the confidence to raise my prices or the network I needed to feel supported.
Now, I have a community of like-minded, badass people who support each other like we’re family. We bounce ideas off each other, ask questions when we’re stuck, send each other clients and celebrate each and every person’s wins on the daily.
Kelsey W.
“It takes you from copywriter to entrepreneur.”
You really feel seen. You really feel that you’re part of something.
Paula P.
“It takes you from copywriter to entrepreneur.”
I’ve been a freelance copywriter for just around two years. Last year, I found Alex and the Launch Pad and I was blown away by her even before I signed up for the course. That course gave me so much and took me to the next level. So when Alex announced this, I was headfirst ALL-IN.
I’ve been so happy that I made that decision to invest in myself because I’m learning how to be an entrepreneur. But for me, more than anything that what Alex gives me is permission to be myself and to build a business that is really catering to what I want in life. I’m an ocean woman. I need to be close to the sea. I need to be able to travel. My business might not look like other people’s, but I have found with her support and her help, I have a formula that really works for me and that lets me prioritize what’s important for myself.
I’m so, so grateful for the community of people in (this membership) that support you, that share similar dreams and a similar path and all of that is something I can’t believe I lived without for so long.
It really takes you from a writer into an entrepreneur, but also you, you get so much support. You really feel seen. You really feel that you’re part of something.
Paula P.
As SPARK is a brand new membership, these testimonials are what my customers have shared about other Posse programs and memberships.
What Your SPARK Membership Includes
Live Coaching & Mentorship
Weekly LIVE sales training, coaching and accountability to hone your skills, master your mindset and get more clients.
Step-By-Step Strategies
Get a new Client Attraction Method and Mission every single month and the tools to track your progress.
Direct Access To The Posse Team & Mentors
Get ongoing coaching, encouragement and support from the Posse Team & your Spark Mentors.
Customizable Tools & Templates
Swipes, scripts, templates and checklists that you can instantly duplicate and customize for your business.
The SPARK Job Board
Get access to Get access to premium jobs and opportunities from clients and brands in the Copy Posse network.
Private SPARK Community
Connect with a like-minded Posse of copywriters and freelancers who GET you (better than most).
Downloadable Audio & Transcripts
Every live training and recorded replay has closed captions, downloadable transcripts and audio tracks.
SPARK Content Searchability
Quickly and easily search all content in the Spark Clubhouse by topics, questions and keywords.
JOIN SPARK NOW & SAVE $600
One of the most common questions I get from new copywriters is this…
“Alex, what does it really take to build a $10,000/month copywriting business?”
And I get it – when you’re new to this whole world and used to working your ass off in a 9-5 to make less than that…
The idea of building a $10K/month business (working from home, setting your own hours and being your own boss) seems almost unfathomable. I assure you, it’s not.
Not only have I done it myself…
BUT after spending the past 5 years mentoring and training thousands of copywriters at different stages of their businesses…
Connecting with hundreds of business owners who have shared insights into their hiring processes (and who have hired Posse-trained copywriters through our private job boards)…
And watching many of my students hit their first $10K/month in as little as 6 months to a year…
I’m here to tell you that building the copywriting business of your dreams is entirely Posse-ble 😜…
And it’s closer than you think with the right roadmap, guide and community to help you get there.
Whether you want to travel the world, work from home while raising kiddos or just wake up every day with the freedom to do whatever you damn well please…
Whether you want copywriting to be a full-time, part-time or anytime income source…
Whether your goal is to make $2K/month, $5K/month or $10K/month…
I created SPARK to give you everything you need to build a predictable and sustainable freelance copywriting business that feels good and fits around your life, priorities and values.
Before this, the only way you could get this level of guidance and coaching from me and my team was through my REIGN Mastermind, which costs upwards of $10,000/year to join (and is by application only)…
But I know that investment is simply not possible for many copywriters, especially when they’re just starting out or struggling to find consistent clients.
So, rather than price it at an amount that is only accessible ONCE you have regular clients…
My goal is to give you EVERYTHING you need to build your business as quickly as possible and at an investment that you could easily make back with just ONE client.
I wanted to make SPARK an absolute no-brainer for every single copywriter in this community because I truly believe in YOU and want to see you succeed…
AND because this is the first time I’m launching this new membership, I want to give you an additional Founding Member discount that will never be available again.
The price of SPARK the next time doors open (likely months from now) will be $197/month…
But when you join now, all you’ll pay to become a Founding Sparkie is just $147/month (I mean, that’s less than I spend on coffee lol)…
That’s a total annual discount of $600.
Or save even more when you pay for the year in advance at $1997 $1470 (and get 2 months free)!
The best part? All you need is just ONE client to pay you $147/month and your SPARK Membership pays for itself…
And we’ll help you get there as fast as possible.
I’ll be honest. This was NOT the original price I had intended when we first starting planning this membership…
Not when you think about the hours of live coaching, mentorship and client strategies you’ll get every single month from me and my team…
PLUS all the tools, templates and training that’ll help you make thousands of dollars every single month.
But damn, it feels good knowing you’ll be getting absolutely everything you need to build the business of your dreams and I can’t wait to watch you do it!
This exclusive Founding Member discount will disappear when doors close.
After that, the price will go up for everyone else but you… because when you join now, your Founding Member rate will be locked in forever. You’ll never pay a penny more as long as you’re a member.
Oh, and have I mentioned the bonuses? Yeah, you knew there would be some bonuses 😉
Powerful Strategies For Mastering Your Business Boundaries
As a freelancer, one of the most important lessons you’ll learn is how to identify and set professional boundaries with your clients. While you may stumble once or twice along the way before you fully own your boundaries like a boss, it makes a major difference when you know what signs to look out for and have tools at the ready to prevent surprises like scope creep, miscommunication or misaligned expectations. In this REIGN masterclass with global relationship and empowerment expert, Terri Cole, you’ll learn how to create clean agreements with clients, how to stop people-pleasing and saying YES to things that don’t feel good, and how to move through fear and low self-worth so you can build a lucrative business without burning out.
$997
How To Dominate A.I. Like A Copywriting Genius (& Produce High-Converting Sales Letters In WAY Less Time)
As AI continues to take the world by storm, what can you do to stay up to date with the trends and make yourself indispensable as a copywriter? In this REIGN masterclass with Stefan Georgi, he’ll share the 4 key things you need to know in order to understand AI as a copywriter, including the #1 mistake most copywriters and marketers make when interacting with ChatGPT (eek!). You’ll learn how to to use ChatGPT to write emotionally compelling copy that connects with prospects on an insanely deep level PLUS the AI mega-prompt that will help you come up with endless hooks, benefits and stories in minutes, so you can work smarter – not harder – and dominate AI like the copywriting genius you are.
$997
The 3x Method of Selling Your Writing Like a Damn Awesome Champion
Sales is a skillset that makes most copywriters squirm. That’s because as freelancers, we’re taught that our value comes from giving. So when it’s time for you to ask someone for money, it doesn’t just feel awkward, it feels downright terrifying at times. You just wish people would see your value and hire you, without you having to sell yourself and risk sounding like a used car salesman, right? The good news is, there’s a different, more subtle and strategic approach to sales and I promise it can be a lot of fun and feel good too. In this REIGN masterclass, Ash Ambirge shares her 3x Sales Method – including specific examples and copy/paste scripts you can use to convert 3x more clients, for 3x more money, by doing only one thing 3x better!
$997
How To Write Emails That Have Your List Clicking, Buying & Drooling Over Every Word
How do you write MUST-OPEN emails that stand out in a crowded inbox? How do you make every single email you write something your (clients’) subscribers are waiting for and actually enjoy reading? How do you nurture an email list to keep them engaged and paying attention? Get ready to learn from one of the absolute best in the biz, Laura Belgray. As the OG queen of the inbox, she openly preaches about her lazy copywriting style and fun approach to email marketing. In this REIGN masterclass, she’ll share how to write powerful and personality-filled emails without hurting open or click-through rates and the 6 unexpected ways to deliver MASSIVE VALUE without sharing more and more “content” (that’ll make your subscribers love you and want to buy from you even more).
$997
5 Money Myths That Stunt Your Business & Your Wealth
I know that talking about finances can feel difficult, awkward and even scary — especially when you’re first navigating the freelancing world. But the truth is, you can’t make money until you learn how to talk about money. In this REIGN masterclass, finance expert and bestselling author, Patrice Washington, will uncover (and DEBUNK) the 5 biggest money myths that keep new business owners stuck. She’ll pull back the curtain on common beliefs that may be dimming your power, misleading your purpose and stunting your wealth, and reveal the mindset shifts you can make IMMEDIATELY to see results ASAP.
$997
How To Create Dream Clients, Grow Your Network & Multiply Your Income
In this special REIGN masterclass, Alex interviews freelancing expert, Jay Clouse, about his own journey from freelancer to creator. He reveals powerful strategies for how to CREATE your dream clients, build your authority and grow your referral network in a way that doesn’t feel icky, forced or fake. Through practical advice, simple frameworks and relatable stories, Jay shares exactly how he built a personal brand, launched a successful podcast and turned one stream of income into multiple as a freelancer.
$997
I created this membership to give you the ultimate leg up as a new copywriter and help you grow your confidence, find your community and consistently land high-quality clients…
But I understand that taking the leap to invest in yourself and your business can be difficult.
So, to make the decision an easier one for you, I’m backing up your SPARK investment with a 14-day money-back guarantee.
If you’ve taken Posse programs before, you know I simply DO NOT offer refunds (especially not for live programs that require a ton of time, money and team resources on my end).
But, I’m so confident that you’ll fall in love with this community (and never want to leave) that I’ll give you two whole weeks to join the live sessions, implement what you learn and see if SPARK is right for you.
If within 2 weeks you don’t find the value or support you came for, you can forfeit your Founding Member status and get your money back.
My only ask is that you make a commitment to yourself – right here and right now – to show up for yourself, lean in and trust the process… because we’re committed to YOU and your success no matter what.
SO if you’re ready to get clients, get paid and build the copywriting business of your dreams with the Posse’s help, become a SPARK member now and I’ll see you inside.
Doors Close In:
You got questions? We got you.
When you join now through our secure order form, you’ll immediately receive an email to confirm your membership and get instant access to the Spark Clubhouse.
Once you complete your Sparkie profile and onboarding questionnaire, you’ll find the entire Spark Roadmap and bonuses already waiting for you, along with the details and schedule of Welcome Week and the upcoming live SPARK sessions.
You’ll also be invited to join our private SPARK Facebook Community to meet your coaches, mentors and fellow Sparkies. This is where you’ll ask questions, connect with one another and get ongoing guidance and support.
Your SPARK membership begins with the official Kickoff Call on Thursday, May 2nd at 10am Pacific Time (immediately after SPARK doors close).
Then on Monday, May 6 & Tuesday, May 7th at 8-10am Pacific Time, you’ll get to participate in a LIVE 2-Day Sales Accelerator Training with your Sales Coach, Renata De Melo. This foundational coaching series will get you primed with the core strategies and mindset shifts you need to put yourself out there and get started on the right foot.
Every month, your live SPARK sessions will happen on Thursdays at 10am Pacific Time, with the exception of Week 2. The monthly Sales & Leadership Coaching Calls with Renata will be on Tuesdays at 8am Pacific Time.
However, because this is a LIVE membership, dates and times are subject to shift slightly month to month based on seasonal events, team travel and other commitments. Final dates will be decided and announced ahead of time every month.
All live sessions will be recorded and uploaded in the Spark Clubhouse for you to access anytime during your membership (along with downloadable audio and transcripts for easy searchability and accessibility).
SPARK is not a program, it is a membership where you pay an access fee (like Netflix or the gym). You can choose to pay annually (and get your 11th and 12th month free!) or pay monthly and cancel anytime after your first 6 months.
Why is there a 6-month minimum commitment, you ask?
We designed SPARK to help you build the foundation for a long-term and sustainable copywriting business. This is a membership for you to cultivate professional relationships with clients, grow your copywriting and business skills, and implement the strategies, tools and advice you need to hit your first $10K month.
That takes time and commitment.
I’m not going to bullshit you and say it’s likely you’ll hit $10,000 in a month. I’m committed to give you everything you need to get there as quickly as possible, but I need you to make a commitment too. Give SPARK your full dedication for 6 months and watch what happens next 😉
Whether you’ve taken a copywriting program before (from the Copy Posse or anywhere else), learned on YouTube or you have prior experience from a previous job…
As long as you’ve learned the basics and have started building your copywriting portfolio…
SPARK is the perfect next step for you.
If you’ve taken the Launch Pad or Launch Files, this membership was literally made for you…
And if you’ve had your eye on the Launch Pad but are waiting till next season to join, SPARK is the perfect place to hone your skills in the meantime (plus Sparkies will get early bird access to Season 6 of the Launch Pad in January 2025).
These programs are complementary and one does not replace the other. There is NO OVERLAP in the content of these programs.
The Launch Pad gives aspiring copywriters and total beginners the copywriting training they need to build their portfolio from scratch using my formulas and frameworks. It’s an 8-week program that focuses on foundational copywriting principles and marketing basics.
SPARK is a membership for freelance copywriters who have learned some basic skills and are ready to grow their confidence, consistently land high-quality clients, and make more money doing what they love. SPARK focuses less on copywriting training (although there are monthly copywriting + AI workshops so you can keep your skills sharp and continue to learn and improve) and MORE on the mindset, business and sales strategies you need to create consistent and predictable income.
REIGN is my exclusive marketing mastermind for freelancers and entrepreneurs who have already hit $8-10K/month and want to scale beyond 6 figures. Inside REIGN, we explore diverse and passive income streams, share behind-the-scenes marketing strategies and talk about how to level-up from freelancer to expert entrepreneur.
SPARK is designed to give you everything you need to make it Reign and I can’t wait for when that day comes. As a Sparkie, you’ll be invited to apply for REIGN when doors open. If you’re accepted in before your first year in SPARK is up and you already pre-paid for the year, you’ll get a credit to upgrade and apply the balance to your REIGN membership.
SPARK is a membership where you pay for access to exclusive content, mentorship and resouces. You can choose to pay annually (and get your 11th and 12th month free!) or pay monthly and cancel anytime after your first 6 months.
When you cancel, you’ll forfeit your Founding Member rate and lose access to the Spark Clubhouse (including the content and private community).
To cancel, all you have to do is email us, let us know you’d like to leave and we’ll cancel your future payments – no hard feelings!
Yes. Clients are definitely one of the many perks that come from investing in yourself at this level.
Not only will you learn a new Client Attraction strategy every single month but, as a Sparkie, you’ll also get access to the SPARK Job Board, where we’ll regularly post premium jobs and retainer opportunities from select business owners who are looking for Posse-trained copywriters who are actively investing in themselves and honing their skills.
In SPARK, we are giving you absolutely everything you need to build a predictable and sustainable copywriting business as fast as possible (as long as you’re committed to putting in the work, we’re committed to getting you there)…
The best part? All you need is to find just ONE client to pay you $147/month and your SPARK Membership pays for itself. Woo hoo! So what are ya waiting for? Let’s go 💥
