Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign – In Just 5 Days

Join Today For Only

$3250

$197!

This Challenge Begins In:

2021/11/29 10:00:00

In this step-by-step email copywriting challenge, you’ll get your hands on Alex’s coveted Copy Posse Email Playbook: 12 fully-customizable and proven emails that create authority, build anticipation and turn signups into sales. Plus, you’ll discover the list monetization strategies that Alex has used to help dozens of businesses execute iconic campaigns and hundreds of freelance copywriters get high-paying clients.

Social media and content platforms may have revolutionized the world of digital marketing… but here’s the cold hard truth:

You don’t own your social media audiences. 

Not only are you at the mercy of the constantly-changing algorithm that can disrupt your reach at any moment, but you have very little control over what your actual fans and followers even see

And all it takes is for one of these giant platforms to crash or for your account to get hijacked – and all the work you’ve put into building your audience can be taken from you in an instant.

Luckily… your email list is different. You own it. 

You get to decide how often your subscribers hear from you and you get to dictate exactly what messages they see — without worrying about the dreaded algorithm, widespread outages or other social shenanigans that stand between you and the people who want to hear from you.

Plus when it comes to email… 99% of users check their email every single day and most of them open their inbox first in the morning – before looking at social media or even checking the weather

And with over 4.1 billion email users and counting — this “old-school” marketing medium isn’t going anywhere. 

Email is still the single best way to nurture your leads, build authority, and execute epic launches…

But only if you know how to Own The Inbox with copywriting that connects and converts.

Consumers today are savvier than ever before and can smell cookie-cutter content from a mile away.

So, in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging… 

How do you create content that stands out, sells outs and actually sounds like you?

The secret to designing a high-converting email campaign has nothing to do with how many emails you send, how big your list is, or even what type of product or service you have…

And everything to do with creating an authentic experience that makes your readers feel genuinely heard, included, and inspired by the value that you bring (yes, even when you’re selling something!)

Engaging, empathetic and effective email marketing is rooted in REAL human connection, marketing psychology and proven conversion principles.

It’s not enough to spit out a mediocre email from a ready-made template or A.I. tool…

Nah, that’s what copy-and-paste copywriters do.

If you want to own the inbox you need to know how to craft an entire email experience… 

A masterful campaign that speaks to your readers’ REAL wants, needs, and desires and helps them solve a REAL problem.

All the best (and most highly-paid) copywriters are messaging mavens who know how to tell relatable stories, create emotional resonance, and build relationships…

In a way that no cheap-ass template or A.I tool ever could.

That’s what I’m here to teach you.

So no matter what new product you’re launching or irresistible offer you’re selling, if you’re ready to massively level-up your email marketing skills and create an engaging, unpredictable and authentic AF campaign – let’s do this…

In the Own The Inbox challenge, you’ll learn the proven marketing strategies you need to stand out, sell out and win the hearts and minds of your audience – in just 5 days.

Get Inside The Minds (& Hearts) of Your Audience

We’ll begin the Challenge by diving into the 12 most common customer archetypes. By understanding your readers’ core values, drives and desires, you’ll effortlessly create personality-filled messaging that matters.

Learn How To Think Like A Marketer

The best copywriters are marketers first. Over the course of 5 days, you’ll design your very own personalized multi-email marketing campaign that guides readers through a valuable and memorable buying experience.

Master The Medium With Proven Strategies

Inboxes can be finicky. During this Challenge, you’ll learn proven email marketing strategies, conversion triggers and best-practices that will make sure your emails actually make it to the inbox, get opened, and get clicked!

DAY

1

Understanding The 12 Customer Archetypes

Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.

DAY

2

The 3-Step Formula For Turning Signups Into Sales

Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.

DAY

3

12 Emails That Create Authority & Anticipation

On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!

DAY

4

How To Write Rad Emails Your Audience Loves

This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.

DAY

5

How To Write Majorly Magnetic Subject Lines & CTAs

Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.

This Challenge Begins In:

2021/11/29 10:00:00

Value: $3250

Join Today For Only $197

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. 

In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.

After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.

That’s why in 2019 I launched the Copy Posse — a boutique agency, online academy, and now 130,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. 

My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.

The Right Phrase Pays!

“I landed an $80,000 copywriting job…

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice.

DAYANA

“From 0 experience to an $80,000 copywriting job in 6 months.”

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice.

But…when I first found the Copy Posse I was skeptical. “Is this Alex just another coach on the internet out to get my money??” The more I watched her YouTube channel and DM-ed her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance.

Fast-forward to my results: after taking the Launch Files first, I landed an $80,000 a year copywriting job at a startup. After taking the Launch Pad Season 2 in 2021, I finally went freelance and landed a huge and very well-known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. What can I say, I thank the gods of the Internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!

DAYANA ALEKSANDROVA

Fabulous Copywriting Investment”

Alex goes step by on how to write a killer sales page.

“Fabulous Copywriting Investment”

As the headline says, this Write & Ignite Challenge is a fabulous investment. As someone that’s a complete newbie, I’m so glad I went with my gut feeling to join. Alex goes step by step on how to write a killer sales page. I love how she teaches the tips n tricks & invests in the group.

On top of that, the community is so helpful. Plus Q&A sessions are jam-packed with so many juicy gems. This challenge was, well, a challenge but one I enjoyed. It confirmed to me, I’m on the right path and luckily, I do love copywriting! To this day, I keep looking with pride at my sales page…thinking to myself. Dammnnn, did I write that? Lol So I challenge you to take the leap of faith…join the Ignite Crew.

ISABELLE S.

“Prepare to be blown away by your greatness.

I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond…

KENDRA

“Prepare to be blown away by your greatness.

I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on. This course has changed my life and I can’t wait to start contacting clients this week.

Thank you so much, Alex and congratulations to everyone for taking the first step! Prepare to be blown away by your greatness.

KENDRA

“100% the best of the best – 1000 times the VALUE!

I mean seriously, how can something so broad and difficult be so easy???

SAFA

“100% the best of the best – 1000 times the VALUE!”

I mean seriously, how can something so broad and difficult be so easy??? I saw your email and I immediately stopped what I was doing to write this. The VALUE was 1000 times more than the price. Thank you so much Alex!! I love and appreciate everything you do. I will collect more money so I can join the Copy Posse next year, (or this year if you are doing it mid this year – crossing fingers that you would do it!). I advise anyone to subscribe to Alex’s Youtube channel and listen closely!! Adios!

SAFA

“A Copywriting Program That Gives You Real Results.”

She will help you with very specific problems you come across pertaining to your own portfolio. It’s amazing.

JONATHAN

“A Copywriting Program That Gives You Real Results.”

I had my doubts and fears about copywriting. Let alone my imposter syndrome kicking in. Like ‘Who am I to be a copywriter? I’m not talented in that way.’ Alex and her team crushed all doubts I had within a week. Her ease to teach, keeping everything uplifting and positive, was like a big bear hug that I gladly welcomed. 

She was always there for any questions that I had, and it’s her and her team actually answering! It’s not some robot giving general feedback. She will help you with very specific problems you come across pertaining to your own portfolio. It’s amazing. I was scared about the financial investment at first, but it’s money well spent. Now, I have my portfolio and my confidence to go out into the world and be a successful freelance copywriter.

JONATHAN VANE

“Every session is so insightful and power-packed…”

The Launch Files program guided me from there to now being able to write multiple types of conversion copy for businesses. Every session is so insightful and power-packed, I learn something new every time I re-watch one.

MEHER

“Every session is so insightful and power-packed…”

I joined this course just 3 months after I first heard of copywriting, and 30 days after I decided to make a career for myself in it. (So, I’m as green to the industry as it can get.)

The Launch Files program guided me from there to now being able to write multiple types of conversion copy for businesses. Every session is so insightful and power-packed, I learn something new every time I re-watch one.

Alex really simplifies the entire process of copywriting into easy-to-follow steps that you can apply to create great copy, every time.

My bonus takeaway from the course – all potential clients I’ve spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie. This is because I’m able to talk to them about the larger picture of marketing their business and brand positioning to their audience – and how copywriting fits into that picture. Something that Alex really focuses on throughout the program, and has really given me an extra edge.

MEHER

A Game-Changing Copywriting Program For An Incredible Price

The Write & Ignite Challenge was so much fun and, more importantly, so HELPFUL!

LINDEY

“A Game-Changing Copywriting Program For An Incredible Price”

The Write & Ignite Challenge was so much fun and, more importantly, so HELPFUL! I’ve been a professional writer for years, but I still learned so much from Alex. This Challenge helped expand my vision for what’s possible in my career, and also built my confidence as a copywriter (get out of here, Imposter Syndrome). By the time the Challenge was done, I couldn’t believe how much I got out of it for what I paid. Alex is such a pro and super inspiring; I’d highly recommend this Challenge to anyone!

LINDEY

“The BEST copywriting course out there. Period.”

You’re learning from the absolute BEST copywriter in the industry…

LINDSAY

“The BEST copywriting course out there. Period.”

You know that legendary moment where Oprah gives everyone in her audience a car?

“You get a car! And YOU get a car! And everyone gets a car!”

That’s how I would summarize the Launchpad experience. 

Get used to that feeling of “I freaking won the lottery!” 

Get used to hearing the words “You get a surprise bonus!!” (because it happens weekly). 

Get used to looking around and thinking “is Alex really this awesome?” 

Yep. She is. 

But more than the giddy feeling of winning the lottery…

The Launchpad is a huge, value-packed course with incredible industry-leading tools and knowledge to build a solid foundation for your copywriting career. You’re learning from the absolute BEST copywriter in the industry. Someone who’s been in the business for a decade, and who has a Rolodex of insane experts to call in to lead masterclasses and bonuses. Forget the freebies and templates you see out there. This is about upleveling to a Master level copywriter. 

You also get curated, personalized, and expert feedback and guidance throughout the experience. That means you’re getting one of the best copywriters in the world reviewing and giving YOUR copy feedback.  As a self-proclaimed course junkie, I have never experienced a course with such high-level hands-on support as this one!  

And if you tend  buy courses and not take them, procrastinate and not finish them, or watch the videos but not complete the work…well trust me, its not happening in this course, where the unofficial motto is “no one gets left behind!” Everyone is rooting you on to finish, and you’ll find yourself excited to finish every part of the course!! (yes, really!!)  

The energy of the group is unmatched, and I have developed so many awesome friendships from it!  

It’s only been a month since the end of the course and already I have been able to increase my prices because the value of my work and the caliber of my clients has increased substantially!!  (not to mention I received several copy jobs from Alex’s rolodex!).  And I am so much more confident in my skillset and the value I bring to the table as a Copy Posse trained copywriter. 

If you’re on the fence, just don’t do it. You won’t regret it! And if you do join, welcome to the badass Posse!  See you on the other side!

LINDSAY

“A super engaging challenge packed with value!”

Not only did I learn a lot, but I had so much fun in the 5-day Write to Ignite challenge. And honestly, having a good time has a huge impact on how well you learn!

NATALIE

“A super engaging challenge packed with value!”

Not only did I learn a lot, but I had so much fun in the 5-day Write to Ignite challenge. And honestly, having a good time has a huge impact on how well you learn! It’s amazing how much value Alex was able to pack into a 60-90 minute call each day. It was truly like interacting with one of her awesome YouTube videos in real-time, but with way more in-depth info, crystal clear templates/worksheets, and the amazing benefit of being able to directly ask her questions. She teaches critical copywriting techniques and mindsets in a very digestible way. I definitely feel confident in starting to offer sales pages to clients now (which is a new service for me). I now have all the main tools I need plus the big picture knowledge to back it up. Thanks Copy Posse!

NATALIE

“HOLY CRAP!!! I am just seriously amazed at the value!!!!”

I’ve taken my share of $97 courses in my self-trained coaching journey and what we’re all receiving here – ESPECIALLY this Sales Page Formula! – is like night and day compared to the value of ANY PROGRAM I’ve taken before.

ART

“HOLY CRAP!!! I am just seriously amazed at the value!!!!”

I’ve taken my share of $97 courses in my self-trained coaching journey and what we’re all receiving here – ESPECIALLY this Sales Page Formula! – is like night and day compared to the value of ANY PROGRAM I’ve taken before.

ART BURNS

“I’m loving everything about this course.

I am LOVING being part of such an awesome virtual community…

“I’m loving everything about this course.”

It opened up a world of opportunities and learning for me. I’m feeling really inspired and so excited to find a new niche, build a portfolio, and venture into the copywriting world! I am LOVING being part of such an awesome virtual community. I’ve never attended a course where literally EVERYONE is so kind, supportive, and eager to engage meaningfully. It’s so great to be connected to so many talented and aspiring copywriters.

KATE ROYLE

This Challenge Begins In:

2021/11/29 10:00:00

Value: $3250

Join Today For Only $197

Frequently Asked Questions

The challenge takes place over 9 total days, with 5 Live Trainings, 2 Q&A sessions and ample writing time during that week. We have training every day except on the weekend. There will also be three bonus sessions after the Challenge ends.

All training and Q&A sessions take place on Zoom.

You’ll also be given access to the Facebook Group as soon as you enroll in the Challenge. This is where you’ll ask questions, network with fellow Challengers and help each other along the way.

This Challenge Begins In:

2021/11/29 10:00:00

Value: $3250

Join Today For Only $197

No Guarantees
You agree that the Copy Posse has not made any guarantees about the results of taking any action, whether recommended on this website or not. The Copy Posse provides educational and informational resources that are intended to help users of this Website succeed in business and otherwise. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Copy Posse.

All testimonials are real. The results obtained by others applying the principles set out in this website do not guarantee that you or any other person or entity will be able to obtain similar results. By visiting this website or interacting with any portion of this website, you agree that you’re fully responsible for the outcomes that may result.

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Yes, Alex! I Want To Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign In 5 Days!

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