Learn The Skills, Strategies & Tools You Need To Build The Copywriting Business of Your Dreams
SPARK is a membership for freelance copywriters…
Who are ready to grow their confidence, consistently land high-quality clients, and make more money doing what they love.
Through weekly live training and coaching with award-winning marketer, Alex Cattoni, and her team of mentors, inside SPARK you’ll learn the sales strategies, business skills and mindset shifts you need to build a predictable and consistent freelance copywriting business.
Each month, you’ll learn a new step-by-step strategy for attracting your dream clients, PLUS get real-time coaching, community support and every single freelancer tool you need to get noticed, get paid and get fully booked FAST.
If there is a spark igniting deep inside you – a burning desire to level up, stop playing small, and finally claim the life and freedom you crave…
This is for you.
You have no idea what to do next…
You’ve learned some copywriting skills but you have no idea what to do next because you’ve never actually been paid to write.
I get it. Navigating the freelancing world is freaky as f*ck at first…
I mean, you know you need to start getting clients, but the idea of hopping on a call with a total stranger to sell your services feels absolutely terrifying – and then what?
How do you price, package and position your skills? How do you even know if you’re any good? What if they say no? Omg, what if they say YES? BAH.
What you need is a stupidly simple roadmap that gives you the exact right tools, scripts and steps to get clients (without looking like a total newbie), am I right? So you can get this show on the road and go from freaked-out to fully-booked as quickly and confidently as possible.
You’re terrified to bet on yourself…
You’ve started your side hustle with a small project here and there but you’re worried that you don’t have what it takes to turn this freelancer fling into the real thing.
While you’ve had a few wins, you fear they’ve been a fluke. So you’ve stayed in a job, career or situation you hate because you’ve been too scared to bet on yourself (trust me, you’re not alone)…
Maybe you’ve told yourself that you’re just not ready yet – that you need more experience, more information, more skills, more time, or more confidence before you can really go for it.
The only way to change your story is to surround yourself with people who DO NOT believe your old one. What you need is a like-minded community who can give you the support, accountability and encouragement you need to step outside your comfort zone and do the damn thing.
You’re tired of playing small & chasing cheap clients…
You’re already a copywriter and getting paid to write but you’re stuck in a cycle of working with low-budget clients who haggle your prices, question your work and ask for the moon…
As a result, your confidence wanes, your income fluctuates, and you’re freaking exhausted. Even though you’re getting paid, this is NOT the copywriting business you dreamed of. You’re running on empty with zero time or energy to focus on your business and often worry where your next paycheck will come from.
Oof. I have been there myself. That’s how I know that creating a lucrative, consistent and predictable freelance income is NOT about working more, it’s about finding better clients.
How? By becoming the copywriter those clients are desperately looking for. It’s time to stop playing small and strategically level up your experience, authority and prices by learning from a team of mentors who have already done it.
As you’ve probably already noticed, starting a freelance copywriting business is soooooo much more than just learning copywriting skills…
There comes a time in every freelancer’s career when you stop and realize… “holy s*#t, I’m a business owner now.”
Proposals, referrals, invoices, sales, testimonials, payments, systems – bah!
Not to mention the fears, doubts and insecurities that inevitably bubble up as soon as you decide to bet on yourself (whhhhyyyyy?!).
Whether you’re just getting started, juggling your 9-5 and business on the side, or you’ve been copywriting for a while but feel stuck and desperately want to level up…
I know you’ve wondered more than once, “Do I really have what it takes?”
I know you feel lonely at times, I know the tug-o-war between freedom and finances can be frustrating as hell, and I know it can feel like the life you crave is a million miles away…
But you’re not alone, you’re in the right place, and you absolutely do have what it takes.
While the journey can be challenging – it does NOT have to be complicated, long or lonely…
My team and I are here to guide you every step of the way and give you the strategies, tools, and mindset shifts you need to build the copywriting business of your dreams as quickly as possible.
I’m so excited to invite you to join SPARK, my brand new membership for freelance copywriters who are ready to get confident, get clients, get paid… on repeat.
Learn Posse-Proven Strategies For Attracting Your DREAM Clients
SPARK was created to help you do ONE thing: make more money doing what you love. So you better believe we’re equipping you with the sales skills and strategies you need to create predictable and sustainable income. Every single month, you’ll learn a new method for finding high-quality clients. No, I’m not just going to give you a list of job sites (you can Google that) or tell you to send hundreds of cringey cold outreach emails. What you’ll get are Posse-proven ways to attract, approach and land your dream clients PLUS ongoing coaching on how to craft irresistible proposals, package your services, rock your discovery calls and create long-term client relationships that feel good and fund your dream life.
Become A Confident Copywriter With A Crew To Back You Up
Imagine growing your copywriting business with the mentorship and support of award-winning coaches and copywriters who have been in your shoes and can show you the way. How much more confident will you feel approaching new clients when you’ve got insider access to real-time advice when you need it most? How freakin’ good will it feel to belong to a club of copywriters who challenge, inspire and encourage you (especially in those moments when you doubt yourself)? How much more likely are you to succeed when you’ve got an entire Posse who believes in you, holds you accountable, and celebrates you so hard? In one word… you’d be unstoppable. Anything is Posse-ble when you’ve got the Posse backing you up.
Get A Step-By-Step Roadmap To Start & Streamline Your Business
When building your freelancing business, it can be really easy to get hung up on the little things: What tool should I use to schedule a call or send an invoice? How do I accept international payments? When do I send the contract? What do I ask on a discovery call? How do I follow up? How much should I charge? My goal is to smooth out all the sticky bits of running your business so you can focus on growing your confidence, skills and experience. That’s why we created an entire roadmap of tools, templates and mini-trainings to help you streamline your business all the way to $10,000/month – from sample contracts and invoices to outreach scripts and client onboarding tips, we’ve got you covered.
Hey, I’m Alex. Like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection, and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at Mindvalley, one of the world’s leading online personal growth publishers.
Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet – writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling…
But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.
While there were many brilliant and authentic copywriters out there, many still used manipulative, hypey, and severely outdated sales tactics that I just didn’t vibe with.
That’s why in 2020, I rallied the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world to join me on my mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and build businesses that feel damn good…
And we want to help you do the same.
Welcome to the new school of copywriters,
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
Vishen Lakhiani
Founder, Mindvalley.com
“Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She’s been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has. Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it’s actionable.”
Molly Pittman
CEO, Smart Marketer
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
Copywriting Expert & Co-creator of
The Modern Marketing System
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she’s so stinkin’ good at teaching others how to do the same. It’s why I asked her to come and share with my highest-level mastermind and why I’m always soaking up her genius.”
Stu McLaren
Founder of Searchie.io
“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it’s common to have my phone pinging off the hook with positive feedback on comments whenever she shares.”
Giovanni Marsico,
Founder, Archangel Academy
“Working with Alex is seamless and exciting, and you get incredible results! Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around.”
Connor Beaton
Founder of ManTalks.com
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Blair Gorman
Founder, Numerologist.com
“Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday!”
Spark also has the best mentors/teachers to guide, teach, and encourage you. Their templates & advice are exactly what you need to succeed!
No other program works harder for you, than Spark! You will never feel your money has been wasted because the value of this program is beyond amazing!!!
Alicia
“Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday!”
Spark is such an appropriate name for this community of people! It ignites creativity and skills that I had no idea existed inside of me!!
The amount of knowledge and effort that each mentor gives is amazing and above all, ENCOURAGING!!
My limiting belief in myself was that I wasn’t good enough to land actual, paying clients. So, this kept me from sending proposals or invoices for my work.
This mindset was detrimental, but I was so encouraged by a fellow Sparkie & Jenny (one of our mentors) to realize my worth and know I deserve to be paid for my hard work.
AND you know what??…..
I sent that proposal and got a……
YES!! 🤩
Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday! I can be with my family and make my OWN hours, which is the best!!
I absolutely love being able to share my wins & struggles with a community that understands exactly what I am going through.
They can encourage you or give you that friendly “kick in the butt” that is sometimes needed to get you back on track!
Spark also has the best mentors/teachers to guide, teach, and encourage you. Their templates & advice are exactly what you need to succeed!
No other program works harder for you, than Spark! You will never feel your money has been wasted because the value of this program is beyond amazing!!!
Alicia
“It’s actually pushed my monthly income up just above the $10K mark”
As long as you follow the steps, you’ll get the result.
Lewis
“It’s actually pushed my monthly income up just above the $10K mark”
Before copywriting in I was working as a peak performance coach online and in the gym. The reason why I took a switch over to copywriting and what led me there was because I was struggling to get clients and I become obsessed with how to get people to buy and what words to use to do that on the page.
Over that time, I actually learned that I love copywriting. Since joining Spark, I’ve managed to land quite a few big retainer contracts, and it’s actually pushed my monthly income up just above the $10K mark. So that’s all happened because of the roadmap and following those procedures!
If you follow it, you are pretty much guaranteed success. You just have to make sure you execute and just do what the coaches tell you. There’s a lot of support there, and it’s one of the best things about the SPARK. As long as you follow the steps, you’ll get the result.
Lewis
“There is ALWAYS something for me to learn inside the clubhouse AND inside the community”
The community is full of people from around the world that are ready to support you as well!
Kee
“There is ALWAYS something for me to learn inside the clubhouse AND inside the community”
I struggle so much with imposter syndrome that sometimes it causes me to forget how valuable my services really are—so watching the SPARK trainings where the coaches are so transparent about the insides of their businesses gave me the direction I needed to decide what my offers and even my systems look like!
I’m a serial learner 😩😂 so I love that there is ALWAYS something for me to learn inside the clubhouse AND inside the community when other Sparkies are sharing their wins, asking for audits, or presenting their own challenges in the group for feedback.
I think something that goes unspoken as a creative or a copywriter is that community is so important. We have a skill set that not everyone has so sometimes it feels a little lonely or even challenging when you don’t have anywhere to turn to get a second pair of eyes or bounce ideas or ask for advice/direction from someone who has actually been where you are. The community is full of people from around the world that are ready to support you as well!
Kee
“I’m making $4800-$6000 a month. This was really huge for me.”
Spark has really helped me stay consistent and helped hold me accountable.
Lilith
“I’m making $4800-$6000 a month. This was really huge for me.”
Since joining Spark, I have gotten one retainer client. I’m making $4,800-$6000 a month. This was really huge for me. I had retainer clients before. I’ve never had them at these numbers in the past. I really struggled with the consistency of getting more clients, and my business was a little stagnant for a while.
So this win, using some experience from the past, but through Spark, has really helped me stay consistent and helped hold me accountable to get this win.
If you’re someone like me who is not yet copywriting full time and wants to get to that point, you want to scale your business, learn new skills and have a community that you can tap into when you really need something and not feel like you’re all alone out there – this is definitely the program for you.
Lilith
“I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”
The community at Spark is not just a group of copywriters; it’s a team. We come together to support each other’s growth, share experiences, and celebrate each other’s wins, both big and small. It’s a comforting feeling to know that you’re not alone on this journey and that there’s always someone to turn to for advice and encouragement.
If you’re a copywriter struggling to put yourself out there or unsure of your next steps after completing a copywriting course, Spark is an ABSOLUTE MUST.
Ike
“I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”
I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything…It felt overwhelming.
But Spark has been a breath of fresh air. The roadmap it provides has cleared away my doubts and fears, helped me break through mental barriers (which was huge for me), and guided me step by step on how to approach clients confidently. I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!
The community at Spark is not just a group of copywriters; it’s a team. We come together to support each other’s growth, share experiences, and celebrate each other’s wins, both big and small. It’s a comforting feeling to know that you’re not alone on this journey and that there’s always someone to turn to for advice and encouragement.
If you’re a copywriter struggling to put yourself out there or unsure of your next steps after completing a copywriting course, Spark is an ABSOLUTE MUST.
Ike
“I am now living as a full-time digital nomad.”
And the advice that you get and support, support you get is so genuine, heartfelt, and they really, really want you to succeed, but in a realistic way.
Ann-Marie
“I am now living as a full-time digital nomad.”
Since joining Spark, I have landed one main retainer client who send me consistent and regular work every single week. And because of that, I am now living as a full time digital nomad. So I travel the world, I change different country every month, and I’m making a consistent and regular income, more than enough to sustain that lifestyle, which is amazing.
My favorite thing about Spark is that they have really thought of everything and made sure that it is set up for everyone, whatever stage you are at in your copywriting career and business. So you can kind of dip in and out depending on what it is that you’re looking for, what support you need.
And honestly, it is just no bullshit. Everything that they share with you is 100% genuine. They will give you the truth, there’s no sugar coating. And the advice that you get and support, support you get is so genuine, heartfelt, and they really, really want you to succeed, but in a realistic way, which is just what you need, right?
Ann-Marie
“I don’t think you will ever truly understand how amazing it is unless you’re just in it”
My favorite thing about being a Sparkie is definitely the community.
Craig
“I don’t think you will ever truly understand how amazing it is unless you’re just in it”
I would recommend Spark to anyone who is looking for structure. If you have a question about your resume, about AI outreach, about how to approach a sales call — it’s all in the clubhouse for you. It allows you to approach so many different situations with ease and confidence, knowing that you’re prepared. Having those tools and having that assistance there to support you and back you up is so incredible.
My favorite thing about being a Sparkie is definitely the community. I don’t think you will ever truly understand how amazing it is unless you’re just in it. I could sit here for hours and explain exactly what it’s like, but it will never truly capture the experience.
They’re there to give you love when you need it, a loving kick in the ass when you need it to. When you have questions, concerns, like, wins, they’re to hype you up, answer your questions, support you in your decisions, and back you up.
We all have the same goals, the same ambitions, and all they want is what’s best for you. And I think that is so, so magical to be in a space where that’s all people want.
Craig
“I landed a full-time job from the job board that I’d never have found outside of SPARK”
If you’re on the fence about joining SPARK… just do it! It has changed my business and life!! The vibes are immaculate and the community is awesome. If you just put in a little effort and love, you’ll get it back 10x in your business! Best investment you’ll ever make.
Linnea
“I landed a full-time job from the job board that I’d never have found outside of SPARK”
I was already a copywriter… a struggling one. I felt overworked and underpaid and didn’t have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of on my business. I felt SO ready for a bigger challenge and put what I’d learned into practice.
Since joining SPARK, I’ve had my first $10k month. The community and support gave me the confidence I needed to level up and go for bigger clients and more challenging projects. After a couple of smaller projects, I landed a full-time job from the job board that I’d never have found outside of SPARK, and I absolutely love it!
I’d been in quite a few memberships and taken lots of courses before, but I love how EXTREMELY well-organized SPARK is. Alex is a gem and the mentors and coaches are so supportive! Besides sharpening my copy skills, I’ve leveled up my mindset and realized that I was actually a better copywriter than my self-doubt made me believe.
If you’re on the fence about joining SPARK… just do it! It has changed my business and life!! The vibes are immaculate and the community is awesome. If you just put in a little effort and love, you’ll get it back 10x in your business! Best investment you’ll ever make.
Linnea
“I’m finally moving forward to all the successes I want.”
The biggest change has been my resilience.
Agata
“I’m finally moving forward to all the successes I want.”
It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference?
When I first signed up, I resisted the mindset work the most, and would you know it — that’s where I needed the most help. I’m strictly #teamreplay, but with every video I watch and every conversation on Facebook, I find I gain a takeaway. I write it down and try to apply it that day.
There are no miracles in life, but I can report changes that are both quiet and deep. I feel differently about copywriting and my own copywriting. I’ve updated my portfolio, reached out to clients, and landed new work. The biggest change has been my resilience. As a writer, I’ve always heard the word “no,” but now it’s just a word. I feel like I’m finally moving forward to all the yeses and successes I want. With Spark, they feel close.
Agata
Let’s face it — as sexy as it sounds to have your own freelance business (AND the potential freedom that can come with it)…
Things can get pretty lonely.
When I started my copywriting business in 2012, I went from an exotic overseas job at one of the fastest-growing personal development companies, surrounded 24/7 by 50+ amazing teammates from all over the world…
To starting a new career from scratch in a brand new city in a tiny rented bedroom in complete solitude…
Literally overnight.
I had just gone through a horrible breakup, had one friend who lived nearby, no clients, and no community to lean on for support…
And most of my closest friends and family didn’t get me.
They wondered why I had given up the security of a full-time job and the title of Creative Director of a multi-million dollar startup at age 25…
All to pursue my own business that was making approximately zero dollars (and eating up my measly savings).
I have to admit… there were many days I’d ask myself “Alex, what in the f*** were you thinking?”
But I was determined to make it work. No matter what.
Fast-forward a few years and I had a multi-6-figure copywriting business.
Looking back now, I’m damn grateful for every difficult decision I made because it got me to where I am today, and I have no regrets…
BUT…
There is one thing I wish I had found sooner…
When I first started copywriting, I had such a hard time asking for help. I don’t know who I was trying to impress or what I was trying to prove…
But I had this “I don’t need anyone! I can do this on my own!” chip on my shoulder.
It’s humbling and a little embarrassing to admit that now…
Because the cold hard truth was, I was freakin’ scared…
Scared of failing…
Scared of asking for help…
Scared of putting myself out there…
And, worst of all, scared of letting people down.
I came up with every reason in the world why I had to do it ALL on my own, or else somehow it meant that I wasn’t good enough or smart enough.
Hello, imposter syndrome.
It wasn’t until I started investing in myself – memberships, coaching, and other programs – that my business took off…
Looking back now it’s SO obvious to me…
That, in order to get to the next level in our lives and businesses…
In order to do something we’ve never done before…
We NEED support, accountability and community. We need people walking the path with us. We need mentors who have been in our shoes and can show us the way (duh!).
So, if you’re feeling that scrappy little lone wolf inside, give it a loving kick in the booty, will ya?
Because success is NOT a solo mission.
That’s why I created SPARK…
To help you avoid painful trials and errors, get accountability and support (in a judgment-free zone), and grow your copywriting business as fast as possible.
What took me YEARS to figure out, you’ll discover in weeks because you are NOT doing this on your own.
You’ll have a community of peers who’ll root for you every damn day, validate your fears and give you the confidence boost (and kick in the butt) you need to succeed.
Plus you’ll get direct mentorship from me and my team of SPARK mentors who are here to guide you every step of the way as you ignite your income, find true freedom, and fund your dream life.
Inside SPARK, you’ll get the tools, skills and strategies you need to hit your first $10,000 month as quickly as possible.
It’s not some mythical fantasy – many copywriters in my community have done it in as little as 6 months to a year – and you can too!
But whether your goal is to make a consistent $2K, $5K or $10K a month, building a sustainable and lucrative freelancing business is a step-by-step process, and I’ve reverse-engineered it for you to give you a clear and predictable path forward…
And I’ve rallied the raddest crew of mentors and coaches to support you every step of the way…
Meet your SPARK Coaches
Award-Winning Marketer & Founder of the Copy Posse
With 14+ years of experience growing her own freelance copywriting business and building a multi-7-figure brand from the ground up, Alex knows a thing or two about what goes on in this industry. Being both hired as a freelance copywriter AND hiring many freelance copywriters herself, Alex has unique insights and plenty of stories to share to help you navigate the freelancing world with more ease and confidence.
Leadership Coach & Award-Winning Fortune 500 Sales Expert
Renata is a leadership mentor and award-winning Fortune 500 sales expert. As your SPARK Sales Coach, she pulls from her 20 years of sales experience to help you break through any blocks or blind spots you have when it comes to landing clients. Through timeless sales principles and powerful mindset shifts, she’ll help you ignite your leadership potential, so you can confidently put yourself out there and get paid!
Copywriter & Copy Posse Head Coach
Jenny was the FIRST person to complete the Copy Posse Launch Pad Season 2. After graduating, she quickly built a wildly successful 6-figure freelance copywriting business. Today she is the Copy Posse’s Head Coach and one of your SPARK Leaders. Her mission? To give you real-talk advice, answer your questions and be your biggest cheerleader as put yourself out there, find clients you LOVE and build a copywriting business that feels freakin’ good.
Copywriter & Marketing Strategist
Lindsay is a Copy Posse Launch Pad Season 2 Grad who now crafts messaging that drives profits and impact for multiple 7 & 8-figure brands in the personal development, parenting, and wellness industries. As your SPARK Leader, Lindsay offers up her endless curiosity and wisdom, practical advice and mad copy critiques to make sure you’re ahead of the game on the latest tips, AI trends and marketing strategies that are working right now.
Week 1: Live Client Attraction Strategy Session
To kick off every new month, Jenny will walk you through a different strategy for confidently attracting, approaching and landing clients. You’ll walk away with a proven Client Attraction Method and Mission for the month – from how to find clients in your own rolodex to networking in Facebook Groups to utilizing LinkedIn to land clients and leverage connections, we’re leaving no source unscouted.
Week 2: Live Sales & Leadership Coaching
Every month, Renata will share powerful sales strategies to get you THINKING like a business owner. Together, you’ll explore different real-life client scenarios – the good, the bad, and the ugly – so you can turn uncomfortable scenarios into confident conversations and level up your leadership skills. You’ll also get access to monthly open office hours with Renata, where she’ll answer any questions to help dissolve your doubts, impress your clients, and show up with more authority.
Week 3: Live Copywriting Workshop
Look over Lindsay’s shoulder as she shares practical advice and powerful strategies for honing your copywriting skills – from headline-writing challenges, to “copy in the wild” critiques, AI prompt training and more, Lindsay will get you thinking outside the box when it comes to writing persuasive, relatable and relevant messaging (across any niche!) using proven formulas and timeless strategies.
Week 4: Live Monthly Group Coaching
Every month, you’ll get dedicated face time with Alex as she tackles your most pressing questions or concerns, keeps you accountable to your goals, and gives you the momentum and mindset shifts you need to stay on track. From how to navigate client conversations to negotiating retainers to raising your prices, Alex will share her industry insights, offer real-talk advice and cheer you on as you grow your confidence, authority and income.
Access To The Private SPARKIE Facebook Group
SPARK is an energizing and empowering community where you’ll build meaningful connections with other copywriters who have your back. Sparkies are self-led badasses, Sparkies celebrate each other, Sparkies hold each other accountable to epic growth – and THIS is your Clubhouse. This is where you’ll share wins and lessons, brainstorm ideas and troubleshoot problems, set (and celebrate) goals, give feedback on each other’s work, talk about day-to-day challenges, and get fiercely real about what goes on in the copywriting industry.
Coaching + Accountability with The SPARK Mentors
In addition to Alex and your Spark Leaders, you’ll be guided by a rad team of mentors inside the Sparkie Community. These mentors are not only members of Spark but fellow copywriters who were in your shoes not too long ago with plenty of experience, insights and encouragement to share as you navigate this membership and grow your copywriting business. They are here to rally behind you, keep you accountable, and answer any questions you have!
The Spark Job Board
As a Sparkie, you’ll get access to a private job board where we post premium jobs and retainer opportunities from select business owners who are looking to connect with more experienced copywriters.
When you actively invest in growing your business and honing your skills, you attract better clients with bigger budgets. The SPARK Job Board is one of many ways to level up your client network, flex your Sparkie-status and start landing higher-paying jobs.
Plus Get Dozens of Freelancer Tools & Actionable Guides
In addition to the weekly live calls, ongoing mentorship and real-time support inside the SPARK community, you’ll also get access to the Spark Roadmap.
This structured and searchable vault of content includes dozens of tactical tools, templates and trainings to help you remove freelancer friction at every stage of your business so you can stop second-guessing and focus on growth. Here are just some of the tools you’ll get access too right away…
Feel more confident closing clients with our sample contract for freelance copywriters.
Streamline your billing and get paid faster with our plug-and-play invoice template.
Stay organized and track your outreach efforts with our step-by-step action tracker.
Create a more effective copywriting campaign with our comprehensive client questionnaire.
Ask the right questions and write better website copy with this client questionnaire.
Spread the word about your copywriting biz with our authority-boosting social tips.
Learn how to audit any marketing funnel to impress your clients and secure ongoing work.
Start client convos with ease using our outreach scripts for both cold and warm leads.
Make a memorable first impression with our point-by-point discovery call script and questions.
Start your next project with clear deliverables and expectations following our client onboarding process.
Show up with confidence, stand out and create more trust when applying for jobs.
Learn how to build your authority and find quality clients on Upwork and LinkedIn.
Learn how to get and effectively navigate client feedback to deliver high-quality work while honoring timelines and boundaries!
Discover how to set up a simple and easy referral system by turning satisfied clients into your biggest advocates.
Boost your credibility, authority and referrals with a streamlined process for getting client testimonials.
We’ll show you how to outline your services, rates and deliverables based on your client’s exact needs.
“I’ve gained 3 new clients in just a few months since joining SPARK”
Being in close community with others who share the same vision and passion is crucial when growing a business, and that’s something that I don’t take for granted as a member of the Spark community.
So if you’re growing a copywriting business, and you’re looking to keep learning new skills, new marketing ways, and have a community to bounce ideas off and talk to, be a Sparkie!
Monica
“I’ve gained 3 new clients in just a few months since joining SPARK”
I started my copywriting journey a few years ago after coaching small businesses in their business startup, growth and expansion. Coaching was something I loved doing, but I was also seeing the gap in my clients experiencing their successful campaigns because they were struggling to write effective copy.
I was initially asked by one client to help her with her copywriting, and I quickly saw how much more I can serve my clients if I was able to provide that service as well.
SPARK has been a true gift to me building my confidence in copywriting and my ability to grow this extension of my business quickly. All the coaches in Spark bring so much to this space, each with unique strengths to share.
What I’ve also loved is the community. No question is too small or silly to ask, and the encouragement in the group is amazing. Alex and the team have also thought about every aspect of copywriting and business building providing resources, templates and more that I’ve used over and over again.
I’ve gained 3 new clients in just a few months since joining Spark and I’m excited to keep learning and applying my skills and confidence in growing my copywriting business.
Being in close community with others who share the same vision and passion is crucial when growing a business, and that’s something that I don’t take for granted as a member of the Spark community.
So if you’re growing a copywriting business, and you’re looking to keep learning new skills, new marketing ways, and have a community to bounce ideas off and talk to, be a Sparkie!
Monica
“I actually can’t still believe that I’ve done so well in such a short time.”
I cannot recommend SPARK highly enough.
Shelley
“I actually can’t still believe that I’ve done so well in such a short time.”
I signed up for Launchpad in January, and we finished in April, and I was really nervous about incurring more expenses with SPARK just straight after. But let me tell you, it has been the best decision that I could ever have made. Not only has my copywriting career taken off thanks to Lindsay’s incredible coaching in her calls, but my confidence has grown astronomically.
In August, I had my first $5k month. That’s four months. I actually can’t still believe that I’ve done so well in such a short time. I even broke up with a Hollywood client last week just because he wasn’t aligning with me anymore. Six months ago, I would never, ever have had the guts to do something so ballsy.
I know that I need clients that are aligned with me, and it’s all thanks to Alex and Renata’s incredible confidence coaching to help me to see that I actually am enough and that the right clients will pass me. I have never met a person more knowledgeable than Jenny. She knows every answer to every question in every situation. She’s incredible.
I am amazed at how much I’ve grown. My 14 year old said to me the other day, mom, you are like a completely different person to who you were last year. And it’s all thanks to the Posse and the people you’ve met and the help that you’ve gotten and the support.
I cannot recommend SPARK highly enough. The community, the coaching, the quality of the clients on the jobs board, it’s just stuff that I would never have had access to had I not signed up for SPARK. And I just. I’m so, so grateful to everybody for the jump start that I have gotten in my career.
Shelley
“This membership is perfect for getting you started on the things that matter”
If you’re looking to go freelance (or looking to be more successful freelancing), this membership is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money — not all the things that can distract you when starting a business.
Marie
“This membership is perfect for getting you started on the things that matter”
Even though I had experience freelancing, the membership really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money.
For example, the templates for building packages or drawing up work agreements allowed me to work on client acquisition instead — which is how I landed some brand work I’m excited about and a contract with a brand I LOVE.
I love being able to grab the templates or trainings I need when I need them. There’s no pressure to keep up with weekly calls (though you can if you want to) and there’s no locked up resources you have to earn your way to.
If you’re looking to go freelance (or looking to be more successful freelancing), this membership is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money — not all the things that can distract you when starting a business.
Marie
“Every aspect of creating a successful copywriting business is well and truly covered.”
I believe the SPARK membership helps you discover what your copywriting success looks like.
Jane
“Every aspect of creating a successful copywriting business is well and truly covered.”
When I decided to leave my 9-5 job and start my own copywriting business, despite my years of experience and undertaking some copywriting and business courses — I still felt imposter syndrome. Would businesses want to pay me to write for them? And did I really know what I was doing?
I had been a member of other copywriting coaching groups before joining SPARK. While I gained so much knowledge and value from these groups, I was at a stage in my copywriting business where I was ready to uplevel.
I was tired of dealing with the feast and famine cycle and craved consistent monthly income, as well as right-fit clients willing to invest in my experience and expertise. Something was missing in how I was doing things, and I wasn’t getting the answers I needed.
Since joining SPARK, I’ve learned many new ways to connect with right-fit clients. With a combination of the step-by-step SPARK Roadmap, which provides resources for every stage of your copywriting journey (from newbie to experienced), live coaching sessions on client attraction strategy with Jenny, sales and leadership coaching with Renata, copywriting workshops with Lindsay and momentum and mindset calls with Alex, plus the friendly and supportive Facebook community of fellow Sparkies — I feel like every aspect of creating a successful copywriting business is well and truly covered.
There’s no perfect path to being a successful copywriter. So much of it is trial and error, experimentation and finding out what works best for you.
I believe the SPARK membership helps you discover what your copywriting success looks like. It doesn’t have to be about $20k months. For me, it’s enjoying a great work/life balance while being a mum, working with great-fit clients and doing something I love.
Jane
“I now have three retainer clients, and I found one client from the job board”
It has really helped me increase my prices and feel more confident with negotiating retainers.
Lucie
“I now have three retainer clients, and I found one client from the job board”
The biggest breakthrough I’ve had since joining Spark was really from Renata’s sales trainings. It’s amazing how this woman can make sales sound fun and ethical. And that was, my biggest block. This has allowed me to really build my confidence in selling my services and my client’s products and services as well. It even changed my money mindset.
It has really helped me increase my prices and feel more confident with negotiating retainers. I now have three retainer clients, and I found one client from the job board. In fact this week, I sent my biggest proposal ever with a number that I would have never dared to write before, which is $9,000.
I like SPARK because it’s really a place to pick and choose. When I started I really, really needed support and community and it was awesome to be in the Facebook group all the time—people are so supportive and responsive, even the mentors and coaches.
Now I actually have so much work that I’m taking less time to be inside the Facebook group, choosing which trainings to attend, and feeling actually confident to make those decisions.
Lucie
“Take your copywriting business to the next level and join a supportive community!”
Each one of the coaches provides intentional support for different areas of my business, whether it’s attracting clients, selling services, sharpening my skills, or getting in the right mindset. Every week, I learn something new!
The focus this community brings me has given me more confidence to reach out to dream clients and boost my revenue!
Rosey
“Spark is for you if you want to take your copywriting business to the next level and join a supportive community!”
Each one of the coaches provides intentional support for different areas of my business, whether it’s attracting clients, selling services, sharpening my skills, or getting in the right mindset. Every week, I learn something new!
The focus this community brings me has given me more confidence to reach out to dream clients and boost my revenue!
Spark is for you if you want to take your copywriting business to the next level and join a supportive community!
Rosey
“It’s an investment in yourself that you won’t regret!”
My favorite part about being a Sparkie is the community.
Concetta
“It’s an investment in yourself that you won’t regret!”
Before I knew anything about copywriting, I worked security for well over 10 years and that job just wasn’t for me. I wasn’t happy, I wasn’t fulfilled. I was a writer. That’s what I wanted to do.
My husband approached me one day and says, “Why don’t you look into copywriting? That might appeal to you!”
So I looked into copywriting and quickly learned that I could make money doing the thing I loved. I was all in! Sign me up, point me where to go!
Since joining Spark, I’ve gained about three clients. Something I have never dreamed before! I have thus far made close to my first $1K, but the doors have opened and I am gladly walking through.
After receiving my first testimonial, it was clear that my words MOST CERTAINLY made an impact. And my confidence has soared.
My favorite part about being a Sparkie is the community. I love knowing that there are like minded people that share similar goals to me, who can relate to my struggles, and we can support one another in getting through it.
It makes the journey all the more rewarding.
If you’re on the fence about joining Spark, ask yourself what you’re waiting for. What will be the make or break moment in your life that says a change needs to happen?
Spark has such a clear roadmap for you to follow, and engaging with the mentors and Alex has never been easier or more attainable! Everyone is here to support and see one another through to the next best thing.
It’s an investment in yourself that you won’t regret!
Concetta
“If you’re sure about your copywriting journey — this could be the thing that you need”
If someone was on the fence about joining SPARK — I would just say to just do it and gift that to yourself. It’s a gift of kindness that I give myself every month because I want that community and I’m serious about my copywriting journey.
Erica
“If you’re sure about your copywriting journey — this could be the thing that you need”
My favorite part about being in SPARK is all of the different people that you can meet — not just new copywriters, aspiring copywriters, or the super seasoned copywriters… but also people from different cultures and areas of the world who are all going for the same goal that you’re going for.
It’s just great to see that no matter where you are in your life, there are people going through the same exact thing you’re going through, and that you can support them and they can support you.
If someone was on the fence about joining SPARK — I would just say to just do it and gift that to yourself. It’s a gift of kindness that I give myself every month because I want that community and I’m serious about my copywriting journey.
So if you’re sure about your copywriting journey — this could be the thing that you need to give you that support constantly so you never feel like you’re alone.
Erica
What Your SPARK Membership Includes
Live Coaching & Mentorship
Weekly LIVE sales training, coaching and accountability to hone your skills, master your mindset and get more clients.
Step-By-Step Strategies
Get a new Client Attraction Method and Mission every single month and the tools to track your progress.
Direct Access To The Posse Team & Mentors
Get ongoing coaching, encouragement and support from the Posse Team & your Spark Mentors.
Customizable Tools & Templates
Swipes, scripts, templates and checklists that you can instantly duplicate and customize for your business.
The SPARK Job Board
Get access to Get access to premium jobs and opportunities from clients and brands in the Copy Posse network.
Private SPARK Community
Connect with a like-minded Posse of copywriters and freelancers who GET you (better than most).
Downloadable Audio & Transcripts
Every live training and recorded replay has closed captions, downloadable transcripts and audio tracks.
Searchable SPARK Library
Quickly and easily search through the Spark Library of past trainings by topics, questions and keywords.