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Iā€™ve been split-testing a new landing page format for the past couple of months, and let me tell you, the results SHOCKED me. I tested TWO pages with the exact same headline. The exact same benefit bullets.The exact same call-to-action.And pretty much the exact same images. The ONLY significant difference was the length and layout […]

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Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.