Applications open twice a year. Join the waitlist to be notified.
(& Make It Reign!)
A Mastermind For Marketers & Business Owners Who Want To Grow Their Audience, Authority & Impact
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Ready to play bigger together in 2026?
Jen Kem
Strategic Brand Advisor & Author of Unicorn Team
"It's rare to be in a room where you feel fully seen and part of something electric at the same time. Alex Cattoni brings the best together every. Single. Time."
This ain’t your first rodeo...
You’ve built a business that works, but you’re feeling a little stuck and alone...
Maybe you feel like you’re coasting and playing smaller than you should be...
Or you’re ready to grow your personal brand, expand your impact, and create scalable offers that allow your business to grow without you…
Or you’re called to build something bigger than you, get out of the weeds and create more ease in your life and business.
If that’s you, you’re in the right place.
REIGN is my virtual mastermind for experienced marketers and business owners who are ready to play bigger and don’t want to do it alone.
Through monthly live calls and discussions, behind-the-scenes marketing training and expert masterclasses, as a Reignmaker, you'll get the strategies, tools and support you need to elevate your online presence, clarify your offers and become the reigning authority in your domain.
APPLICATIONS OPEN TWICE A YEAR
Join The Waitlist
3 Reasons This Mastermind Rules
Next-Level Access & Accountability
When you invest in REIGN, I invest in you. I’m here to help you gain more ease and clarity in your business, share my proven strategies (and fails!) and hold you accountable to epic growth.
As a Reignmaker, you get a backstage pass to my entire business – my content marketing playbook, email strategies, launch campaigns, and more. Plus, you’ll have direct access to me anytime in our private WhatsApp group.
Simple Strategies That Work Today
In REIGN, you’ll get monthly mentorship from industry-leading experts about the marketing strategies and systems that are working right now.
From email marketing and list-building, to crafting launches and evergreen funnels, to personal branding and simple content strategies, you’ll learn proven ways to build your authority, scale your marketing and create new income streams beyond just “client work.”
A Fierce Crew Who Believes In You
Amazing things happen when you surround yourself with people who believe in you. As a Reignmaker, you’ll create meaningful connections with other business owners who share similar goals, struggles and big dreams.
We brainstorm unconventional ideas, share feedback on each other’s marketing, celebrate our growth, talk about day-to-day challenges and get fiercely real about what goes on in our industry.
REIGNmaker love
“I feel like I've fast-tracked my career by about 5 years!”
I've grown so much as a human and as a business owner. I've even been able to step up and lead a training myself and give back to the community as a coach / mentor, which has been a surreal and amazing full-circle moment.
The resources, training, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it's probably the most supportive community on planet Earth — I've made connections and close friendships I'm so grateful for, and I know that if I go into the community I'll be supported.
I also wanted to touch for a moment on Alex's leadership — everything she puts into this world is of such high quality, care and integrity. In short, she truly CARES.
Mel K.
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Alex is a copywriter, marketing strategist and the founder of the Copy Posse — the raddest, baddest crew of copywriters, marketers, and storytellers on the Internet.
She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business.
For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for some of the hottest transformational authors and businesses on the planet.
She became known as one of the top personal development copywriters in the industry with a knack for storytelling, writing high-converting sales copy and conceptualizing memorable promotional campaigns.
In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.
Through her online programs, content and challenges, Alex has helped over 500,000 rad humans from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
About Alex & The Copy Posse
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Searchie.io
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Membership.io
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Searchie.io
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
Join The Reign Waitlist Now
This is Alex Cattoni's most intimate and exclusive mastermind, where she shares her years of wisdom, connections and marketing strategies on how she built a fulfilling and fun 7-figure brand from scratch.
REIGN is for you if you are an experienced copywriter, marketer or business owner looking to clarify your offers, build your personal brand, and scale beyond 6 figures. As a Reignmaker, you’ll join an epic Posse of ambitious, supportive and fiercely empathetic business owners, get direct access to me and experience your next level of income, impact and growth.
This mastermind is by invitation or application only. Join the waitlist to learn more about REIGN and be notified when applications open.
Join The Waitlist
When you sign up for the waitlist, I'll also send you weekly email updates on my latest YouTube episodes, VIP content and the occasional product recommendation. I'll always respect your privacy and data.
We’ll notify you when applications open.