Bootcamp
Personal Brand
3-Step Video Course
A Step-By-Step Blueprint To Confidently Build Your Personal Brand Starting Today
(Even if you’re introverted, just starting out, or cringe at the idea of creating content.)
Join Now For Just $24
Hey!
I'm Alex.
For Freelancers, Digital Marketers & Small Business Owners Who Want To Grow Their Authority, Income & Referral Network
In this 3-step fast track video training course, Alex Cattoni, Marketer of the Year and Founder of the Copy Posse, will reveal the 3 secrets to build your personal brand on social media.
Even if you’re introverted, have ZERO free time, or cringe at the idea of creating content (it’s not just you)...
You’ll learn how to confidently claim your corner of the Internet, position yourself as a trusted connection in the right social circles, and attract premium clients who NEED your services more than ever right now.
Whether you’re just starting out, looking to grow your side hustle, or already fully booked, I’m going to prove to you why building your personal brand is your most brilliant business move in the age of AI.
When I say Personal Brand...
What’s the first thing that comes to mind?
I have a service business and work 1-on-1. Why do I need a personal brand?
I still work a 9-5 job. It feels inauthentic to build a personal brand when I’m so new. 🫤
This just isn’t for me. I don’t want to be an “influencer” – I just want to serve clients 🤷🏻♀️
What if people don’t like me? What if I say the wrong thing?
I feel like my life isn’t interesting enough to document lol…
I’m an introvert. The idea of showing up on social media makes me so uncomfy 😬😬
I feel so awkward and forced when I post. Like, what do I even say? 🫠
Everything’s been done. What’s the “thing” that makes me different? How do I stand out?
I’m not an expert. I need more experience before I build my personal brand.
How am I supposed to run my business and keep up with social trends? It’s ridiculous.
I don’t want to share my private life on social media.
It’s too late for me to start—I missed the boat with social media.
You are NOT alone (these are all taken directly from private emails and DMs I’ve received from the Posse)…
But guess what?
Not to freak you out or anything, but if you sell (or want to sell) anything to anyone online, you already have a personal brand.
Your peers, future clients and potential referrers are vibe-checking you hard with every single micro interaction you make.
In this age of AI, when distrust is the default and people are more skeptical than ever…
You Already Have A
Whether You
Like It or Not…
Personal Brand
Your personal brand isn’t something you “create” someday when you have more time, experience, or authority – it’s already happening right now, whether you like it or not.
Join The Bootcamp
Or hop on a Zoom call...
Get a referral…
Tag someone in your content…
Join an online community…
Donate to a cause…
Shake hands at a networking event…
Comment on a post…
React to an Instagram story…
Respond to an email…
Apply for a job…
Every time you...
Wait—you thought you were the only one who sleuths strangers on the Internet before you engage, ask questions, or buy? Hell no.
Your personal brand is on display, and it could be scaring your dream clients away.
The question is, do you want to be in control of what it says?
This is NOT about creating endless content, “faking it till you make it” or documenting every moment of your private life on social media...
Whether you post every day or ghost every day, your personal brand speaks volumes…
It’s about being authentic
approachable, and available when your dream clients come looking 👀
Lurking is the new networking.
Lurking is the new networking.
Lurking is the new networking.
Lurking is the new networking.
Lurking is the new networking.
Before starting the Copy Posse, I spent nearly a decade working behind the scenes as a freelance copywriter with some of the hottest transformational authors and businesses on the planet — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic marketing campaigns.
It was during this time that I noticed a dangerous divide forming in the marketing industry.
While there were a lot of brilliant and authentic copywriters out there, many were still using manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with…
That’s why in 2020, I rallied the Copy Posse, the raddest, baddest crew of copywriters and marketers from around the world to join me on my mission to…
De-douchify the Internet, redefine modern marketing and build an empathy empire.
Here at the Posse, we believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped 500,000+ rad humans find more freedom, have more fun and make more money…
And we want to help you do the same.
Hey, I'm Alex,
- Alex Cattoni
Join The Bootcamp
What The Posse Says...
As always, Alex always brings so much to everything she does. This Personal Brand Bootcamp was absolutely amazing! Timely for all us business owners to grow our personal brand and to show up authentically in the online and offline spaces. The teachings were easy to follow and I was able to action them straight away. I also loved the Q&A sessions, hearing all the shares and Alex’s take and views on things certainly helped me to step out and start showing up in the spaces I need to! Thank you Alex and team! Always appreciate everything the Posse does.
This Personal Brand Bootcamp was absolutely amazing!
Monica
Isabelle
The Personal Brand Bootcamp got me out of my head and out of the habit of overcomplicating everything. It reignited my creativity and helped me simplify how I show up on social media. I loved how easy and step-by-step the process was.
Whether you’re an extrovert, introvert, or ambivert like me, THIS Bootcamp was made with you in mind.
The nudge I needed to boldly show up. My way!
Rosey
I always appreciate Alex's wisdom and energy! I can't get enough! This bootcamp was no exception. I especially appreciated the section on how to show up with your unique perspective. My eyes were opened to the diverse ways we can show up online. It gave me permission to show up as ME!
It gave me permission to show up as ME!
Candace
Before the Bootcamp, I was like a lot of writers. Snuggled up in my comfort zone behind the scenes and allergic to showing up online.
I'd “ghost” social media for months (or longer) and overthink myself into silence. Basically I was a lurker, watching everyone else build their personal brands and attract opportunities while I sat on the sidelines, but Alex’s Personal Brand Bootcamp changed that.
The Bootcamp helped me to finally connect the dots between all my experience. I'm way more comfortable showing up as myself, and went from not knowing what to post, to having an endless supply of ideas! I've already started making connections with people online, and feel way more confident about my personal brand. And this is just the beginning.
I highly recommend her Personal Brand Bootcamp to anyone that is looking to start (or step) up their personal branding game. You won't regret it.
From "ghosting" to embracing imperfect action...
I have a total of 4 new posts, so far, and I posted a couple stories along the way — all of which have accumulated ~3,000 views reaching ~1,000 accounts. According to Instagram's analytics that's a 96,800% increment from the previous month!
I give full credit to Alex (and her team) for the top-notch advice, accountability, and support which helped me swim through the harsh waters of self doubt. Joining ANY of Alex's programs is 120% worthwhile if you put in the effort.
I was skeptical at first but the results were mind blowing! 🤯
Abde
3 x Q&A Videos
3 x Video Lessons
Step-By-Step Personal Brand Blueprint
Bootcamp
Personal Brand
Bootcamp Video Trainings
Secret #3: How To Show Up On Social Authentically & Consistently (To Attract Premium Clients)
Secret 3
Secret #1: Your Most Powerful Business Strategy (That No One Can Steal)
Secret 1
Secret #2: How To Build Trust & Authority Online (Even If You’re Just Getting Started)
Secret 2
Q&A Sessions With Alex
Coaching With Alex
VIDEO Q&A 3
Coaching With Alex
VIDEO Q&A 1
Coaching With Alex
VIDEO Q&A 2
The Personal Brand Blueprint
A Step-By-Step Guide
My #1 goal is that you finish the Personal Brand Bootcamp with the clarity, confidence, and action plan you need to grow your authority, income and referral network asap.
I’ll be there to guide you every single step of the way as you build a personal brand you’re proud of. When you register, you’ll get a copy of my Personal Brand Blueprint, a step-by-step guide designed to help you stay accountable, track your progress, and finish strong.
Join The Bootcamp
After this Personal Brand Bootcamp, you wiIl have…
A Posse of New Friends Who Are Right There With You
Building your personal brand doesn't have to be a solo mission. You’ll do it alongside a global crew of freelancers, digital marketers and business owners who are all committed to showing up, standing out, and cheering each other on.
More Control, Clarity & Confidence In What You Do
Talking about what you do online doesn’t have to feel awkward, fake or forced. You’ll learn exactly how to authentically position yourself with authority and show up on social media in a way that feels natural, builds trust, and attracts your dream clients.
A Personal Brand Plan That Works For You
No more battling the algo, keeping up with “hot trends,” or posting just for the sake of it. You’ll leave with a simple, sustainable personal brand plan that actually feels good so you can build your business without burning out.
