SUBSCRIBERS BUY.
Email marketing is the only direct and reliable line of communication you have with your most qualified leads and loyal customers, and they are waiting for a reason to give you money.
FOLLOWERS SCROLL.
THERE’S MONEY HIDING IN YOUR EMAIL LIST
(No Matter How Small It Is)
The best emails don’t feel like marketing, they feel like a conversation. Unlike social media, emails can be personalized. When you share relevant stories and solutions that speak to your readers’ specific challenges and goals, you build trust (even when you’re selling).
Email helps you build trust.
4.48 billion people use email and 99% check it every single day. This includes 58% of Gen Z who check it multiple times a day! No matter your audience, industry, or offer, the inbox is where people pay attention longer than anywhere else online.
Email reaches more people.
Email marketing is the #1 most profitable and predictable marketing channel. Whether you have 100 subscribers or 100,000, the right campaign and offer can drive serious sales. This is why 4 out of 5 marketers say they’d rather give up social media than their email list.
Email drives results (even with a tiny list).
But in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging…
How do you craft high-converting emails that people actually want to read?
How do you create emails that sound like you (and not like everyone else)?
How do you sell without sounding pushy or forced?
Own The Inbox With Profitable Email Promotions – On Repeat.
In this quick 5-step video program, you’ll learn the proven formulas and list monetization strategies Alex has used to run wildly successful launches and campaigns – and help her students land high-paying clients too!
Join award-winning marketer and copywriter Alex Cattoni as she guides you through her step-by-step playbook for crafting a high-converting email marketing promotion.
Communty support
12 customizable email formulas
Step-by-step workbooks
Lifetime Access!
On demand video trainings
Q&A Videos
Win the hearts and minds of your customers as quickly as possible by understanding the 12 personality archetypes.
Module 2
The 12 Customer Archetypes
Learn my 3-step system for planning a profitable email campaign that will make your next launch or promotion your best one yet.
Module 1
3-Step Promotion Plan
Crafting The Campaign
Learn the 4 types of open loops, tips for improving conversational flow, and the secrets to boosting anticipation and engagement.
Module 4
Step-By-Step Email Playbook
Get the proven email formulas that I’ve used to execute million-dollar launches for myself and my clients.
Module 3
Step-By-Step Guidance
On-Demand Videos
12 Customizable Formulas
Real Email Examples & Data
AI Shortcuts & Prompts
Community Access & Support
Lifetime Access
Magnetic Subject Lines & CTAs
Discover how to write effective subject lines and CTAs, plus my best practices for avoiding the spam folder.
Module 5
INSTANT ACCESS
7-Day Guarantee
7-Day Money Back Guarantee
TURN EMAIL SIGNUPS INTO PREDICTABLE SALES
By the end of this self-study video program, you’ll walk away with a high-converting 6-email marketing campaign ready for your next launch or promotion (or to add to your portfolio). Use my step-by-step playbook for every future promotion, too, and watch your sales skyrocket!
Join Own The Inbox
New Client Alert!
HA!
SALES
So good!
Ideas are flowing!
Love!
Posse Love
Marketer of The Year
I have been in the copywriting and marketing industry for 16 years – since 2008.
Before going all-in with the Copy Posse in 2020, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
Writing high-converting copy, scaling multi-million dollar brands, and crafting promotional campaigns for leading transformational authors and businesses…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
Over my nearly 2 decades of experience in copywriting and marketing, I noticed a dangerous divide forming in the industry. While there were brilliant and authentic marketers, many still relied on manipulative, slimy, and outdated tactics that I refused to stand behind. By 2019, I was so jaded by the marketing world that I almost quit…
But instead, I decided to stick around and put up a fight because I believe your message matters and your words can change the world.
You have the power to create the life of your dreams, build a lucrative business, and make an impact in the world, while being a cool human.
So I started my YouTube Channel and rallied the Copy Posse, a global crew of copywriters, marketers, and business owners, to join me on my mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.
Today, we’ve helped over 500,000 rad humans find more freedom, have more fun, and make more money serving the world with their gifts.
Alex & The Posse
From Jaded Copywriter
To
From Jaded Copywriter To
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
Who knew writing emails could be this fun?!
Britnee
The way it was set up made it so easy! Doing the daily assignments made writing the emails feel way less intimidating. OTI helped get me stop writing those same boring emails that just repeated the offer. Now my emails are actually interesting to read and to write!
This truly is like no other copywriting program...
Tanvi
I'm amazed at the details, the insights, the nuances of customer psychology that you go into in this program. I started applying a lot of what I was learning in my current client work and the results blew through the roof! My client also quoted saying "Tanvi, your emails now are so much more nuanced, they're ridiculously good!"
Struggling with writing sales emails that convert? Alex and the Posse can help!
Rob
It's amazing how I learned more about e-mail marketing (and digital marketing in general) in just 5 days than in the years of self-study with free content. If you want to learn and put in practice quickly a winning e-mail marketing strategy, join (Own The Inbox). You won't regret it.
This program is for you if…
You’re an aspiring copywriter who wants to “wow!” potential clients by showcasing a professional email campaign in your portfolio.
You're a copywriter who wants to take your email marketing skills to the next level with proven fast-track guidance and support.
You’re a business owner who wants to write a high-converting email campaign and rock your next launch or promotion.
You’re a wordsmith at heart who’s ready to leave your day job, start your copywriting side hustle, and make real money with your writing skills.
You’re a marketing consultant who wants to keep your email skills sharp and charge premium rates for your services.
You’re a new founder, coach, or service provider ready to engage, nurture and convert your email list into customers.
This Email Playbook Has Helped Generate Tens Of Millions In Revenue
I’m handing over the 12 proven email formulas behind my most successful launches and promotions – for myself and my private clients.
Before this, the only way to get this information was by hiring the Posse or by joining my $10,000/year mastermind…
This program regularly sells for $197, but for a limited time, you can get instant access for just $147, along with 3 special bonuses.
Own The Inbox Now
Today, it’s all yours for $197 $147
Copy Posse Email Vault
Need inspo for your next email campaign? Get access to every single email example featured inside Own The Inbox from Alex’s private swipe file. Inside this Google Drive, you’ll find copies of our best-performing autoresponders, welcome emails, affiliate emails, and storytelling emails to add to your own inspiration folder. Refer to these examples to guide your own writing and brainstorming.
Insider Access To Alex’s Private Swipe File
FREE BONUS #3
($250 Value)
Behind-The-Scenes Email Critique
During this bonus video session, Alex reviews and critiques 3 email campaigns in real time. Watch as she shares her screen, gives valuable insight and reveals simple tricks to take your emails from good to great. She then answers the most pressing questions when it comes to finalizing your email campaigns and putting them out into the world (for your clients or customers to fall in love with).
Watch As Alex Fixes 3 Email Campaigns In Real-Time
FREE BONUS #2
($500 Value)
AI Email Campaign Assistant
I can’t wait for you to meet your brand new Posse Email AI Assistant. Trained by Alex herself based on her proven email playbook and promotion frameworks, this AI assistant will help you outline your next sales campaign. In just a few minutes, you’ll know what emails to send, how many and how often, complete with notes on the best hook to use, subject line options and more.
Want the Posse to help you plan your next email promotion?
FREE BONUS #1
($500 Value)
List-Building Toolkit
Turn “lurkers” into leads and build your email list – even if you have nothing to sell (yet). Get Alex's complete blueprint for every single asset you need to start building a list of qualified leads and creating trust through ongoing email marketing. This toolkit includes formulas from the wildly popular STORM course: Lead Magnet Formula, Landing Page Formula, A.I.M. Email Sequence, and Webinar Formula.
Get 4 Posse-Proven Tools For Creating Desire & Trust
Limited-Time BONUS
($250 Value)
What You’ll Get When You Join Today
Limited-Time Bonus: List-Building Toolkit ($250 Value)
Bonus #3: Copy Posse Email Swipe Vault ($250 Value)
Bonus #2: Behind-The-Scenes Email Critique ($500 Value)
Bonus #1: AI Email Campaign Assistant ($500 Value)
2 On-Demand Q&A Coaching Videos ($500 value)
Alex’s Step-by-Step Email Playbook ($500 value)
5 On-Demand Video Trainings ($1,250 value)
Access to the Own The Inbox Facebook Group for community support.
Lifetime access.
Bonus #3: Copy Posse Email Swipe Vault ($250 Value)
The Posse Promise
7-Day Money-Back Guarantee
I rarely offer refunds for my copywriting programs, but I’m so confident you’ll love this program as much as my 2000+ past Own The Inboxers have. If you don’t find the value you came for, simply email us within 7 days to forfeit your access and get your money back.
All I ask? Commit to yourself, show up, and actually do the work—because we’re 100% committed to you and your success, and we expect the same in return.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
Writing an email campaign became so easy... it almost feels like cheating.
Anton
Outstanding value to provide a great deal of oomph! Alex, thank you for doing the groundwork and sharing such great content in perfect packages. I can't wait to take what I learned and apply, apply, apply... because I just can't get enough of the results! Writing an email campaign became so easy... it almost feels like cheating.
Own the Inbox is PACKED with value.
sol
I had just finished up the Write & Ignite program when I signed up for this. That program was awesome so I knew this one wouldn’t disappoint. I feel so much more confident about writing emails and positioning myself as a marketing strategist.
My fave part was getting access the valuable worksheets and formulas...
Verena
Not gonna lie, I was initially hesitant to buy the course because I thought it was another overhyped program that underdelivered. I'm elated that this wasn't the case. This program is very well structured and the Copy Posse practices what they preach because if you stop watching, they'll send you an email. I needed that. My fave part was getting access to the valuable worksheets and formulas. I'm still using them long after finishing the program. They're that good :)
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
This exceeded my every expectation!
Lisa
I've been a copywriter for more than two years, and was looking for a course to help me level up my skills and enhance my authority. This was everything I hoped for and more! It's applicable to copywriters of any stage (how does she do this?!), and provides a TON of value. A great course to watch all the way through, then go back again and again for a refresher. Highly recommend!
