Learn Highly-Paid Copywriting Skills, Write An Irresistible Portfolio and Ignite Your Copywriting Business In 2024

Early Bird Offer Expires In:

8-Week Copywriter Coaching Program To Start Making Money At Home

It’s here! Season 5 of the Copy Posse Launch Pad is now open for early enrollment at a limited-time discount.

In this highly-anticipated online training and mentorship experience, expert copywriter, award-winning marketer and founder of the Copy Posse, Alex Cattoni, will teach you the foundational copywriting strategies that businesses desperately crave today… and help you build an impressive portfolio so you can approach new clients with unstoppable confidence.

During this eight-week program, you’ll get direct access to in-depth video trainings and LIVE group coaching, critiquing and Q&A sessions with Alex and her team of Copy Posse Coaches — PLUS the proven tools, timeless formulas and community support you need to ignite your copywriting business, stand out and get paid in 2024.

The Dreaded Copywriter Catch-22

The biggest predicament that every new copywriter faces (that keeps them stuck from approaching potential clients) is this:

You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!

Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22. 

Or, if you already have a portfolio, maybe you’re unsure if you’re including the right writing samples to stand out and catch your dream clients’ attention…

Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there…

Or, maybe you’re worried that you won’t be able to compete with the crapload of A.I. content flooding the Internet right now…

And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll actually pay your bills…

So you can finally escape the grind and build a business you love.

I have been exactly where you are, and in my 10+ years of running a successful copywriting business, I’ve found that most online copywriting courses offer nothing but generic one-size-fits-all templates, defunct tactics or douchey sales strategies…

And don’t actually teach you what it takes to become a highly-paid, sought-after and completely irreplaceable copywriter.

The truth is – there is so much crappy, irrelevant and unreliable content being published right now that the Internet has become an even bigger yawn-fest than it was before…

And that is great news for you

Because the smartest brands and businesses are doubling down on their messaging so they can rise up above the noise – and they are looking for real copywriters who can help them.

That’s why, in the Copy Posse Launch Pad, I don’t only equip you with foundational copywriting principles and marketing strategies that business owners need now more than ever before…

But I’ll guide you step-by-step as you write an impressive portfolio that oozes with emotion, originality and personality that no tool or fool could ever replicate.

Simply put, give me eight weeks and I’ll give you what you need to make your empathy your undeniable edge and ignite your copywriting business from scratch.

Plus you’ll get hands-on, real-time feedback from our team of rad Copy Posse Coaches every single week as they rally behind you, keep you accountable, answer your questions, and help you finish the program strong. As we always say, no Posse left behind!

3 Ways The Copy Posse Launch Pad Will Ignite Your Copywriting Business

  • Discover the modern copywriting techniques businesses need to stand out today so you know exactly how to write persuasive, authentic and high-converting messaging that can outlast any trend and outperform any robo-copy.
  • Get an insider look at key psychological triggers that will help you get inside the mind of your customers, evoke emotion and inspire action (plus common copywriting mistakes you must avoid).
  • Gain exclusive access to the proven copywriting frameworks and formulas that I’ve used to create multi-million dollar campaigns for my high-paying clients… and helped my previous students land their own clients after finishing the program!
  • You’ll be guided every step of the way as you write your own high-converting portfolio — with in-depth video training, live group coaching and critiquing calls with your coaches every week, live Q&A with me, and access to the Posse team.
  • It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Pad, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
  • By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients choose YOU above anyone else (and want to pay you again and again and again).

Hey, I’m Alex. Like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at one of the world’s leading online personal growth publishers, Mindvalley. 

Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling

But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.

While there were a lot of brilliant and authentic copywriters out there, many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with…

That’s why in 2020, I rallied the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world to join me on my mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.⁠⁠

We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and sell more products and services without selling out on their integrity…

And we want to help you do the same.

I’m SO excited to crown you as a member of my exclusive once-a-year copywriting and coaching program — the Copy Posse Launch Pad Season 5!

Welcome to the new school of copywriters,

– Posse Pres

“Led the team that launched one of the hottest personal growth brands on the Internet…”

“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.

While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails, but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.

Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.

It’s telling to see that Alex can excel at so many different roles team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a ‘genius’.”

Vishen Lakhiani

– Founder, Mindvalley.com

“She Combines Traditional Direct-Response Marketing With Brand Building Better Than Anyone I Know.”

“Alex is a force of nature. She has accomplished one of the most difficult achievements possible, which is building a business from nothing to something amazing. The vibe she has created for the Copy Posse is extraordinary, and she expresses it with such precision and clarity. The name, the philosophy, the visual – and especially the writing — is, in my opinion, the gold standard. Everything about it is perfect. 

Full disclosure, I am envious. She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. 

I’m thankful for the gifts in my life, one of which is the opportunity to nerd out occasionally with Alex about marketing, writing, brand building, and more. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”

Shawn Twing

– Copywriting Expert & Co-creator of The Modern Marketing System

“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”

“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni. 

She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival. 

With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries. 

What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be. 

If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.”

Kristin Sweeting Morelli

– Founder, KSM International & The Red Tent Revival

“A Marketing Genius”

There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.

Blair Gorman

– Founder, Numerologist.com

Here’s A Sneak Peek of The Posse Program

Copywriting is WAY more than words on a page. The key to being a successful copywriter is understanding the marketing behind the messaging and my goal is to make you a modern marketing maven by the end of this program. That’s why, we’ll start by exploring the key components of a high-converting marketing funnel. You’ll identify the kind of product and business you want to write for, map out the copywriting assets in your portfolio and discover the #1 secret to writing words your clients and customers will drool over. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT).

One of the BIGGEST mistakes a copywriter can make is NOT getting into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through 23 key psychological triggers for attracting the RIGHT customers and keeping them coming back for more. You’ll learn how to craft your ideal customer persona, predict their core fears, needs and desires, and craft relatable messaging that’ll make eager buyers tick and click. WARNING: After this training, your copy will be dripping with so much empathy, you may be accused of being a “copywriting psychic”.

Storytelling is the soul of exceptional copywriting. It creates believability, trust and authority, and is the most powerful way to inspire your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn 8 proven storytelling formulas you can use in your messaging and create your very own story structures for your portfolio pieces.

No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts and copy that flops. So in this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!

When writing a sales page, there are 10 conversion principles that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners and high-level members. Everyone else has to pay $1000 to get access to this. Not you though – when you join the Copy Posse Launch Pad, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven principles.

Now that you’ve got a compelling story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream project for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio.

A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.

Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.

Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to package, position and price your services in a way that will be irresistible to new clients. We’ll celebrate in style as we close out the Copy Posse Launch Pad and get you making that money, honey!

How It Works

8 Weeks of Collaborative Learning

Everyone who enrolls in the Launch Pad program will start and end on the same date (January 18 – April 1, 2024). This is key to your learning experience as we support and uplift each other along the way. You’ll get ongoing encouragement, support and accountability through our exclusive Launch Pad members-only group.

Step-By-Step Guided Copywriting

Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio. You’ll receive a series of guided videos, customizable formulas, and powerful exercises and worksheets to make your creative process a breeze.

Live Coaching, Critique & Q&A Sessions

Every Thursday, you’ll get a live group coaching & critiquing session with the Copy Posse Coaches as they give real-time feedback, answer your questions and offer practical advice. You’ll also get 4 live Q&A sessions with me where I’ll address any pressing questions or concerns you have about your journey in the program.

“My life has never been the same…”

The program is so much more than training – it’s a transformative journey of self-discovery where you’re equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.

Kira

“My life has never been the same…”

I know beyond any doubt that signing up for Launch Pad will be one of the defining moments of my life.

I attended DigitalMarketer’s T&C Summit last year, and had the honor of being in Alex’s session, and somehow I knew this was the start of something BIG! I enrolled for the Posse Eye Challenge and then Launch Pad S4… and my life has NEVER been the same!!

Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!

The program is so much more than training – it’s a transformative journey of self-discovery where you’re equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.

One of the biggest advantages of being part of the program (on top of everything I have already mentioned) is being welcomed into a group of people who feel like home! The marketing and business world can be a tough and intimidating space, but the Posse is completely different. It’s a group of smart, resilient, and successful individuals who are genuinely real, open and honest! It’s a group of people who support, inspire and celebrate you EVERY.STEP.OF.THE.WAY!

Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!

Thank you Alex and your team for your dedication in creating your Empathy Empire!

Kira
Launch Pad Grad 2023

“It’s an investment that will pay dividends for a lifetime.”

If you’re on the fence, take the leap. The Copy Posse Launch Pad is a life-changing experience.

Yancy

“It’s an investment that will pay dividends for a lifetime.”

Before joining the Copy Posse Launch Pad, I was drowning in a sea of fears, doubts, and challenges. First and foremost, the fear of being judged was crippling. Writing has always been my Waterloo, and the thought of others critiquing my work terrified me. My grammar wasn’t perfect either, and I often felt like an imposter in the realm of a professional copywriter.

To top it off, I was a complete newbie to copywriting, a far cry from my comfort zone in the world of math and numbers, the demands of my job as a teacher, not to mention being a mom and wife.

What ultimately drove me to join the program was a burning desire for growth and a yearning to break free from the constraints that were holding me back. Alex Cattoni’s reputation as a copywriting expert gave me the confidence that this program would be the catalyst for transformation.

Fast forward to my experience in the Copy Posse Launch Pad, and it’s nothing short of transformational. The supportive community, comprehensive curriculum, and Alex’s guidance have been invaluable. I’ve not only improved my writing skills but also gained a deep understanding of the psychology behind effective copywriting.

The program has taught me how to craft compelling messages, captivate an audience, and ultimately persuade with precision. The fear of judgment? It’s diminished as I’ve gained confidence in my abilities. My imperfect grammar? It’s improved significantly through practice and feedback. And the challenge of switching from math to copywriting? Well, it’s been a thrilling adventure that’s broadened my horizons.

The Copy Posse Launch Pad is the bridge that will take you from where you are to where you want to be in the world of copywriting.

The transformation is real. I’ve gone from doubting my abilities to confidently crafting persuasive copy. While I’m still job hunting, I know it’s only a matter of time before I secure exciting opportunities.

If you’re on the fence, take the leap. The Copy Posse Launch Pad is a life-changing experience. Embrace the challenges, believe in yourself, and let this program empower you. Your journey may be just beginning, but the results will be worth it. Dare to dream, and watch your copywriting skills soar.

Yancy
Launch Pad Grad 2023

“It was my most life-changing experience to date.”

It’s hard to put this program in words (and that’s funny because I 10Xd my writing skills in there ????). But hands down, it completely changed my mindset and stripped away any insecurity I had, and now I have the tools in my toolkit to level up and quit my 9 to 5 in the next 2 months.

Lindsay

“It was my most life-changing experience to date.”

Do yourself a massive solid (your future self will thank the daylights outta you)… and sign up for the Launch Pad.

It was my most life-changing experience to date. I walked into the coaching program very insecure.

In fact, I was too scared to say, “I’m a copywriter,” out loud.

Imposter syndrome was riddling my bones and I was hiding behind my 9 to 5. Fast forward 8 weeks later… and I now call myself a marketing strategist who also copywrites (a UNICORN in the marketing industry).????

I now speak up (loudly) in a room full of marketers, and they listen to me and apply what I know–all because of what I’ve learned in the Launch Pad.

It’s hard to put this program in words (and that’s funny because I 10Xd my writing skills in there ????). But hands down, it completely changed my mindset and stripped away any insecurity I had, and now I have the tools in my toolkit to level up and quit my 9 to 5 in the next 2 months.

The bonuses are insane. High-level masterclasses, tools you never thought of and advice worth thousands of dollars. Oh, and don’t get me started on the support in there.

Do it (you’ll thank me later, too) ????

Lindsay
Launch Pad Grad 2023

“I got a client in Week 1 that paid for the entire program…”

The community and mindset training baked into every module of this program is second to none. The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.

Rich

“I got a client in Week 1 that paid for the entire program…”

I joined the Launch Pad because I wanted a strong understanding of how to build a sales funnel from A to Z… and boy Alex and her team did not disappoint.

Not only did I acquire the solid sales funnel foundations I was seeking…

But by leveraging Alex’s reputation, I got a client in week 1 of the training that paid for the entire cost of the program…

Which leads me to the 2nd reason why the Launch Pad is so great.

Unlike a lot of the cynicism and ugly competition that exists in other groups…

The community and mindset training baked into every module of this program is second to none.

And a special shout out to all the coaches! You guys answered ALL of my questions… I mean you didn’t drop the ball on anything!

The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.

Thank you so much Alex & the Copy Posse…

Proud to be a Posse Member for life!

Rich
Launch Pad Grad 2023

“In a world of knockoffs, this program is an original!”

During the course of the program, you will learn the fundamentals of copywriting from email marketing to sales pages and beyond. You will come out with a professional portfolio which will prepare you for the next steps in your new career. You’ll discover what niche you are best suited to write for. You will also gain access to top notch clients through the A-list and exclusive Job Board. And you will also build a network of copywriters from the connections you make with your fellow students. I cannot recommend Alex Cattoni and the Copy Posse enough!!!

James

“In a world of knockoffs, this program is an original!”

First, it has to be said that Alex is a phenomenal teacher. I’ve taken several programs throughout the years, and the instructor’s ability to inform, inspire, and pump you up matters. Not to sound too flowery, but Alex is a cornucopia of knowledge on writing, branding, and marketing psychology. Her team of coaches are incredibly supportive as well and have your back throughout the program.

During the course of the program, you will learn the fundamentals of copywriting from email marketing to sales pages and beyond. You will come out with a professional portfolio which will prepare you for the next steps in your new career. You’ll discover what niche you are best suited to write for. You will also gain access to top notch clients through the A-list and exclusive Job Board. And you will also build a network of copywriters from the connections you make with your fellow students. I cannot recommend Alex Cattoni and the Copy Posse enough!!!

James
Launch Pad Grad 2023

“This is it. The BEST one!”

This program is a golden piece. And I’m telling you this from the perspective of a person who’d spent gazillions of $$$ to find the best one. Well, this is it. The BEST one! And it’s not only about copywriting. It’s marketing, and branding, and strategy, mindset even. All golden! I still can’t believe how lucky I am to use this program as a starting base for my business because it saved me so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. It taught me so much about marketing, I can’t watch promoting stuff with the same eyes anymore.

Magdalena

“This is it. The BEST one!”

This program is a golden piece and I’m telling you this from the perspective of a person who’d spent gazillions of $$$ to find the best one. Well, this is it. The BEST one! And it’s not only about copywriting. It’s marketing, and branding, and strategy, mindset even. All golden! I still can’t believe how lucky I am to use this program as a starting base for my business because it saved me so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. It taught me so much about marketing, I can’t watch promoting stuff with the same eyes anymore.

Magdalena
Launch Pad Grad 2022

“This is for everyone from total newbies to seasoned copywriters

She got the title ‘Queen of Copywriting’ for a reason.

Isabelle

“This is for everyone from total newbies to seasoned copywriters”

Let me begin by saying, Alex is absolutely fabulous and outstanding!

She got the title ‘Queen of Copywriting’ for a reason.

The Copy Posse Launch Pad, Season 2, was just the cure I needed.
I was unsure of my ability to become a copywriter. But I knew that Alex was the mentor for me to show the way.

If you’ve watched the Copy Posse YouTube videos. Then you know partly what you’re getting yourself into.

Launch Pad is structured in a way that anyone can follow along. The live videos are priceless, with so much engagement. Plus I love how Alex takes the time to answer questions during & after the presentations.

The community itself is like one tight-knit family that is rooting for you. Everyone was so helpful and supportive.

Which concludes, once you are in the Launch Pad — you’ll not only gain so much confidence in yourself but your skills as well.

This training is for everyone from total newbies like me to seasoned copywriters.

So are you gamed to level up your skills and earn your ‘Posse Powers’?

Isabelle
Launch Pad Grad 2021

“Caring coaches and amazing training for an outstanding portfolio.”

The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure.

Ray

“Caring coaches and amazing training for an outstanding portfolio.”

The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure. I looked forward to every live call with the group and I was sad when I missed them but I’m grateful to still have the recordings.

My biggest takeaway from the Launch Pad is my newfound level of confidence. I feel almost no reservation now when I reach out to potential clients, whether it be through Linkedin, job applications, or even cold emails.

I was thinking to myself the other day when I realized… the Launch Pad has been my single biggest expense ever, and I believe it is also my most valuable. I will use what I’ve learned, my portfolio, and my confidence when reaching out to potential clients to get my first writing job and many more to come.

Ray
Launch Pad Grad 2023

“Before this, I barely getting by and trying to DIY my entrepreneurial journey…”

Alex & the Copy Posse are waaaay ahead of their time. In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up. I highly recommend it!

Rebecca

“Before this, I barely getting by and trying to DIY my entrepreneurial journey…”

Wow!!! Launch Pad Season 4 just ended and I’m ready for lift off! Before this program I was unemployed, barely getting by, and trying to DIY my entrepreneurial journey.

Needless to say, I was totally lost.

Now? I have 3 clients who value my work and a discovery call on my calendar for next week! I can’t wait to see where my new found skills and killer portfolio will take me.

Alex & the Copy Posse are waaaay ahead of their time. Between being part of a community who cares and having access to high-value marketing content 24/7, it’s safe to say that *this* is truly the new school of copywriters.

In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up. I highly recommend it!

Rebecca
Launch Pad Grad 2023

“I never would’ve thought that I could make a full-time living as a writer!”

I’m so grateful to Alex for her guidance and wisdom – she’s truly a copywriting legend and I feel incredibly lucky to have been able to learn from her. Thank you, Alex, for everything. You’re a true gem and I feel so lucky to have found you!????

Reem

“I never would’ve thought that I could make a full-time living as a writer!”

My pre-Launch Pad-self is now a distant memory, so much so that it’s hard to believe that it was me who enrolled on the program just 8 short weeks ago.????

Before I enrolled in the Launch Pad, I thought the freelance copywriting world was this inaccessible, mysterious world that only a chosen few could enter. The barriers to entry seemed insurmountable, especially that with the way the internet and social media have taken over, almost everyone is a writer now…????

The fact that my pesky imposter syndrome kept creeping in every time I thought about putting myself out there didn’t help either…????????‍♀️

Then, I found out about this program (from another course by Alex that I also completed and LOVED – Own the Inbox). I took a leap of faith and signed up because I knew that if I wanted to make a real go at this copywriting thing, I had to get some professional guidance and learn from the best. And the rest, as they say, is history.

Honestly, I still had plenty of doubts about whether an online program could actually teach me everything I needed to know about copywriting… I really believed that writing, in general, is just a God-given talent that you either have or don’t…

But Alex quickly put all of those doubts to rest…

Yes, copywriting is a talent, but it’s also a skill that can be learned and perfected with the right guidance, and she’s the perfect teacher and coach. The way she breaks down complex concepts and then provides clear, actionable steps to put those concepts into practice is nothing short of brilliant…

Really, the Launch Pad is totally unlike any other copywriting program out there – it’s so much more than just a how-to guide…

It’s an emotional journey that requires you to do some DEEP introspection to uncover your authentic voice, and then it gives you the practical tools to turn that voice into a successful copywriting business.

During the Launch Pad, something inside me really shifted. I realized that if I wanted to make a real change in my life, I had to take action and get out of my comfort zone.

It was time to start putting myself and my work out there, and that’s exactly what I did…✨

Not only have I gotten over my imposter syndrome (which still tries to rear its ugly head from time to time and that’s okay), but I’ve also found my niche as a freelance copywriter. I’m now confident in my skills and able to land high-paying clients without feeling like I’m in over my head.

Frankly, I never would’ve thought that I could make a full-time living as a writer, but after going through the Launch Pad program, I know that it’s not only possible, but it’s also INEVITABLE…

The program has completely changed my mindset around copywriting and what’s possible for me, and I’m so grateful for that.

If you’re thinking about enrolling in the Launch Pad, do it. Just do it. You won’t regret it, I promise. The results are SO worth it.

For me, since graduating from the Launch Pad (less than a month ago), I’ve already started being approached by potential clients, generating leads, and landing copywriting gigs – all while still having a full-time job. So I’m not even officially “open for business” yet and I’m already seeing results!

And most importantly, I now know that my dream of becoming a successful freelance copywriter is well within my reach, and that’s the biggest transformation of all.✨

I know it’s only the beginning, and I can’t wait to see where this journey takes me and how my business will grow over time…???? And I still can’t believe that this is my life now!

I’m so grateful to Alex for her guidance and wisdom – she’s truly a copywriting legend and I feel incredibly lucky to have been able to learn from her. Thank you, Alex, for everything. You’re a true gem and I feel so lucky to have found you!????

Let Alex help you launch your dream copywriting career too… it’s the best decision you’ll ever make.

Reem
Launch Pad Grad 2022

“Hands down, the best program for launching a copywriting career!”

What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!

Jacqueline

“Hands down, the best program for launching a copywriting career!”

Hi, I‘m Jackie, a recent graduate of the Copy Posse Launch Pad 3. Last summer, I had been looking for a career change, something I could be flexible with and have some freedom over my time. I still have a 9-5, but on the side I initially studied interior design, but then started getting super excited when I discovered copywriting as my way of being creative with all the flexibility.

On my journey to find out anything I could about copywriting, I discovered Alex Cattoni and the Copy Posse on YouTube. And let me tell you, I was hooked. I had tried other programs, and they were really good, but she was over the top! Her energy was contagious and she got the information across in such an easily comprehensible way that I just couldn‘t get enough of her. I watched a ton of videos, started following her in Instagram.

Finally, I took her Write & Ignite Challenge, the the Own the Inbox Challenge which were AWESOME! I learned SO much. But, … I hadn‘t had enough! When she mentioned the Launch Pad 3, which all of it‘s comprehensive parts to learn everything I needed to know to launch my business, I couldn‘t help but say F* YES to that!

It was the BEST thing I could have done for my career!! Since I started the program and challenges, I have had several one-off clients and quite a few prospects. Both the challenges and Launch Pad have already been paid for through my client work! I‘m so grateful to her and her team for the success I‘m having.

What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!

After just graduating from the Launch Pad, I decided to make the leap and join the Reign Makers so I can learn to scale my business to be most successful for me, learning from other team members, Alex and other experts in the field of copywriting, mindset and business strategies.

I cannot thank Alex enough for inspiring me to step out of my comfort zone and striving to life my best life! THANK YOU ALEX, for being so AWESOME!!

Jacqueline
Launch Pad Grad 2022

“I got my first client within the first month of the course closing!”

The energy Alex and the team bring to the program is second to none.

Ash Coxon

“I got my first client within the first month of the course closing!”

I had tried other courses before but they just hadn’t given me the knowledge and grounding that I needed to craft a portfolio that would attract clients. Those other courses were boring or poorly structured, and I even started to question whether copywriting was actually for me.

Alex’s program changed all of that. It gave me the copywriting and marketing knowledge I needed to confidently talk to prospective clients about their needs, and it opened my eyes to what is possible with a freelance copywriting career.

The energy Alex and the team bring to the program is second to none, and this shines through in the excellent community that grew during the course. I’ve even made lasting friendships from the program!

And it definitely worked — I got my first client within the first month of the course closing! Thank you so much, Alex and the team!

Ash Coxon
Launch Pad Grad 2021

“The tools I needed to transition out of my full-time job…

Not only do I now feel so much more confident in my writing ability, but I’m part of an amazing, supportive community of copywriters. And I have a portfolio to showcase my skills- all because of Alex and her amazing team.

Rob F.

“The tools I needed to transition out of my full-time job…”

I’ve been doing copywriting work on and off for years, but I felt like I never quite established a system for writing or a strong approach to getting new projects on track from the start.

I wanted to join Copy Posse Launch Pad so I could sharpen my writing skills as well as learn strategies that would help tackle copywriting projects outside of my usual comfort zone.

And wow- did this course deliver beyond my wildest dreams!

Not only do I now feel so much more confident in my writing ability, but I’m part of an amazing, supportive community of copywriters. And I have a portfolio to showcase my skills- all because of Alex and her amazing team.

This course has given me the tools I needed to transition out of my full-time job and experience the freedom I’ve been craving for so long.

I would not hesitate to recommend this course to anyone that’s interested in becoming a copywriter. I’ve spent money on a number of other copywriting programs, and NOTHING even comes close to this course.

And it was a whole lot of fun, too!

Thank you, thank you, thank you!

Rob F.
Launch Pad Grad 2022

“The best investment I could have made, better than a degree in marketing!”

The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle. Thank you Alex, for changing my life!

Rashta

“The best investment I could have made, better than a degree in marketing!”

I joined the Launch pad because I wanted to learn a new skill that would help better my online business. I also wanted a new skill so I could use it to replace my current full-time job.

The course exceeded my expectations. The experience was phenomenal. The weekly calls, the examples, the accountability groups, the email support, the feedback. It was a 4-month program but it really didn’t feel like that! The time given to complete each task catered for life commitments and those left behind. The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle. Thank you Alex, for changing my life!

Rashta
Launch Pad Grad 2023

This Program Is For You If…

You LOVE to write and would like to start a creative, lucrative, and fulfilling side hustle that you can do from anywhere.

You have a “regular job” and you’re ready to escape the grind, get paid for your passion and build a freedom business you freakin’ love.

You’re an aspiring copywriter determined to get your name out there but don’t have any notable experience to show in your portfolio.

You’re a content writer who wants to step-up your copywriting skills so you can charge more for your words.

You’re a new copywriter and have been hired a few times but are gunning to get more experience, build a more professional portfolio and attract higher-level clients.

You want to capitalize on emerging trends, modern techniques and new technologies to supercharge your creativity so you can stay ahead of the curve.

And you’re 100% committed and ready to show up for your future self, take serious action and make a change in your life.

This Program Is NOT For You If…

As the Posse Pres, my job is to protect the integrity of the group, and I’m fierce as hell about it. That’s why I’ll respectfully ask you to leave the program if…

You just want to make a quick buck. There’s no such thing as an overnighter copywriter! This program is about building a long-term, sustainable, real money-making business that leads with authenticity and value not manipulation and hype.

You’re not committed to making the world a better place. As copywriters, we are given the rare gift of persuasion. When you join this program, you’re taking a vow to use your newfound skills for good and to create messaging that truly helps people.

You’re not a team player. This is not a competition, it is a safe environment for new and aspiring copywriters to support and learn from each other. This is for team players who have an open mind and each other’s backs not energy vampires who suck.

You are a tire-kicker. This is not for people who want to “try it out” and half-ass their way to a copywriting business. I’m putting my heart and soul into this program and I expect the same in return. You gotta commit to showing up and taking action.

You’re looking for reasons to fail. If you tend to complain, nitpick or blame others for your lack of results — please stay away. At the Posse, we’re all about taking full responsibility and showing up day after day ready to slay.

Why I Created The Copy Posse Launch Pad

The Copy Posse Launch Pad is the program I wish I had when I was first starting my freelancing career…

I had a deep passion for copywriting and knew it was a superpower that could change the world.

But NO ONE on the Internet was teaching it in a way that felt good – in fact, most of the training I found online gave me the ick.

It was all about hype, manipulation and seriously questionable tactics to squeeze another dollar out of naive strangers online…

And I wanted to change that.

I truly believe that when you learn how to craft compelling copy, you can create connection, help others, start movements, inspire action, make people feel less alone

And, yes, make money at the same time – that’s what I’m here to teach you.

Inside this program, I’ll give you everything you need to get started building a copywriting business that feels damn good.

You’ll learn how to create the type of modern messaging that today’s businesses need and today’s audiences yearn for and get paid for it…

So you can create a life of freedom, have more fun and help a lot of people in the process.

To date, over 1000 copywriters, marketers and business owners from around the world have used the Launch Pad frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results

And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with A.I. tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.

Over the last 4 Seasons, I’ve watched many of my Posse grads quit their jobs, travel the world, build 6-figure businesses and create the life of their dreams

And they started right here. 

The Copy Posse Launch Pad is my once-a-year live copywriting coaching and it was made for YOU if you are ready to write your way to more freedom, money and impact in 2024.

From The Copy Posse Launch Pad: Grads

“The most complete copywriting program in the world (so worth it).”

You might read some testimonials that say: “It changes my life…” Well, it’s real. No exaggeration.

I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.

Catherine

“The most complete copywriting program in the world (so worth it).”

The course is worth the money, first and foremost.

There are cheaper options out there, but I don’t think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion. I sincerely want to thank Alex and Copy Posse Team for this.

You might read some testimonials that say: “It changes my life…” Well, it’s real. No exaggeration.

I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.

The community is also helpful and empowering. I met new friends from all over the world, and I got to experience what it’s like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I’m at.

Catherine
Launch Pad Grad 2023

“Don’t take any other copywriting program!”

If you’re new, it’s a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!

Nadia

“Don’t take any other copywriting program!”

There are a lot of copywriting courses out there. I’ve taken a few of them. Honestly, I wish I found the Copy Posse 2 years sooner because I would have saved money, time, and effort!

So let me save you from going through what I went through, and just let you know that you should just sign up for the Launch Pad right now! I recommend taking the live version for that extra community vibes and the bonuses.

If you’re looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you’re writing for, then then Launch Pad is the course for you.

You will learn the BEST sales page writing techniques and you’ll be able to support that entire marketing funnel by learning how to do ads, landing pages, and email copy. If you’re new, it’s a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!

On top of that, Alex is so generous with all her bonuses. So you will learn a lot more about marketing alongwith so many resources to help support you in becoming the kind of copywriter that people want to work with.

I know it’s a lot of positivity that I’m saying and that you’ll be seeing about the Copy Posse. Trust me when I say it’s totally EARNED.

Nadia
Launch Pad Grad 2023

“I’m on track to make $6k this month and love being in control of my time…”

It’s crazy that just 1 year ago I signed up for the Launch Pad, and now I’m here! I will forever be grateful for the program and community that you’ve built, and all that you do to help the aspiring copywriters out there.

Louisa

“I’m on track to make $6k this month and love being in control of my time…”

I officially left my job on December 10th and currently have 3 clients. One of those clients was from the Posse Job Board and has been an absolute JOY to work with. I love their mission and they’ve given me so much hope that freelancing is the right decision for me. I’m on track to make $6k this month and love being in control of my time, getting to walk my dog in the middle of the day, and just overall feeling so much more aligned with what I’m doing.

It’s crazy that just 1 year ago I signed up for the Launch Pad, and now I’m here! I will forever be grateful for the program and community that you’ve built, and all that you do to help the aspiring copywriters out there.

P.S. I officially met my accountability partner T’Keya last week in Salt Lake City and we already have plans to meet up again 🙂

Louisa
Launch Pad Grad 2022

“The complete guide to starting your freelance copywriting career!”

The Launch Pad really does provide you with everything you need to start your freelance copywriting business from scratch. Oh, and you get the incredible community as well (that’s really the biggest treasure).

Evan

“The complete guide to starting your freelance copywriting career!”

I was super skeptical before I signed up for Alex’s launch pad course. I had never really heard about copywriting, but knew that I wanted to get out of my boring 9-5 corporate grind.

I wanted something different, something that would provide me a life where I’m not beholden to anyone else’s calendar.

I decided to take the plunge and I couldn’t be happier that I did!

In only 2 months after completing the course, I’ve built relationships with 3 clients and more to come!

The Launch Pad really does provide you with everything you need to start your freelance copywriting business from scratch. Oh, and you get the incredible community as well (that’s really the biggest treasure).

If you’re even remotely interested, you need to give it a shot. You won’t be disappointed.

Evan
Launch Pad Grad 2023

“The skills you’ll learn in this course are unmatched.”

Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.

Alli

“You can self-study all you want, but the skills you’ll learn in this course are unmatched.”

Tired of consuming all the free content out there giving you “expert’ advice about how to write great copy?

Don’t get me wrong, there’s lots of great info you can find…

But if you want to take your copywriting career seriously, do yourself a favor and join the Launch Pad now.

Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.

And she WILL deliver. Not only will you learn the high-converting techniques used by expert copywriters, but the entire program will be sprinkled with bonuses and golden nuggets to help you get everything you need to confidently launch your copy business.

Because good copy is more than writing pretty sound words- it’s where research meets strategy, blended up in an authentic voice that captivates readers and compels them to make a purchase.

So commit to learning from the best and prepare to deep-dive into these tried and true principles. And by the end of the program, you’ll have a fancy new portfolio with the Copy Posse stamp of approval, so you can kiss that imposter syndrome goodbye!

Then, watch your clients be dazzled by your persuasive writing ability and sheer talent.

And it all starts with this moment right now- The moment where you decide to be a GREAT copywriter or an OKAY copywriter…

Which one do you choose?

Alli
Launch Pad Grad 2021

“If you want to be an awesome copywriter – you need Alex and The Copy Posse.”

If you want to write, well, but also authentically and happily (you gotta love it! It’s hard!) and truly make a difference for who you serve in your niche — sign up for 2022 — YOU WILL NOT REGRET IT.

Chloe

“If you want to be an awesome copywriter – you need Alex and The Copy Posse.”

I signed up for the Copy Posse Launch Pad for 2021 after completing the Write to Ignite Challenge a month before. From that course alone, the level of input and dedication from Alex was like nothing I’d experienced before, even at university! So it was a no-brainer to join the coveted, once-a-year Launch Pad program.

Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of ‘leave no one behind’.

But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up and actively encourages accountability, group help with work, and friendship. I am from a B2B background and it was fantastic to meet people in completely different markets and niches to me and become firm friends. We all have the same goal and weeks after finishing, we still all speak and help each other out.

Alex, the team, and the Launch Pad course has given me the confidence to REALLY put myself out there with heaps of new teachings under my belt, and the business acumen to know what I am selling, to who, WHY (can’t have the what without the why!) and WIN CLIENTS.

This week alone, I have had two second-round interviews for global agency retainers within my niche and have had three large clients approach me for long-term work. I am genuinely going to have to close my doors for a while soon! We finished the course last month.

You, of course, have to put the time and effort in, as with anything, to get the best out of it. But, Alex personally sees to it that you are appreciated, heard, and helped throughout, and I sincerely don’t believe that is standard practice in paid coaching these days.

If you want to write, well, but also authentically and happily (you gotta love it! It’s hard!) and truly make a difference for who you serve in your niche — sign up for 2022 — YOU WILL NOT REGRET IT.

Chloe
Launch Pad Grad 2021

“The cost of the program definitely pays for itself…”

I urge you to not think twice, the cost of the program definitely pays for itself with the breadth of education and support you get with an online course.

Neeraj

“The cost of the program definitely pays for itself…”

Lost. Confused. Directionless.

You know you want a change, but dont know where to get started.

Your mind goes in a billion directions and you are paralyzed with uncertainty.

THAT WAS ME! (and I’m sure like everybody else wanting to make a change in their lives)

Joining the Launch Pad has been one of the best decisions I have made in my professional life!

I learned not only how to write copy and be persuasive, but I learned how to start my freelancing business, got coaching from industry experts on a variety of topics relating to my new endeavor and really got to connect with a great community in the process.

It’s unlike any other educational experience I have had the pleasure of being a part of.

Alex and her copy posse have done an incredible job empowering people to use the written-word as their path to financial independence.

I urge you to not think twice, the cost of the program definitely pays for itself with the breadth of education and support you get with an online course. I’m very happy with my progress and the investment.

Neeraj
Launch Pad Grad 2022

“Take the leap–it’s worth it, and so are you!”

Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people’s lives while elevating mine.

To anyone considering clicking on that “Enroll Now” button, I say, “Take the leap–it’s worth it, and so are you!

Nicole

“Take the leap–it’s worth it, and so are you!”

I haven’t binge-learned ANYTHING on the internet as excitedly as I have copywriting a la Alex Cattoni. My thought after watching practically every YouTube video of hers was, “All this info… for free? How is this even possible?” That’s what led me to sign up for not one or two, but THREE of her programs (Launch Pad, Write & Ignite, and Posse Eye Brand Voice Challenge).

Having spent the greater part of last year being unsuccessful at landing my dream job, I decided to lean into Alex Cattoni’s teachings to help me carve a new path. Here are the three things I valued most from this experience:

1. Alex’s depth of knowledge and generosity. There’s immense value packed into each recorded session but the compassion and thoroughness with which she handles Q&As and the many bonus interviews/assets she provided demonstrated how truly invested she is in everyone’s journey.

2. The coaches (via Launch Pad). Hearing about their growth as copywriters, getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.

3. The community. I’m yet to find one (online or offline) as supportive as Alex Cattoni’s students/fans/followers. How exciting to be among an eclectic group of people from all over the world, at different career/life stages, all wanting to become happier, more fulfilled versions of themselves.

Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people’s lives while elevating mine.

To anyone considering clicking on that “Enroll Now” button, I say, “Take the leap–it’s worth it, and so are you!

Nicole
Launch Pad Grad 2023

“In the last two weeks of the program, I landed 3 retainer clients…

If you’re looking to forge a fun and rewarding career in copywriting, this is literally the ONLY program you’ll ever need.

Janaina

“In the last two weeks of the program, I landed 3 retainer clients…”

This program changed my life. I spent YEARS jumping from job to job and wondering if I’d ever feel like I was cut out for the professional world. I signed up for this course simply hoping I’d be able to make a decent income. I’d recently lost my job due to the pandemic and had been spending the majority of my time content writing for peanuts…

In the last two weeks of the program, I landed 3 retainer clients (ongoing work) and launched my copywriting business. I’m currently working exclusively with clients in my chosen niche and making 3x what I was making before enrolling in the program. Most importantly, I finally feel aligned… personally and professionally.

I wake up every day excited and inspired to work. More than a teacher, Alex is also a genuine leader who truly lifts her students. Her expert guidance reaffirmed my belief in myself – as a writer, as a professional, and as a unique human being with something to offer the world.

The bottom line?

I signed up for Alex’s course hoping I’d be able to make a decent income, but I got that and SO… MUCH… MORE. If you’re looking to forge a fun and rewarding career in copywriting, this is literally the ONLY program you’ll ever need. I truly cannot recommend Alex and her work highly enough.

Thank you, Alex!

Janaina
Launch Pad Grad 2021

“Better than college.”

…Alex, one of the kindest, more caring teachers you’ll likely ever encounter.

Rob

“Better than college.”

I really didn’t know what to expect going into this since I had never taken an online course before. But to say that it exceeded my expectations would be an understatement. If you want a glimpse of what you’re going to get, I think the best way to describe it is like this: you’ll obtain all the knowledge that comes with a college degree, jam-packed into just eight weeks, and instead of a pretentious professor sitting behind the desk you have Alex, one of the kindest, more caring teachers you’ll likely ever encounter. Seriously, in the first couple of weeks, you might think you’re just learning some marketing basics, but the second you take that knowledge with you into a client meeting, you come off sounding like a seasoned expert. And that’s just the beginning—wait until you reach the final weeks where you’ll be pumping out sales pages, landing pages, emails, and ads. AND besides the boatloads of knowledge she injects into your head, you also get encouragement, feedback, confidence, and community. One of the best investments I’ve ever made. I can’t recommend it enough!

Rob
Launch Pad Grad 2022

“The Copy Posse launched my copy career.”

Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.

Kee

“The Copy Posse launched my copy career.”

I’ve been a freelance copywriter for a little over 4 years. I had been doing it alongside my full-time job but when I decided that it was time for a career change, I wanted to turn my freelance hustle into a full-time career.

I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.

Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.

The Launch Pad really is the complete package whether you’re looking to have a side hustle or build multiple streams of income from just one skill set.

Kee
Launch Pad Grad 2023

“Alex leaves nothing on the table…”

It literally gives you all the tools necessary to kickstart your copywriting journey successfully and finally live the way you always dreamed of!

Sebastian

“Alex leaves nothing on the table…”

This testimonial is NOT AI generated! Haha, ok now that we have this out of the way, it is time to write my honest review of this amazing program.

The urge and desire to become financially free and location independent revealed itself to me a little bit less than a year ago. So I looked on the internet what skill I could possibly learn that allowed me to get money in next to my 9-5.

Copywriting jumped into my face almost immediately, but I had no idea where to even start…

Luckily, I found Alex´s Youtube Channel and was introduced to the Copy Posse.

She gives a bunch of useful tips and insights for free, but I knew I wanted to take this copywriting thing more seriously, plus I really needed to find a way to get my foot in the door!

Well, long story short…

After going through the Launch Files I immediately upgraded to the Launch Pad.

Not only did I learn a step-by-step approach to handle entire marketing funnel copy pieces, I also was able to join a group of highly enthusiastic copywriters and business owners with the exact same goals that I had!
Alex leaves nothing on the table, and during the Launch Pad program I was given the opportunity to write for an actual client from Day 1. I was responsible for creating an entire sales funnel for them.

And what can I say, they will use my copy and now I am in talks with them about further projects in the future.

So, as I said before, I wanted to get my foot in the door, and that is exactly what happened. After this amazing 8 week learning endeavor, I now have a proper portfolio I can show to every potential client in the future + a real client that I work with as we speak. Awesome!

I wholeheartedly encourage everyone to join the Copy Posse Launch Pad, because it literally gives you all the tools necessary to kickstart your copywriting journey successfully and finally live the way you always dreamed of!

Thanks Alex and the entire Copy Posse team!

Sebastian
Launch Pad Grad 2023

“I made back my investment within 20 days of completion…”

I made my Launch Pad investment and more back within 20 days of receiving the certification. And this was all unexpected. So it’s normal if your imposter syndrome is kicking in and you’re feeling demotivated, just believe in this program and the community! Alex makes every session of this course so insightful and value-packed that I learn something new every time I re-watch it.

Maham

“I made back my investment within 20 days of completion…”

“I joined Launch Pad Season 3 months after I found Alex on Youtube. I had my doubts and fears when I decided to invest in the Launch Pad. So whenever my indecisiveness trait walks in, I talk to myself. “Okay [the worth thing] could happen but what if it results in [my desire]? And that’s when I bring my optimistic side out and make the decision. Yes, just based on ‘What if?”

So, I would suggest you do the same.

This is one thing, but investing in the course at that particular time, was difficult, very very difficult. Because why not? It was 8.5 lacs in my currency. However, I took a leap of faith, gathered my funds, and invested in the program.

And Oh Man, I CAN VOUCH FOR IT!!! It is the most insanely valuable copywriting program available on the internet with the support of the most rad community. Alex leaves no stone unturned to go beyond your expectations! If you gotta choose between an MBA and Launch Pad, GO FOR LAUNCH PAD!!!

I made my Launch Pad investment and more back within 20 days of receiving the certification. And this was all unexpected. So it’s normal if your imposter syndrome is kicking in and you’re feeling demotivated, just believe in this program and the community! Alex makes every session of this course so insightful and value-packed that I learn something new every time I re-watch it.

This is a guarantee from a 24 years old, non-native speaker (once a big deal), who is very wise in judging where to invest! Now, I am not just a copywriter for my clients but a strategist who sees their campaign from a 360-degree view and gives them suggestions that they value, and follow.

I am ready to support you and meet ya on the other side, posse!”

Maham
Launch Pad Grad 2022

“The best non-salesy copy course on the Internet”

The course was everything I hoped for. It’s so packed that I’ll be dipping in and out of it for months.

Suzanne

“The best non-salesy copy course on the Internet”

Alex Cattoni’s Launch Pad is a game-changer. I’d been copywriting for 9 months in my new business but wanted to hone my direct response skills and understand the psychology of marketing without being icky salesy.

The course was everything I hoped for. It’s so packed that I’ll be dipping in and out of it for months.

I walked away with copy muscles of steel, a cracking portfolio to show clients, a head full of strategies, the support of a team for life, and the she-balls to build my business. I 100% recommend anyone wanting to level up their copy.

Suzanne
Launch Pad Grad 2023

“The money spent for this course will find it’s way back to you!”

The money spent for this course will find it’s way back to you!

Madihah

“The money spent for this course will find it’s way back to you!”

The golden nuggets that you will learn from the Launch Pad are amazing. It is a great program to learn about copywriting, marketing and more.

It is not limited for copywriters or aspiring copywriters. I joined the Launch Pad when launching a product for my own business.

The community inside this program also is super amazing. They will always give positive and constructive feedback. The money spent for this course will find it’s way back to you!

Madihah
Launch Pad Grad 2023

“Everything you need to get started (and continue!) in copywriting”

The community is also hands down, the best I’ve ever been in. Everyone is like minded, supportive and incredibly well driven, which is just amazing to have people like that around you always pushing you on (in a gentle way!)

Jeffrey

“Everything you need to get started (and continue!) in copywriting”

I honestly found this to be one of the best investments I ever made – the reasons for that were simple…

The course itself was incredibly well structured, easy to follow and we were even given our own accountability buddy to help us complete the 8 weeks too.

By the end of it, all the tools were everything I needed to get started in copywriting, even though I had no prior experience.

The community is also hands down, the best I’ve ever been in. Everyone is like minded, supportive and incredibly well driven, which is just amazing to have people like that around you always pushing you on (in a gentle way!)

I recently left my job because I wasn’t enjoying it anymore, but fortunately I now have this skill for life, so because of that could pivot and use this to actually go fulltime as a self employed copywriter. And now I actually enjoy what I do!

Alex herself is just a genuine human being as well, so that’s just a massive plus.

This has been hugely valuable and an amazing investment for me and If you want to become a copywriter, well this could just well be the thing for you.

Jeffrey
Launch Pad Grad 2022

This Live Program Only Happens Once A Year…

Ask any graduate from the Copy Posse Launch Pad and they’ll verify how much sweat, love and energy my team and I put into making sure that you get the most out of your experience in the program.

During this immersive learning and writing experience, I’m sharing everything I’ve learned over the last 10+ years about starting and growing a freelance copywriting business. 

You will get direct access to the same techniques, strategies and formulas that I used to build a multiple 6-figure copywriting business from scratch (long before I ever started the Copy Posse).

But most of all — this is a rare opportunity for you to get a lot (like, A LOT) of attention and guidance from the Copy Posse. 

Our #1 priority is YOU for these 8 weeks

Every week, you’ll get direct and unrestricted access to the Copy Posse Coaches in a live group coaching & critiquing session as they give real-time feedback, answer your questions and give you practical advice to help you finish the program strong.

You’ll also get 4 live Q&A sessions with me where I address any pressing questions or concerns you have about your journey in the program…

PLUS insight and support from the entire Copy Posse team.

After you join the Launch Pad, you’ll meet your Copy Posse Coaches who are not only members of my team, but past graduates of the Launch Pad program.

That’s right. Over the course of 8 weeks, you won’t only get to learn from me, but you’ll also be coached by someone who was in your shoes not that long ago and now runs a successful copywriting business.

Up until now, the only way to get this level of access and support from me and my team was through my $1000/hour strategy sessions, reserved only for my partners and clients…

…Or, by being part of my high-level REIGN membership, which will cost upwards of $10,000 when I reopen the doors again in 2024.

But, as a member of the Copy Posse Launch Pad, you’ll leapfrog your way to VIP status immediately.

At the end of this program, you’ll walk away with the expert know-how, timeless copywriting methods and proven formulas you need to ignite your copywriting business in 2024…

AND have a complete and compelling portfolio that you can use to approach clients with unstoppable confidence.

What You’ll Get With This Program

9 x Weekly Video Trainings with Alex Cattoni ($2700 Value)

9 x LIVE Group Coaching & Critiquing Sessions with Copy Posse Coaches ($3150 Value)

4 x LIVE Group Coaching & Q&A Calls with Alex Cattoni ($2000 Value)

Proven workbooks, examples and formulas ($1000 Value)

Lifetime access to all program training and workbooks.

Exclusive access to the Launch Pad Private Facebook Community for ongoing guidance and support.

Get $17,897 In Powerful Tools & Training To Skyrocket Your Results With The Program – FREE!

FREE BONUS

Masterclass: How To Land Your Dream Client With Social Selling

When Sam Saifi joined the Copy Posse Launch Pad, he was left with £100 in his bank account, working a sales job that he hated, and living in a shared 1 bathroom dorm with 6 other people in London. Then, 5 weeks into the program, he got his first ever client for a £1000 copywriting job… and his life was never the same.

Within months of completing the Launch Pad, Sam had generated £10k/month writing for many highly-recognized online brands. He moved into his own apartment in central London and spent weeks living the dream and working from his laptop in the Canary Islands during the pandemic.

In this special masterclass training recording, I interview Sam as he shares his top tips for using social media to find and engage with potential clients… so you can establish rapport, create connections and land your dream clients.

$1000

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

The Confidential Launch Pad Blueprint
(Sales Emails & Social Media Swipe File)

Get an insider copy of my complete and confidential launch blueprint for the Copy Posse Launch Pad. This swipe file includes ALL 10 sales and content emails and EVERY social media post that my team and I wrote to successfully enroll 3X more students than the previous season.

$1000

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

The Ultimate Copywriting Niche List
(A Guide To Help You Find Your Speciality)

Specialized skills pay your bills. The more focused your copywriting efforts, the better writer you’ll become, the more authority and credibility you’ll create and the more you can charge. This comprehensive list of copywriting niches will help you research your desired client, discover your copywriter “calling”, and find the niche you want to write in as you create your high-converting portfolio throughout the program.

$100

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

The 5 Biggest Mistakes New Freelancers Make (& How To Avoid Them)

Exclusive Training with My Business Lawyer, Jaime Bell

Have questions about freelancing contracts, managing clients, and setting up your business? You’re not alone. Starting your copywriting side hustle is hard enough without all that legal-ish stuff to stress you out.

That’s why I called up my own business lawyer, Jaime, to join me for this exclusive masterclass training where my students got to ask her anything about freelancing mistakes, what clauses your contracts should include to keep you safe (and sane) and how to set yourself up for success in the long run. This is a must-watch for any new copywriter.

$1000

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

29 Posse-Approved Interview Questions To Master Any Brand Voice (Exclusive Branding Guide)

The very first step I take with every new client is to schedule an official “Branding Call” to ask them these 29 Posse-Approved Questions. Designed to conjure a purposeful conversation and capture key elements of a company’s brand voice, this guide will help you understand and define your client’s USP, origin story and vision in an authentic yet compelling way.

$500

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

The Copy Posse Glossary
(Copywriting Terms You Need To Know)

Know the difference between a squeeze page, opt-in page and landing page? Or when to use a promotional email, content newsletter, real-time blast or evergreen autoresponder? Don’t worry, we got you. This guide gives you a quick breakdown of all the fundamental terminology you need to know in the copywriting biz so you look legit and sound like a pro when you’re talking to clients, marketers and even customers in your business.

$100

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

3 x A.I. Copywriting Workshops With Alex & the Reignmakers

Enroll in the Copy Posse Launch Pad today and get access to three video workshops with me and members of my high-level membership program, REIGN.

During these video sessions, you’ll learn the Copy Posse’s personal techniques, prompts and tips on how to create specific, relatable and relevant copy using the foundational Launch Pad formulas in combination with A.I.

Because – remember – when it comes to leveraging these emerging tools, your output is only as good as your input and a shortcut only works if you know where you’re going.

By following proven formulas and timeless strategies, you’ll be able to more effectively utilize A.I., streamline your copywriting process and produce output that actually makes sense.

In each video workshop, you’ll get a real-time preview of how to use A.I. to create an accurate customer profile, generate attention-grabbing hook ideas, and produce powerful benefit-rich source copy in WAY less time.

$1500

Yours FREE With The Copy Posse Launch Pad

Plus Get Ahead of The Copywriter Curve With Insider Training From Four Of The Industry’s Leading Experts…

BONUS MASTERCLASS

6 Strategies To Grow Your Influence on Social Media

Dot Lung, Expert Social Media Strategist & The Mother of Social Dragons

In this special video masterclass with the “Mother of Social Media Dragons” Dot Lung, you’ll learn a proven method to generate valuable awareness in your preferred niche, build meaningful relationships with your audience and potential clients, and how to create a fiery strategy for your copywriting business so you can navigate social media like a pro. 

She will share the exact organization, distribution and content creation strategies she’s used for brands such as Facebook, Teachable, Wix, and Barcelona festivals Sonar+D and OFFF.

$1500

Yours FREE With The Copy Posse Launch Pad

BONUS MINI-COURSE

How To Become A Client Magnet
(Proposal Template, Video Training & Masterclass)

Jay Clouse, Founder of Freelancing School & Host of The Creator Science Podcast

In this insanely valuable mini-course, you’ll get access to Jay’s proven and customizable Proposal Template and Video Training where you’ll learn his step-by-step process for creating a powerful and memorable proposal that will amplify your credibility and boost your copywriter confidence. To top it all off, as part of this bonus package, you’ll get an exclusive masterclass training where I interview Jay on his strategies for finding and reaching out to new clients.

$1200

Yours FREE With The Copy Posse Launch Pad

BONUS TRAINING

How To Write Scroll-Stopping Ad Copy

Molly Pittman, Facebook Ads Expert & CEO of Smart Marketer

A complete module taken directly from the latest version of Molly’s $2997 Train My Traffic Person Mentorship Program, this exclusive 2-hour video training is the quintessential crash-course on writing compelling ad copy in any market or niche. You’ll learn how to write the right ads for your target audience, get fill-in-the-blank templates, and look over the shoulder of a woman who has profitably ran over $14 million dollars in ad campaigns.

$2997

Yours FREE With The Copy Posse Launch Pad

BONUS TRAINING

The Story Formula That Sells
(Private Mastermind Recording)

Perry Belcher, Legendary Copywriter & Co-Founder of Digital Marketer

Previously accessible only to the members of the $30,000-a-year Flight Club Mastermind, in this exclusive recording, digital marketing legend, Perry Belcher, shares the #1 storytelling formula that he’s used to write over $400,000,000 worth of successful launches! Whether you’re writing a sales page or an email sequence, this Hollywood-inspired formula will help you create gripping stories that customers can’t get enough of.

$1500

Yours FREE With The Copy Posse Launch Pad

And I Saved The Best For Last…

Six Exclusive Bonuses For Launch Padders Only

FREE LIVE MASTERCLASS

Gifted Marketing: How To Use Copywriting As Your 6-Figure Superpower

Giovanni Marsico, Emmy Award-Winning Producer and Founder of Archangel

Prepare to have your minds blown by one of the most inspiring people I’ve ever met (and best business decisions I’ve ever made!) — my coach, Giovanni Marsico. As the Founder of Archangel, he’s created a global coaching organization that helps change-makers exponentially scale their impact. In this special live masterclass, I’ll interview Giovanni on why copywriting is the single most important skill you can use to grow your career, why it’s your ultimate superpower but everybody else’s “kryptonite”, and how to create a space of transformation through the power of gifted marketing. We’ll also dive into proven insider tips for overcoming the sneaky imposter’s syndrome, what it takes to go from freelancer to entrepreneur, and why the best copywriters and marketers in the world thrive by being part of a like-minded and passionate community who are committed to leveling up.

$1500

Yours FREE With The Copy Posse Launch Pad

FREE LIVE MASTERCLASS

How To Spark & Systemize Sales To Win Clients

Renata De Melo, Award Winning Sales Leader & Business Coach

Finding clients and selling yourself is probably the scariest part about igniting your copywriting business. Even the most experienced copywriters still get the jitters before hopping on a Discovery Call! During this exclusive session, sales and persuasion maven, Renata De Melo, will draw on her 10+ years of experience in sales (including managing a team and multiple 7-figures in revenue for a Fortune 500 Medical Training Organization) to share the top mindset shifts, intuition activators, and sales strategies every copywriter, entrepreneur, and biz owner MUST master to spark and systemize sales.

$1500

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

Copy Posse Launch Pad Season 5 Certificate of Completion

Perhaps one of the best things about being a Copy Posse Launch Pad grad is getting a certificate of completion – a perk not offered with any other Copy Posse program.

When you complete the Copy Posse Launch Pad Season 5, you’ll get a fully personalized and hand-signed certificate from me, verifying your participation and completion of this coveted copywriting program.

This will become a valuable resource that you can add to your portfolio, website or LinkedIn profile to help close new clients. In fact, many of my Season 1, 2 and 3 students will vouch for the power of a Posse stamp of approval! The Posse has serious pull and we’re here to back you up.

$500

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

Preferred Posse Status: Exclusive Access To The Posse Job Board

Businesses and brands are ALWAYS reaching out to us looking for copywriting support…

The Copy Posse Agency only takes on a select few clients a year, which means I have requests coming in on the reg for copy work that I have to say no to.

But here’s the thing… I’m careful with who I spread the word to. It’s my reputation on the line, afterall. I need copywriters I can trust…

Copywriters who get it. Copywriters who know that it’s not about hypey tactics and douchey marketing strategies. Copywriters who put branding and storytelling at the forefront. Copywriters who can write copy that connects and converts…

Copywriters I’ve trained myself.

So, once you complete the Launch Pad, you’ll get access to our private Launch Pad Grad job board where we regularly post jobs from the Copy Posse network — clients who are ready to hire and pay!

$500

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

1 x Copy Posse Critique Coupon For Any Asset In Your Portfolio

Clients pay the Copy Posse at least $1000 an hour for a single copy critique. It’s one of our most in-demand services when they need an experienced eye to optimize their campaign and skyrocket their conversions using the power of copy…

But, as a member of the Launch Pad, on top of the weekly group critique calls, you’ll get a one-time coupon to have any chosen copy asset reviewed by an expertly-trained Copy Posse Coach on the house upon the completion of your portfolio. So whether that’s your landing page, ads, email sequences or, yes, even your sales page, you’ll get expert guidance and 1-on-1 personalized feedback to help make your portfolio stand out above the rest.

$500

Yours FREE With The Copy Posse Launch Pad

FREE BONUS

A-List Access: Your Very First Client By Week 1 of The Program GUARANTEED

Um, what? Yeah. You read that right. Here’s the deal… In Week 1 of the Copy Posse Launch Pad, your job is to pick your niche and select a product to write your Launch Pad portfolio on.

But rather than write for a mock product or an inaccessible brand that may never even see your portfolio copy… What if you could write your Launch Pad portfolio for an actual business that is looking for a copywriter?

What if I could give you the ultimate leg-up by letting you pick from a list of real products by real companies that are hiring… for real… right now? Yes, yes, yes!!! (Cue mad genius laughter)…

I’ve scoured the Internet for amazing entrepreneurs, brands and businesses owners and worked out a special deal just for Launch Padders…

They submit a product to get a free sales funnel written by you during the Launch Pad… And you get to add real client copy to your portfolio PLUS get your work in front of a brand that is ACTUALLY looking for copy help and just MAY hire you for ongoing work.

The list of products you have to choose from is off-the-hook. So, I repeat… when you enroll in the Copy Posse Launch Pad — you’re getting a REAL client to write copy for in Week 1 of the program. How insanely valuable is that?!

$1000

Yours FREE With The Copy Posse Launch Pad

The Value of This Program Is $26,774

My team and I have invested countless hours – months – into creating this program and every year, we aim to make it even better than the last.

Thanks to our graduate feedback over the last 4 season, we’ve been able to refine and streamline over $26,000 and 10 years worth of copywriting wisdom into one powerful and proven group curriculum

So that you have everything you need to ignite your copywriting business this year and get results at a waaaaay lower price.

You’re about to get direct access to the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…

And all I’m charging for lifetime access to this step-by-step online coaching and mentoring experience is just $2997. No, scratch that…

Here’s why you’ll pay even less than that today.

Because you joined Posse Week, I’m giving you an extra $500 discount (not available to anyone else) along with thousands of dollars worth of bonuses FREE when you join Season 5 of the Launch Pad.

That means all you pay for lifetime access to this LIVE coaching program is just $2497…

But ONLY if you sign up before the price goes up on December 10 at midnight.

I’ve also unlocked a 4-month payment plan to make the Launch Pad as accessible as possible if you are absolutely ready to invest in yourself and ignite your copywriting business in 2024…

But need a little extra love and leeway when it comes to payment. 

This easy 4-pay option means you can access the program and community today – along with the entire collection of bonuses – for just one upfront payment of $727. Then just three more monthly payments of $727!

(Doors to Launch Pad Season 5 will open in January at the public price of $2997 or 4 payments of $877. Join us now at the early bird price and save $500!)

This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client or campaign after taking this program… which many of my previous students literally did in 2023. 

I’ll be honest, it’s a lot of work for me and my team to run this program live every single year, but it’s worth it every time I see one of my Launch Pad grads create more freedom, income and impact on their own damn terms…

And create a life and business they love.

Together, we are de-douchifying the Internet, redefining modern marketing and building an Emathy Empire and I want you right there alongside me as we do it

All I ask for is your full commitment to show up, rep the Posse well, actively participate in the program and use these copy powers of persuasion to sell products and services that genuinely help people. 

Do we have a deal?

By the end of this program, you’ll…

Learn how to get inside the mind of your customers, evoke emotion and inspire action using key psychological triggers and storytelling techniques…

Write persuasive, authentic and high-converting copy based on multi-million dollar formulas that you can pair with A.I. to supercharge your copywriting…

Ignite your copywriting business with a complete portfolio that will make clients fall in love with you and want to work with you again and again!

The Copy Posse Launch Pad Includes…

9 x Weekly Training Videos with Alex Cattoni ($2700 Value)

9 x LIVE Group Coaching & Critiquing Sessions with Copy Posse Coaches ($3150 Value)

4 x LIVE Group Coaching & Q&A Calls with Alex Cattoni ($2000 Value)

Proven workbooks, examples and formulas ($1000 Value)

Lifetime access to all program training and workbooks.

Exclusive access to the Launch Pad Private Facebook Community for ongoing guidance and support.

Plus this amazing collection of BONUSES when you enroll now:

3 x A.I. Copywriting Workshops With Alex & the Reignmakers ($1500 Value)

The 5 Biggest Mistakes New Freelancers Make (& How To Avoid Them) with Jaime Bell ($1000 Value)

How To Land Your Dream Client With Social Selling with Sam Saifi ($1000 Value)

The Confidential Launch Pad Blueprint ($1000 Value)

29 Posse-Approved Questions To Master Any Brand Voice ($500 Value)

Copy Posse Glossary ($100 Value)

The Ultimate Copy Posse Niche List ($100 Value)

Lifetime Access To ALL Posse Week Sessions ($27 Value)

The Story Formula That Sells with Perry Belcher ($1500 Value)

How To Write Compelling Ad Copy with Molly Pittman ($2997 Value)

How To Become A Client Magnet with Jay Clouse ($1200 Value)

6 Strategies To Grow Your Influence on Social Media with Dot Lung ($1500 Value)

LIVE Masterclass: How To Use Copywriting As Your 6-Figure Superpower with Giovanni Marsico ($1500 Value)

LIVE Masterclass: How To Spark & Systemize Sales To Win Clients with Renata de Melo ($1500 Value)

Copy Posse Launch Pad Season 5 Certificate of Completion ($500 Value)

Preferred Posse Status: The Posse Job Board ($500 Value)

1 x Copy Posse Critique Coupon for any asset in your program portfolio ($500 Value)

A-List Access: Your Very First Client By Week 1 of The Program ($1000 Value)

Early Bird Offer Expires In

PAY IN FULL

Save $411 when you pay in full today! (BEST VALUE)

$2997

$2497

PAYMENT PLAN

Pay only $727 today! Then just 3 more monthly payments of $727.

$877 x 4

$727 x 4

All orders processed on a secure server.

Frequently Asked Questions

Season 5 of the Copy Posse Launch Pad officially begins January 18, 2024. Once you enroll through our secure order form below, you’ll receive an email to confirm your registration. 

You’ll then be invited to our private Facebook group to meet your fellow students and the Copy Posse Coaches and team, and pre-game with us as we prepare for the raddest 8-weeks of 2024.

We’ll also pair you up with your Launch Pad Accountability Pod to help you stay committed and on track. 

Having an Accountability Pod is awesome for getting ongoing support, sharing encouragement, and keeping one another accountable – and who knows, maybe you’ll even become lifelong friends like many Launch Padders have in the past ????

PLUS — you don’t have to wait until January to dive in and start your journey… because we’re giving you instant access to all bonus trainings and guides right away!

Each week, there will be one on-demand video training unlocked, followed by a LIVE group coaching session with the Copy Posse Coaches where they’ll give real-time feedback, answer any specific questions, and give you practical guidance and support.

You’ll also get 4 live group Q&A sessions with me during the program where I’ll address any concerns you have about the program or your copywriting journey.

This program distills the latest principles, techniques, and strategies from 10 years of experience into 8 weeks of in-depth learning and actionable insights, which means that each video training packs a solid punch.

Since the Copy Posse is a global crew, with students across multiple time zones, weekly video trainings give you full control over your learning schedule plus the freedom and flexibility to speed up the videos, skip through and revisit certain parts as many times as you need, according to your workflow.

Every Saturday, a new Launch Pad training video will be released inside the Posse Portal. You can watch these weekly trainings on-demand and at your own pace. Every Thursday at 8am Pacific Time, you’ll get a live group coaching & critiquing session with the Copy Posse Coaches as they give real-time feedback, answer your questions and offer practical advice.

You’ll also get 4 live Q&A sessions with me where I’ll address any pressing questions or concerns you have about your journey in the program. These calls will happen Monday at 10 am Pacific Time.

Don’t worry — If you can’t make the live calls, we’ll give you immediate access to the recording. Plus you’ll always have access to me and the team through our private Facebook Group where you can submit your questions and get feedback.

During this exclusive 8-week program, you’ll be supported by my team of expertly-trained Copy Posse Coaches who are there to rally behind you and guide you every step of the way.

Their #1 priority is to make sure you finish the program strong. They are here to keep you accountable, answer any questions you have about the program, and help you finesse your portfolio so that NO Posse get left behind!

All our Copy Posse coaches are members of my exclusive membership, REIGN, with copywriting businesses of their own! They are also Launch Pad graduates who were once in your shoes not that long ago.

This means, in addition to learning from me, you’ll also be coached by experienced copywriters and marketers who have successfully ignited their own successful copywriting business following the program — and can help you do the same!

The Copy Posse Launch Pad is specifically designed to equip you with modern copywriting principles and techniques that are working today

The program gives you the foundational strategies and proven formulas you need to not only craft copy that connects and converts — but also capitalize on emerging trends and A.I. tools by using this knowledge to generate powerful results and supercharge your copywriting.

You’ll get step-by-step training with every module, along with LIVE coaching and critique sessions, as you learn how to write the most sought-after copy assets and build a complete portfolio from scratch.

In the Launch Pad, I dive deep into the specific skills, techniques, and assets a new copywriter needs to get started so they can craft messaging that today’s businesses need and today’s audiences yearn for and get paid for it

And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with A.I. tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.

Time and time again, my students have used the Launch Pad frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results.

Each training video runs between 1-2 hours long. The live group coaching and critiquing calls will be at least 90 minutes long. The live Q&A sessions with me will be at least 60 minutes long. So you’ll want to put aside 3-4 hours a week for training, plus a couple more hours of writing time.

Yup! As soon as you’ve completed the program and put together your Copy Posse Launch Pad portfolio, we’ll set you up with a Certificate of Completion that you can add to your website or LinkedIn profile.

This program is a rare opportunity to be coached and mentored by me for a fraction of what I charge my clients.

After the Copy Posse Launch Pad, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting business. You’ll learn in 8 weeks what took me 8 years to figure out.

That’s why the Copy Posse Launch Pad is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the group and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.

This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients. In fact, many of my students got clients before the program even ended!

But here’s the thing, while I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action! 

So while I can’t guarantee what YOU do, here’s what I can promise you. When you join the Copy Posse Launch Pad, I’ll do everything in my power to help you ignite your copywriting business fast.

That’s why you get exclusive access to my A-List of potential clients on Week 1 (no other copywriting program does this)…

And, I’ve even called in favors from some of the TOP sales and marketing experts in the industry to give you guidance and advice.

AND don’t forget, when you finish the program, you’ll get a certificate, critique AND access to the Posse Job board where I FREQUENTLY post jobs from my friends, colleagues, mastermind members and other Posse referrals.

So, yeah, I’m confident as hell the Launch Pad will help you get your first client (if you’re willing to show up and do the work).

Early Bird Offer Expires In

PAY IN FULL

Save $411 when you pay in full today! (BEST VALUE)

$2997

$2497

PAYMENT PLAN

Pay only $727 today! Then just 3 more monthly payments of $727.

$877 x 4

$727 x 4

All orders processed on a secure server.