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In this LIVE once-a-year coaching program, award-winning marketer and founder of the Copy Posse, Alex Cattoni, will teach you everything you need to get paid to write in 2026 (even if you have zero experience, a 9-5 job or no idea where to start).
Over 8+ weeks of step-by-step training and live group coaching, you’ll learn the copywriting and storytelling skills that today’s businesses need and audiences crave, write a professional and impressive portfolio, and get the proven client-getting strategies you need to ignite your copywriting business, side hustle or career.
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Welcome to the raddest, baddest crew of copywriters, storytellers and marketers on the Internet. What took you so long? 😉
You’re likely here for one of 3 reasons…
You’re a freedom seeker who’s looking for a proven path to escape your current job, ignite your income and start a creative and fulfilling side hustle that you can do wherever and whenever you want.
You’re a new or aspiring copywriter who is ready to level up your copywriting, confidence and clients, and need step-by-step guidance as you craft a professional and impressive portfolio that stands out.
You’re a creator, marketer, freelancer or business owner who wants to improve your copywriting skills, elevate your offers, and get more customers who deeply resonate with your message, voice and values.
You’re worried it’s too late, the market is too saturated or that AI has already won…
You're anxious about whether you’ll be able to find clients and build something real…
And you have no idea what to do next to create the freedom, income and impact you crave this year.
You're frozen by imposter syndrome, doubting whether you really have what it takes…
But you feel overwhelmed by the idea of starting a new career or side business from scratch…
You’re frustrated with courses and trainings that don’t actually show you how to get results…
Here’s what the smartest copywriters and business owners already know…
Anyone can generate words with AI, but if you want to get ahead in 2026, you simply cannot outsource human creativity, empathy and strategy.
That’s why businesses everywhere are doubling down on their messaging, copywriting and storytelling – and investing heavily in these skills – so they can rise above the noise, create real trust and truly connect with their customers…
Most copywriting courses offer nothing but one-size-fits-all templates, outdated tactics or generic AI hacks… and don’t actually teach you the creative skills, marketing strategies and business tools you need to stand out and get paid – again and again and again.
Because copywriting is NOT just words on a page…
And once you know how to communicate with more confidence, share persuasive stories and write copy that inspires people to take action, you’ll be able to powerfully pivot in any career, sell any service, start any business, and forever future-proof your income.
In 2025, freelance jobs for creative roles like writing surged by 25.2% making it the fastest-growing category.
Source: Tech Radar
Writing and Content Creation remained in the top 3 most in-demand freelance jobs in 2025.
Source: Skillademia
The global copywriting market hit $28 billion in 2025 and is expected to grow to $42.83 billion by 2030.
Source: Mordor Intelligence
Your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business, and make an impact with the type of marketing that today’s businesses need and audiences crave.
Because in a world where distrust is the default, being a kind, cool human matters most. It’s time we take back the internet (sorry, bros) and give people what they really want…
Real words with a beating heart.
To date, we’ve taught over 500,000 rad humans the skills they need to turn their big hearts, bold ideas and gutsy goals into businesses they love and lives they never want to escape.
So if you, too, are turned off by all the bad bro-tastic advice and douchey tactics out there, I’m glad you’re here. You’ve finally found your Posse.
Hey, I’m Alex—founder of the Copy Posse. Like you, I’m a writer at heart who has always craved freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at one of the world’s leading online personal growth publishers, Mindvalley.
Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly worked with many of the hottest transformational authors and brands worldwide.
It is my conviction that the BEST copywriting today combines proven direct response marketing principles with modern-day branding and storytelling…
But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.
While there were a lot of brilliant and authentic copywriters out there, many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with.
That’s why in 2020, I rallied the Copy Posse, the raddest, baddest crew of copywriters, marketers, and storytellers from around the world to join me on my mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Searchie.io
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Membership.io
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren | Founder of Searchie.io
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She always over-delivers the best tactical, field-tested wisdom”
It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.
- Giovanni Marsico | Founder, Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani | Founder, Mindvalley.com
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“You can really feel the humanness in what Alex does.”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
- Molly Pittman | CEO, Smart Marketer
“She genuinely gives a sh*t about your business (and you!)”
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton | Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman | Founder, Numerologist.com
The Copy Posse Launch Pad is more than a copywriting program – it’s a step-by-step playbook where you’ll learn the foundational skills, strategies and tools you need to ignite your copywriting business in as little as 8 weeks.
Over 8+ weeks of step-by-step training and live group coaching, my team of expert coaches and I will teach you the copywriting and storytelling skills that today’s businesses need and audiences crave, alongside a rad crew of peers who believe in you.
You’ll leave the Launch Pad with an impressive portfolio of messaging assets based on my million-dollar formulas and frameworks, modern marketing skills to stand out in a crowded marketplace, and the strategies you need to land new clients and customers with unstoppable confidence.
Enroll Now
Discover the modern copywriting strategies businesses need to cut through the noise and build trust today, so you know exactly how to write persuasive, authentic and high-converting messaging. You'll learn key psychological triggers and persuasion principles to get inside the minds of your customers, evoke emotion, and inspire action.
Get access to the proven copywriting formulas I've used to craft multi-million dollar campaigns for my high-paying clients. I'll walk you through how to write an entire sales funnel from scratch (landing page, ads, sales page and emails), with live group coaching and critiquing calls every week, plus live Q&A sessions with me.
In just 8 weeks, you'll have highly sought-after marketing and copywriting skills, an impressive and professional portfolio, and the strategies you need to stand out and get your first client – fast. My team and I are giving you every tool, shortcut and framework you need to ignite your copywriting business from scratch.
Sales emails
Nurture emails
High-converting marketing funnel
Ads
Sales Page
Landing Page
Enroll Now
Live Step-By-Step Coaching
Everyone who enrolls in the Launch Pad Season 7 will start and end on the same dates (Jan 19 - March 31, 2026). This real-time coaching and accountability creates a supportive learning experience with an industry-shattering success and completion rate.
Proven Copywriting Formulas
Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio and sales funnel. You’ll receive a series of customizable formulas and powerful exercises to help make your writing process a breeze (and so much fun)!
Time-Saving Videos & AI Shortcuts
Each training module includes a series of short, easy-to-follow videos you can consume on your own time and at your own pace, so you never feel overwhelmed. You’ll also get my time-saving AI prompts to shortcut your creative process and save you hours every week.
Live Critiques & Q&A Sessions
Your Launch Pad coaches will host a live group critiquing session every single week to give you real-time feedback, answer your questions and offer practical advice. You’ll also get 4 live coaching calls with me where I’ll share my industry insights and offer real-talk advice.
*Lifetime access
Launch Pad AI Assistant
Anytime support
Live Critiques & Q&A Sessions
16 Hook Frameworks
Marketing Formulas
23 Psychological Triggers
8 Storytelling Formulas
Live Coaching
Step-By-Step Workbooks
Fast-Track Training Videos
Enroll Now
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Launch Pad Grad
"Alex has completely blown my mind with the value, the knowledge, the professionalism, the fun, and the community that she has delivered through the Launch Pad. Alex, you have set the bar – I've been on a lot of digital marketing courses in the last five years and the Launch Pad is in another stratosphere!"
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Launch Pad Grad
“Thankfully, the Copy Posse Launch Pad Season 6 delivered (and in spades!). I finally feel like a confident copywriter, ready to take on the world! And it's not just the writing skills."
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Launch Pad Grad
"After binging on her videos, I knew I wanted to pursue copywriting, and I had no doubt that the Copy Posse Launch Pad would be the best program for me!
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training!"
Launch Pad Grad
“Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!
The program is so much more than training – it's a transformative journey of self-discovery where you're equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.
Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!"
Launch Pad Grad
"When I joined the Launch Pad, I was at a crossroads. My career as a private investigator was intense, draining, and all-consuming. I was investigating high-stakes murder cases, working crazy hours, and living with stress levels that left little room for anything else. I knew I was meant for something more-something creative, impactful, and fully aligned with who I truly am.
After Launch Pad, everything changed. I finally had the tools, strategies, and support I needed to leave that high-stress job behind and create a life I love.
I now run a 6-figure copywriting business working with dream clients. I get to spend my days working with clients who inspire me, writing copy that encourage people to grow and transform their lives. It all happened in less than one year.
None of this would have been possible if I hadn't taken that leap into Alex's program. The training didn't just teach me high-level technical skills (which have been a fierce competitive edge in the marketplace, btw)-it gave me the confidence to own my voice, dream bigger, and go after the life I wanted. Today, I feel un-fucking-stoppable and I'm forever grateful to have discovered Alex and the world of copywriting."
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Launch Pad Grad
"This is one of the best online course experiences I've ever had in my entire life! I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well. The material you receive isn't just about copywriting but also about marketing strategy."
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Launch Pad Grad
"Fast forward to my experience in the Copy Posse Launch Pad, and it's nothing short of transformational. The supportive community, comprehensive curriculum, and Alex's guidance have been invaluable. I've not only improved my writing skills but also gained a deep understanding of the psychology behind effective copywriting."
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Launch Pad Grad
"This program is a golden piece and I'm telling you this from the perspective of a person who'd spent gazillions of $$$ to find the best one. Well, this is it. The BEST one! And it's not only about copywriting. It's marketing, branding, strategy, mindset, even. All golden!"
Launch Pad Grad
“If I could describe the Copy Posse Launch Pad in one word, that word would be OVERDELIVER! Seriously. I was expecting 8 videos of content, with homework, and maybe a nice Facebook group to join. What I got was MAJOR upskilling in everything from writing, marketing, networking, freelancing, outreach, and more. Since completing the Launch Pad a month ago, I have secured 3 new copywriting clients, with a couple more in the pipeline. I see a super bright future ahead for my career, and I am so excited to bring the incredible skills I learned to my clients. When people ask my son ‘What does mummy do?’ He tells them: ‘My mummy is a writer’.” 😭💕
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Launch Pad Grad
"The two things that make you a freelance copywriter are 1) the skills and 2) the ability to find relevant and well-paid work.
The Launch Pad focuses exactly on that, and it can be best illustrated with one essential item you work on for the whole duration of the program: your portfolio."
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Launch Pad Grad
"The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure. I looked forward to every live call with the group and I was sad when I missed them but I'm grateful to still have the recordings."
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Launch Pad Grad
"Before I joined the Launch Pad Season 5, I was looking for a side hustle and someone told me about copywriting. I started looking up courses and then found Alex on YouTube. I fell in love the minute I saw her first video and decided I When I started the Launch Pad, I was truly amazed. Alex and her team are so caring and the way they teach is incredible."
Launch Pad Grad
“I joined the posse world just over 1.5 years ago with my first program being Write & Ignite. I owned a Social Media Management business and started to get curious as to why I loved the writing part so much.
The Launch Pad was life-changing! This is where I was really able to hone my skills, showing up to the calls live, getting support (like next level) support in the Facebook Group, and being supported by amazing Posse peeps. I would HIGHLY recommend any of Alex's programs to anyone looking to become a writer. I had zero experience, and I'm now accepting 4-figure jobs monthly!”
Launch Pad Grad
“About 2 months after finishing Launch Pad, I quit my job as where I was making $2,000 and went out on my own as a copywriter. Within 1 month, I had secured 2 long-term retainers and more than 3x my income to $7,000 per month.
My whole entire life has changed 😅 I've never earned this much in my life and now I want to create my own digital course using all the juicy copywriting and marketing strategies I learned.”
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Launch Pad Grad
"I joined the Launch pad because I wanted to learn a new skill that would help better my online business. I also wanted a new skill so I could use it to replace my current full-time job.
The course exceeded my expectations. The experience was phenomenal."
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Launch Pad Grad
"I started off as a Virtual Assistant and through working with different clients, I discovered that I was really into copywriting (writing emails, sales pages, landing pages, etc). I knew I wanted to take my business to the next level, but I needed to truly understand what the heck I was doing."
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Launch Pad Grad
"Before I found copywriting, I was at a crossroads in my career. I’ve spent most of my life in toxic work environments, doing boring and stressful work. I’ve been a writer, but I never thought I could make a living doing that, so finding copywriting seemed like a wonderful mix of writing and being my own boss."
Launch Pad Grad
"I joined the Launch Pad because I wanted a strong understanding of how to build a sales funnel from A to Z… and boy Alex and her team did not disappoint. Not only did I acquire the solid sales funnel foundations I was seeking… But by leveraging Alex’s reputation, I got a client in week 1 of the training that paid for the entire cost of the program…
Which leads me to the 2nd reason why the Launch Pad is so great. Unlike a lot of the cynicism and ugly competition that exists in other groups… The community and mindset training baked into every module of this program is second to none.
And a special shout out to all the coaches! You guys answered ALL of my questions… I mean you didn’t drop the ball on anything! The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.”
Launch Pad Grad
"Wow!!! Launch Pad just ended and I'm ready for lift off! Before this program I was unemployed, barely getting by, and trying to DIY my entrepreneurial journey.
Needless to say, I was totally lost. Now? I have 3 clients who value my work and a discovery call on my calendar for next week! I can't wait to see where my new found skills and killer portfolio will take me.
Alex & the Copy Posse are waaaay ahead of their time. Between being part of a community who cares and having access to high-value marketing content 24/7, it's safe to say that *this* is truly the new school of copywriters.
In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up. I highly recommend it!"
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Launch Pad Grad
"The whole year of 2023 I was watching Alex and Launch Pad from the sidelines... I loved her energy and the FREE value she was providing on her socials and deep down in my heart I knew she's THE person I wanted to learn copywriting from. BUT I didn't have the money to invest into Launch Pad (nor Launch Files) back then. So I..."
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Launch Pad Grad
“Having actual proof of your writing skills (aka a Launch Pad portfolio) literally changed my life for the best. It gave me the confidence to actually go for it…
Over the last 3 years, I’ve traveled to over 25 counties, landed over 43 different projects for businesses all over the world, from local businesses who are just starting out to +9 figure businesses..."
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Launch Pad Grad
“After a long career in finance, I decided to pack up because I longed for a life that was simpler and closer to nature. But I had no clue what to do with myself… until I found Alex and the Launch Pad.”
Now I live in a small village by the sea in the north of Bali where I can dive whenever I want, and I’ve built a career I love."
Launch Pad Grad
“The Launch Pad was a major pendulum swing for me. Although I was apprehensive about the pricing, I realized in the end, it was worth it! I gained new skills, new execution plans, and a way to pivot into a new career without needing another degree. I never saw myself leaving the classroom as a teacher for 10 years…
But now, I'm experiencing ANOTHER LEVEL UP!!! I've secured a new marketing position at an Ed Tech company which is a 20k jump from my current role. So! In all, I've moved up the ladder 50k+ since joining the Posse, leaving teaching, and really applying what I've learned.
When I say you've changed my life. You have! Since this is the season of rest, reflection, and planning, I couldn't let it end without letting you know you are a fantastic human, who has really pushed me to seek out the best for myself. Thank you for being who you are!"
Launch Pad Grad
"I'm obsessed with everything Alex teaches because her Launch Pad program turned my life from stressed out childminder earning 120 euro a week (minding 3 kids in addition to my own 3, I'll add) to 6 figure copywriter working with global brands and agencies in 18 months!
When I hit my first 10k month earlier this year, I thought it it was just a fluke, but then the next one came and the next and now I have steady income from 4 base clients and pick up ad hoc tasks on the side.
I don't tell you this to be boasty... I tell you this because if a busy mom of 3 kids in a tiny village in rural Ireland can do it, every single one of you can do it too. Whether you have aspirations to be a copywriter or you're a business owner wanting the skills to convert your own offers better, this is the program to help you get there. My only regret is that I didn't take the leap sooner (I was a professional Posse lurker for about 2 years before diving in). If you have any doubts, just put a pin in them for a minute and dare to dream big. I did.”
Launch Pad Grad
“Having actual proof of your writing skills (aka a Launch Pad portfolio) literally changed my life for the best. It gave me the confidence to actually go for it…
Over the last 3 years, I’ve traveled to over 25 counties, landed over 43 different projects for businesses all over the world, from local businesses who are just starting out to +9 figure businesses.One of them is the 5th most influential business coach on social media in Austria. I’ve been super top-rated (top 3%) on Upwork for at least 6 months and I went to Posse Fest!! Plus I made multiple $5K+ months. The best part, I can travel and work from anywhere. Because nothing beats drinking a cocktail in Spain while writing some emails, I swear (besides some misspellings, heheh). Quite impressive for a 26-year-old dropout.”
Launch Pad Grad
“After a long career in finance, I decided to pack up because I longed for a life that was simpler and closer to nature. But I had no clue what to do with myself… until I found Alex and the Launch Pad.”
Now I live in a small village by the sea in the north of Bali where I can dive whenever I want, and I’ve built a career I love. I love writing only for people I admire and pro bono for NGOs that support sharks and ocean conservation.”
Launch Pad Grad
"Alex has completely blown my mind with the value, the knowledge, the professionalism, the fun, and the community that she has delivered through the Launch Pad. Alex, you have set the bar – I've been on a lot of digital marketing courses in the last five years and the Launch Pad is in another stratosphere!
I can't recommend enough what I learned on this course. You'll come out of the Launch Pad with a whole portfolio ready to launch a career in copywriting. If you’re going to choose a course, choose this one."
Launch Pad Grad
“Joining this program has been the best decision of my life so far. As someone transitioning from the corporate world and writing maintenance copy… to becoming a freelancer who writes conversion copy, I needed a lot of guidance.
Thankfully, the Copy Posse Launch Pad Season 6 delivered (and in spades!). I finally feel like a confident copywriter, ready to take on the world! And it's not just the writing skills. You learn so much about marketing psychology, positioning and the exact next steps after finishing your portfolio... It truly gives you EVERYTHING you need to kickstart your career.
Alex has done such a phenomenal job creating this entire learning experience and her Q&A sessions are priceless! She tailored her advice to each student with such empathy... I actually felt cared for.”
“As someone transitioning from the corporate world and writing maintenance copy… to becoming a freelancer who writes conversion copy, I needed a lot of guidance.
Thankfully, the Copy Posse Launch Pad Season 6 delivered (and in spades!). I finally feel like a confident copywriter, ready to take on the world! And it's not just the writing skills. You learn so much about marketing psychology, positioning and the exact next steps after finishing your portfolio... It truly gives you EVERYTHING you need to kickstart your career.”
"I first heard about Alex and The Copy Posse on YouTube. After binging on her videos, I knew I wanted to pursue copywriting, and I had no doubt that the Copy Posse Launch Pad would be the best program for me!
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training! Each module includes a training video, a PDF workbook, a Q&A library, and live coaching calls. There is also a private Facebook page for the class… and in true Alex style, she throws in a lot of bonuses!
Each module builds toward creating a complete sales funnel so that by the end of the program, you'll have created a writing portfolio that you can use to send to clients. You'll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!"
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training!
Each module builds toward creating a complete sales funnel so that by the end of the program, you'll have created a writing portfolio that you can use to send to clients. You'll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!
Launch Pad Grad
Launch Pad Grad
“This program is golden and I'm telling you this from the perspective of a person who's spent gazillions of $$$ to find the best one. Well, this is it. The BEST one! And it's not only about copywriting. It's marketing, and branding, and strategy, mindset even. All golden!
I still can't believe how lucky I am to use this program as a starting base for my business. It saved me so much time and money. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. It taught me so much about marketing.”
“This program is a golden piece and I'm telling you this from the perspective of a person who'd spent gazillions of $$$ to find the best one. Well, this is it. The BEST one! And it's not only about copywriting. It's marketing, and branding, and strategy, mindset even. All golden!
…It saved me so much time to read and watch videos and money to spend on shitty courses. It taught me so much about marketing, I can't watch promoting stuff with the same eyes anymore.”
Launch Pad Grad
"This is one of the best online course experiences I've ever had in my entire life! I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well. The material you receive isn't just about copywriting but also about marketing strategy. The support from the coaches and Alex herself far exceeded my expectations. She's always there for all of us.
I met incredible people from all over the world who were really supportive, and I even made new friends! The knowledge gained is incredible. When I finished the program, I told my current client and showcased my portfolio. She immediately referred me to her business partner, and I was hired to work on their sales pages, which became my favorite part (I hadn't even known what a sales page was before I took the program, lol).
If I could turn back time, I wish I had joined this program sooner. Kudos to Alex and her team! Now I'm being drawn deeper into your sales funnel hahaha.”
I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well. The material you receive isn't just about copywriting but also about marketing strategy. The support from the coaches and Alex herself far exceeded my expectations. She's always there for all of us.
The knowledge gained is incredible. When I finished the program, I told my current client and showcased my portfolio. She immediately referred me to her business partner, and I was hired to work on their sales pages.
Launch Pad Grad
“Before joining the Copy Posse Launch Pad, I was drowning in a sea of fears, doubts, and challenges. First and foremost, the fear of being judged was crippling. Writing has always been my Waterloo, and the thought of others critiquing my work terrified me. My grammar wasn't perfect either, and I often felt like an imposter in the realm of a professional copywriter.
To top it off, I was a complete newbie to copywriting, a far cry from my comfort zone in the world of math and numbers, the demands of my job as a teacher, not to mention being a mom and wife.
Fast forward to my experience in the Copy Posse Launch Pad, and it's nothing short of transformational. The supportive community, comprehensive curriculum, and Alex's guidance have been invaluable. I've not only improved my writing skills but also gained a deep understanding of the psychology behind effective copywriting.
The program has taught me how to craft compelling messages, captivate an audience, and ultimately persuade with precision. The fear of judgment? It's diminished as I've gained confidence in my abilities. My imperfect grammar? It's improved significantly through practice and feedback. And the challenge of switching from math to copywriting? Well, it's been a thrilling adventure that's broadened my horizons.”
“Before joining the Copy Posse Launch Pad, I was drowning in a sea of fears, doubts, and challenges.
Fast forward to my experience in the Copy Posse Launch Pad, and it's nothing short of transformational. The supportive community, comprehensive curriculum, and Alex's guidance have been invaluable. I've not only improved my writing skills but also gained a deep understanding of the psychology behind effective copywriting.
The program has taught me how to craft compelling messages, captivate an audience, and ultimately persuade with precision.”
Launch Pad Grad
"Before I joined the Launch Pad Season 5, I was looking for a side hustle and someone told me about copywriting. I started looking up courses and then found Alex on YouTube. I fell in love the minute I saw her first video and decided I wanted to start copywriting. When I started the Launch Pad, I was truly amazed. Alex and her team are so caring and the way they teach is incredible. It's wonderful being part of a community who share the same goals and are there to support you everyday. I learned SO much during the Launch Pad and will be forever grateful."
Launch Pad Grad
"The two things that make you a freelance copywriter are 1) the skills and 2) the ability to find relevant and well-paid work.
The Launch Pad focuses exactly on that, and it can be best illustrated with one essential item you work on for the whole duration of the program: your portfolio. In other words, by the end of your Copy Posse experience, not only do you have solid marketing and copywriting knowledge but also concrete evidence of the quality of your work… that you can showcase to potential clients. And that is freaking amazing"
Launch Pad Grad
The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure. I looked forward to every live call with the group and I was sad when I missed them but I'm grateful to still have the recordings.
My biggest takeaway from the Launch Pad is my newfound level of confidence. I feel almost no reservation now when I reach out to potential clients, whether it be through Linkedin, job applications, or even cold emails.
"The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure. I looked forward to every live call with the group and I was sad when I missed them but I'm grateful to still have the recordings.
My biggest takeaway from the Launch Pad is my newfound level of confidence. I feel almost no reservation now when I reach out to potential clients, whether it be through Linkedin, job applications, or even cold emails.
I was thinking to myself the other day when I realized… the Launch Pad has been my single biggest expense ever, and I believe it is also my most valuable. I will use what I've learned, my portfolio, and my confidence when reaching out to potential clients to get my first writing job and many more to come."
Launch Pad Grad
“I joined the Launch pad because I wanted to learn a new skill that would help better my online business. I also wanted a new skill so I could use it to replace my current full-time job.
The course exceeded my expectations. The experience was phenomenal. The weekly calls, the examples, the accountability groups, the email support, the feedback. It was a 4-month program but it really didn’t feel like that! The time given to complete each task catered for life commitments and those left behind. The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle. Thank you Alex, for changing my life!”and now I have the tools in my toolkit to level up and quit my 9 to 5 in the next 2 months.”
“I joined the Launch pad because I wanted to learn a new skill that would help better my online business. I also wanted a new skill so I could use it to replace my current full-time job.
The course exceeded my expectations. The experience was phenomenal. It was a 4-month program but it really didn’t feel like that! The time given to complete each task catered for life commitments and those left behind.
The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle.
Launch Pad Grad
I started off as a Virtual Assistant and through working with different clients, I discovered that I was really into copywriting. I knew I wanted to take my business to the next level, but I needed to truly understand what the heck I was doing.
This program EXCEEDED my expectations. I learned so freaking much. The Launch Pad goes way beyond just teaching copywriting fundamentals. I walked away with marketing strategies and marketing psychology (which is soooo important to know as a copywriter and it's often overlooked).
"I started off as a Virtual Assistant and through working with different clients, I discovered that I was really into copywriting (writing emails, sales pages, landing pages, etc). I knew I wanted to take my business to the next level, but I needed to truly understand what the heck I was doing.
This program EXCEEDED my expectations. I learned so freaking much. The Launch Pad goes way beyond just teaching copywriting fundamentals. I walked away with marketing strategies and marketing psychology (which is soooo important to know as a copywriter and it's often overlooked).
I was able to use just the marketing skills from this course to help my clients grow their businesses (learning the copywriting foundations on top of that was a plus). This program has everything you need AND MORE! I can't recommend it enough, and I am so glad that I did it! Alex and her team are so knowledgeable and helpful. You will not regret this investment!”
Launch Pad Grad
“Before I found copywriting, I was at a crossroads in my career. I’ve spent most of my life in toxic work environments, doing boring and stressful work. I’ve been a writer, but I never thought I could make a living doing that, so finding copywriting seemed like a wonderful mix of writing and being my own boss.
I decided that there is no reason I can’t be a copywriter. So, I went to Alex’s website and signed up for the Launch Files, which was great, but I didn’t feel confident in my copywriting until I took the Launch Pad. The game changer is the live calls and live community.
One fear I had was that I would join and not complete the program, which I had done so many times before. Learning in middle age is a new experience, and I am comfortable asking my fellow copywriters and coaches questions because the copy posse vibe is warm, inclusive, and encouraging. You will not be sorry you chose this course.”
“Before I found copywriting, I was at a crossroads in my career. I’ve spent most of my life in toxic work environments, doing boring and stressful work. I’ve been a writer, but I never thought I could make a living doing that, so finding copywriting seemed like a wonderful mix of writing and being my own boss.
Learning in middle age is a new experience, and I am comfortable asking my fellow copywriters and coaches questions because the copy posse vibe is warm, inclusive, and encouraging. You will not be sorry you chose this course.”
Launch Pad Grad
“The whole year of 2023 I was watching Alex and Launch Pad from the sidelines... I loved her energy and the FREE value she was providing on her socials and deep down in my heart I knew she's THE person I wanted to learn copywriting from.
BUT I didn't have the money to invest into Launch Pad (nor Launch Files) back then. So I ended up buying some other people's, much cheaper courses about copywriting.... and ended up completely disappointed with the way they were teaching it. I simply didn't vibe with their pushy, sleazy tactics and frankly... what seemed to me like a totally outdated strategies.
In a meantime, the Universe took care of the money I needed for this program — and the rest is history! From the moment I joined Launch Pad Season 5, I knew I found my home! The whole community aspect of this program is out of this world and the value Alex and her hard-working team are providing is second to none. I don't regret a single dollar I invested in this program — it's THAT GOOD. Jam packed with value!
Since joining this program I personally changed in soooo many ways - I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me. Oh and I meet some cool international friends from Season 5, with whom I'm still in contact with although the program is finished. With some of them I might even meet in person. This is how we roll here at the Posse."
"From the moment I joined Launch Pad Season 5, I knew I found my home! The whole community aspect of this program is out of this world and the value Alex and her hard-working team are providing is second to none. I don't regret a single dollar I invested in this program — it's THAT GOOD.
I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me."
You love to write but have a “regular job," and you’re ready to escape the grind, get paid for your passion and build a freedom business you freakin’ love.
You're a copywriter who’s stuck in the copywriter catch-22: you can’t get hired without a portfolio, and you can’t build a portfolio without getting hired.
You’re a content writer, marketer or strategist who wants to level up your marketing skills, gain high-level experience and attract premium clients.
You're a marketer who wants to master the foundational strategies behind high-converting sales funnels and messaging to level up your career and income.
You're a business owner looking for proven and repeatable messaging formulas and frameworks for your next offer or promotion.
Enroll Now
The Copy Posse Launch Pad is the program I wish I had when I was first starting my freelancing career.
I dreamed of a life of more freedom, where I was in control of my income, time off and work schedule…
I wanted to help people, grow personally and professionally, and use my words and creativity to make an impact.
That’s when I realized what a valuable and versatile skill copywriting is, and how businesses everywhere desperately need it (even more so today).
Whether you want to sell more products and services, become more persuasive in your career, inspire action for a cause you care about or communicate more effectively with others, copywriting is a skill everyone should master.
I genuinely believe that when you learn to craft compelling copy, you can build connections, help others, start movements, drive change, and make people feel less alone…
And, yes, make money at the same time – that’s what I’m here to teach you.
The Launch Pad is the only online copywriting program that gives you real strategies for crafting a client-ready portfolio and the opportunity to get real experience by writing for an actual business (more on that below).
To date, over 1500 copywriters, marketers and creatives from around the world have used the skills they learned in this program to ignite their business on their own terms… and now it’s your turn.
It’s time to bet on yourself, and you bet believe I’m here to back you up.
Enroll Now
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Launch Pad Grad
“From the first module to the last, I felt incredibly supported and guided throughout the entire program! The Launchpad was perfectly structured for anyone who thrives with a clear framework (especially for ADHD people!). What I particularly loved was the balance between accountability and the freedom to go at your own pace."
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Launch Pad Grad
"You might read some testimonials that say: "It changes my life..." Well, it's real. No exaggeration.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales."
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Launch Pad Grad
"It was the BEST thing I could have done for my career!! Since I started the program and challenges, I have had several one-off clients and quite a few prospects. I‘m so grateful to her and her team for the success I‘m having. What Alex does, is truly amazing. There is so much VALUE packed into all of her programs."
Launch Pad Grad
“I had tried other courses before but they just hadn't given me the knowledge and grounding that I needed to craft a portfolio that would attract clients. Those other courses were boring or poorly structured, and I even started to question whether copywriting was actually for me.
Alex's program changed all of that. It gave me the copywriting and marketing knowledge I needed to confidently talk to prospective clients about their needs, and it opened my eyes to what is possible with a freelance copywriting career.
And it definitely worked — I got my first client within the first month of the course closing! Thank you so much, Alex and the team!”
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Launch Pad Grad
“There are a lot of copywriting courses out there. I've taken a few of them. Honestly, I wish I found the Copy Posse 2 years sooner because I would have saved money, time, and effort!
If you're looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you're writing for, then Launch Pad is the course for you."
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Launch Pad Grad
“Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of 'leave no one behind'."
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Launch Pad Grad
“Having spent the greater part of last year being unsuccessful at landing my dream job, I decided to lean into Alex Cattoni's teachings to help me carve a new path....
Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people's lives while elevating mine."
Launch Pad Grad
“I was super skeptical before I signed up for Alex’s launch pad course. I had never really heard about copywriting, but knew that I wanted to get out of my boring 9-5 corporate grind.
I wanted something different, something that would provide me a life where I’m not beholden to anyone else’s calendar. I decided to take the plunge and I couldn’t be happier that I did! In only 2 months after completing the course, I have 3 clients and more to come!
The Launch Pad really does provide you with everything you need to start your freelance copywriting business from scratch. Oh, and you get the incredible community as well (that’s really the biggest treasure).”
Launch Pad Grad
“This program changed my life. I spent YEARS jumping from job to job and wondering if I’d ever feel like I was cut out for the professional world. I signed up for this course simply hoping I’d be able to make a decent income. I’d recently lost my job and had been spending the majority of my time content writing for peanuts…
In the last two weeks of the program, I landed 3 retainer clients (ongoing work) and launched my copywriting business. I’m currently working exclusively with clients in my chosen niche and making 3x what I was making before enrolling in the program. Most importantly, I finally feel aligned… personally and professionally.
I hit $10K+ consistent months, started coaching and unlocked a new freaking dimension inside my brain. Alex's incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical to profitable and confident.”
Launch Pad Grad
“I've taken many copywriting courses and never finished them due to the teaching method or length of the videos. I feel Alex created Launch Pad season 6 just for me. I was able to complete the entire course, created the assets for my A-lister, and either attend each class live or watch the replay. The course paid for itself within a week after graduating, and I celebrated in the Bahamas. Thanks to Alex and her team for making this possible.”
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Launch Pad Grad
“As a former teacher and current holistic occupational therapist who has created many workshops and curriculum over the years – stamp of approval to how this course was so well-structured and really did deliver on its promise: to give you the tools & the real-time support you need to start (or jumpstart) your copywriting career."
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Launch Pad Grad
"The golden nuggets that you will learn from the Launch Pad are amazing. It is a great program to learn about copywriting, marketing and more.
It is not limited to copywriters or aspiring copywriters. I joined the Launch Pad when launching a product for my own business."
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Launch Pad Grad
"Alex Cattoni's Launch Pad is a game-changer. I'd been copywriting for 9 months in my new business but wanted to hone my direct response skills and understand the psychology of marketing without being icky salesy.
The course was everything I hoped for. It's so packed that I'll be dipping in and out of it for months."
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Launch Pad Grad
“This is a real testimonial. Not AI.... I purchased another program before investing in Launch Pad and boy oh boy I wish I would've discovered Alex sooner. The 1st program left me with missing pieces to the puzzle that I just couldn't get filled. After joining Launch pad, I feel so confident in my abilities now that I have the know-how of being a great copywriter. "
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Launch Pad Grad
"Looking back, this program was a turning point for me. It helped me realize that being almost 50 isn't a limitation. It's actually a strength....
Since finishing, I've already had a few people from my network reach out to learn more, and I'm pitching myself with a lot more confidence.”
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Launch Pad Grad
“Not only did I learn a step-by-step approach to handle entire marketing funnel copy pieces, I also was able to join a group of highly enthusiastic copywriters and business owners with the exact same goals that I had! Alex leaves nothing on the table..."
Launch Pad Grad
"The Copy Posse Launch Pad is THE best program out there for aspiring copywriters. I've purchased multiple times from Alex and will continue to do so because she's the real deal. Beyond the incredible teaching, resources, and content in the course, Alex offers the unprecedented opportunity to all of the copywriters in her program to get their work in front of real clients currently seeking copy support.
This just isn't something you'll get elsewhere and it's an incredible testimony to how much she cares about her students' success that she's willing to offer up her own personal network and to be an advocate for us time and time again.
Writing and running my own business gave me the freedom I craved. I had stumbled upon way more than just a ‘course.’ Now I’m a full-time copywriter working with dream clients, making $10-15k every month, traveling, working from my laptop…
…and reaching personal milestones I’ve always dreamed of (like buying a house with my partner).”
Launch Pad Grad
“I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.
Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.”
Launch Pad Grad
“I officially left my job on December 10th and currently have 3 clients. I'm on track to make $6k this month and love being in control of my time, getting to walk my dog in the middle of the day, and just overall feeling so much more aligned with what I'm doing.
It's crazy that just 1 year ago I signed up for the Launch Pad, and now I'm here! I will forever be grateful for the program and community that you've built, and all that you do to help the aspiring copywriters out there.”
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Launch Pad Grad
"I knew if I wanted to make this a real, sustainable career and work with bigger clients, I had to learn from the OG. 🤩
So in January 2025, I went all in. I invested my business savings into Launch Pad Season 6. It was everything I'd saved, but honestly? My gut told me it would be worth it. And wow, was I right."
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Launch Pad Grad
"Alex gives you a backpack full of knowledge and a roadmap to start your freelance career successfully. You get to understand not only how to write insanely great in-demand copy, but also, the whole marketing strategy to make yourself indispensable to your clients. The truth is that it doesn’t happen overnight, but Alex guides you every step of the way together with the awesome community she’s created."
Launch Pad Grad
“I quit my corporate job of ten years, packed up my home and set off to travel the world with my laptop and a dream (lol how cheesy!). But here I am a year later, still traveling the world working as a freelance copywriter, living my best life.”
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Launch Pad Grad
“The most complete copywriting program in the world (so worth it).”
The course is worth the money, first and foremost.
There are cheaper options out there, but I don't think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion. I sincerely want to thank Alex and Copy Posse Team for this.
You might read some testimonials that say: "It changes my life..." Well, it's real. No exaggeration.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
The community is also helpful and empowering. I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I'm at."
The course is worth the money, first and foremost. There are cheaper options out there, but I don't think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I'm at.
Launch Pad Grad
I'd been freelancing for three years, landing okay clients and binging Alex's free content like it was my job. But I knew if I wanted to make this a real, sustainable career and work with bigger clients, I had to learn from the OG. 🤩
So in January 2025, I went all in. I invested my business savings into Launch Pad Season 6. It was everything I'd saved, but honestly? My gut told me it would be worth it. And wow, was I right.
Alex teaches copywriting and marketing best practices in the most fun, engaging way possible. No boring lectures 💤just real strategies that actually work. I leveled up my skills and came out of that program ready to conquer.
Within a couple months, I landed a dream client in the B2B space. What started as one project is turning into a retainer. Plus, I'm working on two more projects that genuinely excite me. This is the kind of work I'd been chasing for years.
If you're wondering whether it's worth it: I spun my wheels for three years before this. The Launch Pad gave me the clarity and confidence to finally break through. Best investment I've ever made.
Thank you, Alex and the Copy Posse team, for helping me turn my hustle into the career I always knew I could have."
The course is worth the money, first and foremost. There are cheaper options out there, but I don't think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I'm at.
The course is worth the money, first and foremost. There are cheaper options out there, but I don't think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I'm at.
Launch Pad Grad
I remember how anxious and insecure I was before enrolling in the program. I never invested so much in myself. Now let me tell you,
The same week I finished the Launch Pad, I landed a retainer client AND I was introduced to the A-List client from which I can expect a fruitful long-term relationship.
Alex gives you a backpack full of knowledge and a roadmap to start your freelance career successfully. You get to understand not only how to write insanely great in-demand copy, but also, the whole marketing strategy to make yourself indispensable to your clients. The truth is that it doesn’t happen overnight, but Alex guides you every step of the way together with the awesome community she’s created.
Plus, she brings world top experts to give advice to land new clients, present yourself on social media, start freelancing, and long, etc.But that’s not even the best part, for me, is the mindset shift. Now, I finally feel ready to build the career I’ve always dreamed of, and it’s happening!"
Launch Pad Grad
“From the first module to the last, I felt incredibly supported and guided throughout the entire program! The Launchpad was perfectly structured for anyone who thrives with a clear framework (especially for ADHD people!). What I particularly loved was the balance between accountability and the freedom to go at your own pace. The sense of safety and encouragement from the coaches, the community and Alex herself was truly priceless. So happy I found the Copy Posse and would recommend the Launchpad to anyone!!”
Launch Pad Grad
“I quit my corporate job of ten years, packed up my home and set off to travel the world with my laptop and a dream (lol how cheesy!). But here I am a year later, still traveling the world working as a freelance copywriter, living my best life.”
Launch Pad Grad
“It was the BEST thing I could have done for my career!! Since I started the program and challenges, I have had several one-off clients and quite a few prospects. I‘m so grateful to her and her team for the success I‘m having.
What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!
After just graduating from the Launch Pad, I decided to make the leap and join the Reign Makers so I can learn to scale my business to be most successful for me, learning from other team members, Alex and other experts in the field of copywriting, mindset and business strategies.
I cannot thank Alex enough for inspiring me to step out of my comfort zone and striving to live my best life! THANK YOU ALEX, for being so AWESOME!!”
“It was the BEST thing I could have done for my career!! Since I started the program and challenges, I have had several one-off clients and quite a few prospects. I‘m so grateful to her and her team for the success I‘m having.
What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!”
Launch Pad Grad
“There are a lot of copywriting courses out there. I've taken a few of them. Honestly, I wish I found the Copy Posse 2 years sooner because I would have saved money, time, and effort!
If you're looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you're writing for, then Launch Pad is the course for you.
You will learn the BEST sales page writing techniques and you'll be able to support that entire marketing funnel by learning how to do ads, landing pages, and email copy. If you're new, it's a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!”
“If you're looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you're writing for, then Launch Pad is the course for you.
You will learn the BEST sales page writing techniques and you'll be able to support that entire marketing funnel by learning how to do ads, landing pages, and email copy. If you're new, it's a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!”
Launch Pad Grad
“Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of 'leave no one behind'.
But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up and actively encourages accountability, group help with work, and friendship. I am from a B2B background and it was fantastic to meet people in completely different markets and niches to me and become firm friends. We all have the same goal and weeks after finishing, we still all speak and help each other out.
This week alone, I have had two second-round interviews for global agency retainers within my niche, and have had three large clients approach me for long-term work. I am genuinely going to have to close my doors for a while soon!”
“Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding!
But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up.
This week alone, I have had two second-round interviews for global agency retainers within my niche, and have had three large clients approach me for long-term work.”
Launch Pad Grad
“Having spent the greater part of last year being unsuccessful at landing my dream job, I decided to lean into Alex Cattoni's teachings to help me carve a new path. Here are the three things I valued most from this experience:
1. Alex's depth of knowledge and generosity. There's immense value packed into each recorded session but the compassion and thoroughness with which she handles Q&As and the many bonus interviews/assets she provided demonstrated how truly invested she is in everyone's journey.
2. The coaches (via Launch Pad). Hearing about their growth as copywriters, getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.
3. The community. I'm yet to find one (online or offline) as supportive as Alex Cattoni's students/fans/followers. How exciting to be among an eclectic group of people from all over the world, at different career/life stages, all wanting to become happier, more fulfilled versions of themselves.
Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people's lives while elevating mine.”
“Three things I valued most from this experience:
1. Alex's depth of knowledge and generosity. The compassion and thoroughness with which she handles Q&As demonstrated how truly invested she is in everyone's journey.
2. The coaches. Getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.
3. The community. I'm yet to find one (online or offline) as supportive as Alex Cattoni's students/fans/followers.
Alex and her team have given me the tools, the community, AND the confidence to put myself out there.”
Launch Pad Grad
“As a former teacher and current holistic occupational therapist who has created many workshops and curriculum over the years – stamp of approval to how this course was so well-structured and really did deliver on its promise: to give you the tools & the real-time support you need to start (or jumpstart) your copywriting career.
And, in true Alex Cattoni & the Copy Posse fashion, it included lots of juicy bonuses… but not so many to distract you from crossing the finish line. Personally, I took this course for 2 reasons:
1) to start a side gig as a freelancer that would give me more financial security & freedom
2) to learn the skills I might use as a business owner one day as I move my in-person Qi Gong and wellness classes to an online offering. If you want a strong foundation in copywriting AND in marketing, then this is it!”
“As a former teacher and current holistic occupational therapist who has created many workshops and curriculum over the years – stamp of approval to how this course was so well-structured and really did deliver on its promise: to give you the tools & the real-time support you need to start (or jumpstart) your copywriting career.
If you want a strong foundation in copywriting AND in marketing, then this is it!”
Launch Pad Grad
The golden nuggets that you will learn from the Launch Pad are amazing. It is a great program to learn about copywriting, marketing and more.
It is not limited to copywriters or aspiring copywriters. I joined the Launch Pad when launching a product for my own business.
The community inside this program also is super amazing. They will always give positive and constructive feedback. The money spent for this course will find its way back to you!
Launch Pad Grad
Alex Cattoni's Launch Pad is a game-changer. I'd been copywriting for 9 months in my new business but wanted to hone my direct response skills and understand the psychology of marketing without being icky salesy.
The course was everything I hoped for. It's so packed that I'll be dipping in and out of it for months.
I walked away with copy muscles of steel, a cracking portfolio to show clients, a head full of strategies, the support of a team for life, and the she-balls to build my business. I 100% recommend anyone wanting to level up their copy.
Launch Pad Grad
“This is a real testimonial. Not AI.... I purchased another program before investing in Launch Pad and boy oh boy I wish I would've discovered Alex sooner. The 1st program left me with missing pieces to the puzzle that I just couldn't get filled. After joining Launch pad, I feel so confident in my abilities now that I have the know-how of being a great copywriter. Alex is a god-send and her copywriting techniques are truly powerful (understatement). Her ability to break it down to you in easily digestible videos can make anyone a great copywriter!”
Launch Pad Grad
“I've always loved marketing and writing, and the Launch Pad was the perfect way to bring those two passions together. I wanted to build a solid foundation to step confidently into this next chapter of my life as a copywriter. But honestly, I wasn't sure if I could make a living doing this at my age or if I'd be able to stand out in such a competitive field.
One of the biggest things I took away from the program was how much better my work and mental health can be when I allow myself to slow down and take it step by step. In my previous careers, everything had to be done yesterday and perfectly the first time.
Now, I'm learning to embrace messy action and to trust the process. Thanks to the feedback from my A-Lister and the asset review, I'm writing with confidence I've never had before. I even revisited the portfolio I created during the Launch Files and gave it a thoughtful refresh using everything I've learned.
Looking back, this program was a turning point for me. It helped me realize that being almost 50 isn't a limitation. It's actually a strength. My life and work experience give me a deep well of insight to draw from when I write.
I still think about something Alex said during the program: "Not everyone is a potential client, but everyone is a potential referrer." That helped me stop overthinking and start telling people what I do, and that shift alone has opened new doors. Since finishing, I've already had a few people from my network reach out to learn more, and I'm pitching myself with a lot more confidence.
And finally, a huge thank you to Alex and the team. They created a group where it was easy to ask questions, get support, and never feel like I was figuring it all out alone.”
“One of the biggest things I took away from the program was how much better my work and mental health can be when I allow myself to slow down and take it step by step.
Looking back, this program was a turning point for me. It helped me realize that being almost 50 isn't a limitation. It's actually a strength. My life and work experience give me a deep well of insight to draw from when I write.
Since finishing, I've already had a few people from my network reach out to learn more, and I'm pitching myself with a lot more confidence.”
Launch Pad Grad
“Not only did I learn a step-by-step approach to handle entire marketing funnel copy pieces, I also was able to join a group of highly enthusiastic copywriters and business owners with the exact same goals that I had!
Alex leaves nothing on the table, and during the Launch Pad program I was given the opportunity to write for an actual client from Day 1. I was responsible for creating an entire sales funnel for them. And what can I say, they will use my copy and now I am in talks with them about further projects in the future.
I wanted to get my foot in the door, and that is exactly what happened. After this amazing 8 week learning endeavor, I now have a proper portfolio I can show to every potential client in the future + a real client that I work with as we speak. Awesome!”
“Not only did I learn a step-by-step approach to handle entire marketing funnel copy pieces, I also was able to join a group of highly enthusiastic copywriters and business owners with the exact same goals that I had!
Alex leaves nothing on the table, and during the Launch Pad program I was given the opportunity to write for an actual client from Day 1. I was responsible for creating an entire sales funnel for them.
And what can I say, they will use my copy and now I am in talks with them about further projects in the future.”
Access to the Launch Pad Private Facebook Community for anytime support.
Lifetime access to all program videos, call replays and workbooks.
9 x LIVE Group Coaching & Critique Sessions ($3150 Value)
4 x LIVE Group Coaching & Q&A Calls with Alex ($2000 Value)
Proven formulas, examples and exercises ($1000 Value)
9 x Weekly Video Modules with Alex ($2700 Value)
Think of this AI Assistant as your personal Launch Pad brainstorm buddy. Not sure what to do next? Want clarity on a marketing concept? Need quick guidance to see if you’re on the right track? Trained by Alex herself on every single formula, guide, video and coaching call from previous Launch Pad Seasons, this AI assistant is here to help when you get stuck!
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
When you join the Launch Pad now, you’ll get a confidential collection of my personal swipe files (otherwise exclusive to members of my $4000 content marketing program, STORM). This includes email-by-email documentation of four of my best-performing campaigns and offer frameworks: Welcome Offer, Annual Launch, Limited-Time Promotion and Cart Abandonment series.
The very first step I take with every new client is to schedule an official "Branding Call" to ask them these 29 Posse-Approved Questions. Designed to spark a purposeful conversation and capture the key elements of a company's brand voice, this guide will help you understand and define your client’s USP, origin story, and vision in an authentic yet compelling way.
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
A complete module taken directly from Molly’s $2,997 Ad Mentorship Program, this exclusive 2-hour video training is the quintessential crash course on writing compelling ad copy in any market or niche. You’ll learn how to write the right ads for your target audience, get fill-in-the-blank templates, and look over the shoulder of a woman who has run over $600 million in ads.
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
In this private session from my REIGN mastermind, the founder of the award-winning marketing agency Night Owls, Sun Yi, shares the simple micro-story frameworks he’s used to help creators like Mel Robbins and Jay Shetty build loyal, deeply engaged audiences. You’ll learn how to turn ordinary moments into content that builds trust, sparks emotion, and attracts your dream clients.
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
When you complete the Copy Posse Launch Pad Season 7, you’ll get a fully personalized and hand-signed certificate from me, verifying your participation and completion of this coveted copywriting program.
This is a perk not offered with any other Copy Posse program and will become a valuable resource that you can add to your portfolio, website or LinkedIn profile to help close new clients.
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
Clients pay me at least $1000 for a single copy critique (or $500 to hire my team) but, when you complete the program, you’ll get a personalized critique of any Launch Pad asset from one of our expert coaches on the house.
Whether that’s your landing page, ads, email sequences or, yes, even your sales page, you’ll get experienced 1-on-1 feedback to help you optimize your messaging and skyrocket your conversions.
In Week 1 of the Copy Posse Launch Pad, your job is to pick your niche and select a product to write your Launch Pad portfolio on, but rather than write for a mock product or an inaccessible brand that may never even see your portfolio copy, what if you could write your Launch Pad portfolio for an actual business that is looking for copywriting support? (Kinda like an internship, which is exactly how I started my copywriting career).
I’ve scoured the Internet for amazing brands and businesses who have submitted their products for you to write for during the program. This means you get to add real client copy to your portfolio and get your work in front of a client who may hire you for ongoing work… or at the very least, give you feedback and real-life experience!
No other copywriting program on the PLANET does this.
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
Enroll Now
Landing clients is the #1 roadblock every new copywriter faces when starting out. It's also the #1 question we get about the Launch Pad – will this help me get clients?
We designed the Launch Pad to help you craft a high-converting copywriting portfolio so you can approach new clients with confidence and even allow you to write for a real business during the program! But, this season, we’re giving you the ultimate leg-up for lift off…
After Week 8 of the Launch Pad, we’re adding an entire month of FREE live group coaching (that’s four additional live calls with Alex and her expert coaches in April 2026) dedicated to helping you do just one thing…
In this special bonus, Launch Pad Grad Janaina will reveal how she leveled up from a copywriter to a fractional CMO for 8-figure brands. She'll share how to position yourself as more than "just a writer" so you can charge premium rates and attract dream clients through referrals.
In this bonus training, Copy Posse Launch Pad Grad and Spark Leader, Lindsay, will reveal how to instantly elevate your copywriting skills and strategy to wow future clients. She'll share the 13 “copy ingredients” that every single client needs and keeps them coming back for more.
In this bonus training, Jenny will share the exact systems she uses to land dream clients. She'll share her screen and show how she used (and still uses) her portfolio to go from Launch Pad Grad to a fully booked freelancer – and make back her investment X5 – in less than 6 months.
In this bonus session, Copy Posse Head Coach Jenny will help you create a rock-solid plan for finishing your Launch Pad portfolio strong. Plus, she’ll share her tips on how to showcase your portfolio, update your socials and position yourself with authority when applying for jobs!
BONUS DISAPPEARS JAN 18 AT MIDNIGHT
LIVE
bonus Four
LIVE
bonus two
LIVE
bonus three
LIVE
bonus one
By the end of this program, you’ll...
Write a persuasive, authentic and high-converting portfolio based on my multi-million dollar formulas and frameworks.
Learn how to get inside the mind of your customers, evoke emotion and inspire action using key psychological triggers and storytelling techniques.
Ignite your copywriting business with proven strategies that will make clients fall in love with you and want to work with you again and again!
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Pay only $877 today! Then just 3 more monthly payments of $877.
Easy Payment Plan
ADD TO CART
Save $511 when you pay in full today! (Best Value)
Pay In Full
ADD TO CART
Save $511 when you pay in full today! (Best Value)
Pay In Full
ADD TO CART
Pay only $877 today! Then just 3 more monthly payments of $877.
Easy Payment Plan
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