Learn My Proven 16-Step Formula for Crafting A High-Converting Sales Page
Join Now For Just $97
In this video training course with award-winning marketer and expert copywriter, Alex Cattoni, you'll learn the proven sales page formula she has used to generate millions of dollars for herself and her clients. This step-by-step formula has been trusted by over 4,000 copywriters, marketers and business owners to craft sales pages that connect and convert. With fast-track trainings, time-saving AI tools and modern sales page examples, this is exactly what you need to get more clients & customers in our post-AI world.
My million-dollar sales page formula is all yours.
the money page.
That’s why my clients have personally paid me thousands of dollars to craft sales pages for their launches and promotions over the last 16 years.
Your sales page is where you build trust, communicate your unique solution and convert casual bystanders into customers and clients who choose you over anyone else.
I see so many business owners who are struggling to make sales online today, and it’s because they are forgetting the #1 rule of building an online business…
And it pays to get it right.
Your sales page is
It is the mothership of your entire funnel.
The crux of your customer’s buying decision.
The most valuable marketing asset in your business or portfolio.
That’s why my clients have personally paid me thousands of dollars to craft sales pages for their launches and promotions over the last 16 years.
Your sales page is where you build trust, communicate your unique solution and convert casual bystanders into customers and clients who choose you over anyone else.
I see so many business owners who are struggling to make sales online today, and it’s because they are forgetting the #1 rule of building an online business…
the money page.
And it pays to get it right.
Your sales page is
It is the mothership of your entire funnel.
The crux of your customer’s buying decision.
The most valuable marketing asset in your business or portfolio.
Freakishly complex funnels, AI “hacks”, “viral” content… did we all forget what good marketing is?
None of these bells and whistles matter unless your customers actually want what you’re selling. It’s time we got back to the basics…
66% of marketers say a consistent voice and tone directly impacts trust. Without a clear offer and positioning strategy, your sales page will create more objections than it overcomes. Your clients and customers are craving simple, authentic solutions that get results.
Build connection & trust.
People buy emotionally and justify logically, but that doesn’t mean using overly dramatic, cliché or hypey messaging (ahem, looking at you AI). It means knowing your customer and crafting an offer that’s real and relevant to them, without trying so damn hard.
Emotion first, logic second.
It doesn’t matter how amazing, valuable or life-changing your product or service is (or how low you discount your prices), if your customers don’t believe it will help them solve their problem, they aren’t going to buy it. A bad sales page will kill a good product.
Don’t sell, solve.
FANCY MARKETING CAN’T SAVE
A BAD OFFER
Write your sales page…
Ignite your income…
In just 3 easy steps.
In this quick video training course, you’ll learn how to craft an irresistible offer, write persuasive messaging that actually sounds like you, and finally write a sales page that converts (even if you don’t consider yourself a copywriter).
Whether you’re building your copywriter portfolio, launching a new product or planning an upcoming promotion, this is what you need to get more clients and customers.
AI Sales Page Assistant
Sales Page Formula
Step-by-step worksheets
Lifetime Access!
3 Training Lessons
Q&A & Critiques
I'll help you craft a high-converting sales page from scratch...
Now that you’ve outlined your sales page, it’s time to flesh it out and make it human! I’ll teach you how to finalize your sales page with persuasive hooks, personality-filled messaging and effortless transitions.
Lesson 3
Bring Your Sales Page To Life
Video Training & Q&A
Without a strong offer, your sales page is dead on arrival. In lesson 1, you’ll learn my 10 persuasion principles for crafting an offer that not only your customers believe in and trust, but that they actually will pay for (without discounting your prices).
Lesson 1
How To Craft An Offer They Crave
Video Training & Q&A
In lesson 2, you’ll get your hands on my proven 16-step sales page formula. I’ll teach you how to outline each section of your sales page with the help of AI, so you know exactly what to write to grab attention, build trust and inspire action.
Lesson 2
My Million-Dollar Sales Page Formula
Video Training & Q&A
16-Step Sales Formula
Lifetime Access
AI Shortcuts
Step-By-Step Training
Modern Sales Page Examples
Q&A Sessions
Trusted by over 4,000 marketers, copywriters and business owners.
By the end of this program, you’ll walk away with a high-converting sales page ready for your next launch or promotion (or to add to your portfolio).
Posse Love
I have been in the copywriting and marketing industry for 16 years – since 2008.
Before going all-in with the Copy Posse in 2020, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
Writing high-converting copy, scaling multi-million dollar brands, and crafting promotional campaigns for leading transformational authors and businesses…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
Over my nearly 2 decades of experience in copywriting and marketing, I noticed a dangerous divide forming in the industry. While there were brilliant and authentic marketers, many still relied on manipulative, slimy, and outdated tactics that I refused to stand behind.
By 2019, I was so jaded by the marketing world that I almost quit…
But instead, I decided to stick around and put up a fight because I believe your message matters and your words can change the world.
You have the power to create the life of your dreams, build a lucrative business, and make an impact in the world, while being a cool human.
So I started my YouTube Channel and rallied the Copy Posse, a global crew of copywriters, marketers, and business owners, to join me on my mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.
Today, we’ve helped over 500,000 rad humans find more freedom, have more fun, and make more money serving the world with their gifts.
From Jaded Copywriter To Marketer of The Year
I learned so much about what I need for a successful website for my business…
Jacqueline
…With regards to copy and sales, landing pages and so much more. Alex's energy and advice have helped me realize what I need to focus on as a business owner and as a content creator for my own business. This challenge has fired me up and made me also understand how much help a copywriter can be to my business.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
THIS is how you start building your portfolio.
Noelle
Alex is the Queen of Overdelivering. Her challenges are the perfect way to start building your portfolio as a new copywriter with not just any assets but copywriting assets that stand out, showcase your ability to sell with empathy, and think like a marketer. THIS was the portfolio I used to get my first ever paying client before taking Launch Pad.
HOLY CRAP!!! I am just seriously amazed at the value!!!!
Art
I've taken my share of $97 courses in my self-trained coaching journey and what we're all receiving here - ESPECIALLY this Sales Page Formula! - is like night and day compared to the value of ANY PROGRAM I've taken before.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
This course is exactly what you need to skyrocket your business
Jackie
I knew there was a formula for sales pages but I didn't know how to figure it out. Alex teaches her formula and many other useful content that you won't apply only to sales pages. It can be useful to any email marketing campaign you will write and even for social media posts. Now I feel confident to offer this service to my clients and send them the examples I wrote during this course.
This program is for you if…
You’re a freelance copywriter who needs fast-track guidance to write a high-converting sales page in under a week.
You’re a business owner who needs a high-converting sales page that actually works in today’s online marketing climate.
You’re a creator, coach or service provider who is ready to put your work out there, but don’t have thousands of dollars to pay a copywriter (yet).
You’re an aspiring copywriter who wants to add a freshly minted professional sales page to your portfolio so you can get clients ASAP.
You're a digital marketer who wants to take your skills to the next level so that you can own your niche and charge premium rates for your services.
Make More Money With Better Offers & Messaging
Stop constantly discounting your prices to get conversions. Stop using AI as your sales stunt double. Stop fire-hosing your customers with fancy marketing…
And start making more money with better messaging.
I want to help you get your product or service into the hands of the people you’re here to serve. That’s why I’m practically giving away the exact sales page formula that I’ve used to help dozens of businesses generate millions of dollars and countless students land high-paying copywriting clients and projects.
The only other way to access this formula is by joining my exclusive once-a-year copywriting coaching program, the Copy Posse Launch Pad, which is a $2,997 investment…
But today, it’s all yours for just $97.
Sales Page Inspo File
Need some fresh inspo for your next sales page? Get access to every single sales page example featured inside Write & Ignite from Alex's swipe file collection. Inside this private Google Drive, you'll find copies of high-converting sales pages across different products and markets to add to your own inspiration folder.
Insider Access To Alex’s Private Swipe Vault
FREE BONUS #3
($250 Value)
Sales Page Copy Critique Video
During this bonus video training, Alex reviews and critiques three students’ sales pages in real time. Watch as she shares her screen and offers valuable insights, formatting tips and simple edits to take your sales page from good to great. You'll walk away feeling confident and ready to call your sales page a “final draft.”
Watch As Alex Reviews 3 Sales Pages
FREE BONUS #2
($250 Value)
AI Sales Page Builder Assistant
Get ready to meet your AI Sales Page Assistant! Trained by Alex herself based on her proven 16-step sales page formula, this AI assistant will help you outline and structure your next sales page in seconds. You'll know exactly what to include in every section with detailed notes personalized to your customers and offer, so you’re ready to start writing fast!
Create A Sales Page Outline In Seconds
FREE BONUS #1
($1000 Value)
Join now & you’ll also get three additional bonuses…
What You’ll Get When You Join Today
Lifetime access to event replays and training.
Bonus #3: Copy Posse Sales Page Swipe Vault ($250 Value)
Bonus #1: AI Sales Page Assistant ($1000 value)
Bonus #2: Sales Page Critique Video ($250 Value)
3 Video Lessons & 3 Q&A Sessions with Alex
Write & Ignite was BY FAR the best investment I've made.
Evie
I've purchased a number of online courses since becoming a freelancer. The Write and Ignite was BY FAR the best investment I've made. The teaching was clear and concise. I loved having the workbook – I'm a pen and paper girl. And I know what I've learned will be applicable not only in my business but in the businesses I work with.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
This process helped me clarify why I created my product in the first place.
Ben
I'm getting ready to launch a new product and needed to write a sales page, but I had no idea what a sales page was! This course laid it all out for me. Throughout the process of writing my sales page, I actually clarified exactly what my product is and how to sell it. I definitely got more than I expected out of this.
Almost 20 years in business and I finally learned how to write persuasive emails!
Jill
I never knew how much thought and strategy goes into writing a compelling email campaign. It was a fast and furious program that makes you dig deep but in bite sized chunks.
Goldmine in the world of Copywriting
Ashita
With the knowledge that her content provides, I was able to land 2 high-paying clients. Soon after I signed up for the Write & Ignite Challenge. The daunting process of writing those long sales pages is not daunting anymore! It's fun, it's easy. My clients are happy. This 16-step formula not only helps in writing sales pages, but also in writing web copies and Email Sequences.
You’ll never suffer from “blank page syndrome" ever again. I can guarantee that.
Caine
Alex's training is incredible. Her techniques are simple yet genius. Even if you're not a copywriter, this challenge should get you started to write with confidence. It covers everything you need to know about crafting a captivating sales page and understanding your audience.
FAQs