Learn How To Write
High-Converting
Video Scripts
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Get the 4 video script blueprints that have generated millions of views and dollars for my business and my clients.
Great videos aren’t lucky. They’re scripted.
(Yup, even the cool and casual ones that seem like they’re not).
From the hook to the call-to-action and every single bridge, transition, and open loop in between…
The difference between videos people watch and videos people ignore all comes down to one thing – the script.
Whether you’re writing videos for yourself or you want to offer scriptwriting as a premium service to your clients as a copywriter, content marketer or brand strategist…
Once you understand the blueprint of a great script, you’ll be able to write videos that get, keep and convert attention into dollars for yourself or your clients.
Say goodbye to…
Inconsistent ideas and voice.
Low views, engagement and sales.
Rambling aimlessly on video.
Getting stuck on your first draft.
Comparing yourself to others.
Copying other creators.
AI slop.
Attracting the wrong audience.
Spending hours editing videos.
Recording a video 18 times.
Winging it.
Write Video Scripts That Get, Keep & Convert Attention Into Dollars
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I’m an industry-leading copywriter, award-winning marketer and founder of the Copy Posse, where I teach over 420,000 copywriters from around the world how to turn words into income…
But I didn’t start here.
In 2019, I was a freelance copywriter working entirely behind the scenes with my clients. I had no followers, no brand and NO experience in front of a camera…
Then I started creating weekly videos on my YouTube Channel and my entire business exploded…
Hi, I’m Alex.
I simply applied what I knew about copywriting to writing video scripts.
Video scriptwriting is copywriting…
In the past 2.5 years, my YouTube channel alone has brought in over 36,000 new leads and generated more than $1.8 million dollars for my business.
My first ever video!
And if you're already a writer, learning how to write great video scripts gives you another highly valuable deliverable you can offer clients — without needing to become a video creator yourself.
I built a million-dollar business in one year, not because I was confident or charismatic or “naturally” good on camera at first…
7 years later, I still script everything.
People are always shocked to discover that I still script every video I create…
My YouTube videos are scripted.
My live webinars are scripted.
My Instagram Reels are scripted.
My sales videos are scripted.
Not because I’m “fake” or “salesy” or “I don’t know what to say,” but because I have TOO much to say… and I tend to - um, er, uh, like - ramble.
Power to the people who are great at making a concise point on command. I am not one of those people.
Confidence on camera is NOT a personality trait. It’s preparation.
Scripting my videos helps me feel more natural and confident on camera because I know what I want to say…
And I process my thoughts through writing first.
After 7+ years of creating content, recording over 1,975 videos and building a multi-million-dollar business with video at the center of every launch and campaign…
I have video scripting down to a science.
After years of my friends, clients, and customers asking me to teach them how to write video scripts that get, keep and convert attention…
It’s time to stop gatekeeping.
I’m finally sharing all my video content secrets, including the EXACT script blueprints I use for the 4 highest-ROI video formats on the Internet today…
SHORT
Short-form video (like Reels, Shorts and TikToks) is the highest-ROI content format on the internet right now, and it has one job: get attention.
You've got seconds to interrupt someone's scroll, spark curiosity, and convince them your content is worth watching.
LONG
Long-form content, like YouTube videos, is where strangers become subscribers, and skeptics become customers.
This is your opportunity to teach, tell stories, challenge beliefs, and build genuine trust in a way short-form content simply can't.
LIVE
People don't buy because they understand your offer… They buy because they believe they need it.
That's why live webinars, workshops and masterclasses continue to be among the highest-converting video content online.
SALES
Once you've earned attention, built interest, and created desire...
All that’s left to do is move viewers into action. Sales videos don't convince people to buy. They make buying feel like the obvious next decision.
First, I did it for my clients. Then I did it for myself…
Write Video Scripts That Get, Keep & Convert Attention Into Dollars
Join Now For Just $297 $197
Get Instant Access
100% Customer Satisfaction Guarantee
What You’ll Get Inside
Module 1
The Four Forces of Video Persuasion
Communication is the new competitive advantage. Thanks to AI, information is not only free, it's instantly accessible. The people who win aren't simply putting out information – they're the ones who know how to hold attention, keep it, earn trust, and point people in the direction they want them to go. In this module, you'll learn the four forces that make a great video, so you stop guessing why some videos take off while others disappear.
Module 2
Eight Juicy Hooks That Get Attention
The first 3 seconds (or 5-10 words) are arguably the most important part of your video script, because they alone will determine whether a viewer stops or keeps on scrolling. In this module, you’ll learn 8 of the juiciest hooks that get attention fast, along with real examples from my own video vault and copy-and-paste hook templates to use in your own video scripts.
Module 3
Four Open Loops That Keep Them Hooked
On average, 55% of viewers leave in the first 60 seconds. After your hook earns those first 3 seconds, your open loops are what keep them watching. In this module, you'll learn my 4 open loop frameworks, along with the correct placement and sequence of open loops throughout your scripts, so you can keep people hooked until the very end.
Module 4
Social Video Blueprint
Create scroll-stopping Instagram Reels, TikToks and YouTube shorts. In this module, you'll learn the exact 5-part structure of a short-form social video that makes someone stop mid-scroll, pay attention, and actually stick around till the end. This blueprint has helped generate over 10 million views on my Instagram account alone.
Module 5
YouTube Video Blueprint
Create YouTube videos that turn viewers into true fans. In this module, you’ll learn my proven YouTube script blueprint that has helped me take my channel from zero to 425,000 subscribers, 15 million views and almost two million dollars in revenue in the last two years alone (not including YouTube ad revenue, which is just the gravy on top).
Module 6
Live Webinar Blueprint
Create live webinars that build trust and convert like crazy. In this module, you'll learn the REAL reason people buy on a live webinar, workshop or masterclass (spoiler: it's not your offer). You’ll get the exact webinar structure, flow and timing that I’ve used to turn ice-cold leads into loyal customers who buy again and again and again.
Module 7
Sales Video Blueprint
Create sales videos that sell without the sleaze. All of my highest-converting offers include a video on the sales page (yup, just like this one 👆). In this module, you'll learn how to write a sales video script (aka VSL) that makes your product or service feel like the obvious choice, even to someone who's never met you before.
Claude Skills Bundle
FREE BONUS
To help you put these blueprints into fast action, along with your Hooked video trainings, you’ll also get access to 5 Claude Skills created by me and my team based on our internal content creation process and structures.
Video Analyzer
The first is a Video Analyzer Skill that will instantly analyze any video script and give you an assessment on the hook, open loops and the overall script structure. You’ll get a clear breakdown of exactly what's working, what's not, and what to fix before you ever hit record.
Script Blueprints
Then, you’ll get a Skill for every script blueprint we teach in the program: short-form social script, YouTube script, live webinar script and sales video script. These Skills will help you quickly outline and craft your next video following our proven frameworks.
Claude is our AI tool of choice here at the Copy Posse, however these skills can also be downloaded and integrated with ChatGPT or any other AI tool you like to use.
Behind-The-Scenes Studio Tour
FREE BONUS
Alex’s Studio Setup & Favorite Equipment
The #1 question I get from people who want to start creating video content is what my studio looks like and what equipment they need to get started fast.
In this behind-the-scenes studio tour, I’ll walk you through my complete setup, including what equipment I use, my lighting tips and my favorite little hacks that make recording weekly video content easy breezy.
(Spoiler alert: It’s not fancy! You can get started today with nothing but a smartphone – no additional investment required!)
How It works
Quick Video Trainings
Each lesson includes a short video training where I teach core concepts, outline action steps and share real examples. Every module is laser-focused, easy to follow and immediately actionable.
Claude Skills
To help get you into fast action, you’ll get access to Claude Skills that have been trained on ALL of the scriptwriting formulas, frameworks, and blueprints taught inside this course (also compatible with ChatGPT and other AI tools).
Handy Downloads
For my analog learners. Not only will you learn exactly how each script is structured and the psychology behind why it works, you’ll also get a handy download for each blueprint that you can refer to anytime.
Lifetime Access
For every script you’ll ever need to write. Whether you want to create video content for your own business or offer scriptwriting as a service to clients, you’ll have lifetime access to revisit the trainings and blueprints anytime.
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Love From The Posse
What customers have said about my other programs.
"Your teaching style, your frameworks, your generosity... it all clicked for me in a way that nothing else ever has."
Sriradha
"Alex’s teaching style is brilliantly engaging, packed with actionable insights, and delivered in a fashion that will blow your mind."
Ian
"Alex overdelivers on actionable content with a teaching style that is upbeat, authentic and inclusive."
Stephanie
"Alex's teaching style is clear, easy to understand, and kind."
Jacqueline
"Alex has a teaching style that is so engaging and tangible that makes you want to learn!"
Conni
"The way Alex explained the concepts was effortless and the content was so engaging and entertaining."
Deeksha
"What I loved about the Copy Posse is Alex's teaching style which is professional and down to earth with a genuine interest in seeing others succeed."
Norleena
"I knew I liked Alex but I walked away loving her teaching style and energy."
Rayell
"Alex and her teaching style is a breath of fresh air!"
Karin
"Alex's teaching style made the whole experience for me."
Tkeya
"I LOVE Alex's teaching style, she's engaging and present, and you can see the work and energy she puts into her courses and students."
Christina
"I love how Alex always goes into detail about what she teaches."
Catherine
"Her ability to break it down to you in easily digestible videos can make anyone a great copywriter!"
Harrison
"The way she teaches and even her workbooks still come in handy after a year of joining her program. She KNOWS what she's talking about."
Chandni
"Every step was broken down into actionable tools, strategies, and techniques that made perfect sense."
Reem
"Alex teaches in a way that's easy to understand with an energy that keeps you engaged."
Kyros
"Alex has the most contagious energy and the way she teaches everything is such an inspiration to witness."
Harshitha
"Alex teaches all of this with kindness; she cares for her students (which, by the way, is her secret sauce)."
Randy
"Alex doesn't just teach and leave. She gives you real, tangible, impactful tools... then prompts you to practice them."
Jessica
"Alex teaches in such a relatable and accessible way, nothing felt out of reach. She breaks down complex concepts into methodical and user-friendly processes."
Hannah
hooked is for you if…
You don’t feel like yourself on video and want to show up more authentically.
You want to create videos people actually watch without sounding fake, robotic or forced.
You want to stop guessing what to say every time you hit record.
You want to create better Reels, YouTube videos, webinars, or sales videos, without relying on “charisma” or hoping inspiration strikes.
You ramble, lose your train of thought, or end recordings thinking: "Well, that sounded way better in my head."
You spend more time figuring out what to say than actually creating content.
And you want to boost your reach, engagement and conversions with video.
You’re a copywriter, content marketer or brand strategist who wants to add video scriptwriting to your services.
The Video Secrets Behind Tens Of Millions of Views
There is not one successful creator today who has generated tens of millions of views, millions of dollars and hundreds of thousands of subscribers and followers without video.
There’s a reason my entire million-dollar business was built thinking video first, and why clients pay upwards of $7,500/month for a scriptwriter.
Join Hooked now for just $297 $197.
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It’s the single most effective marketing medium today...
And today you can get my entire scriptwriting system for less than what you’ll earn for one video script…
And, as a Founding Member of this brand new video script course, I’ll give you an extra $100 discount for a very limited time…
My only ask in return is that you let me know how much you love it. Do we have a deal?
What You’ll Get When You Join Today
100% Customer Satisfaction
We want you to feel confident saying yes to Hooked. We do not offer refunds on this program because you get immediate access to all of our downloadable digital assets, blueprints, and Claude Skills when you join. However, we are 100% committed to your success and satisfaction. So if, as you go through the program, you hit any roadblocks, walls or issues – just email our team, and we’ll find a way to make it right. The Posse has your back 🤘
