Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days

Join Today For Only

$4,500

$197!

In this LIVE marketing training, 2022 Marketer of the Year, Alex Cattoni, will guide you step-by-step through her powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.

In case you haven’t noticed…

The market is a freakin’ screaming match, where the average person is inundated with up to 10,000 marketing messages per day

Yet every single day, new offers are created, new ads are run, new posts are published, and new products are launched by businesses trying to force-feed their audience with more “buy my stuff” B.S.

They put every red penny into trying to outscream the competition with the loudest claim or the cheapest price… and have zero consideration for what their customer will experience after that first purchase.

So as a business owner, copywriter, or marketer looking to stand out above the noise – there is really only one question you should be absolutely obsessed with:

In a world where attention is the most valuable commodity… how do you command it instead of demand it?

How do you craft a message so insanely captivating that you effortlessly attract your ideal audience and turn your customers into raving fans who come to you?

Yup, the answer is branding…

And no, I’m not talking about visual branding — a bold design, an eye-catching logo, a recognizable font, signature colors, and a slick product.

While design is absolutely an essential part of branding and identity, let’s not forget that: 

Nike didn’t redefine the athletic industry with just a swoosh…
Apple didn’t explode out of nowhere with just sleek design…
It wasn’t just the innovative fabric technology that made customers crazy for Spanx…
It wasn’t just the simple design that made Toms Shoes a global sensation…
And the Copy Posse didn’t grow from zero to hundreds of thousands of rad humans in under 3 years with just tigers and lightning bolts…

The most iconic and memorable businesses have long understood that messaging comes before marketing

That having a distinct identity, compelling story, and consistent Brand Voice is how you create unshakeable trust with your audience and pave the way for long-term loyalty

That making your audience feel seen, safe, and understood is the biggest difference between pushy marketing and persuasive marketing…

That getting so clear on why you’re here, who you serve, and what you stand for is the best-kept secret to creating a magnetic message that no other brand can touch…

And that when you so fiercely embody your values, you don’t need to scream for attention – you effortlessly attract it.

That is the power of branding.

As an anonymous copywriter who spent nearly a decade working behind the scenes in the marketing industry…

I’ve watched many businesses launch and many businesses fail…

I’ve seen trends change, fads fade, and tactics so overused and abused that I’d cringe with every scroll. 

I’ll be honest…

Back in 2019, I became so jaded by the “get rich quick” mentality that flooded the Internet and hypey claims selling lightning in a bottle that I almost gave up completely.

I’d roll my eyes every time I was approached by a misled client who would ask me to write a high-converting sales page and email campaign that would launch their business overnight…

They’d expect me to write the magic words that would help them instantly find, educate, persuade, and convert their customers — ALL within a single campaign…

As if I was some sort of marketing unicorn who shit rainbows and cash.

Well, as both a copywriter for 10 years and now a business owner who hires copywriters, let me be clear:

Even the best copywriter in the world can’t save your mediocre messaging.

Sure, we’re genius storytellers, persuasive communicators, and brilliant marketers…

But without a clear, compelling, and consistent Brand Voice to guide our efforts, we may as well be writing your business’s obituary… 

Because it’s no longer enough to just rely on the latest conversion tricks, “cookie-cutter” templates, or the classic “I saw so-and-so do this” marketing tactic…

The algorithm shifts by the second (what used to work no longer does), there’s a “hot” new social media platform on the scene every season (remember Clubhouse?), and technology is evolving faster than we can keep up (AI, VR, NFTs, Web3, what’s next?)

These trends will continue to change forever, just like the weather. So what do you do? I’ll tell you…

Your Brand Voice is so much more than a marketing trend or tactic. It’s so much more than just defining your mission, vision, and values…

It’s about crafting a message so captivating and an experience so incomparable that your customers come to you.

Even amongst the noise, your Brand Rally Cry will reverberate in the minds of your raving fans so much so that they will never even humor the idea of an alternative… 

And when the winds of change inevitably blow, it becomes the eye of the storm – the quiet place of calm and clarity from which your marketing draws its power.

Your Brand Voice is the powerful stand-out strategy you need to stand out, sell out and effortlessly attract your dream customers.

In this first-of-its-kind Challenge, I’ll guide you step-by-step through my powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.

This is the same framework I used to go from anonymous copywriter to founder of a 7-figure brand in one year, build a community of over 300,000 raving fans in an overserved and oversaturated market, and be crowned Marketer of the Year in 2022.

Now it’s your turn…

Gain Unshakeable Clarity & Conviction

Throughout this Challenge, you’ll get to the core of who you are and what you stand for. When you align your brand drives, beliefs, and values with those of your dream customer, you’ll gain unshakeable clarity and conviction that will deeply strengthen your marketing and messaging.

Become A Masterful Storyteller

Your brand story is the authenticity anchor that sets the tone for every single campaign you create in your business. During this Challenge, you’ll discover how to craft a captivating and relatable story that builds authority, creates trust and inspires irrational brand loyalty.

Identify Your Positioning Strategy

The Posse Eye is a step-by-step, customizable framework that you can immediately apply to your own brand and business. Watch as Alex showcases her proprietary process using real-life brands in a variety of niches and shows you how to create your own stand-out positioning strategy.

Discover Your Brand Rally Cry

Over the course of 5 days, you’ll uncover your unique Brand Rally Cry, the unifying call that will captivate your customers and rally raving fans. Plus – you’ll walk away with your own beautifully designed Brand Voice Guide that you can use to create powerful, consistent, and compelling marketing campaigns every single time.

DAY

1

6 Questions That Evoke Your Power Values

Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.

DAY

2

Becoming The Trusted Source Your Customers Seek

Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve. On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek.

DAY

3

How To Craft A Brand DNA Beyond Compare

On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there. You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. Take it from me, when you fight for what you believe in and fiercely serve your customers, it’s Mission Posse-ble.

DAY

4

3 Steps To Building A Powerful Brand Story

Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.

DAY

5

Conjuring A Spellbinding Brand Voice

Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.

Yet, after nearly a decade of working behind the scenes in the online marketing world, I was noticing a dangerous divide in the industry.

While there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that I just didn’t vibe with…

That’s why, in 2019, I launched the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world on mission to de-douchify the Internet, redefine modern marketing, and make caring cool again.⁠⁠

I believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business, AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped over 300,000 rad humans find more freedom, have more fun, and sell more products and services… without selling out on their integrity.

Join our empathy empire,

“Taking Alex Cattoni’s copywriting courses has changed my life…”

And I know that sounds cheesy and maybe overstated, but in my case, it’s an understatement. When I found Alex on YouTube, I was working at a dead-end job with no growth potential, and I was actually really unhappy. So to say that my life has changed is certainly an understatement, and it can really only be attributed to Alex’s courses, and I’m so grateful to have found her.

ALEXA PAVAN

“Taking Alex Cattoni’s copywriting courses has changed my life…”

And I know that sounds cheesy and maybe overstated, but in my case, it’s an understatement. When I found Alex on YouTube, I was working at a dead-end job with no growth potential, and I was actually really unhappy. I was looking for a more flexible lifestyle that aligned with my values, and I felt like copywriting was the thing for me. So I binged Alex’s YouTube channel and I felt drawn to her teaching style. I bought the Write & Ignite Challenge, and I loved the way she administered that course.

So, although the Launch Files was an investment for me at the time, and it was a bit hard for me, I found a way to make it work because I knew there was such value in that course. I’m really glad I did, because within eight months I was able to launch my copywriting business, quit my full-time job, and begin traveling full-time, nomading throughout the United States.

So to say that my life has changed is certainly an understatement, and it can really only be attributed to Alex’s courses, and I’m so grateful to have found her. But if you’re looking for a way to uplevel your life or just learn an essential skill that’s going to be profitable in any industry, then take Alex Cattoni’s courses. You won’t regret it.

ALEXA PAVAN

“The value you provide is outstanding!

Alex, you and your team do an exemplary job of creating a repeatable system for success…

MONICA WILLIAMS
Challenger, Write & Ignite

“The value you provide is outstanding!”

Alex, you and your team do an exemplary job of creating a repeatable system for success in doing the central function of digital marketing: copywriting. The system of avatar building, problem excavation, and creating a convincing solution is repeatable and robust. I know the work you put into this was enormous, but what really shows is that you have been perfecting these steps for many years. I am so happy that you chose to share them with us because the value you provided is outstanding.

MONICA WILLIAMS
Challenger, Write & Ignite

“Truly the best online course I’ve taken…

Alex is something else. The encouragement and engagement in this program is unreal and the action tracker really helped me to stay on track. I learned so much and can’t wait to apply these lessons to my own business! I definitely recommend any of Alex’s courses. It’s obvious she goes out of her way to ensure they’re top notch. You’ll be glad you did!

BRIDGET POSTON
Challenger, Own The Inbox

“Truly the best online course I’ve taken…”

Alex is something else. I’ve poured (too much) money into numerous courses and none of them even came close to the quality, value, and detail of Alex’s. Every video is in depth and HD. I love that she includes a Q&A video. I always find those to be super helpful! Because oftentimes others have the same questions as you and you can get your questions answered right there! And if not, you can always post in the Facebook group and get help that way. The encouragement and engagement in this program is unreal and the action tracker really helped me to stay on track. I learned so much and can’t wait to apply these lessons to my own business! I definitely recommend any of Alex’s courses. It’s obvious she goes out of her way to ensure they’re top notch. You’ll be glad you did!

BRIDGET POSTON
Challenger, Own The Inbox

“This was mind-blowing!!!

All the support from Alex and the rest of the members who joined also made the time worth it!!! You won’t regret taking this!!!!

CHI CHANG
Challenger, Own The Inbox

“This was mind-blowing!!!”

Every training was so insightful, detailed, and full of juicy information! I learned how to weave a highly converting and beautifully written sales email sequence without coming off as forceful. I feel like my brain grew 2x its size, and this is a skill that I am more confident with after taking this Challenge. I’m already planning another sales email sequence using the frameworks and information I learned to help get more and better clients! Thank you so much Alex!!!! All the support from Alex and the rest of the members who joined also made the time worth it!!! You won’t regret taking this!!!!

CHI CHANG
Challenger, Own The Inbox

“The last copywriting program I needed…”

After completing the Challenge, I am confident and certain of what I will need to organize in order for writers to deliver the copy that I require.

ABUL KASHEM
Challenger, Write & Ignite

“The last copywriting program I needed…”

To work with copywriters, I needed to understand copywriting and how it works. For the last 15+ years of my online business, I’ve struggled to get the best copy from writers because I couldn’t give them what they needed. After completing the Challenge, I am confident and certain of what I will need to organize in order for writers to deliver the copy that I require. I’m glad I decided to participate in the program. Thank you very much, Alex.

ABUL KASHEM
Challenger, Write & Ignite

“I was able to land 2 high-paying clients…”

With the knowledge that her content provides, I was able to land 2 high-paying clients. Soon after I signed up for the Write & Ignite Challenge, the daunting process of writing those long sales pages is not daunting anymore! It’s fun, it’s easy. My clients are happy. This 16-step formula not only helps in writing sales pages, but also in writing web copies and email sequences.

ASHITA VERMA
Challenger, Write & Ignite

“I was able to land 2 high-paying clients…”

I started binge-watching Alex’s YouTube videos while pivoting from content writing to copywriting. With the knowledge that her content provides, I was able to land 2 high-paying clients. Soon after I signed up for the Write & Ignite Challenge, the daunting process of writing those long sales pages is not daunting anymore! It’s fun, it’s easy. My clients are happy. This 16-step formula not only helps in writing sales pages, but also in writing web copies and email sequences.

I am loving the superpowers you’ve given me, Alex!

ASHITA VERMA
Challenger, Write & Ignite

“I’ve actually created more time with my daughter…

If you’re looking for a program that restores your confidence, creates community, makes you feel all fuzzy inside with camaraderie, laughter, and energy – then look no further…

BRITTANY DRAKE
Challenger, Own The Inbox

“I’ve actually created more time with my daughter…”

If you’re looking for a program that restores your confidence, creates community, makes you feel all fuzzy inside with camaraderie, laughter, and energy – and, of course, gives you a new copywriting skill – then look no further than the Own the Inbox Challenge.

I’ve been in business for about 2 years and I was feeling like I should be doing more for my clients, but then imposter syndrome set in and I kept asking myself, “What makes me qualified?” That resulted in me offering my services for less than I quoted my clients in some cases and wondering if copywriting was worth it.

I’m a newer mom with a 9-month-old daughter, and when I started my business, it was with family in mind because I wanted to work from home (even before the pandemic) and be able to be around my family for whatever we needed. Well, I’ve really enjoyed the flexibility of copywriting but knew I could get more from it both creatively and financially.

Then this incredible challenge came along, and now I’m making several connections to prospects, sending email marketing proposals to them and my current clients, and coming to my desk with a renewed sense of energy and confidence I was lacking before I signed up. Best of all, I’ve actually created more time with my daughter with just a few minor changes because I have this new skill and the price point I’m offering this service feels right for both me and my clients.

So, join the Own the Inbox Challenge and you’ll get 10x or more the value than you spent and leave with a new community that’s rooting for you to succeed!

BRITTANY DRAKE
Challenger, Own The Inbox

“I feel so confident to approach clients.”

The structure was fantastic, and I feel so confident to approach clients with my (REAL) rad emails that audiences will love. Waiting for more challenges like this at prices I can finally afford!

KUSHAGRA OBEROI
Challenger, Own The Inbox

“I feel so confident to approach clients.”

I absolutely loved the OTI challenge. What Alex and her team bring to the table is more than just good or great… It’s phenomenal! The OTI challenge was power-packed with so much great value stuffed into what was supposed to be a week, but it lasted for more than 10 days with a very special bonus at the end. The structure was fantastic, and I feel so confident to approach clients with my (REAL) rad emails that audiences will love. Waiting for more challenges like this at prices I can finally afford!

KUSHAGRA OBEROI
Challenger, Own The Inbox

“I promise you won’t regret it.”

Do yourself a favor and invest in this course – I promise you won’t regret it. If anything, the only thing you’ll regret is being hesitant and not signing up sooner! As for me, from today, I’ll be applying the email marketing principles I learned to enhance my own digital marketing efforts. I still look at my email campaign and can’t believe that THIS IS WRITTEN BY ME and that I totally transformed my email marketing skills in a matter of DAYS!

REEM ABOUEMERA
Challenger, Own The Inbox

“I promise you won’t regret it.”

If you’re looking to take your email marketing up a notch (or I should say, NOTCHES), I can’t recommend Alex’s “Own The Inbox” Challenge highly enough.

I recently completed it (and am, in fact, so upset that it’s over) and was blown away by the wealth of knowledge and tips Alex shared. Alex goes ABOVE AND BEYOND teaching best practices for email marketing and walks you through the creation of an actual email campaign from start to finish, and the result is a beautifully designed and high-converting email campaign BY YOU (yes, that’s right!).

To date, I’m still very blown away by how much I learned and by the actual planning of the course, too (the sessions are super well-organized, easy to follow, and engaging).
From the very first day of the course, I felt like I had taken a huge leap in my email marketing skills (and I’m not exaggerating – that’s how jam-packed it is with valuable information). So imagine my joy at the end of the course?

Do yourself a favor and invest in this course – I promise you won’t regret it. If anything, the only thing you’ll regret is being hesitant and not signing up sooner! As for me, from today, I’ll be applying the email marketing principles I learned to enhance my own digital marketing efforts. I still look at my email campaign and can’t believe that THIS IS WRITTEN BY ME and that I totally transformed my email marketing skills in a matter of DAYS!

Let’s just say that this is one course that will definitely go down in my personal Hall of Fame! Thanks again, Alex, for all your hard work, being such an authentic MENTOR who literally spoiled us with a bunch of bonuses that were totally unexpected, for being committed to making each minute of this course count, and for making me a better marketer.

Finally, thanks to the Posse Community for being such an awesome group of talented people that made committing to this course an absolute no-brainer!

REEM ABOUEMERA
Challenger, Own The Inbox

Why the f*** haven’t I done this before 😍?

I just finished a Sales Page for my first client ever – and this was the message I got back from her: “I just read the copy you sent to my future business queens and daaaamn! I. Absolutely. Love. It 🔥🔥🔥No corrections. Love it 💖💖”

NATALIE GORKING
Challenger, Write & Ignite

“Why the f*** haven’t I done this before 😍?”

I just finished a Sales Page for my first client ever – and this was the message I got back from her: “I just read the copy you sent to my future business queens and daaaamn! I. Absolutely. Love. It 🔥🔥🔥No corrections. Love it 💖💖”

Why the f*** haven’t I done this before 😍? Isn’t this amazing?? I am so happy 🥳🥳🥳

NATALIE GORKING
Challenger, Write & Ignite

“This course delivers in spades.”

Alex’s course delivers on its promises – it’s practical, achievable, and helped me put that extra oomph into my sales pages.

LINDA
Challenger, Write & Ignite

“This course delivers in spades.”

Alex’s course delivers on its promises – it’s practical, achievable, and helped me put that extra oomph into my sales pages. I’ve started using her methods and am already seeing better results.

LINDA
Challenger, Write & Ignite

“This is it! The most insanely awesome copywriting program on the planet!”

Alex’s personality is a firework exploding with flair, fun, and friendliness. You can literally ask her anything about copy and, as I witnessed on the course, there is no such thing as a silly question to Alex. Being part of this ‘program’ with the other learners is like you’re in a friendly, feely tribe where everyone is supportive and encouraging of each other and all in it together to win it together.

SIMONE MEADEN
Challenger, Write & Ignite

“This is it! The most insanely awesome copywriting program on the planet!”

This copywriting program is the HOTTEST ticket, punching with awesome value! Her priceless pearls of wisdom, her passion, zest, and enthusiasm for copywriting really bursts through and inspires you to feel exactly the same way about a career in copywriting. I love the fact that Alex cares about her students creating 100 percent authentic copy.

In a world that shifts and changes so rapidly in these, not only does she keep up with the pace but also leaps and bounds ahead of her game. She is proactively copywriting herself, she knows what it takes to stay on top, and holds nothing back for you to rock the copywriting world. You need a program that can deliver and keep you ahead, relevant, and on point in these changing times, you need this!

It’s even weird for me to refer to it as a course or program because, seriously, this is super exciting and engaging. I’ve never felt this way about any program or course before or had so much buzz and fun in learning. Alex’s personality is a firework exploding with flair, fun, and friendliness. You can literally ask her anything about copy and, as I witnessed on the course, there is no such thing as a silly question to Alex. Being part of this ‘program’ with the other learners is like you’re in a friendly, feely tribe where everyone is supportive and encouraging of each other and all in it together to win it together.

SIMONE MEADEN
Challenger, Write & Ignite

You’re a business owner who wants to STAND OUT, better connect with your audience, create engaging content, and drastically improve your marketing campaigns.

You’re a new coach, consultant or entrepreneur ready to serve and share your gifts with the world but don’t have the budget to hire an experienced brand strategist or PR agency (yet!).

You’re a marketing specialist, agency owner or freelancer who wants a proven framework for turning watered-down and mediocre messaging into powerfully persuasive brand copy.

You’re a copywriter or content writer who wants to modernize your branding and storytelling skills, attract bigger-name clients and charge premium rates for your services.

You’re an aspiring copywriter who wants to have a freshly minted brand voice guide to include in your portfolio so you can get clients ASAP.

In this brand new live Copy Posse training experience, I’ll teach you how to craft a potent positioning strategy and Brand Voice that will captivate your ideal audience, charm your customers and call in raving fans using my proprietary Posse Eye framework.

Before this, the only way to get access to this process was if you hired the Copy Posse to create your Brand Voice Guide for you — which we charge thousands of dollars to do…

But, because I want to help as many rad, heart-centered and mission-driven brands as possible rise, stand out, and sell more products and services that genuinely help people

I’m sharing my ENTIRE Brand Voice process with you for an itty bitty portion of the Posse price tag…

When you join The Posse Eye Challenge today, all you’ll pay is ONE easy payment of $197.

Yup – for just $197, I’m giving you my step-by-step process and proprietary framework that I’ve personally followed for every single Brand Voice Guide I’ve written for my clients and that inspired the creation of the Copy Posse itself.

In this Challenge, you’ll get over 10 hours of LIVE training with me, and that doesn’t even include the special launch bonuses I’m throwing in (more on that in a moment)

PLUS access to the Copy Posse and your fellow Challengers through our private Facebook Group.

If you have done a live Challenge with me before, you know I only do it once a year…

And that’s because it takes a LOT of energy, time and effort to conduct this level of live coaching and training. That’s why I charge $1000/hour for a live one-on-one strategy session.

So this really is the only time you’ll get to participate in this Challenge live with me…

And all you’ll pay is $197.

But there is a catch…

I’m charging so little because I know you can help me too.

It’s my mission to redefine modern marketing, de-douchify the Internet and build an empathy empire…

And I can’t do it alone.

My hope is that this Challenge empowers and inspires you to create marketing that is people-centered, empathetic, and fun so that together we can spread more messages that matter to the masses, drown out the douchiness we see on the Internet and make a real impact in the world

So if you can Posse-Promise me that – we have a deal.

Join The Posse Eye Challenge for only $197.

“Alex gives you everything you need… and so much more.”

So I think sometimes as copywriters, we need to take shortcuts if we’re in a race against time and the Write & Ignite Challenge IS THE SHORTCUT to writing smashing sales copy (don’t get mistaken, you still need to put in the work despite this being a shortcut). Alex gives you everything you need to write the sales page, and so much more. Thank you!

EWA
Challenger, Write & Ignite

“Alex gives you everything you need… and so much more.”

Well…who would have thought writing a sales page in 5 days is possible… I took this challenge because I was all over the place with the copy for the client’s sales page, and I was in a rush. So I think sometimes as copywriters, we need to take shortcuts if we’re in a race against time and the Write & Ignite Challenge IS THE SHORTCUT to writing smashing sales copy (don’t get mistaken, you still need to put in the work despite this being a shortcut). Alex gives you everything you need to write the sales page, and so much more. Thank you!

EWA
Challenger, Write & Ignite

“The vibe really fired me up!

The content, the teaching methods, and the tools were off-the-charts…

SOUKAINA MARTIN
Challenger, Own The Inbox

“The vibe really fired me up!”

The OTI challenge was truly incredible! The content, the teaching methods, and the tools were off-the-charts and the vibe really fired me up! Alex is too cool for words! As an up-and-coming business coach, she taught me not only about email marketing but also so much on how to deliver an outstanding online learning experience.

SOUKAINA MARTIN
Challenger, Own The Inbox

“I’m on the edge of my flippin’ seat.

There were nuggets of wisdom that made it all worth it, and even though I knew some content, Alex presented it in a whole new way, and it was great to have a refresher.

She is so enthusiastic and energetic that I’m so pumped to write my own campaigns for my own children’s books that I’m releasing soon! I’m playing catch up with the content and can’t wait to complete the course. I’m on the edge of my flippin’ seat.

LEAH
Challenger, Own The Inbox

“I’m on the edge of my flippin’ seat.”

I have a pretty decent copywriting biz and have been working in digital marketing for ten years. So I smugly thought, “What could I possibly learn from this?” Then thought, “What the hell, I like you, Alex.”

There were nuggets of wisdom that made it all worth it, and even though I knew some content, Alex presented it in a whole new way, and it was great to have a refresher.

She is so enthusiastic and energetic that I’m so pumped to write my own campaigns for my own children’s books that I’m releasing soon! I’m playing catch up with the content and can’t wait to complete the course. I’m on the edge of my flippin’ seat.

LEAH
Challenger, Own The Inbox

“A program that makes the impossible possible.

Alex has the ability to take a mammoth task and turn it into bite-size pieces. It goes to show that with the right process, there is no need to find an “impossible” task intimidating.

STEPHAN FANOY
Challenger, Write & Ignite

“A program that makes the impossible possible.”

How to eat an elephant? One bite at a time. – This saying is most applicable to Alex and her Write & Ignite Challenge. She has the ability to take a mammoth task and turn it into bite-size pieces. It goes to show that with the right process, there is no need to find an “impossible” task intimidating. She is positive, energetic, and excited, which makes it so much fun to listen and learn from her. Highly recommend this to anyone who needs to learn how to write a sales page.

STEPHAN FANOY
Challenger, Write & Ignite

“Her techniques are simple, yet genius.”

It covers everything you need to know about crafting a captivating sales page and understanding your audience. After taking this challenge, you’ll never suffer from “blank page syndrome” ever again. I can guarantee that.

CAINE
Challenger, Write & Ignite

“Her techniques are simple, yet genius.”

Alex’s training is incredible. Her techniques are simple, yet genius. Even if you’re not a copywriter, this challenge should get you started to write with confidence. If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need the Write & Ignite Challenge. It covers everything you need to know about crafting a captivating sales page and understanding your audience. After taking this challenge, you’ll never suffer from “blank page syndrome” ever again. I can guarantee that.

CAINE
Challenger, Write & Ignite

“So Much Value in 5 Days 🖐️”

Alex takes you on a comprehensive journey through the email sequence universe. You can apply this to any type of product or service business, interest group, or community. The skills you learn are 100% transferable.

DAN PRASAD
Challenger, Own The Inbox

“So Much Value in 5 Days 🖐️”

I have to say that I learned much more than I expected to in the OTI Challenge. Alex takes you on a comprehensive journey through the email sequence universe. You can apply this to any type of product or service business, interest group, or community. The skills you learn are 100% transferable.

DAN PRASAD
Challenger, Own The Inbox

5 x LIVE Trainings With Alex ($2,500 value)

2 x LIVE Q&A Sessions With Alex ($500 value)

Step-by-step workbooks and exercises, including the coveted Posse Eye Brand Voice Framework ($500 value)

Access to the Posse Eye Facebook Group for networking, discussions and connecting with the Copy Posse team.

Lifetime access to all training videos and Q&A recordings.

FREE BONUS #1 – FREE TEMPLATE & GUIDE

The Copy Posse Brand Voice Guide + Customizable Template

($250 Value)

Want a behind-the-scenes look at how the Copy Posse was born? Throughout this Challenge, you’ll discover how I crystallized my brand positioning strategy, rallied over 300,000 rad humans around the world and built a lucrative 7-figure brand in under 3 years. The best part? You’ll get a never-seen-before copy of the Copy Posse Brand Voice Guide PLUS a customizable template that you can use to Possify and glossify your very own Brand Voice Guide.

FREE BONUS #2 – TELL-ALL INTERVIEW

Where Are They Now? — How 6 Aspiring Copywriters Ignited Their Businesses In Under A Year

($250 Value)

In this live Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the branding and storytelling strategies that you’ll access in this Challenge) to quit their jobs, ignite their copywriting skills from scratch and build fun, fulfilling, and lucrative businesses in less than ONE YEAR.

FREE BONUS #3 – LIVE COPY CRITIQUE

Copy Hot Seat — Watch As Alex Reviews 3 Students’ Brand Voice Guides Live

($500 Value)

During this LIVE critique, Alex will share her screen and let you look over her shoulder as she reviews and critiques 3 Challengers’ Brand Voice Guides. Watch from behind the scenes as she reveals valuable insight and copywriting tricks to help you finesse your own Brand Voice Guide, followed by answers to your most pressing questions when it comes to crafting your Rally Cry and sharing it with the world…

5 x LIVE Trainings With Alex ($2,500 value)

2 x LIVE Q&A Sessions With Alex ($500 value)

Step-by-step workbooks and exercises, including the coveted Posse Eye Brand Voice Framework ($500 value)

Bonus #1: The Copy Posse Brand Voice Guide Template ($250 Value)

Bonus #2: Where Are They Now? Interview ($250 Value)

Bonus #3: Live Brand Voice Guide Critique With Alex ($500 Value)

Access to The Posse Eye Challenge Facebook Group for networking, discussions, and connecting with the Copy Posse team.

Lifetime access to all training videos and Q&A recordings.

Claim your spot now for one easy payment of $197

$4,500

$197

All orders processed on a secure server.

Frequently Asked Questions

The Challenge takes place over 9 total days (Monday to Tuesday) with 5 live trainings, 2 Q&A sessions, and ample writing time during that week. We have training every day except Saturday and Sunday. There will also be two bonus sessions after the Challenge ends.

All training and Q&A sessions take place on Zoom, and will also be live-streamed into a private Facebook group. You’ll be given access to the group as soon as you enroll in the Challenge. 

The Facebook group is also a valuable way for you to network with fellow participants and help each other along the way.

Can’t watch live? No worries. Immediately after each session ends, the recording will be uploaded to the Posse Portal, where you’ll get lifetime access to all Challenge trainings and materials.

Each call takes place at 10 am PT/1 pm ET. Here’s what the schedule will look like: 

Monday, Nov 14: Day 1 Training
Tuesday, Nov 15: Day 2 Training
Wednesday, Nov 16: Q&A Call
Thursday, Nov 17: Day 3 Training
Friday, Nov 18: Day 4 Training
Saturday, Nov 19: OFF – Writing Day!
Sunday, Nov 20: OFF – Writing Day!
Monday, Nov 21: Q&A Call
Tuesday, Nov 22: Day 5 – Day 5 Training
Wednesday, Nov 23: Where Are They Now? Bonus Interview
Thursday, Nov 24: OFF

Friday, Nov 25: Copy Hot Seat Bonus

Each training takes approximately 90 minutes but may run longer for Q&A (we are live, after all). There will also be daily homework and exercises that should take an additional 1-2 hours a day to complete. Expect to spend at least 3 hours a day on the weekend writing. Think of it as your own personal weekend writing retreat!

All training and Q&As will be recorded and uploaded immediately after each session. You will have lifetime access to all Challenge videos, workbooks, exercises and discussion topics in your private member’s area.

Yes! The frameworks that I’ll be teaching can be used for any product or service in the B2C (business-to-consumer) and B2B (business-to-business) industries. I’ve used the same strategies and Brand Voice process for brands in personal growth, spirituality, wellness, lifestyle, coaching, software, e-commerce, online education and more.

Nope. This is not a pre-recorded course. This is a LIVE experience. I’m literally putting all other work on hold for an entire month to dedicate 100% of The Copy Posse’s time, energy and resources to this Challenge. It is produced and designed so that you can get everything you need in real-time.

Would you buy front-row concert tickets, sit through the entire show and then ask for your money back? I don’t think so!

The Posse Eye Challenge is specifically created for people who understand the value behind this experience and have set the intention to actually apply the practical tools and insights I will be providing.

When you join a Copy Posse program, you’re in the Posse for life. We’ll never give you up or let you down… And that’s why by paying only $197, you’re getting thousands of dollars in value back. That’s our “return” policy!

Claim your spot now for one easy payment of $197

$4,500

$197

All orders processed on a secure server.

THE LIVE CHALLENGE IS NOW CLOSED!
JOIN THE WAITLIST TO BE NOTIFIED WHEN DOORS TO THIS PROGRAM OPEN AGAIN.

When you sign up for the Challenge, I'll also send you weekly email updates. By filling out this form, you agree to the Terms & Privacy Policy of this site.

YES, ALEX! I WANT TO LEARN HOW TO CRAFT A SPELLBINDING BRAND VOICE THAT EFFORTLESSLY ATTRACTS MY DREAM CUSTOMERS - IN ONLY 5 DAYS!

When you sign up for the Challenge, I'll also send you weekly email updates. By filling out this form, you agree to the Terms & Privacy Policy of this site.

Doors to the Challenge are currently closed! Get on the waitlist to be notified as soon as it's available again.

When you sign up for the Challenge, I'll also send you weekly email updates. By filling out this form, you agree to the Terms & Privacy Policy of this site.

Yes, Alex! I Want To Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign In 5 Days!

When you sign up for the Challenge, I'll also send you weekly email updates. By filling out this form, you agree to the Terms & Privacy Policy of this site.