Learn The 11 Core Branding Elements You NEED To Stand Out, Sell Out & Effortlessly Attract Your Dream Customers

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In this FREE Checklist, you will:

  • Discover the 5 reasons why defining your Brand Voice is a non-negotiable marketing strategy.
  • Learn the 11 core branding elements you need to create authority, trust and long-term loyalty.
  • Get an easy checklist that’ll make your branding (or re-branding) process a breeze.
  • Find out what it takes to build a brand beyond compare.

About Alex Cattoni & The Copy Posse

After spending over a decade writing for some of the hottest and most recongizable brands in the personal development industry…

I took everything I learned and used it to go from an anonymous copywriter to founder of a 7-figure brand, build a community of over 300,000 raving fans, and be crowned Marketer of the Year in 2022.

Now it’s my mission to help more heart-centered businesses create lasting results through a fun and empathetic approach to branding, marketing and copywriting – that really, really works.

About Alex Cattoni & The Copy Posse

After spending over a decade writing for some of the hottest and most recongizable brands in the personal development industry…

I took everything I learned and used it to go from an anonymous copywriter to founder of a 7-figure brand, build a community of over 300,000 raving fans, and be crowned Marketer of the Year in 2022.

Now it’s my mission to help more heart-centered businesses create lasting results through a fun and empathetic approach to branding, marketing and copywriting – that really, really works.

More Branding Tips From The Posse...

“Finally got clarity about my brand AND my business.”
The minute I saw the info about this challenge I knew I had to join it. I know Alex from her content on YouTube. So I already had an idea of how useful it is. What I did not expect was how insanely valuable the challenge will be. For just five days I got clarity not only on my brand voice but on my entire business. All the information was extremely valuable, the exercises were made to help you get the answers with ease. And Alex and her team made sure there is no questions unanswered. And the community... The best and most supportive community I've been part of. The best spent money ever! I will definitely continue with the other Copy Posse programs.- Margarette (Sparr, FL)

- Silviya R., Posse Eye Challenger

“Alex and her teach style is a breath of fresh air!”
I wanted to learn copywriting to create a sales page for my online business, so I decided to check out Alex's courses. Oh boy, am I glad I did! The value I got for the tiny price was insane and I loved the positive vibe and how straightforward the process was. I was excited to learn more every day and Alex is super motivating and enjoyable to learn from. I had no clue how to format my sales page before I joined the Write & Ignite challenge but I ended with a complete shiny new sales page that taps into the psychology of the reader. I know my new copywriting skills and insights will be super transferrable to plenty of other projects as well.Thanks Alex for all your hard work and putting together this course!

- Karin, Write & Ignite Challenger

“Found My Target Audience Thanks to the Posse Eye Challenge.”
Two years after launching my writing business (two weeks before the 2020 pandemic shut down California), I still had no target audience for marketing purposes. Then, Alex and The Copy Posse introduced the Posse Eye Challenge. Having NO IDEA what a Brand Voice Guide was, I took the dive, and WOW, what a swim! The Posse Eye Challenge made me dig deep into why I started my business and who I want to work with, i.e. my target audience! HOT DAMN! Searching to figure this out for two years and then BOOM, the Posse Eye Challenge opened my eyes! Empathetic people see our businesses as our babies. I wanted my baby to generate organic connections with all from solopreneurs to corporations, men, and women. Thanks to the Posse Eye Challenge, I now know how to help my baby befriend the right playmates in the business park. The Posse Eye Challenge was a game-changer. It’s a lot of work with GREAT value! Thank you, Alex. Thank you, Copy Posse! Thank you, fellow Brand Voice Alchemists!

- Tonya T., Posse Eye Challenger

“The only email course you’ll ever need to literally Own the Inbox!”
If you're looking to take your email marketing up a notch (or I should say, NOTCHES), I can't recommend Alex's "Own The Inbox" Challenge highly enough. I recently completed it (and am, in fact, so upset that it's over) and was blown away by the wealth of knowledge and tips Alex shared. Alex goes ABOVE AND BEYOND teaching best practices for email marketing and walks you through the creation of an actual email campaign from start to finish, and the result is a beautifully designed and high-converting email campaign BY YOU (yes, that's right!). To date, I'm still very blown away by how much I learned and by the actual planning of the course, too (the sessions are super well-organized, easy-to-follow, and engaging). From the very first day of the course, I felt like I had taken a huge leap in my email marketing skills (and I'm not exaggerating – that's how jam-packed it is with valuable information). So imagine my joy at the end of the course? Do yourself a favor and invest in this course – I promise you won't regret it. If anything, the only thing you'll regret is being hesitant and not signing up sooner! As for me, from today, I'll be applying the email marketing principles I learned to enhance my own digital marketing efforts. I still look at my email campaign and can't believe that THIS IS WRITTEN BY ME and that I totally transformed my email marketing skills in a matter of DAYS! Let's just say that this is one course that will definitely go down in my personal Hall of Fame! Thanks again, Alex, for all your hard work, being such an authentic MENTOR who literally spoiled us with a bunch of bonuses that were totally unexpected, for being committed to making each minute of this course count, and for making me a better marketer. Finally, thanks to the Posse Community for being such an awesome group of talented people that made committing to this course an absolute no-brainer!


- Reem A., Own The Inbox Challenger

“It helped me re-write my entire website.”
The Posse Eye Challenge gives you the right business tools for life. Yes, it's an amazing skill to have as a copywriter. Yes, you'll create an awesome Brand Voice Guide but for me it was a lot more that than. For months, I didn't know how to articulate my message clearly, how to speak about what I want to do in clear and compelling terms, my website was all over the place. I've now created content through this challenge that I am going to feature on my website and all my social media channels. Content that solidifies my brand and showcases clearly, who I am, what I stand for and who I serve. And I'll be going back to this content, again and again, every time I want to introduce a new service or create a new product to make sure my entire brand ecosystem is aligned. I would normally have to hire a brand strategist and pay them multiple 000s to gain that insight but here you get all of that and more at a fraction of the cost! I can't believe how generous Alex is with her knowledge!

- Natali L., Posse Eye Challenger

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