Your Client Attraction Style Is…
You love meeting new friends, having real conversations and exploring unique opportunities...
Share your results 👇
Your Client Attraction Style Is…
You love meeting new friends, having real conversations and exploring unique opportunities...
Share your results 👇
Like An Easygoing Elephant...
You have pride in your parade and are your best self when playing off the energy of others.You’ve been called a social butterfly, but you see it more as a genuine curiosity to connect with and better understand people around you.
You are empathetic, adaptable and willing to try anything (at least once 😉)
You identify as an extrovert. You thrive most when connecting with people in real life and aren’t afraid to walk into a room of strangers.
Your great communication skills, warm smile and approachability can be your greatest strengths as a business owner...
Equipping you with the uncanny ability to turn just about anyone into a client.
As great as these traits can be, they can also become your biggest obstacle when it comes to finding high-quality clients.
Without the right action plan in place, you can quickly fall into the “Freelancer or Friend” trap, where your strong desire for connection keeps you stuck in a cycle of saying yes to working with dysfunctional teams, needy clients or flakey friends while dream clients and opportunities pass you by.
While these relationships may feel good at first, if you’re not careful, this trap can lead to a lack of fulfillment, freedom and growth in your freelancing business.
That’s why we created a step-by-step Client Attraction Formula specifically for YOU with some action steps to help you take your business to the next level.
✅ Step #1 – Defeat The "Friend or Freelancer" Trap
Being highly empathetic and always willing to help a friend in need is great, BUT it means you say “yes” to a lot of people, things and opportunities you should be saying “no” to…
And that’s a quick road to major burnout and resentment overload.
It’s time to define (or redefine) your USP.
Your USP should be some version of “I help [your dream customers] get/achieve [benefit] with [specific solution].”
Getting crystal clear on who you will (and will not) work with will help you set some much-needed boundaries…
So you can start saying “yes” to the right people, things & opportunities.
✅ Step #2 – Dream BIG
Make a dream client list. Networking is one of your greatest strengths – so use it!
Make a list of 20-50 brands and businesses in your preferred niche you would love to work for.
Sign up for their email lists, follow them on social media and research events they'll be hosting or attending.
✅ Step #3 – Go Gather
Spend 20-40 minutes a day researching and planning to attend relevant networking events.
Reference the GATHER section of my client-getting guide for 17 techniques that are perfect for you.
✅ Step #4 – Find Your Crew
Join a community to keep you accountable, provide feedback and accelerate your growth.
For 99% of new business owners, this is the missing piece to their success.
You CAN Build Your Dream Business...
And I can help. Hey, I’m Alex…
And like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection and adventure.
I got my start in the marketing industry way back in 2008 when I decided to put law school on hold to pursue something… different.
Over the next 12 years, I went on to build a very successful freelance business – averaging $300k+ a year writing high-converting sales copy, scaling multi-million dollar brands and crafting iconic promotional campaigns.
Fast forward to today…
I’m an industry-leading copywriter, marketer and the founder of the Copy Posse. I’m on a mission to de-douchify the internet, redefine modern marketing and build an empathy empire.
And I’ve helped over 500,000 9-5’ers, freelancers and entrepreneurs from around the world build a life and business on their own damn terms.
Whether you’re just getting started, juggling your 9-5 and business on the side or you’ve been running your business for a while but feel stuck and desperately want to level up…
Chances are, you’ve wondered more than once, “Do I really have what it takes?”
It doesn’t help when everybody else seems to be posting from their self-employment sanctuaries, hyping up their dream clients or sharing day-in-the-life stories while traveling the world…
Meanwhile, you’re struggling to find a balance between improving your skills, searching for clients, managing your business and growing your network – oh and trying to find time to actually sit down and work 😅
Yup, I know freelancing comes with its fair share of challenges…
I know it can feel lonely at times, I know it can feel like a tug-o-war between freedom and finances, and I know it can feel like the life you crave is a million miles away at times…
I know because I’ve been down this exact road, and I’ve met thousands of freelancers and business owners who have been in your shoes…
So if building your business has you stressed out, freaking out and wondering the to do next…
You’re not alone, you’re in the right place and I promise it’s all worth it.
Nothing beats the thrill of finding your first dream client, signing your first retainer, seeing that first big payment land in your bank account…
And realizing you absolutely do have what it takes to do this.
While the journey can be challenging – it does NOT have to be complicated, long or lonely…
My team and I will guide you every step of the way.
Get The Skills, Strategies & Support You Need To Build Your Dream Business From Home
SPARK is an exclusive membership for freelancers, digital marketers & service-based business owners who want to grow their income, authority and referral network as a one-person show.
Through weekly live sessions with award-winning marketer Alex Cattoni and her team of expert coaches, you’ll get the authority-building strategies, simple business systems, and mindset shifts you need to build your dream business from home – alongside a rad community that has your back every step of the way.
If you are ready to go from client-chasing to client magnet, turn piecemeal projects into predictable income, and move forward with more clarity, confidence and consistency…
SPARK is for you, and we’re your new work-from-home crew.
Get The Skills, Strategies & Support You Need To Build Your Dream Business From Home
SPARK is an exclusive membership for freelancers, digital marketers & service-based business owners who want to grow their income, authority and referral network as a one-person show.
Through weekly live sessions with award-winning marketer Alex Cattoni and her team of expert coaches, you’ll get the authority-building strategies, simple business systems, and mindset shifts you need to build your dream business from home – alongside a rad community that has your back every step of the way.
If you are ready to go from client-chasing to client magnet, turn piecemeal projects into predictable income, and move forward with more clarity, confidence and consistency…
SPARK is for you, and we’re your new work-from-home crew.
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