Wednesday, January 8th at 10am PT / 1pm ET & An Encore January 8th at 5pm PT / 8pm ET

MARKETING IS CHANGING

The big shift you can't ignore & why this is the biggest opportunity for YOU to get ahead in 2025.

SAVE YOUR SEAT

Save Your Seat For This FREE LIVE Masterclass With Award-Winning Marketer & Founder of the Copy Posse, Alex Cattoni

MARKETING IS CHANGING

The big shift you can't ignore & why this is the biggest opportunity for YOU to get ahead in 2025.

SAVE YOUR SEAT

Save Your Seat For This FREE LIVE Masterclass With Award-Winning Marketer & Founder of the Copy Posse, Alex Cattoni

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If 2024 left you feeling overworked, underpaid and screaming, “What just happened?!” into the void—you’re not alone…

The Old Model Is Broken: Here’s What You Must Do To Stand Out, Stay Relevant, And Create More Success In 2025

  • In this free masterclass, I’ll share the shocking ways copywriting is shifting in 2025. I’ll reveal my uncensored predictions for the year ahead (good and bad) and how to create more trust, authority and sales in an oversaturated and highly skeptical online landscape (warning: major sass detected).
  • What does 2025 have in store for copywriters? I’ll tell you exactly how to take advantage of these massive shifts to level up your skills, ignite your copywriting business or side hustle (even with zero experience), find the RIGHT clients and make 2025 the year you bet on yourself.
  • What do these shifts mean for business owners? I’ll share what I’m doing to cut through the noise, simplify my marketing strategy and create a bigger impact with my content in 2025 (including where I’m using AI and where I will NEVER use AI).
  • You’ll hear real-life stories of 9-5’ers, new entrepreneurs, freelancers and aspiring copywriters from all walks of life who took control of their income, time and freedom to build the businesses of their dreams – despite massive uncertainty, sweeping job cuts, and AI disruption.
SAVE YOUR SEAT

Real Talk: What’s The #1 Reason You’re Stuck & Stressed-Out?

#1 

I’ve been thinking about starting a copywriting business, but I feel lost and stuck in “freeze mode.” I’m scared of taking action because I don’t want to fail or waste my time and/or money. What I really need is a realistic step-by-step plan and proof that it’s possible…

#2 

I’ve gone down the Internet rabbit hole and tried to “DIY” my business after learning from a bunch of “experts,” but now I’m more confused than ever. There’s so much conflicting, unhelpful and misleading info online. I need the no-BS facts that will get me real results in 2025...

#3 
I’m already a copywriter, but I’m worried that my business is too small, the Internet is too saturated, or that AI will replace me. I feel hopeless and unsure if I chose the right path. I want to level up my skills, feel more confident in the services I provide and find the RIGHT clients for me…

#4

I’m a business owner, coach or freelancer, and I’m frustrated because what used to work no longer does. I’m working harder, making less and feel like no one is paying attention. I want to have more fun, freedom and impact, and fall in love with my business again…

Why This BIG Shift Is Your BIG Break…

I have been in the copywriting and marketing industry for 16 years – since 2008.

Before going all-in with the Copy Posse, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…

And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.

These nearly 2 decades of copywriting and marketing experience have given me the incredible gift of hindsight.

I’ve seen many major shifts in our industry over the years, but one thing has always remained constant…

The bigger the shift, the greater the opportunity that awaits you.

So, while I know these changes seem scary right now, I’m SO freaking excited for what 2025 has in store for us…

Because this BIG shift can be your BIG break.

The old model is broken (thank god), and it's time to make some new rules…

The Internet is hungry for a changing of the guards – for a new era of marketing – and who better to take the lead than the new school of copywriters?

Your clients and customers are exhausted (like you) and desperate for authenticity, connection and personalized support so they don’t have to sort through growing piles of shit to find the gold.

In this FREE Masterclass, I’m going to show you why your humanity, empathy and creativity are EXACTLY what you need to stand out, stay relevant, and create more success in 2025…

I’m here to help you future-proof your skills, level up your confidence and ignite the business of your dreams.

It’s your time.

About Alex & The Copy Posse

Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.

She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.

Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. Since then she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.⁣

Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.

Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.


About Alex & The Copy Posse

Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.

She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.

Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. Since then she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.⁣

Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.

Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.

“She’s someone I would not hesitate to call a genius.”

“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”

- Vishen Lakhiani
Founder, Mindvalley.com

“You can really feel the humanness in what Alex does...”

“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.

Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.

Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it's actionable.

Alex is also one of our top donors for my animal rescue, Kentucky Saving Them Together, which shows how big her heart is. She's really here on this planet to make a difference and not just make a bunch of money. Alex has donated enough money to our rescue to literally save packs of dogs and that means so much to me. I love having Alex as a friend and seeing a woman be such a badass in our industry.”

- Molly Pittman

CEO, Smart Marketer

“She was the obvious choice for Marketer of the Year.”

“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."

- Shawn Twing

Founder, Modern Marketing System

“Alex is one of the sharpest minds...”

“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.

Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."

- Stu McLaren

Founder, Membership.io

“She always over-delivers the best tactical, field-tested wisdom.”

“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding.

If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares."

- Giovanni Marsico

Founder, Archangel Academy

“She genuinely gives a sh*t about your business (and you!)”

"Working with Alex is seamless and exciting, and you get incredible results!

Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show.

She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."

- Connor Beaton

Founder, ManTalks.com

“A Marketing Genius...”

“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed.

Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”

- Blair Gorman

Founder, Numerologist.com

It’s Time For The New Era of Copywriting

Get My Uncensored Predictions For 2025

Discover how to take advantage of these massive shifts to create more trust, authority and sales in an oversaturated and highly skeptical online landscape.

Why NOW Is The Time To Bet On Yourself

I’ll show you how to level up your skills, ignite your business or side hustle (even with zero experience), find the RIGHT clients and make 2025 the year you build a life and business you’re proud of.

Be You, Be Real & Stand Out

In 2025, we’re entering the era of radical authenticity. It’s time to be TRUE to you and break allllllll the old school rules in the process. Your future clients and customers need you.

SAVE YOUR SEAT
-
Days
-
Hours
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Minutes
-
Seconds

COPYWRITING IS CHANGING IN 2025

Save Your Seat For This FREE LIVE Masterclass With Award-Winning Marketer & Founder of the Copy Posse, Alex Cattoni

SAVE YOUR SEAT

Still here? Final deets below 👇

Is this workshop really live?

Yes! I’ll be going live on Wednesday, January 8, 2024 at 10am PT / 1pm ET. Once you register, we’ll send you all the details and let you add the event directly to your calendar so you can’t miss it.

Will there be a replay?

Nope. Why? Simple. Content is cheap. Connection is invaluable. Commitment is everything.

Let’s be honest – if it’s important, people WILL make time to show up for live experiences…

But they hardly (ever) prioritize watching a 90-minute replay, despite their best intentions. I’ve seen the stats.

So, instead of a replay, I will be broadcasting an ENCORE of the live masterclass on January 8th, at 5pm PT / 8pm ET to accommodate our friends in different time zones! That way, everyone will get to have a real-time experience and tune into the masterclass alongside thousands of other Posse members from around the world.

I want nothing more than to see you build the business of your dreams in 2025, and that takes a serious commitment. So join me and the rest of the Posse live for this one-time event, and let’s start 2025 off on the right foot.

Will I get to ask questions during the workshop?

Hell yeah. I’d love to meet you. At the end of the Masterclass, I’ll stay online to answer any questions you have about anything I’ve shared! I can’t wait to see you there.

SAVE YOUR SEAT