Free Live Masterclass with Award-Winning Marketer & Founder of the Copy Posse, Alex Cattoni
3 Secrets To Building A Personal Brand In 2025
Find out what it really means to show up, stand out & build authority online today.
Thursday, April 24th at 1pm PT / 4pm ET
Free Live Masterclass with Award-Winning Marketer & Founder of the Copy Posse, Alex Cattoni
3 Secrets To Building A Personal Brand In 2025
Find out what it really means to show up, stand out & build authority online today.
Thursday, April 24th at 1pm PT / 4pm ET
It’s time to stop being a ghost or second-guessing what to post on social media…
I’ll show you how to create a personal brand that works for you – without feeling fake, awkward or overwhelmed.
If you’re a freelancer, digital marketer or business owner and the idea of building your personal brand makes you cringe (or want to run for the hills), you’re not alone…
But it’s 2025, babe – staying a “secret” isn’t as sexy as it sounds, especially if you’re trying to find new clients and grow your business.
In this age of AI, when people are more skeptical than ever before, the business owners who will win won’t necessarily be the most skilled or experienced…
They’ll be the most trusted.
That’s where building your personal brand comes in. Without one, you’re working way harder than you need to be and losing clients without even knowing it. 74% of Americans are more likely to trust someone with an established personal brand.
So whether you’re just getting started—or you’re the best-kept secret in your industry—let this be your wake-up call…
It’s time to stop hiding, start showing up, and make it easy for the right clients and referrals to find and trust you.
But building your personal brand is not about creating endless content, “faking it till you make it,” or documenting every moment of your private life on social media...
It’s not about trying to “force” authenticity or vulnerability for likes, “going viral,” or “hacking” social media trends…
It’s not about constantly selling or annoying your followers with a pitch…
It’s simply about being authentic, approachable, and available when your dream clients come looking.
In this free live masterclass, I’ll reveal the 3 secrets to building a personal brand on social media – without feeling fake, awkward or overwhelmed – so you can grow your authority, income and referral network in 2025.
What keeps you hiding behind the scenes?
#1
“I’m just getting started and feel like a total fraud.”
You’re new and not sure how to position yourself because you don’t have “enough” experience yet. You don’t know what makes you different or what to post without feeling fake.
#2
“I show up... and then I disappear 🙃”
You post and then ghost – sometimes for months on end. You lack clarity, feel overwhelmed by the idea of showing up online, and overthink everything (and your social media shows it).
#3
“I know my stuff… but no one knows me.”
You’ve got the skills, some experience, and maybe even receipts, but your street cred is lacking. You’re ready to be seen as an authority in your space and attract premium clients.
#4
“I’m an introvert, and social media scares me.”
You’re not into showing up every day or documenting your life on social media. You want to build your personal brand, but not if it feels inauthentic, overwhelming, or time-consuming.
Why a personal brand is exactly what your business needs in 2025…
I have been in the copywriting and marketing industry for 16 years – since 2008. Before the Copy Posse, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
If these nearly 2 decades of experience in marketing have taught me anything, it’s this…
People don’t buy from businesses. They buy from people they know, like, and trust. Period.
With billions of fake social media accounts and endless AI-generated content flooding every corner of the internet, the game has changed…
And the odds are in your favor. It has never been more powerful to be human.
Building a trustworthy personal brand doesn’t require a huge audience, a perfectly curated feed, or tons of content…
All it needs is YOU.
I created this masterclass to show you how to stand out online, build trust with the right people, and attract premium clients, confidently and naturally.
If you’ve ever thought…
“I feel invisible online…”
“I don’t know what to say or how to stand out…”
“I’m not an expert yet — who would listen to me?”
“I’m too introverted/private to build a brand…”
This is your sign. Let’s rewrite the rules and build a personal brand that works for you.
Why a personal brand is exactly what your business needs in 2025…
I have been in the copywriting and marketing industry for 16 years – since 2008. Before the Copy Posse, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
If these nearly 2 decades of experience in marketing have taught me anything, it’s this…
People don’t buy from businesses. They buy from people they know, like, and trust. Period.
With billions of fake social media accounts and endless AI-generated content flooding every corner of the internet, the game has changed…
And the odds are in your favor. It has never been more powerful to be human.
Building a trustworthy personal brand doesn’t require a huge audience, a perfectly curated feed, or tons of content…
All it needs is YOU.
I created this masterclass to show you how to stand out online, build trust with the right people, and attract premium clients, confidently and naturally.
If you’ve ever thought…
“I feel invisible online…”
“I don’t know what to say or how to stand out…”
“I’m not an expert yet — who would listen to me?”
“I’m too introverted/private to build a brand…”
This is your sign. Let’s rewrite the rules and build a personal brand that works for you.
About Alex & The Copy Posse
Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.
She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.
Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. Since then she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.
About Alex & The Copy Posse
Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.
She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.
Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. Since then she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
- Vishen Lakhiani
Founder, Mindvalley.com
“You can really feel the humanness in what Alex does...”
“But it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.
Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.
Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it's actionable.
Alex is also one of our top donors for my animal rescue, Kentucky Saving Them Together, which shows how big her heart is. She's really here on this planet to make a difference and not just make a bunch of money. Alex has donated enough money to our rescue to literally save packs of dogs and that means so much to me. I love having Alex as a friend and seeing a woman be such a badass in our industry.”
- Molly Pittman
CEO, Smart Marketer
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you'll take the opportunity to learn from her as well. She is, in a word, extraordinary."
- Shawn Twing
Founder, Modern Marketing System
“Alex is one of the sharpest minds...”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
- Stu McLaren
Founder, Membership.io
“She always over-delivers the best tactical, field-tested wisdom.”
“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding.
If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares."
- Giovanni Marsico
Founder, Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
"Working with Alex is seamless and exciting, and you get incredible results!
Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show.
She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
- Connor Beaton
Founder, ManTalks.com
“A marketing genius...”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed.
Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
- Blair Gorman
Founder, Numerologist.com
3 Secrets To Building A Personal Brand In 2025
Find out what it really means to show up, stand out & build authority online today.
Questions?👇
Is this masterclass live?
Yes! I’ll be going live on Zoom on Thursday, April 24th at 1pm PT / 4pm ET. Immediately after you save your seat, you'll be able to add the masterclass to your calendar with one easy click.
Will there be a replay?
Not exactly. While we will share a short highlights video after the masterclass, a full replay will NOT be made available.
Why? You’re very unlikely to prioritize watching a 60-minute replay, despite your best intentions. I’ve seen the stats. I want nothing more than to see you show up and take action because that is how you get results.
I’ll be there live, and I hope you will be too. If you really can’t make it live due to time zone or other commitments, you’ll definitely want to catch the highlights.
Will I get to ask questions during the masterclass?
Yes! I’ll be taking live questions at the end of the masterclass.
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